portafolio by Mónica Andrade

ThinkingDesignersSeeThingsOthersDonâ&#x20AC;&#x2122;t donn koh design portfolio

The subtleties of human behavior and emotions fascinates me. I am interested in turning such observations - especially those that are easily overlooked - into meaningful design opportunities.

About Me

donn koh design portfolio

LeapFrog*

Origami Sharpener

Bento

HealFast*

Hang Up Phone

Romance

Bordeaux Bliss

Redken Morph

Renew Solar Charger (Coming Soon)

Graphic Design Works

Undisclosed Works * includes design process case study

studied

1982

Singapore

2004 - 2007

National University of Singapore (NUS) BA Industrial Design 1st Class Honors & Valedictorian Awarded Lee Kuan Yew Gold Medal as Top Graduate BMW DesignworksUSA Singapore Studio Sponsored Project Tsinghua University of Beijing, Academy of Art & Design Exchange Semester in Transportation Design

2006 Aug-Dec 2006 Feb-Aug

practice

other work awards

2008 Nov-Present 2008 Aug-Sep 2008 July-Oct 2008 May 2008 May 2007 Nov-2008 Apr 2007 Aug-Nov 2007 May 2007 Feb

Industrial Designer - One & Co Design Inc. Freelance Design - BMW Group DesignworksUSA, Singapore Freelance Design - Dell Singapore, NextOfKin Creatives & Chemisty Freelance Design - Philips Singapore Innohub Division Freelance Design - L’Oreal Singapore Pte Ltd, Vichy Division Contract Designer - GRO Design, Eindhoven Industrial Design Intern - Design Incubation Centre, Singapore Industrial Design Apprentice - Design Insight Pte Ltd, Singapore Freelance Packaging Design - for L’Oreal Brandstorm

2001-2005

Network Marketing Sales, Executive Manager - Unicity International

2008 2007 2007 2007 2007 2007 2006 2005

Winner, IF concept award - LeapFrog Grand Winner (Of 903 international entries), BraunPrize - LeapFrog Winner, Red Dot design concept award - LeapFrog Bronze Award (Top 7 of 1700), Lite-On design award - HealFast Special Award, Lite-On design award - HangUpPhone Best Presentation, L’Oreal Brandstorm - Morph 1st Prize, Wine4Asia structural packaging - Bordeaux Bliss Finalist, Young Asian Designers award - Swoosh Eco Vacuum

About Me 1st Aug 2008

born

computer knowledge Proficient in: Rhinoceros 3D Alias Auto Studio Alias ImageStudio Bunkspeed Hypershot Flamingo SolidWorks Adobe Photoshop Photoshop Rendering Illustrator Rendering CorelDraw Good Knowledge of: Pro-Engineer Wacom Sketching 3D Studio Max Vray Macromedia Flash Modo 3D

donn koh

industrial designer

7 Gambir Walk, Singapore 538971 +65 9452 2220 donn@dzignstudios.com menu

leapfrog

cerebral palsy + spina bifida

Grand Winner, of 903 Entries

leapfrog

cerebral palsy + spina bifida

Grand Winner, of 903 Entries Honors thesis project / 2007 Apr

LeapFrog combines stander & walker functionality. It transforms, and assists, in sync with the paraplegic child’s intention to sit, stand, or walk. This enables more frequent practice with lower supervision. Besides supporting physical development, sense of independence and esteem, LeapFrog also turns ‘painful’ medical engineering aesthetics into humane, sociable, toy-like approachability. - Even normal children eagerly ask, ‘Can we play with that too?’

Concept

Ideation

Generation

•Breath-wise exploration •Brainstorming •Genesis of 3 directions •Evaluation & selection

•Design development •Sketches & sketch models •Ergonomics analysis •Functional & technical resolution •Form, scale & language exploration •User scenarios •Evaluation •Expert consultation

Expert

Consultation

•Experts specialized in users’ condition & needs •Users’ close relations •Specialists in engineering

Concept

Development

Research

•Initial ideas •Observation & literature search •Analysis of needs & problems •Existing products & market study •Opportunity search

•Brief development •Speciﬁc aims •Image search •Mood boards

Design Brief

& Specifications

Testing &

Modification

•Mechanical test models •Prototype construction •User trial & evaluation •Expert consultation •Modifications •Refinement •Simplification

