Tartine Cafe Standards Manual by Monica Shehata

Brand Standards Manual

TABLE OF CONTENTS INTRODUCTION

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PRIMARY LOGOTYPE Primary Logotype One Color Reversed Minimum Size Buffer Space Inappropriate Uses

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3 4 5 6 7 8

SECONDARY LOGOTYPE Secondary Logotypes One Color Reversed Minimum Size Buffer Space Inappropriate Uses

10. 11 12 13 14 15

IDENTITY SYSTEM Serif Typeface Sans Serif Typeface Primary Colors Secondary Colors Graphic Elements Images

17 18 19 20 21. 22

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24 25 26

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29 36 41

BUSINESS SYSTEM Letterhead Business Card Envelope APPLICATIONS Print Applications Digital Applications 3D Applications

INTRODUCTION Tartine Cafe is a popular farm-to-table breakfast spot and cafe in San Luis Obispo. Sourced entirely from local farms, Tartine Cafe offers a fresh and organic breakfast menu. We are located in the heart of downtown San Luis Obispo, with a quaint indoor and outdoor seating. The nouveau branding of Tartine Cafe focuses on capturing the cafe’s authenticity, freshness and sense of community, as well as elevating the cafe to a modern and refined dining spot. Tartine Cafe supports the local community by partnering with small farmers and businesses within the the San Luis Obispo county to offer the best and freshest foods directly to the customers’ tables. The environment created within the cafe also aims to foster that sense of community, through friendly servers who like to converse with customers, as well as open spaces and seating that encourage intermingling. Tartine Cafe serves breakfast foods that are also inclusive to vegans, vegetarians, pescetarians, gluten-free, etc. The branding also aims at conveying the natural and organic aspects that Tartine Cafe offers, whether in print or through the cafe’s home-like environment. All branding material, print or physical, thus, aim to further convey and uphold Tartine Cafe’s slogan: Breakfast. Community. Culture. It is essential to uphold all the specifications and requirements in the pages to come, and to hold the values of Tartine Cafe in the highest regard. It is also important for the materials created to be inclusive and accessible to all community members and be true to Tartine Cafe’s aims of creating a healthy community through organic and delicious breakfast foods. Best, Monica Shehata

PRIMARY LOGOTYPE Appropriate uses

PRIMARY LOGOTYPE

Tartine Cafeâ&#x20AC;&#x2122;s logo is elegant and simple to represent the cafe as a refined dining spot that is inclusive and accessible to all community members. The primary logotype and the slogan are not placed within the same design.

The primary logo is made up of two colors, Cool Gray and Canary Yellow (Page 19). The primary logo is to be used on any important documents or signage associated with Tartine Cafe, and it must always be used at 100% opacity. 3

ONE COLOR

The one color logo option should only be used if full color is not available or when only one color production is available, otherwise the primary mark should always be used. The above colors are the only one color primary mark options that can be used within the Tartine Cafe brand. The Canary Yellow logo option should only be

used on darker backgrounds or 100% white backgrounds. The other dark-colored logos (Deep Blue and Cool Gray) should be used on lighter backgrounds. Whenever the logo is used, it should always be at 100% opacity. The Grayscale mark can be used when color printing is not available, it should never be in black. 4

REVERSED

Above are the reversed primary marks in all the acceptable colors. The reversed primary mark is Soft Gray, and can be used on the primary Cool Gray color or on the Deep blue of the secondary palette that are outlined on page 20 and 21, except for on the Canary Yellow in which case 100% white is used for the logo. The reversed

primary mark can only be used when the full color mark or the one color marks can not be used due to color constraints or other issues, and it must always be used at 100% opacity. The Grayscale mark can be used when color printing is not available. 5

MINIMUM SIZE

1.75in

1.75in 1.75in

1.25in

1.75in

1.25in

The minimum size of any of the logotypes marks the bare minimum at which the mark is still readable and recognizable. The minimum size of the full color primary mark is 1.75 inches. The lighter colored one color marks (Canary Yellow and Soft Gray) should also not be smaller

that 1.75 inches. The darker colored one color marks (Cool Gray and Deep Blue), however, can go as small as 1.25 inches. The size of any of the reversed marks, no matter the color of the background, can not be smaller than 1.75 inches. 6

BUFFER SPACE

Vertical height of the letter “I” Vertical height of the letter “I”

The minimum buffer space between the logo and any other elements of design or text is equal to the vertical height of the letter “I” pulled from the the logo. Regardless of the size of the logo, the buffer space is always the size of the vertical height of the letter “I” at the size of the logo. The

buffer space remains the same for the primary mark, one color marks and reversed marks. This buffer space is to ensure that there is enough negative space around the mark so it is clearly legible and is not obstructed by any text or marks around it. 7

INNAPROPRIATE USES

Do not use a light colored mark on a similarly light background.

