SHOWGUIDE
@festivaL_awards
#UKFA2019
CONTENTS 04 Welcome 06
2018 Festival Market Report
10 Itinerary 11 Menu 12
How the Awards are decided
15
The Innovation Award
17
Marketing Campaign of the Year
19
Concession of the Year
21
Best Festival Production
23
The Brand Activation Award
24
Agency of the Year
25
Best Overseas Festival
27
Best Non-Music Festival
28
Best Metropolitan Festival
29
The Grassroots Festival Award
31
The UK Greener Festival Award
33
Best Festival for Emerging Talent
34
Best Family Festival
35
Best New Festival
37
Line-Up of the Year
39
Promoter of the Year
41
The Women in Festivals Award
43
Best Small Festival
45
Best Medium-Sized Festival
47
Best Major Festival
48
The Outstanding Contribution to Festivals Award
51
Here’s to 2019!
Welcome to the 16th edition of the UK Festival Awards! Once again, it’s time to look back over another incredible year for UK festivals, and acknowledge the vision, expertise and effort that powers the greatest festival industry in the world. Although 2019 hasn’t been without its challenges – from rising artist fees to severe weather – the public’s love of festivals has never been stronger, demonstrated in the 55,000 votes we (or rather you) received this year. Congratulations to tonight’s winners and all of those shortlisted – all well-deserved. This evening is about everyone involved in the UK festival industry. We’re all part of something unique and very special that lights up the lives of millions each year. Cheers! The UK Festival Awards team
Festival Market Report 2018 Census data gathered from 7,000 festival-goers on their experiences and interactions with festivals in 2018. Questions? Contact charlie.mitchell@cga.co.uk
Who is the Festival Goer? AGE
GENDER
Festival Goers Average GB Consumer
18-24
46%
25-34
top 10 festivals ever attended
21% 18% 11%
45-54 8%
55-64
top 10 festivals Visited this year
17% 15%
3%
65+
49%
31%
17%
35-44
51% 54%
25%
12%
Festival Goers Average GB Consumer
21%
lifestyle
41%
£42K £36K
Proportion drinking out weekly
58%
Average Household Income
White Collar Professional
Festival Goers Average GB Consumer
57%
30%
Average spend monthly on eating and drinking out
Only 14% of festival goers attended festivals outside the UK
£116
THE MUSIC THEY LIKE
£83
69% 48%
47% 36% 33% 30% 47% 30%
Rock / Indie
Dance
Pop / RnB
Jazz / Funk / Soul / Blues
25% 18%
Metal / Hip hop World / Folk / Ambient / Classical Punk / Grime Reggae Country Electronica
Sustainability and Ethical Expectations 49% 14%
Developing solar energy
12%
Planting forestry
9% 6%
Sustainability attitudes
Changing our daily behaviour
83%
10%
of festival goers expect all of the festivals that they attend to tackle their environmental impacts
of festival goers do not care about the environmental impact that festivals create
55%
76%
of festival goers care more about the overall environmental, social and sustainability impact of festivals than they did this time last year
of festival goers are concerned about the wastage assocated with festivals
Developing wind energy Community scale energy projects
37% of festival goers were concerned or very concerned about safety at the festivals they visited
It's great! Helps to create a safer festival. It is good to recognise that people are going to do it so may as well provide an option for people to check out what they are taking to ensure it isn't something they weren't expecting.
festivals have begun to offer free drug testing facilities onsite, What DO THEY THINK?
After recent festival deaths from drugs it seems a safer way for those involved
HOW SHOULD WE tackle climate change?
Security should be better at picking this up not advocating it
Is a good idea in theory but I have seen people be followed back to their campsite and later have police have shown up to confiscate and even sometimes eject the person/persons from the festival.
This is s great idea, I don't do drugs. However I feel if people choose to then this facility at least give people the chance to do so safely
What do THEYthink about... festivals pledging to achieve a 50/50 gender balance in their line-ups?
I think this is a good idea but only if the acts are of a good standard. It is not worth losing out on good acts simply to make the gender balance.
I prefer line ups based on talent and popularity rather than gender.
I agree with it and believe it's important that festivals try to achieve it, it's highly commendable that they hold themselves up to be accountable like this.