Design

Detailing

design process Copyright Donn Koh 2007

donn@dzignstudios.com

Design Delivery

•Final digital modelling/renderings •Final appearance scale model construction •Illustration of presentation panels •Finalization of design report

LeapFrog Design Process Overview

•Depth-wise exploration •Brainstorming •Genesis of 3 concepts •Evaluation & selection

•Further reﬁnement •Form & language details •Components design •Manufacturing considerations •Engineering drawings •Materials selection •Finalization of design

A visual overview of the design developmental process taken for LeapFrog. menu

LeapFrog Research Process

literature research Copyright Donn Koh 2007

user observation

parents & experts consultation

donn@dzignstudios.com The design process was begun with user research via literature and user observation. First-hand experts

including specialized therapists and parents at the Singapore Cerebral Palsy Centre were also consulted. menu

Slight Spasticity

Sudden, Exaggerated Movements

Balancing Support & Safety from Falls

Motor Rehab & Development

Poor Direction Control

Diplegic CP Patients

Aged 1.5-5

Moderate/Low Paralysis

condition

Frequent & Regular Practice

Poor Balance

Ta rg

Weak Lower Limbs

Strength Support Directional & Movement Guidance

Physical Needs

Corrective Positioning

Easy to Manipulate, Intuitive Products

Child

SB Patients

Progressive Weight-bearing Practice

Cerebral Palsy Spina Bifida

Bowel/Bladder Problems

Sense of Independence & Esteem

Latex Allergy

Augmentation to Enable Performance of Daily Tasks on Their Own (e.g. Moving Around, Self-Care etc.) “Unmedical” Aesthetics in Their Products

Caregiver

Emotional Needs

Needs

Participation in Environment’s Activities Social Interaction

Involvement & Inclusion Simple, Easy to Calibrate Products Relief from Need to Heavily Supervise

Relief from Need to Physically Assist Patient

Socially Approachable & Friendly Design

Motivation & Encouragement

Family Involvement in Rehabilitation Play and Fun Opportunity to Try to Achieve/Succeed on Their Own

user needs summary Copyright Donn Koh 2007

donn@dzignstudios.com

Cerebral palsy / spina bifida Unstable & too weak to stand Lack control & balance Needs supervision & therapy May eventually learn to walk Daily life School - Therapy - Home

Standing Upright

Gr ou p

LeapFrog Research Process

Motor & Vestibular (motion) Stimuation

problems Esteem Needs sense of independence & worth Social Needs more interaction with other children Insufficient practice/activity Often left to lie or sit around at home Parents too busy to help practice Rehab centre therapy alone is insufficient

User-centred research findings consolidated into visual map and summary. menu

major product categories design opportunity sit-standers

walkers

LeapFrog Research Process

friendly daily companion

design opportunity ‘How about a walker that can help me sit and stand whenever i like?’ rehab-oriented

products study Copyright Donn Koh 2007

market playground analysis donn@dzignstudios.com

‘How about one that is stylish instead of drawing pitiful stares?’

Existing products and the market playground were analysed. These, together with the user research, formed the foundation for identification of problems and design opportunities. menu

1 Unfriendly devices that draw attention to their disability and turn others away 2 Insufficient opportunity for independent movement & practice

design brief 1 Enable greater frequency of physiological rehabilitation exercise 2 Give greater sense of independence, social inclusion and self-esteem

sportiness

specific aims Physical needs Motor stimulation, rehab & development Physical load bearing & standing upright Frequent practice at early age Emotional needs Sense of independence & esteem Social involvement & inclusion Motivation & encouragement

excitement fantasy

friendly fun

gentle dynamism

LeapFrog Design Brief

existing problems

simplicity

gentleness & lightness

Caregiver needs Relief from heavy loads Relief from intense supervision Ease of adujustabilty & child transfer

mood board emotions Copyright Donn Koh 2007

donn@dzignstudios.com

Based on the research, a design brief, and its specific set of aims are drawn up. A mood board was also defined to help guide the design of the productâ&#x20AC;&#x2122;s form, aesthetics and emotional notions. menu