Do not use a dark colored mark on a similarly dark background.

Do not skew or stretch any of the primary marks.

Do not place the logo on the pattern, or any of the graphic elements.

Do not remove any elements from the primary mark.

Do not use drop shadows, inner glow, or any effects on the logo.

Do not change the color of the logo to any arbitrary color not aligned in this manual.

Do not outline any of the primary marks in any color.

Do not alter the orientation of the mark in any direction.

The above misuses are not comprehensive. The designer should keep Tartine Cafeâ&#x20AC;&#x2122;s brand in mind when creating promotional materials and

avoid creating anything that is against what is outlined in this manual.

SECONDARY LOGOTYPE Appropriate uses

SECONDARY LOGOTYPES

Tartine Cafeâ&#x20AC;&#x2122;s secondary mark is simply the word mark used without the icon. The word mark can be used when the use of the primary mark is not feasible due to spacing or design issues.

Additionally, it can be used on any non-official documents or design collateral. The logo or the word mark should, however, be present at all times unless. 10

ONE COLOR

Only these one color word mark options could be used if full color is not available or when only one color production is available. The Canary Yellow logo option should only be used on darker backgrounds or 100% white backgrounds. The other dark-colored logos (Deep Blue

and Cool Gray) should be used on lighter backgrounds. Whenever the logo is used, it should always be at 100% opacity. The Grayscale mark can be used when color printing is not available.

REVERSED

Above are all the reversed out color versions of the secondary mark. The reversed out secondary mark is Soft Gray and can be placed on any of the primary or secondary colors that are outlined on page 20, except for on Canary Yellow and Sea Blue, in which case 100% white is used for the

word mark. The reversed out mark can only be used when it is not possible to use the full color option or any of the one color options. Any of the above marks can only be displayed at 100% opacity. The Grayscale marks can be used when color printing is not available. 12

MINIMUM SIZE

1.5in

1.5in 1.5in

1.125in

1.5in 1.125in

The minimum size of the secondary word mark is the bare minimum at which the mark is still readable and recognizable. The minimum width of the full color word mark is 1.5 inches. The lighter colored one color marks (Canary Yellow and Soft Gray) should also not be smaller that

1.5 inches. The darker colored one color marks (Cool Gray and Deep Blue), however, can go as small as 1.125 inches. The size of any of the reversed marks, no matter the color of the background, can not be smaller than 1.5 inches.

BUFFER SPACE

Vertical height of the letter “I” from “Tartine” Vertical height of the letter “I” from “Tartine”

The minimum buffer space between the word mark and any other elements of design or text is equal to the vertical height of the letter “I” pulled from the the logo. Regardless of the size of the

logo, the buffer space is always the size of the vertical height of the letter “I” at the size of the logo.

INAPROPRIATE USES

Do not use a light colored mark on a similarly light background.

Do not use a dark colored mark on a similarly dark background.

Do not skew or stretch any of the secondary marks.

Do not place the logo on top of the pattern or any of the graphic marks.

Do not remove any elements from the word mark or the icon.

Do not use drop shadows, inner glow, or any effects on the logo.

Do not changed the color of the logo to any arbitrary color not aligned in this manual.

Do not outline any of the marks in any color.

Do not alter the orientation of the mark in any direction.

Similarly to the primary marks, the designer should keep Tartine Cafeâ&#x20AC;&#x2122;s brand in mind when creating promotional materials and avoid

creating anything that is against what is outlined in this manual to avoid any misuses.