It is essential that all festival line-ups are gender balanced. It puts me off going to a festival if there are not enough women or bands of ethnic diversity on the line-up
I think we shouldn't force representation when it comes to talent, we should judge musical acts as being genderless when judging who to add to a set list or line up. Forcing representation means others miss out.
The Path to Purchase 30% How far in advance did THEY buy tickets? On the day 1%
One week in advance 2%
26% 26%
32%
A year in advance 17%
24%
THEY BOUGHT TICKETS... After the headliners were announced When early bird tickets went on sale When my friends bought theirs When the full line-up had been released When there was an early-bird offer
One month in advance 7% Nine months in advance 21%
Three months in advance 19%
Han
T New
D
THEY THOUGHT TICKET PRICES WERE...
Six months in advance 33%
Overpriced 23%
About right 56%
Good value for money 21%
Where did they buy festival tickets?
50%
... AND WHERE DID THEY NOTICE ADVERTS FOR FESTIVALS?
of people said the economic climate did not affect their festival plans
15%
12%
spent less on alcohol at UK festivals
attended fewer UK festivals this year
65% of festival goers think the production quality is comparable to the quality of acts in their rating of a festival
39% of festival goers agree that one act can make or break a festival
41%
of festival goers won't consider attending a festival if the line up doesn't include familiar acts
HOWEVER... 36% of festival goers would prefer discovering newer acts than watching established ones at festivals
6
5
4
3
2
1
AVERAGE SPEND PER DAY
FOOD £23.71
The Festival Experience
Drink £32.27
THEIR financial approach to festivals this summer...
OVERALL £123
I just spent what I spent and didn't really think about it - 41%
The atmosphere
Someone else was responsible for the money - 2%
The music Hanging out with friends
allocated a set amount of money to spend AND DIDN’T SPEND MORE - 32%
THE SEnse of escapism New / unique experiences
What THEY loveD most about festivals IN 2018
Drinking with friends Meeting new people Other
0%
5%
10%
15%
20%
25%
30%
35% allocated a set amount of money to spend, but got more as needed - 26%
... and what they hated
41%
Favourite bands clashing
the price of food and drink
Wet and muddY conditions
Queues and overcrowding
“Have more activities after the music such as a foam party or a D‘n’B stage. A variety instead of just silent discos” “More beer variety, especially Craft beer.”
of festival goers rate the “provision o f non-musica attraction l s an important in d entertainment” as their decisio n of which festivals t o attend
Restrictions on what you could bring
“Improve the range of drink providers and get local suppliers involved”
one thing they would change...
VERY REASONABLE
“Have a Karaoke tent!”
HOW WERE THE FOOD & drink PRICES?
ABOUT RIGHT
% of festival-goers who rated the food and drinks offering at festivals as excellent FOOD - 30% DRINK - 16%
A LITTLE STEEP TOTAL RIP-OFF 0%
60% 50%
Free trials/samples of food and drink brands
52%
Unique music experiences
40% 30% 20% 10% 0%
37%
51% of festival goers have tried new drinks at festivals
10%
20%
30%
40%
50%
60%
what would most improve their experience at festivals?
Secret Free body parties art/glitter bars Viewing Discovery Unique entertainment Unique cultural towers stages experiences experiences and unique buildings
33%
32%
29%
28%
23%
21%
Sponsored bar areas
21%
Learning experiences Selfie booths
18%
Experiences for children
16%
14%
ITINERARY 18:45
–
Doors open
19:00
–
Networking reception
20:30
–
Dinner is served
21:30
–
Awards ceremony hosted by Doc Brown
22:45
–
In-house afterparty begins
01:00
–
Afterparty closes
Exact timings are subject to change
KERB STREET FOOD MENU
starters BIAN DANG
Ultimate pork bao Slow-braised pork belly in a white fluffy steamed bun with spiced pickles, pork BBQ sauce and fresh coriander.
Twisted chicken bao Spring onion, chilli and garlic tossed Taiwanese fried chicken laden with a zingy zangy pickled daikon, coriander and a BBQ chilli sauce in a steamed bun
Awkward aubergine bao (V) Sweet black vinegar inspired aubergine with spiced pickles, fresh coriander and BBQ chili sauce in a steamed bun. Each dish is served with a side of Asian slaw and optional peanut powder and chili oil.