LeapFrog Design Ideation

folding exoskeleton idea

sports wheeler idea weight-bearing baby walker idea Copyright Donn Koh 2007

donn@dzignstudios.com

Ideation sketches resulting in 3 solution directions. menu

seated

standing

flat-folded

LeapFrog

Giraffe

donn@dzignstudios.com

seated

standing

flat-folded

seated

standing

LeapFrog Concept Generation

flat-folded

SpiderPack

The partial weight-bearing walker idea was chosen and developed into 3 concept sketches. menu

Handlebars help user to hoist himself up

Optional chest strap for better positioning Adjustable position for different user weights & weight-bearing requirements

sit-to-stand transition

Optional leg abductor to prevent scissoring of legs

Open front for more intimate social interaction

sportiness aesthetics

LeapFrog Concept Development

Angle of handle can be changed to suit needs

disabled

sporty side profile

concept development

donn@dzignstudios.com

Developmental sketches exploring different standing assist systems, proportions and mechanisms. Draft CADing used to aid structural and mechanics visualization. menu

LeapFrog Concept Development

straight / thick / low bottom element

arched / thin / high bottom element

rational soft forms with analogy of animal legs

straighter curves

thicker front element

complex & curvy

gently curvaceous

thicker rear element

child-like simplicity

articulated forms

cleaner / simpler / flowing lines

concept development

donn@dzignstudios.com

Further sketches explored proportions & hierarchy, emotional notions, and removal of unnecessary structural members. menu

LeapFrog Concept Development

Sit-to-stand transition

Walking

movement analysis

final concept

donn@dzignstudios.comMovement analysis helped identify the crucial moments a user needs assistive lift during standing up and

walking. This eliminated unnecessary supports, streamlined the system and led to the final concept.

1:1 Foam model Testing of scale in context and in relation to other products

LEGO mechanical model Moving parts & joints design

LeapFrog Design Realization

18 month child

5 year old

Vector flexikins Ergonomics and designing for growth Copyright Donn Koh 2007

donn@dzignstudios.com

CAD structural model Translating into structures for prototype construction

Design is brought closer to reality using anthropometric data, vector flexikins, and various scale & mechanical models. menu

LeapFrog Design Realization

Standing with crutches Midway through standing up is the critical point where greatest effort is required. User frequently falls back onto seat due to poor leg strength.

prototype construction Copyright Donn Koh 2007

donn@dzignstudios.com

Standing with LeapFrog prototype Assistive force helps to lift butt past the critical point, giving a fluid standing transition. User is able to walk smoothly.

prototype testing proof of concept A functional rig is built and tested on actual cerebral palsy patients to correct the design problems and to prove the concept. menu

LeapFrog Design Detailing

design details

details evolution & refinement Copyright Donn Koh 2007

donn@dzignstudios.com

Details are resolved and forms are refined to ensure a coherent formal language. menu

standing walker mode

full size for 5 yr-old

resized for 11â &#x201E;2 yr-old

LeapFrog Design Explanation

easy-fold-easy-tow

leapfrog cerebral palsy + spina bifida Copyright Donn Koh 2007

donn@dzignstudios.com

The various functionalities of LeapFrog illustrated in a poster. menu

gas spring inside braked

compressed into sitting mode by weight of child

sitting activates brakes, prevents kick-gliding*

anti-reverse brakes

brakes off

gas spring assist helps partially lift buttocks*

standing releases brakes wide base helps balance weight supported by arms

*Sit-braking: Prevents kick-gliding and acquiring of wrong movement patterns, also for enhanced safety *Gas spring assist force can be set according to weight and adjusted according to the child’s development

leg room

seat folds up for leg room anti-reverse brakes for more stability

child sits to rest bodyweight on seat folds LeapFrog automatically into chair mode

LeapFrog Design Explanation

functional innovation: sit-to-stand assist + walking support

key benefits the paraplegic child in standing & walking and allows seated rests, enabling frequent  Assists practice and enhancing sense of independence

