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EXPO
PROLIGHT + SOUND MIDDLE EAST 2018 FOR THE 3RD YEAR, PROLIGHT + SOUND AGAIN OPENED ITS DOORS IN DUBAI PUTTING PRODUCT LAUNCHES, CONFERENCES AND TECHNICAL COURSES IN THE SPOTLIGHT.
Key decision makers from the regional entertainment, event, media and creation industries gathered in Dubai in late September as the Prolight + Sound Middle East 2018 trade fair opened to wide fanfare. The 3rd edition of the annual 3-day expo at the Dubai International Convention and Exhibition Centre, with 42 exhibitors from 10 countries displaying 120-plus brands, representing a healthy 50% increase over the previous year. The footfall at the show also saw a healthy increase with 2,869 pre-audited victors, a 33% rise since 2017.
ME
This year the show welcomed more than 20 new exhibitors from a variety of countries underlying its growing global appeal in a Middle East and African professional Audio Visual (AV) solutions market that’s currently estimated to be worth more than US$5 billion. Among the debut exhibiters were Gator Cases, Stageline and ADJ, while Claypaky, a subsidiary of the German lighting manufacturer Osram, were also present with its professional lighting systems for the entertainment sector. As well as some new faces the show also welcomed
back returning heavyweights, including Germany’s Monacor International, FBT Elettronica from Italy and Czech Republic’s Robe. This exhibition is very important for our brand because we need to increase our footprint in the region and widen our customer base in the Middle East,” commented Tareq Abu Ghoosh, Sales Representative for Robe. “Being here also helps us to create awareness of our brand and is vital for our marketing strategy. We hope that our participation here makes a difference in our brand image across the region.”