MYPIE
Scotch eggs: Pork, smoky bacon and chives Falafel scotch egg with harissa mayo (v) Both served with horseradish slaw
MAIN PRAIRIE FIRE BBQ
Trio of BBQ meats with homemade mash and BBQ gravy: Cherrywood smoked Pulled Chicken Applewood smoked Pulled Pork Oak Smoked Brisket
Vegetarian / Vegan option served over rice with BBQ sauce: Pulled smoked Jackfruit Spiced sweetcorn Tangy slaw and pickles served family-style.
HOW THE AWARDS ARE DECIDED The UK Festival Awards has been recognising and rewarding the efforts of the nation’s festival industry since 2004. The Award winners are determined through a combination of online fan votes and industry experts. The following Awards are decided upon via a combination of public vote and our main judging panel:
• Best Major Festival
• Best Medium-Sized Festival
• Best Small Festival
• Best Metropolitan Festival
• Best New Festival
• Best Overseas Festival
• The Grassroots Festival Award
The following Awards are decided upon via panels of relevant specialists:
• Agency of the Year
• The Innovation Award
• Best Festival Production
• Concession of the Year
• The Brand Activation Award
• Best Festival for Emerging Talent
• Best Family Festival
• The Women In Festivals Award
• Line-Up of the Year
• Best Non-Music Festival
• Marketing Campaign of the Year
• The UK Greener Festival Award
The following Awards are decided upon by Festival Awards staff:
• Promoter of the Year
• The Outstanding Contribution to Festivals Award
This year’s judging panels included the following organisations and individuals: A Greener Festival Access All Areas Arts Council England Association of Festival Organisers Association of Independent Festivals BIMM CGA Energy Revolution Festival Insights Julie’s Bicycle Mixmag NCASS Nordoff Robbins Off-Axis Penny Mellor Pollstar PR Week Tankfest The Showman’s Show Ticketmaster TPi Magazine Tramlines Festival
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THE AWARDS
THE INNOVATION AWARD SPONSORED BY
Either by adopting emerging technologies, pioneering a bold new initiative, or executing an especially unique concept, this award recognises the most cutting-edge festival or organisation.
FINALISTS 2000TREES FOR THE RETREAT FESTIVAL IN A BAG FOR ITS ESSENTIALS BACKPACK HUBBUB WIRELESS FOR ITS BESPOKE WI-FI NETWORK AT 2000TREES LOST VILLAGE FOR ITS IMMERSIVE ENVIRONMENTS THE RUBBISH PROJECT FOR THE RUBBISH CUP WE OUT HERE FOR ITS KINDNESS PLATFORM
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THE AWARDS
MARKETING CAMPAIGN OF THE YEAR This award goes to those responsible for the most unique and effective marketing or PR campaign of the season.
FINALISTS BLUEDOT FESTIVAL DUNDEE 80S EASTERN ELECTRICS LEOPALLOOZA LONDON DESSERT FESTIVAL NASS FESTIVAL
THE AWARDS
CONCESSION OF THE YEAR This award goes to the catering company offering the most creative, delicious, and exciting food & drink offering at this year’s festivals.
FINALISTS CHEEZY VINYL BAR DEADGOOD BURRITO FLAVORS OF AFRICA HAPPY MAKI NOTSO KATSU WILD CARD BREWERY CRAFT BEER TENT
www.heineken.co.uk
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THE AWARDS
BEST FESTIVAL PRODUCTION sponsored by
From sound to lighting, staging to set design, and special effects to video – this award recognises the incredible impact production plays in creating memorable experiences for festival-goers.
FINALISTS ALL POINTS EAST BOOMTOWN FAIR ELROW TOWN LONDON PARKLIFE WE OUT HERE WOMAD
THE AWARDS
THE BRAND ACTIVATION AWARD SPONSORED BY
This award recognises the brand that brought their best activation to festivals in 2019.