 Automatic, intuitive transformation between sit-stand-walk modes, minimizing caregiver burden  Sociable, toy-like approachability in place of unfriendly medical engineering aesthetics Copyright Donn Koh 2007

donn@dzignstudios.com

Pragmatic analysis and key benefits of the LeapFrog assistve walker. menu

LeapFrog Design Explanation

180째 twist unlock

adjust angle brake modes 1. always off 2. seat = brake 3. always on

90째 twist unlock

Brake lever activated by sitting, lifted seat releases brakes

automatic brakes system

Size adjustment extremes - 18 months to 5 years

adjust length

Telescopic structure & sizing pin

quick armrests adjustment

donn@dzignstudios.com

walker customization

Threaded insert for accessories

Air receptacle to adjust gas spring force with home foot-pump

Automatic brake mechanism, positioning adjustments, and walker customization. menu

Therapy & home practice

Child refuses to walk during outing

Family time outside of home

How LeapFrog Helps

Situation

Caregivers too busy at home

LeapFrog Design Explanation

Social interaction with other children

towalong & walk

Friendly, toy-like socially acceptable aesthetics

Low supervision required enables more practice

donn@dzignstudios.com

Open front design for intimacy, interaction & encouragement

Easy-fold & tow-along even when carrying child in one arm

easy flatfolding

Light-weight, compact & flat portability

user scenarios

User scenarios show the problems that LeapFrog solves in various situations. menu

LeapFrog Design Presentation

stereolithography rapid prototype Copyright Donn Koh 2007

donn@dzignstudios.com

Powder-based stereolithography was used to convert the CAD data into 1:2 scale design parts. The parts are finished by hand, spray-painted and assembled. menu

2 5

4 22 9

LeapFrog Design Technical

1 1. Closed-cell neoprene handles (soft, latex-free) 2. Soft polyurethane RIM molding with TumbleFormTM skin 23 3. Polyurethane RIM molding (porous core) 4. Strong, lightweight ø22 Aluminum tubing 5. Strong, lightweight ø19 Aluminum tubing 3 6. Strong, lightweight ø32 Aluminum tubing 7. Repressurizable gas spring 8. Gas spring air nipple (release & pump) 18 9. Sizing adjustor screw 10. Durable non-marring, non-skid, thermoplastic 15 rubber wheels 14 11. Easy-to-clean polypropylene wheel rims 12. One directional rear wheels with disengageable 6 ratchet & pin brake mechanism 13. Angle-limited, spring-back castor assembly 14. Latex-free accordion bellow 15. Nylon strap with length adjustment clip 16. Ratchet self-locking folding mechanism 17. Threaded insert ø6 for accessories attachment 18. Self-lubricating plastic bushings 19. 3-Position flip switch for brake mode selection 20. Brake mechanism lever under seat 21. Washable fabric cushion (velcro attachment) 22. Sizing holes 23. Self-locking, spring-back release folding mechanism

3 5

19 8

12 11

manufacturing components Copyright Donn Koh 2007

donn@dzignstudios.com menu

origami sharpener

Academic project / 2005 Sep Design Team - Donn Koh, Elias Teo & Luke Cocker

Sharpener reduced to one-component, simple bending and grinding construction. An origami-like aesthetic, with notions of simplicity and reduction. Analogy of razor blades adds a feeling of precision and quality.

Origami Design Explanation

donn@dzignstudios.com

Origami Sharpener combines the â&#x20AC;&#x2DC;folded-from-a-single-sheetâ&#x20AC;&#x2122; aesthetic and formal analogy of razor blades to compose a notion of humility and stylish simplicity, yet with precision and efficiency. menu

2. Deburring

3. Stamp Bending I

4. Edge Grinding (Blade)

5. Stamp Bending II

Origami Design Process

1. Blanking

manufacturing process

experimental models Copyright Donn Koh 2007

donn@dzignstudios.com

usage Innovating from a metal manufacturing approach, Origami Sharpener achieves a simple production process involving one-component stamping and grinding processes. menu

Bento

smart fridge . e-nutritionist . cooker

Bento

smart fridge. e-nutritionist. cooker Design Team - Donn Koh, Chen Meihua / 2006 July

One major challenge against healthy eating is the lack of knowledge that healthy meals can be delicious ones too. Online share-and-rate communities can enable worldwide pooling of recipes so that users are exposed to the possibilities. Bento is a smart refrigerator-cum-cooktop that has an automated inventory, and a virtual nutritionist, making it a convenient, one-stop solution to access healthy recommendations online (based on ingredient availability and user profile), and then to prepare the nutritious meals quickly.

