22
TECH FOCUS
ALDAR AT CITYSCAPE FOUNDED IN 2007 IN ABU DHABI, CITYSCAPE HAS BEEN HELD ON AN ANNUAL BASIS EXHIBITING THE LATEST REAL ESTATE DEVELOPMENTS IN THE UAE. SINCE ITS INCEPTION, THE SHOW HAS GROWN TO RECEIVE OVER 15,000 VISITORS, 238 DELEGATES & SPEAKERS, AND 100 EXHIBITORS IN 2018 - EVOLVING INTO A ‘GO-TO’ EVENT FOR INVESTORS AND POTENTIAL BUYERS OF PROPERTY, HOSTED AT ADNEC (ABU DHABI NATIONAL EXHIBITIONS CENTRE).
Aldar, the government-run master developer for Abu Dhabi, has a clear annual objective to have a strong and impactful presence at the show. They challenged Action Impact to create an exhibition environment to distinguish and to attract - highlighting not only their latest development, Alghadeer, but Aldar as a complete brand.
ME
The result was a bold design - a completely white, fully immersive exhibition environment with a specially treated spray-painted floor, adding an ethereal-like timbre to the decor. The striking centrepiece was a bespoke kinetic sculpture with 250 moving ‘droplets’ inside a custom designed grid of 750 static droplets drawing the eye to slow-motion type wave-
forms that formed dynamic dancing patterns over the centrepiece model. A Madrix motion-control system, managed via timecode, controlled 19 individual kinetic motors providing numerous different presets of controlled movement of the droplet array. The result culminated in a stunning 20-minute looping display over 20 emotive wave formations