FINALISTS BIRRA MORETTI AT BST HYDE PARK BULLDOG LONDON DRY GIN AT FIELD DAY CO-OP’S FESTIVAL SUPERMARKET CAMDEN TOWN BREWERY AT LOST VILLAGE LAURENT-PERRIER AT TASTE OF LONDON UNITED UTILITIES AT BLUEDOT & KENDAL CALLING
THE AWARDS
AGENCY OF THE YEAR This award recognises the booking agency responsible for making the greatest positive contribution to festival content in 2019, as decided by UKFA applicants.
FINALISTS ATC LIVE CREATIVE ARTISTS AGENCY INTERNATIONAL TALENT BOOKING MIDNIGHT MANGO PARADIGM TALENT AGENCY PRIMARY TALENT
THE AWARDS
BEST OVERSEAS FESTIVAL Although the UK festival scene is one of the most renowned in the world, we can’t ignore the endless amazing events abroad. From rock music in Tokyo to dance beats on a beautiful Croatian beach, this award recognises the best overseas festivals of 2019.
FINALISTS ALTITUDE COMEDY FESTIVAL AFRO NATION POL’AND’ROCK FESTIVAL SNOWBOMBING AUSTRIA SZIGET FESTIVAL TOMORROWLAND
THE AWARDS
BEST NON-MUSIC FESTIVAL From food & drink festivals, film festivals, gaming, sports, and so on, this award recognising the best non-music festival in the UK for 2019.
FINALISTS BOURNEMOUTH 7S FESTIVAL CAMPER JAM CLEETHORPES FESTIVAL OF THE SKY GREAT DORSET CHILLI FESTIVAL THE NATIONAL FESTIVAL OF MAKING YORKSHIRE DALES FOOD & DRINK FESTIVAL
THE AWARDS
BEST METROPOLITAN FESTIVAL SPONSORED BY
One of the more significant changes in the festival landscape over the last few years has been the rise of metropolitan festivals, and this award is bestowed upon the festival that most convincingly made a city its own.
FINALISTS ALL POINTS EAST CLEETHORPES GATHERING TRAMLINES FESTIVAL TRNSMT WHEN IN MANCHESTER FESTIVAL WHITBY GOTH WEEKEND
THE AWARDS
THE GRASSROOTS FESTIVAL AWARD SPONSORED BY
This award acknowledges the independent festivals whose organisers sacrifice their time, energy and finances in order to host an event that’s true to their ideals and free of commercial interests.
FINALISTS BREAKING BANDS FESTIVAL CAMP WILDFIRE MAD HATTERS’ AFFAIR OSFEST DERBYSHIRE WINSTERFEST WOO FEST
CONGRATULATIONS
TO THE NOMINEES OF THE UK GREENER FESTIVAL AWARD 2019! WHO ARE PASSIONATE ABOUT GREENING OUR INDUSTRY.
APPLY FOR YOUR GREENER FESTIVAL AWARD 2020 www.agreenerfestival.com/apply-now/ JOIN US TO NETWORK, DISCOVER AND ACCELERATE CHANGE AT:
GEI 12 • TUES 3RD MARCH 2020 • ROYAL GARDEN HOTEL, LONDON EXCLUSIVE 5% DISCOUNT TO GEI FOR UKFA ATTENDEES UNTIL 10TH DEC: UKFA_GEI12
The Sustainability Specialists hello@agreenerfestival.com | www.agreenerfestival.com
Training
•
Consultancy
•
Certification
THE AWARDS
THE UK GREENER FESTIVAL AWARD sponsored by
Festivals shortlisted for this award have shown the most dedication to reducing their environmental impact, based upon detailed site assessments and analysis from A Greener Festival.
FINALISTS BARCLAYCARD PRESENTS BRITISH SUMMERTIME HYDE PARK BOOMTOWN FAIR CAMBRIDGE FOLK FESTIVAL GAY VILLAGE PARADE GLASTONBURY FESTIVAL THE GREEN GATHERING GREENBELT FESTIVAL LAMBETH COUNTRY SHOW LOST VILLAGE
WALTHAMSTOW GARDEN PARTY
Photo: David Graciano
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THE AWARDS
BEST FESTIVAL FOR EMERGING TALENT SPONSORED BY
This award goes to the festival that most effectively supports and promotes the smallest names on its line-up, helping to guarantee a future in which festivals remain musically vibrant and diverse.
