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COMPANY PROFILE
COMPANY PROFILE: JAM EVENT SERVICES JAM EVENT SERVICES’ JAMES MISTRY TELLS TPMEA HOW THE COMPANY NAVIGATED ITS WAY THROUGH THE COVID-19 PANDEMIC AND IS NOW SET UP TO THRIVE AS THE LIVE EVENTS INDUSTRY BOUNCES BACK.
‘Upskilling’ is a term we’ve all heard a lot of over the past 18 months, with much of the industry taking the enforced hiatus from events as a time to boost staff qualifications and broaden skillsets. While some companies see this as making the best of the terrible hand that the COVID-19 pandemic has dealt the industry, for Dubai-based JAM Event Services, upskilling is – and always has been – the name of the game. “Constant learning is key for us,” commented Founder and Managing Director, James Mistry. “All of the team at JAM are continually sharpening their skills. Our receptionist recently passed her NEBOSH IGC.” After moving from London to Dubai in 2017, Mistry and JAM haven’t looked back since,
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working with government authorities, production houses and creative agencies to deliver qualified and experienced event safety consultants and advisors as well as event staffing. Now with a full-time team of 15 across the Middle East, the company also draws from an extensive network of tried-and-tested freelancers in order to provide a more diverse offering. “The team has grown, and our clients appreciate the diversity of our offering,” said Mistry. In the years since opening in Dubai, JAM has delivered on a range of projects. “There’s never a dull moment,” Mistry reflected, referencing a few highlights, including Special Olympics, Abu Dhabi, Diriyah Oasis, KSA, 100 Year Police Celebrations, Bahrain, and KISS 2020 Goodbye, Dubai to name
just a few. While the pandemic has been a blow to the entire industry, thankfully for JAM, the company was able continue to provide muchneeded guidance in the industry’s hour of need. “During lockdown, we delivered a nine-month project for a GCC government agency, writing their Event Safety Guide for the country, which will be released in the coming months,” Mistry revealed. “To have the opportunity to forge the safety landscape of a country is very special.” JAM was also appointed as H&S Consultants and Advisors for three Emirates Temporary COVID-19 Hospital builds across the UAE during the height of the pandemic. “This is where the real COVID-19 learning took place, with live outbreaks onsite during the build,” Mistry