Bento Design Explanation

Preview in the air! HelioDisplay’s laminar air-screen technology enables an interactive ‘touch’ screen, in-the-air user interface - right where your cooktop and preparation table is. Access your user profile, browse and preview the recommended meals, and follow the step by step instructions to assemble your healthy meal.

01 Black glass worktop surface 02 Induction heating surface 03 Induction cooker field generator 04 Door of ‘sushi-conveyor’ window 05 HelioDisplay laminar air convertor & output 06 Sliding trackpad, heater & menu controls 07 Sidings for ‘sushi-conveyor’ window 09 Side fridge raisable base plate 11 Freezer compartment seperator 12 Frozen foods storage 13 Non-frozen storage 14 Moving storage plates 15 Electromagnetic motor channels 16 Actuator punch 17 Rollers 18 Outer shell 19 Discard box door 20 Discard box door controls 21 On-board computer & memory 22 Temperature & humidity regulating circuitry 23 RFID scanner and HelioDisplay projector

donn@dzignstudios.com menu

Supermarket Groceries RFID Tag

Food Type Quantity / Weight Nutritional Value Expiry date

2 HelioDisplay air â&#x20AC;&#x2DC;touch-screenâ&#x20AC;&#x2122; preview & select meals based on ingredient availability, ratings and nutritional profile.

3 Follow recipe and combine meal using induction cook top.

Bento Design Explanation

1 Groceries loaded are automatically inventorized, including nutritional info.

Slide finger along track pad to scroll through ingredients sushi-bar style, accessing the required ones to prepare the meal.

Pragmatic illustrations Using Illustrator Copyright Donn Koh 2007

donn@dzignstudios.com

Bento automates inventory tracking and guides the user through the food preparation, so that eating healthy becomes fuss-free, quick and convenient for the busy but health-conscious urban executive. menu

healfast

+ electrically-accelerated healing

Bronze, 2007

Top 7 of 1700 International Entries

healfast

+ electrically-accelerated healing Bronze Award, 2007 Top 7 of 1700 International Entries Design Team - Donn Koh, Ong Zhen Qi / 2007 Feb

An electrical field, when applied radially to a wound, starts, and/or accelerates healing. HealFast brings this technology to people in the form of a bandage that accelerates wound-healing. Quotation â&#x20AC;&#x153;.... electricity in the body is far more important than previously thought... it has significant potential in wound healing and possibly also regeneration.â&#x20AC;? -Professor Min Zhao, University of Aberdeen in Scotland

It has a unique one-handed method of application that is intuitive and easy, even for less dexterous fingers. The experience and aesthetics communicate care and comfort instead of a notion of pain. This invention is particularly suitable for chronically unhealing wounds like diabetic ulcers/pressure sores.

Quotations “Healing power of electricity raises hope of new treatments.” -The Guardian magazine

wound site

HealFast Research Process

electrodes

“To heal a wound, turn up the voltage.” -New Scientist magazine Research excerpt “Tadpole tail amputated during the time in its life when it can not regenerate, was regrown using electricity.” -University of Aberdeen

Functioning principle Repair cells are accelerated along electric current direction.

research highlights Copyright Donn Koh 2007

donn@dzignstudios.com

The technology activates and accelerates the repair of open wounds, and has profound applications. The intention is to find a suitable product vehicle to bring its benefits to people. menu

protection comforted

“If a product can speed up the wound closure for diabetic patients, then many of them can avoid amputation of their leg.” -Prof. Zhu Wen Jun: Dean, Singapore Traditional Chinese Medicine College

feel clean esteem & confidence hope

emotional

daily wound washing pragmatic

efficacy

wound healing

visible results

disinfecting absorption

Product value & market potential 246 million diabetic patients worldwide face the most common cause of non-traumatic lower extremity amputations.

ease of removal

debridement interference with socks

hygiene

Experts consultation

ease of application

Diabetic User Needs

love & care

discreetness

pressure relief physical

HealFast Research Process

“Even little cuts or abrasions take very long to heal.” -Mr. Tan Kok Hwa: 59, Diabetic patient of 16 years

pain-relief irritation-free cover/protection

A holistic perspective for a total product experience It was kept in mind that the target user is more than just a medical patient or a customer of electrical healing technology. His holistic needs as a human being are acknowledged, so as to uncover more design opportunities and compose an all-rounded positive user experience - from the first visual encounter, to actual usage, and up until disposal.