FINALISTS AVA FESTIVAL & CONFERENCE CAMBRIDGE FOLK FESTIVAL FOCUS WALES LIVERPOOL INTERNATIONAL MUSIC FESTIVAL OFF THE RECORD SOUND CITY
THE AWARDS
BEST FAMILY FESTIVAL In contrast to the hedonism that still characterises many festivals, this award goes to the event that best caters towards families – taking into account both the quality of entertainment and facilities on offer.
FINALISTS AFRICA OYÉ CAMP BESTIVAL ELDERFLOWER FIELDS LATITUDE FESTIVAL SHAMBALA FESTIVAL WALTHAMSTOW GARDEN PARTY
THE AWARDS
BEST NEW FESTIVAL Recognising the most promising new festival that launched in 2019.
FINALISTS CALL OF THE WILD FESTIVAL CHELTENHAM WELLBEING FESTIVAL CLEETHORPES FESTIVAL OF THE SKY FUNK IN THE FOREST THE GIVING TREE FESTIVAL WE OUT HERE
PROVIDING OFFICIAL
COACH TRAVEL SHUTTLE SERVICES & PRIVATE HIRE
FOR PASSENGERS TRAVELLING TO FESTIVALS & EVENTS In 2019 we transported over
100% of passenger travel is
(National Coach Network & Tuned In Travel)
Totalling 89,629.87KG of CO2e in 2019
230,000 PASSENGERS
CARBON BALANCED.
SAFE, EFFICIENT
OVER £1.5M OF PRIVATE HIRE BOOKINGS for passengers travelling to UK festivals and events in 2018
IMPROVING
& AFFORDABLE
PROFITABILITY
REDUCING YOUR
SIMPLIFY OPERATIONS
CARBON FOOTPRINT
+ TRAFFIC MANAGEMENT
CONTACT OUR TEAM TO DISCUSS HOW WE CAN
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THE AWARDS
LINE-UP OF THE YEAR SPONSORED BY
The quality of a festival’s line-up is still a deciding factor for the majority of festival-goers, and so this award crowns the festival that managed to create the most exciting programme in accordance with their means.
FINALISTS ALL POINTS EAST BLACK DEER FESTIVAL BLUEDOT FESTIVAL DOWNLOAD FESTIVAL PARKLIFE SLAM DUNK FESTIVAL
THE AWARDS
PROMOTER OF THE YEAR SPONSORED BY
This award recognises the promoter behind at least one outstanding festival, who may have notably overcome adversity or exceeded expectations.
FINALISTS BARN ON THE FARM BLACK DEER FESTIVAL FLY EVENTS FROM THE FIELDS LITTLE GAY BROTHER STATFOLD BARN FESTIVAL
THE AWARDS
THE WOMEN IN FESTIVALS AWARD SPONSORED BY
Launched in part to honour the legacy of former Tramlines Festival Director, Sarah Nulty, the Women in Festivals Award is a new addition for 2019 that celebrates the accomplishments of women across all facets of the live events industry during the past year.
FINALISTS CHRISTINE DENT (KAMBE EVENTS) GEORGIE THOROGOOD (DIXIE FIELDS FESTIVAL) GILL TEE & DEBORAH SHILLING (BLACK DEER FESTIVAL) JENNY HAMADA (AEG PRESENTS) JOSIE DA BANK (CAMP BESTIVAL) RACHEL LOWSON (LEOPALLOOZA / THE WYLDES GROUP)
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THE AWARDS
BEST SMALL FESTIVAL This award recognises the best festival with a daily capacity lower than 10,000.
FINALISTS ARCTANGENT BREAKING BANDS FESTIVAL CAMP WILDFIRE MADE IN MANCHESTER NEIGHBOURHOOD FESTIVAL WOO FEST
THE AWARDS
BEST MEDIUM-SIZED FESTIVAL SPONSORED BY
This award recognises the best festival with a daily capacity between 10,000 – 39,999.
FINALISTS 2000TREES BLUEDOT FESTIVAL CAMP BESTIVAL CLOCKSTOCK FESTIVAL TRUCK FESTIVAL Y NOT FESTIVAL
THE AWARDS
BEST MAJOR FESTIVAL SPONSORED BY
This award recognises the best festival with a daily capacity exceeding 40,000.