IDENTITY SYSTEM Graphic elements, colors and typefaces

SERIF TYPEFACE

Chaparral Pro, Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro, Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro, Semibold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro, Semibold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro, Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro, Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Chaparral Pro is the only serif typeface that can be used within the Tartine Cafe brand. This typeface should be used for large bodies of text, for example, a letter (as on page 24). Chaparral Pro has a large family but only some of it can be used: Chaparral Pro Regular (and its italic counterpart) should be used for large bodies of

text, while Chaparral Pro Semibold and Bold can be interchangeably used for headings and titles. Longer bodies of text should be typed in only Cool Gray, if on a lighter background, or Soft Gray if used on a darker colored background. The minimum text size for any use of this typeface is 10pt, and the maximum is 12pt. 17

SANS SERIF TYPEFACE

Arboria, Book Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria, Book Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria, Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria, Medium Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria, Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria, Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 10 @ $ # % * &

Arboria is the sans serif typeface that represents the Tartine Cafe brand. This sans serif typeface can be used only for relatively smaller bodies of text, such as the information on the business card (Page 26) and large titles that contrast with the serif typeface, as used in this manual. Titles should be presented in Arboria Bold or black if very large and in all caps (can be reversed out

as used in this manual), whereas, bodies of text should be displayed in Arboria Book. Arboria Light should never be used, as it is not very legible. Text should be typed in only Cool Gray, if on a lighter background, or Soft Gray if used on a darker colored background. The minimum text size for any use of this typeface is 10pt.

PRIMARY COLORS

Cool Gray C:0 M:0 Y:0 K:70 R:109 G:110 B:113 Hex: #6D6E71 Pantone: 424 C

Canary Yellow C:4 M:32 Y:92 K:0 R:242 G:178 B:150 Hex: #F2B232 Pantone: 7409 C

Tartine Cafeâ&#x20AC;&#x2122;s branding primary colors, Cool Gray and Canary Yellow, are derived from the primary logotype. The Canary Yellow represents heat, suggesting that the food is always served

fresh. Meanwhile the Cool Gray represents Tartine Cafeâ&#x20AC;&#x2122;s refined taste, yet accessible universality. The primary colors should always be the go to colors whenever possible. 19

SECONDARY COLORS

Deep Blue C:95 M:76 Y:42 K:34 R:28 G:57 B:86 Hex: #1C3956 Pantone: 534 C

The secondary colors of Tartine Cafe include two tints of the primary palette (the Soft Gray and the Bright Orange), as well as additional contrasting and earth tones. These secondary colors help expand the design frontiers, while still being communicative of the businessâ&#x20AC;&#x2122; ideals. These colors can be used to complement the primary palette, however, the primary palette should always be given top priority in any design choices. Color combinations between

Soft Gray C:0 M:0 Y:0 K:10 R:230 G:231 B:232 Hex: #E6E7E8 Pantone: 649 C

similar values, or similar hues are not allowed, for example Earth Brown and Deep Blue should never be used in conjunction, similarly with Sea Blue and Deep Blue. Significant contrast is important when making any design choices. For example, the contrast in value if Soft Gray and Bright Orange are used can highlight any important information and capture the audienceâ&#x20AC;&#x2122;s attention. 20

GRAPHIC ELEMENTS

TEXT TEXT TEXTTEXT TEXT TEXT TEXT Height of the bar is 2.75 times the vertical height (Cap height) of the word “TEXT”

Tartine Cafe has the signature pattern (Example, page 26) which is made up of a donut, coffee cup, boiled egg and a piece of toast. This pattern can only be used in either Canary Yellow or Soft Gray. The pattern can be placed on a color background (any of the primary or secondary colors, not of the same value, however) and can be displayed or printed in a variety of opacities, as used throughout this manual. The pattern, however, should not be placed below or above the logo. It also can not be used above a photograph. The longest side of each element in the pattern should not get any smaller than 0.25 inches to withhold legibility. Another graphic

Vertical buffer space is the vertical height (Cap height) of the word “Text”

element is the Canary Yellow bar with vertically centered header or section marker text, as used throughout this manual. The bar can only be Canary Yellow with white text. The text used should be all caps in Arboria Bold. The height of the bar should be equal to approximately 2.75 times the height of the text used within it. The minimum left margin is determined by the length of the word “Text”, all caps, in the same font setting and size used. The vertical buffer space around the bar, should also be equal to the word “Text”, all caps, in the same font setting and size used as the header.

