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COMPANY PROFILE
COMPANY PROFILE: AREA FOUR INDUSTRIES DIRECT MIDDLE EAST AS THE WORLD’S LARGEST SUPPLIER OF TRUSS OPENS A DEDICATED MIDDLE EAST OFFICE, TPMEA CATCHES UP WITH THE MEN TASKED WITH RUNNING THE OPERATION – GENERAL MANAGER, KEVIN BOUJIKIAN AND SALES MANAGER, PAUL HADFIELD.
While many planned company expansions, mergers and acquisitions around the world have been put on hold since the emergence of COVID-19, when it came to Area Four Industries opening a new outpost in the Middle East, not even a global pandemic could get in the way of progress. Having signed on the dotted line at ISE in February 2020, for the past year, Kevin Boujikian, General Manager, Area Four Industries Direct Middle East, has been busy providing clients with direct access to the world’s best-known truss, staging and hoist brands belonging to the group, including LITEC, MILOS, Prolyte, James Thomas Engineering and EXE Technology. “We are very excited to be part of this dynamic and innovative truss group, as it gives
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us the opportunity to develop our customer relationships, provide better service with faster delivery of products, and expand our technology expertise and innovation across the GCC and Middle East region,” commented Boujikian, who will be familiar to TPMEA readers through his work as General Manager of Provision AVL – a role he will continue to hold alongside his new duties with Area Four Industries. Based in Jebel Ali Free Zone (JAFZA), the company now has an extensive stock ready to service clients throughout the region. “JAFZA is the ideal strategic location,” Boujikian commented. “It’s close to the port, so it gives us a logistical advantage. And the fact that it’s in a free zone is also extremely advantageous.” The organisation received a boost recently with the
appointment of Sales Manager, Paul Hadfield. Bringing a wealth of industry experience, over the past decade, Hadfield has been Distributor Manager for Prolyte, working in the UK, Europe, South Africa and UAE. “We’ve been working on this for quite a while now, and we felt that this was the right time for Paul to join the company so we can take over the challenge of managing Area Four Industries Middle East together,” Boujikian commented. “This is my first position in Dubai,” Hadfield added, speaking to TPMEA just a week into his new role. “I’ve worked out here on a supply basis many times over the years and it was always a dream of mine to take on this challenge and move over full time. Kevin and I hit it off immediately and connected on many levels, so
