INTRODUCING: THAT DUBAI AGENCY

WITH CLIENTS INCLUDING SNOWFLAKE, THE DUBAI WORLD CUP AND MCGETTIGAN’S, THAT DUBAI AGENCY HAS ALREADY BEGUN TO MAKE ITS MARK IN THE MIDDLE EAST. TPMEA SPEAKS TO FOUNDER AND CEO KIRSTY CAMPBELL, WHO BELIEVES THAT FEMALE BUSINESS LEADERS ARE PROVING THEY CAN BE JUST AS ‘HANDS-ON’ AS MALE COUNTERPARTS.

It’s been quite the year for That Dubai Agency (TDA). Starting life as a social media community for women in the emirate – TDA’s forerunner, That Dubai Girl – the company is now an “endto-end” agency that has already managed several high-profile projects for clients including The Dubai World Cup, McGettigan’s and technology unicorn, Snowflake.

According to Founder, Kirsty Campbell, an “efficient, stress-free service” is what has given TDA its edge over the past year in operation, with the evolving role of the project manager being particularly important to the company’s success. “In my experience, the project manager role has stereotypically been associated with being a taskmaster – the kind of character that some people may avoid unless absolutely necessary,” she explained. “However, I’ve learned that you need to build functional, reciprocal relationships with everyone. It’s very important to make yourself approachable and accessible, so that your team, partners, and clients all feel comfortable trusting you and knowing that you’re on their side.”

A watershed moment for TDA was its success in organising a season of events for Dubai Racing Club including for the Dubai World Cup 2022. Alongside sourcing and managing all food, beverage and guest activations, Campbell’s team curated the After-Race Concert with international performers Rudimental, Becky Hill and Sigala, engaging the likes of Neumann & Muller Middle East, Snap, and AES to provide technical services.

“T he Dubai World Cup was a great chance for us to show what we could do – and the scale we could deliver at such an early stage in our journey,” Campbell recalled. “We decided straight after the World Cup to launch TDA. We’ve subsequently onboarded some amazing clients; it was great to work with Snowflake at GITEX GLOBAL 2022 and to grow the presence of key client Suited and Booted Dubai, which, with our comprehensive marketing support, has recently signed a partnership with Scottish Premiership team, Rangers FC.”

TDA’s team has quickly expanded since its launch, adding four new members of full-time staff. One of the core values of the fast-growing business has been the promotion of small businesses and inspiring and supporting other female business leaders – values that forerunning platform That Dubai Girl was founded upon.

The company offers a range of marketing and events services and is now aspiring to be a one-stop shop for all things content, with public relations, content creation, social media, and web and graphic design now extra strings to its bow.