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REGIONAL ROUND-UP
Create Media Group opens Cairo Office; Venuetech partners with Panasonic; NMK agrees distribution agreement with ARHT Media; Rock-It Cargo partners with Sela; INFiLED Business Development Manager Saudi Arabia, Hasan Najim.
INDUSTRY APPOINTMENTS THE LATEST MOVERS AND SHAKERS ACROSS THE REGION. Create Media Group has opened an office in Cairo to house a 30-person team in response to growing demand over the past 12 months. “We’re committed to building diverse, multicultural teams across the region that enable us to create positive commercial and social impact for our clients,” commented Managing Partner, Tom Otton. “The incredible talent that Egypt has to offer, and the vibrant digital economy has made this an easy decision, even in uncertain times.” Hasan Najim has joined INFiLED as Business Development Manager for Saudi Arabia. The new appointment comes as the company expands its presence in the Middle East by opening a new office and showroom in Dubai. “Hasan’s expertise, skillset and broad network in the industry will be extremely valuable to increase our install base and build long-term customer relationships within Saudi Arabia,” said Marco Bruines, Sr. Vice President of INFiLED EMEA. NMK Group has been named the exclusive distributor of ARHT Media’s technology and
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services in the UAE and Qatar. As part of this agreement, NMK will install ARHT’s capture and display technology at both existing and planned customer experience centres in Dubai and Doha. “Our current clients, as well as new prospects, have expressed great interest in exploring the implementation of ARHT’s tech stack for both permanent installations and events,” stated NMK Business Director, Constantinos Drimakis. Rock-It Cargo and Sela Sport Company have formed a global partnership, with Rock-it acting as Sela’s global freight forwarding and logistics provider in all countries outside of Saudi Arabia, and Sela acting as the logistics provider to Rock-it within the Kingdom. “Rock-it now has a partner that is unrivalled in its live event experience across Saudi Arabia and Sela now has a global partner with an extended network across five continents,” said Paul Martins, CEO and President, Rock-it. “Sela is going to raise the bar once more in the event management sector in Saudi with our
partnership with Rock-it,” added Loai Kamakhi, General Manager of Business Solutions, Sela. Venuetech has partnered with Panasonic to distribute its professional AV and broadcast solutions in Egypt, Qatar and Saudi Arabia. “We are pleased to partner with Venuetech and believe that this partnership will support Panasonic in expanding its reach in the region,” commented Hidetoshi Kaneko, Director of System Solutions and Communication Division, Panasonic Marketing Middle East & Africa FZE. “With Venuetech’s service excellence and industry experience, we are sure customers will receive the highest quality solutions.” “This partnership will take both Panasonic and Venuetech to new heights in the AV market in this region,” commented Abdul Assafiri, Director of Operations at Venuetech. “With the team we have now and the support from Panasonic, we are very confident we will set new industry standards in the Middle East as a whole.” www.tpmeamagazine.com
