Music & Lights: A Grand Opening & the Eco Vision

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MUSIC & LIGHTS: A GRAND OPENING & THE ECO VISION

Music & Lights celebrated the official opening of its new headquarters, dedicating a day of exclusive celebration for customers, partners and international distributors.

Music & Lights’ new Italian HQ represents a further phase of development, with over 40,000sqm surrounded by greenery and with a covered area of 10,000sqm, which brings together offices, research and development, production, laboratory and logistics. The grand opening on the 4th October welcomed a variety of industry personnel, and TPi was on the ground to experience the party in full swing.

As an organisation that has grown an international reputation in recent years, the Music & Lights brands (PROLIGHTS, TRIBE, DAD, ArchWork, PROTRUSS, ProAudio, GDE) today are at the top of the pro AV markets

thanks to the company’s continuous technological developments. This innovation has played a central role in the Distributor Conference, which was held on the morning of the event and reserved for the international sales network.

In the afternoon, the doors of the new exhibition areas opened up; a complex of over 1,000sqm, including a stage set up with 700 PROLIGHTS and TRIBE fixtures, loudspeakers from DAD and staging by PROTRUSS. “Our solutions are engineered to integrate and are the ideal partner for every type of event, and our development projects, determine a continuous

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MUSIC & LIGHTS: THE GRAND OPENING

The Music & Lights team welcomed the industry as it celebrated the opening of its impressive new HQ, pictured below.

growth of professionalism and innovation,” said Managing Director, Fabio Sorabella. “As a group, we are engaged in the search for new technologies and an ever-increasing focus on the needs of the market.” Francesco Sorabella, Music & Lights President commented: “After more than 25 years in the entertainment sector, we are proud that our brands are among the most successful in the sector. In the last 10 years, each of our brands have grown considerably and all this is a source of motivation that pushes us to overcome and to continually challenge the status quo.”

Speaking of the move, and the event planning, International PR and Communications Manager Johanna Freytag added: “The effort made by the entire Music & Lights team - and our suppliers - in order to be ready for this deadline has been enormous, and we are very proud of what we have achieved together in such a short time frame.”

Music & Lights allow each of its brands full autonomy to develop their own identity, ideas and research which is so vital to the development process. Between all of the brands they cover everything from live events, architectural, system integration, broadcast and multimedia, staging and power distribution. Freytag continued: “The Live event industry still represents one of the main core markets for our organisation and we therefore devote a lot of resources in terms of R&D and marketing towards it.

“Our products have appeared on many large-scale tours and festivals recently, for example; Coldplay, The Chemical Brothers, Artic Monkeys, Tomorrowland or on live TV across many countries with shows like The X-Factor, The Voice, Britain’s Got Talent - to mention but a few” she added. Whilst making its mark on the live and touring circuit, the manufacturer is also keen to note its environmental innovations: “The future vision of sustainability and the Music & Lights eco farm is deeply embedded within the company culture,” Freytag explained. “Our President, Francesco Sorabella, comes from a humble agricultural family and this has carried on into the second generation of the company. The company offers lunch in its canteen that is prepared by hand, made in-house using only fresh ingredients; we have planted more than 50 trees, including citrus, orange, olive, chestnuts in the garden; the owners produce 100% bio olive oil in

lands nearby which is given as a gift to our customers and also used in our canteen. The company invites the staff during breaks and lunch times to enjoy the outdoors in the seated garden area, as it’s been proved that this ethos allows the mind to re-fresh after spending hours in front of a computer.”

Freytag continued: “The grass is also kept trim by Helmet, our goat, who is the company mascot! The dream is to develop a self-sufficient field and farm area to feed our staff and visitors at the office, organising activities for the staff and their families, as well as having apartments immersed in the green landscape for the people who want enjoy the beautiful surroundings who may not have access to open spaces in their city apartments.”

As well as the TPi and mondo*dr press teams, there was 45 international distributors, 500 international customers, industry ambassadors and regional Italian customers on the new site. Freytag stated: “The event was highly successful, not only business-wise but also interest-wise thanks to the launch of the new PROLIGHTS PANORAMAIPSPOT. Many lighting designers were excited by the creative possibilities and the IP rating.

“The key for us is in this instance is that we are the only manufacturer in this industry to have a whole range of professional IP rated products thus requiring less maintenance but also a greater versatility – all whilst maintaining the trademark Italian quality and design. With the new fixture we were inundated with interest from designers both at the event and around the world, watching from our live streams, customers and distributors even placed orders during the event.”

The Music & Lights grand opening concluded with an array of entertainment, including ‘80s arcade games, a cabaret style burlesque show indoors and a lively band and bar area outside, with guests being treated to classic Italian party numbers. Freytag concluded: “The performances on stage were a good showcase of the fixtures, speakers and video panels in a real working environment and a lot of customers were thoroughly impressed.” TPi Photos: Music & Lights www.musiclights.it