user research Copyright Donn Koh 2007

donn@dzignstudios.com

Diabetic patients were identified as target users because they need alleviation from their chronically unhealing sores and prevention from the need to amputate. menu

Intuitive, friendly, like candy Analogy & semiotics convey easy pull-to-open method

2. Easy handling

Familiar, like a stamp Apply like a stamp, handling tab ensures no sticking to fingers

3. One-handed apply

Just like a pull-off tab One-handed, familiar and easy lift-away backing ring

4. Accelerated healing Total user experience User experience of a bandage is more than just its medical effects - The initial visual impression, ease of opening and application, how it looks on the skin, and even its appearance after several hours of usage... all add up to the total product experience.

HealFast Design Explanation

1. Easy pull-to-open

simple & familiar one-handed application Copyright Donn Koh 2007

donn@dzignstudios.com

The unique and intuitive application system of HealFast - a caring touch for the elderly with less dexterous fingers. menu

HealFast Design Explanation

Early stage

Late stage Patients with sores should: keep ulcer clean and bandaged medicate wound and change bandage daily take pressure off wound area Copyright Donn Koh 2007

HealFast helps by: electrical acceleration of healing easy use encourages daily change PU dressing absorbs wound fluid for hygiene PU dressing softness cushions wound site woven PE yarn gives breathable comfort, yet waterproof and shields from bacteria

donn@dzignstudios.com

Formal Notions Friendly . Protective . Comforting . Effective . Convenient . Clean. Appearance after several hours on the skin also adds to the total product experience. HealFast’s woven PE yarn material departs from the painful, sticky mess, deteriorated look of bandages.

A summary of the value and benefits of HealFast. menu

HealFast Design Technical

breathable, woven polyethylene yarn

flap for easy peel off lithium polymer battery circuit board

waxed-lined packaging

polyurethane dressing with antibiotic non-conducting substrate metallic electrodes create radial electric fied

non-conducting hydrogel conducting hydrogel rings polyethylene applicator card keeps bandage semi-rigid for easy application silicone adhesive

donn@dzignstudios.com

25 mm bandage for 12 mm wounds

46 mm bandage for 30 mm wounds

70 mm bandage for 50 mm wounds

Exploded diagram and technical drawing of HealFast. Different sizes cater for harder-to-reach wound areas, or for big ulcers on larger areas. menu

HealFast Design Technical

Final model making Using Modela Pro CNC & vacuum forming

donn@dzignstudios.com menu

HangUpPhone cordless hanging phone

Special Award, 2007

10 Special mentions of 1700 International Entries

HangUpPhone cordless hanging phone

Special Award, 2007 10 Special mentions of 1700 International Entries Design Team - Donn Koh, Alec Wong / 2006 Aug

This cordless hanger phone enables new ways and new spaces to place your phone when not in use. â&#x20AC;&#x2DC;Hanging upâ&#x20AC;&#x2122; your phone takes on a whole new meaning as phone calls are ended simply by the hanging action - pun intended. Letting it stand on a table also turns it of. Comes with an induction charger and transmitter in the form of a hook.

HangUpPhone Design Explanation

Numbers light up when phone is switched on

Humbly humourous HangUpPhone uses formal analogy of door tags to communicate the notion of hanging and to achieve a feeling of unobtrusiveness. The combination creates an object that is humbly humorous and functional. It represents a lifestyle of simple, quiet joy.

donn@dzignstudios.com menu

sliding mechanism acts as phone switch

phone switches off when hung up

unhook to activate phone

1 2 4

3 5

6 8 9

* 0 #

off

HangUpPhone Design Explanation

switches off when placed on flat surfaces

Functional illustrations Using Illustrator & Photoshop

donn@dzignstudios.com

Pragmatic analysis of the HangUpPhone. menu

HangUpPhone Design Explanation

Charge the phone by hanging it on the charging dock

donn@dzignstudios.com

Charging/base station dock can be hung on the wall or stand on flat surfaces

Charging dock design and versatility. menu

HangUpPhone Design Explanation

donn@dzignstudios.com

Usage scenarios around the home. menu

7 5

70.00

20.00

4 1

Charging dock 1. circuit board and wi-fi components 2. power componets 3. support stand 4. mounting brackets 5. charging contact points 6. phone and power cords

