PSCO Innovation House Party

EVENT FOCUS

PSCO INNOVATION HOUSE PARTY

Midwich Group opens the doors to its state-of-the-art 50,000sqft southern showroom.

PSCo, part of the Midwich Group, recently welcomed over 300 partners to its Innovation House Party. The brand-new, state-of-the-art showroom is one of the largest multi-vendor experience centres in the UK and showcased the Group’s wide-ranging technologies from across Midwich, PSCo, Sound Technology, Holdan and Invision.

Attendees experienced a guided tour of the stunning new showroom which has been specifically designed to support the market by offering training facilities and extensive, hands-on demonstrations with some of the Group’s leading technologies. Innovation House Party allowed PSCo and its team of experts to showcase the full range of new and exciting display technologies, alongside various other complimentary technology areas from across the Midwich Group.

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PSCo Asset Manager, Tom Allot commented: “PSCo has a long history of bringing innovative new display technologies to the trade rental market. We pride ourselves on listening to our partners about existing and emerging technologies their clients are interested in as well as presenting them with new and exciting services on offer within the Midwich Group, like Mi Support, Leasing and credit. This event was a great opportunity for us to do all of this.”

Amongst the technologies showcased were the new industry-leading Absen AX1.5 1.5mm rental LED, large-format and LCD products from Samsung and NEC, interactive touchscreens from iiyama, ultra-wide and transparent screen technologies from LG and the Peerless Xtreme 55-inch high-brightness IP68 outdoor LCD which was presented with a waterfall cascading over the surface. Also on site was the HyperVSN 3D holographic projection configured in a 3x3 wall housed in a bespoke casing created by trade partner, 9 Yards.

For the first time, Novastar represented its popular portfolio of products including the latest in 4K processing technologies. During the event, it was announced that PSCo had signed an excitingnew UK distribution agreement with Novastar.

Epson showed off its impressive range of professional 3LCD laser projectors including the brand new 9k and 20k projectors. Epson’s versatile lens range and powerful advanced features were demonstrated superbly along with Motion Mapping. It produced an immersive edgeblend experience using the EB-L1755U 15k and short-throw lenses.

Epson UK Sales Manager Pro Displays Sharon Head commented: “Epson were delighted to play a major role in the Innovation House Party with two dedicated showcase zones featuring both traditional large-scale projection, and an immersive projection mapped area in conjunction with Motion Mapping.

“We are overwhelmed by the hugely positive response to both the Innovation House Party event and our new home. The new facilities will allow us to support the group’s outlined growth and expand the depth and breadth of rental opportunities available to PSCo with the marketplace.” Stuart Holmes, PSCo Director

“It was an enjoyable event, the three days allowed us to spend quality time with customers, both new and existing, including rental companies, resellers, integrators and end users. With the brilliant new facility, we were able to really show off our projectors to its full potential and add some wow factor with our visuals. We are thankful to PSCo for this great opportunity and their organisation in putting on such a new and refreshing event, further consolidating our partnership.”

The Midwich Technical team represented a selection of its specialist products for rental in the form of a full range demo of Brightsign digital signage media players, Da-lite and AV Stumpfl fast-fold projection screens.

Other Midwich Group companies, Holdan and Sound Technology represented their extensive portfolio of technologies which are perfectly suited for rental applications, including products from Panasonic Broadcast, Martin, Blackmagic, JBL and Soundcraft.

Absen Europe Head of Brand and Marketing, Alex Couzins commented: “The event was a big success and came at the same time as Absen and PSCo celebrated the fifth anniversary of our exclusive distribution partnership in theUK. PSCo’s new home is the perfect facility for showcasing our latest LED screens and also for providing Absen technical training courses.”

Stuart Holmes, Director at PSCo concluded: “We are overwhelmed by the hugely positive response to both the Innovation House Party event and our new home. The new facilities will allow us to support the group’s outlined growth and expand the depth and breadth of rental opportunities available to PSCo within the marketplace. It’s a truly exciting time for PSCo and the Midwich Group!” TPi Photos: PSCo www.psco.co.uk www.midwichgroupplc.com