IMAGES

Imagery is an important part of Tartine Cafe’s branding, as visuals are essential to market our food (Example, page 29). In order to represent Tartine Cafe accurately, pictures taken of food must be placed in organic environments (wood, surrounded by fruit, etc.) as presented in the examples above. Additionally, at least

one of Tartine Cafe’s colors (either primary or secondary) must be represented in the picture, this way the images can be easily tied into the designs. For example, in all of the above images, Tartine Cafe’s primary color, Canary Yellow, is present in one form or another, and in the pancakes image, Sea Blue is also present. 22

BUSINESS SYSTEM Letterhead, Business Card and Envelope

BUSINESS SYSTEM

LETTERHEAD Actual size

964 Higuera St, San Luis Obispo, CA 93401 | 805 . 541 . 0227 | tartinecafe.com 964 Higuera St, San Luis Obispo, CA 93401 | 805 . 541 . 0227 | tartinecafe.com

Above is an example of a letter with Tartine Cafeâ&#x20AC;&#x2122;s letterhead. The letterhead contains the primary logotype at the top left and in a bar at the bottom, are the restaurantâ&#x20AC;&#x2122;s information in Arboria Regular 10pt, center aligned, white. The body text should be in Chaparral Pro book 10pt black ink only, and it should be left aligned

with the logo at the top. The text box left margin should be 1.7 inches and the top margin is 2.125 inches. The text box width should be 5.25 inches, and the maximum height is 7.75 inches. A hard return should be used to separate paragraphs. If a signature is used, it should also be in black ink only and the full name should be placed below. 25

BUSINESS CARD

Monica Shehata, Owner mshehata@tartinecafe.com (805) 541 â&#x20AC;&#x201C; 0227 tartinecafe.com 964 Higuera Street San Luis Obispo, CA 93401

On the front of the business card, which is in horizontal orientation, the Tartine Cafe logo is placed at the top with the pattern in Soft Gray at 25% opacity (See Page 21) on Canary Yellow background at the bottom. On the back, the

name and position are in Arboria Medium 12pt, while the rest is in Chaparral Pro Regular 10pt. Only the e-mail address and the website are in Chaparral Pro Semibold

ENVELOPE Actual size

Above is the Tartine Cafe envelope. The logo is placed at the top left corner, and similar to the letterhead, the Tartine cafe information is placed

below it, observing the buffer space, in Arboria Book 10pt. The envelope flap is Canary Yellow and covered in the Tartine Cafe pattern. 27

APPLICATIONS Digital, Physical and Print Materials

This is Tartine Cafeâ&#x20AC;&#x2122;s menu. It utilizes the branding guidelines for fonts, design, colors, images, etc. described throughout this booklet.

It is seven pages long, with each section utilizing an entire page regardless of its size. The menu is 7 inches wide by 10 inches tall. 29

BREAKFAST FAVORITES Bacon and Eggs | $11.50 Two eggs any style, four pieces of thick sliced bacon, home fries, plus toast or biscuit.

Two Egg Breakfast | $9.50 Two eggs cooked any style, home fries, plus toast or a biscuit.

Diced Ham and Eggs | $11.50 Diced tavern ham in three scrambled eggs, home fries, plus toast or a biscuit.

Chuck Wagon | $12.50 Ham, bacon and sausage, two eggs any style, home fries, plus toast or biscuit.

Eggs Florentine | $13.50 Sauteed spinach and mushrooms, two poached eggs, covered with hollandaise sauce on a grilled English muďŹ&#x192;n, served with home fries.

Country Fried Steak and Eggs | $12.95 Pan fried country fried steak, two eggs any style, homemade country gravy, home fries, plus toast or a biscuit.

Huevos Rancheros | $10.95 Corn tortillas, refried beans, two eggs, homemade salsa and jack cheese, served with home fries.

Eggs Benedict | $13.50 Sliced ham, two poached eggs covered with hollandaise sauce on a grilled English muďŹ&#x192;n, with home fries or fresh fruit.

Vegetarian Soyrizo | $10.95 Three scrambled eggs cooked with soyrizo, home fries and your choice of warm corn or flour tortillas. Served with homemade slasa on the side.

OMELETTES

PANCAKES & FRENCH TOAST

Each omelette is made with 4 fresh eggs and served with home fries, toast or a homemade buttermilk biscuit. Omelettes can be made with egg whites.

Make any of these a “combo” which includes 2 eggs any style and a full order of bacon or sausage for only 3.50. you can also top fresh strawberries, blueberries, spiced apples, or sliced bananas for only 3.95 extra.

The Big One | $16.95 Bacon, Italian sausage, ham, linguica, cheddar, jack, swiss, and parmesan cheese, mushrooms, bell peppers, onions, and tomato.

French Toast | $9.95

Hawaiian Omelette | $13.95

Buttermilk Pancakes | $9.50

Thick sliced and topped with whipped butter and powdered sugar.