190.00

184.00

28.00

42.00

Cordless phone 1. antenna components 2. sliding phone switch mechanism I + LED charging light 3. sliding phone switch mechanism II 4. speaker holes 5. hidden microphone 6. circuit board and wi-fi components 7. buttons with led-lit numbers 8. charging contact point 9. battery

HangUpPhone Design Technical

62.00

26.42

43.42 28.42

18.00

19.50

140.00

4.00 110.00

donn@dzignstudios.com

Syntactic analysis of the HangUpPhone. menu

Romance

emotional addressing

ď&#x20AC;§Sponsored Studio Project, BMW Group DesignworksUSA Singapore Studio A 4-month project at NUS guided by DesignworksUSA

Romance emotional addressing

ď&#x20AC;§Sponsored Studio Project, DesignworksUSA Guided by BMW DesignworksUSA Singapore Studio Design Team - Donn Koh, Elias Teo, Chua Wunfong / 2006 Sep

Emotional addressing is the intentional evocation of user emotions via a product or a space. It opens up another level of connection between people and design, creating the competitive edge of emotional experience and attachment, beyond function or physical form. The Romance room sculpture uses a careful concoction of proportions, surfaces and other details, to create an experience of romance for the user who sits in it. He/she may not even know what caused it!

Romance Design Explanation

Romance is the enchanting, dance-like dialog between two contrasting entities, which though being ironically different, always complement harmoniously and sensuously. Their interaction is always intimate, graceful and full of hope, anticipation and promise.

donn@dzignstudios.com

Romance requires a dialog between contrasting, but complementing entities. menu

Romance Design Explanation

The finer points of Romance: Security & intimacy, yet with a sense of personal space and freedom

Seclusion, yet balanced with a feeling of openness

Romance is about the soft against the hard, the stiff against the fluid, the tender against the strong. It is intimacy, but requires freedom to be magical. It craves seclusion but without openness it soon becomes stale. It has a playful motion and anticipation of progression, but yet youâ&#x20AC;&#x2122;ll want to freeze that moment in time and let it linger. Copyright Donn Koh 2007

donn@dzignstudios.com

Romance requires a delicate balance of in-betweens to strike that magical chord. menu

Romance Design Process

Romance subcontexts map: The design process began with an investigation into the emotional context itself - The intangible and complex romance emotion is analysed and deconstructed into more tangible and manageable subcontexts.

donn@dzignstudios.com

These subcontexts are the components that act together, to different extents, to conjure the feeling of romance. menu

Romance Design Process

Sketches examined how different forms and proportions evoked different feelings. The effect of material quality, surface movement, and gestics are also explored.

donn@dzignstudios.com

Explorative sketches to identify potential ideas that could physically manifest the Romance emotion or its subcontexts. menu

Romance Design Process

Experimental models

Image search

donn@dzignstudios.com

Miniature and full-sized models were used to test the emotional effects, material quality and explore construction feasibility. Image searches helped stimulate greater variety of thought. menu

Romance Design Process

Example: Intimacy is found to created mainly by proportions and gesture(detail), while tenderness is mainly brought about by texture and curves.

donn@dzignstudios.com

Using the Proportion-Surface-Detail (PSD) methodology by BMW DesignworksUSA, the subcontexts were analysed to identify the main level in which each of them exerted its main influence. menu

Romance Design Process

Ideas classification: Tables for ‘Intimacy’ and ‘Tenderness’ are shown as two examples.

donn@dzignstudios.com

Within each subcontext, the ideas were classified into those that worked and those that did not. These formed the guiding maps for composing the final room sculpture. menu

Romance Design Process

Full-scale mock-up

Fine-tuning of curves

donn@dzignstudios.com

User testing

Using the guiding subcontext tables, final experimentation was done at full scale to compose a coherent room sculpture. User tests were used to ascertain the emotional addressing effect. menu