FINALISTS DOWNLOAD FESTIVAL GLASTONBURY FESTIVAL ISLE OF WIGHT FESTIVAL LATITUDE FESTIVAL TRAMLINES FESTIVAL WIRELESS FESTIVAL Photo: Julio Casado
THE AWARDS The Outstanding Contribution to Festivals Award Dedicated to an individual whose personal vision and energy has propelled the entire festival marketplace forward in a dynamic, creative and positive way.
FIONA MEASHAM The UK Festival Awards is proud to announce that the winner of this year’s Outstanding Contribution to Festivals Award is Professor Fiona Measham. Throughout her 30-year academic career – beginning at King’s College, Cambridge and most recently as Chair in Criminology at the University of Liverpool – Fiona’s work has been shaped by her passion for music and dance culture. Never one to be trapped in the ivory towers of academia, her academic work has always been action-oriented, reflecting her lifelong commitment to equality and social justice causes. Amongst her achievements, she has served on the Government’s Advisory Council on the Misuse of Drugs, David Nutt’s Drugs Science Committee, as well as the Lib Dems’ expert panel on cannabis regulation, and also acted as the key expert witness in the fight to keep Fabric nightclub open. Her research interest in how the interface of dance music culture and criminal justice impacts the health and wellbeing of young people ultimately led to her establishing the harm reduction service, The Loop. This was the first organisation to offer drug safety testing services in the UK – at the Secret Garden Party and Kendal Calling festivals in 2016, then spreading to many more over the next four summers. Individuals submit a sample to the service without fear of legal sanction, have it tested by The Loop’s team of graduate chemists, and then have the test results given to them by a healthcare professional in the context
of a 15-minute healthcare consultation. This knowledge has allowed thousands of individuals to make more informed choices about their drug use at festivals and to minimise the risks involved. Evidence gathered by The Loop has demonstrated reduced drug-related harm after the service has been implemented, and substantial quantities of adulterated or mis-sold drugs have been identified and destroyed. The Loop is a service that addresses the reality of drug use in a pragmatic, non-judgmental and compassionate way. It has the power to save lives, and at a time of record drug-related deaths nationally, it could not be more urgently needed. All the more impressive is that Fiona and her team of over 200 Loop volunteers are all unpaid, and yet were able to develop and implement the service with strong local stakeholder support. This is despite a profoundly hostile national political context, more often dominated by hysteria and scaremongering than the kind of measured evidenced based pragmatism that has characterised Fiona’s work. Through this remarkable effort, Fiona and The Loop have not only helped keep young people safe, but also changed the national discourse – amongst festival promoters, police, public health officials, the media, and in Westminster. Policy on drugs and health has evolved in a positive direction; away from the failed zero tolerance approaches of the past, towards a reality-based focus on health, leisure and harm reduction.
THANK YOU! THE FESTIVAL AWARDS TEAM WOULD LIKE TO SAY A MASSIVE THANK YOU TO THE FOLLOWING PEOPLE, WITHOUT WHOM THIS YEAR’S EVENT COULDN’T HAVE HAPPENED Our headline sponsor and official ticketing partner:
Our supporters: Access All Areas A Greener Festival Association of Festival Organisers Association of Independent Festivals Audience / Live UK Pollstar The Showman’s Show TPi Magazine
Ticketmaster Our sponsors: Can O Water CGA CPL Online Event Trees ETC Funkin Go to Live Heineken Harman (JBL) Imaginators Light Design Party Bench RSH Audio Transition Video Viberate Tuned in Travel
Our charity partners: Energy Revolution Nordoff Robbins All of those who entered the Awards All of the judges who helped to decide the winners All of those who voted
FESTIVAL AWARDS TEAM Michael Baker
Awards Manager
Nilofer Khalifa
Marketing Manager
Sophie Nadin
Marketing & Events Coordinator
Craig Jackson
Event Manager
Jessica Webb
Event Production (GoTo Live)
Ryan Esson
Event Production (GoTo Live)
Via Culpan Mel Capper
Event Production (GoTo Live) Graphic Design
Antonio Salgado Photographer
Festival Awards is now part of
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