Romance Design Process

Foam sculpting

Fibreglass hand lay-up

donn@dzignstudios.com

Upon design finalization, it was fine-tuned and hand-sculpted out of foam. This formed the positive mold for the hand lay-up of the glass fibre. menu

BordeauxBliss structural packaging design

Winner, Wine4Asia Structural Packaging Competition 2005

Design in production by Far East Packaging Pte Ltd, used for Wine4Asia Expo Singapore

BordeauxBliss structural packaging design

ď&#x20AC;ŚWine4Asia Structural Packaging Competition, 2005 First Prize, design used for Wine For Asia Intâ&#x20AC;&#x2122;l Expo

Design in production by Far East Packaging Pte Ltd / 2005 Nov

Bordeaux Bliss wine packaging is designed for the biggest marketing impact with the lowest environmental and economic costs. Reminiscent of wine cellars and showcasing the wines, it literally turns every customer into a walking display... but remains practical, logical and simple. Folded from a single sheet of cardboard, it is easy to manufacture, saves materials and stores in flat sheets. It is intuitive and quick to set up, requires no adhesives, but remains structurally strong for a 4-bottle load.

BordeauxBliss Design Explanation

Production-friendly Practical, sustainable and economical - Bordeaux Bliss is entirely producible from a flat sheet of card, with single-sided printing. Instead of using more materials or components, it uses the folds to create compartments, enhance structural strength, minimise section thickness... and requires no adhesives.

donn@dzignstudios.com

A problem-solving design taking manufacturing feasibilty and simplicity into consideration. menu

BordeauxBliss Design Explanation

Intuitive & user-friendly With a few simple folds, the structure achieves rigidity and strength enough to solve the weight problem of carrying 4 bottles using thin cardboard. Assembly is intuitive and fast - ideal for cash-and-carry exhibitions.

donn@dzignstudios.com For the purpose of cash-and-carry exhibitions, BordeauxBliss is designed for flatness, speed of setting up,

room for brand label, and clever publicity - each carrying customer is literally a walking advert / showcase. menu

morph

cosmetic packaging design

Best Presentation Award, 2007 Freelance strategic consultation & packaging design for NUS

morph

cosmetic packaging design

Best Presentation Award Freelance design & strategy for NUS BizAd / 2007 Apr

Family of products designed for brand extension of Redken For Men. Retaining RFMâ&#x20AC;&#x2122;s brand identity while imbuing new notions of morphology, sensuality, mystery, futurism and premium exclusivity. Existing clientele is preserved while reaching out to a new segment of target consumers.

Morph Design Explanation

donn@dzignstudios.com menu

Morph Design Explanation

CNC & vacuum-formed model donn@dzignstudios.com

The construct clayâ&#x20AC;&#x2122;s one-click swivel lid featured in CAD renderings and a physical prototype. menu

... but the facts show that everyone has at least one such friend!

Graphic Design Evangelistic Outreach

A Friend Who Will Die For You Is Hard To Come By

www.mytruefriend.org A Friend Who Will Die For You Is Hard To Come By

Come to discover who it might be. Design Team - Donn Koh, Elias Teo

donn@dzignstudios.com

Postcards, website and coasters conceptualized and designed for evangelistic outreach under Postal Troop. The idea was to arouse curiousity about a self-sacrificial friend that everyone has - Jesus! menu

Graphic Design Tradeshow Posters

USP: AculynTM imparts a sensational elastic feel to cosmetic products

USP: SunSpheresTM give total coverage in suncare products

sun

USP: AcudyneTM is a styling agent with great moldability & care for colored hair Design Team - Donn Koh, Chen Meihua

donn@dzignstudios.com

Tradeshow posters freelanced for Rohm & Haas. Conceptualization and design of curious & communicative posters for additive ingredients. Target audience - cosmetic products firms. menu

DesignInsight Pte Ltd - Sennheiser Project (team) Wireless Ear Phones

Philips Singapore, Innohub Division Confidential

Undisclosed Projects

Dell Singapore, Experience Design Group Sustainability & Peripherals

Lâ&#x20AC;&#x2122;Oreal Singapore, VICHY Brand Division Product Bottle Design GRO design - NOKIA Project (team) Messaging Phone GRO design - Microsoft Project (team) Confidential

donn@dzignstudios.com

Currently undisclosed projects. menu