Diced ham, pineapple, a touch of brown sugar and jack cheese, topped with sour cream.

Pecan Waﬄe | $10.95

Linguica Omelette | $13.95

With pecans baked inside.

Linguica sausage with bell peppers, mushrooms, and jack cheese.

Chocolate Chip Pancakes | $10.50

Eggplant Parmesan Omelette | $12.95 Grilled eggplant, onions, mushrooms, jack cheese, and our own marinara sauce, topped with parmesan cheese.

Benedict or Florentine | $12.95

With whipped cream.

Sourdough Pancakes | $10.50 Belgian Waﬄe | $9.95

Diced ham or sauteed spinach and mushroom, with jack cheese and topped with hollandaise sauce.

Bacon Waﬄe | $10.95

Shrimp Omelette | $13.95

With crisp bacon pieces inside.

Bay shrimp with jack cheese and spinach.

Buckwheat Pancakes | $11.50

Spanish Omelette | $13.95 Our own salsa and jack cheese, topped with guacamole and sour cream.

Honey Wheat Pancakes | $10.50

Denver Omelette | $13.95 Diced ham, bell pepper, onions and cheddar cheese.

Vegetable Medley Omelette | $12.95 Filled with in season fresh vegetables and cheddar cheese. 2

BURGERS & SANDWICHES

SALADS, SOUPS & MORE

All sandwiches and melts are served with your choice of salad, French fries, onion rings, fresh fruit or homemade potato salad.

Vegan Garden Burger Salad | $11.50

Old Fashion Hamburger | $9.95

Grilled and diced vegan â&#x20AC;&#x153;Malibu Gardenburgerâ&#x20AC;? on a bed of mixed greens with carrots, tomatoes, zucchini, mushrooms and your choice of salad dressing.

1/3lb ground sirloin patty with lettuce, tomatoes and pickles on the side.

Taco Salad | $10.95

Western Burger | $10.95

Seasoned ground beef, jack and cheddar cheese, and tomatoes with homemade tortilla chips on a bed of lettuce topped with guacamole and sour cream. Served with salsa and choice of salad dressing on the side.

Onion rings, bacon, cheddar cheese and BBQ sauce, with lettuce, tomatoes and pickles on the side.

Chicken Breast Salad | $10.95

Breakfast burger | $11.50 1/3lb ground sirloin patty, American cheese, thick sliced bacon, a hash brown patty, one fried egg on a sesame seed bun, with lettuce, tomatoes and pickles on the side.

Vegetarian Sandwich | $10.25

Sliced grilled chicken breast with tomatoes, carrots, zucchini and mushrooms on a bed of fresh greens. Served with sourdough garlic cheese bread and choice of salad dressing.

Cobb Salad | $10.95 Fresh spinach with bacon, tomatoes, sliced turkey breast, jack cheese, bleu cheese crumbles and carrots. Served with sourdough garlic cheese bread.

Homemade guacamole, mushrooms, tomatoes, spinach, swiss and American cheese on grilled whole wheat bread.

Daily Soup | $7.95

Ortega Chicken Sandwich | $11.50

Selection of homemade soups that changes daily. Served with garlic cheese bread.

With grilled Ortega chilies and jack cheese.

Grilled Chicken or Beef Quesadilla | $9.95

Chicken Club Sandwich | $11.50 With swiss cheese and bacon.

Grilled chicken breast or grilled sirloin, Ortega chillies and jack cheese in a large flour tortilla, topped with guacamole, sour cream, with salsa on the side.

Avo Gobble | $10.50

Fish Tacos | $9.95

Turkey breast, guacamole, spinach and tomato on whole wheat.

Battered, fried cod in grilled corn tortillas with lettuce and tomatoes. Served with tartar sauce, salsa and guacamole on the side.

Hot Beef Dip | $10.95 Sliced roast beef on a grilled French roll, served au jus.

Vegetarian Burrito | $9.50

Fish Sandwich | $10.50

Homemade refried beans, rice, jack cheese, guacamole and sour cream in an extra large flour tortilla, with homemade salsa on the side.

Battered cod with lettuce, tomato and tartar sauce on a roll.

SIDES

DRINKS & BEVERAGES

Buttermilk Biscuits | $3.25

Fountain Drinks | $1.75

One freshly baked biscuits with butter and honey on the side.

Coke, Mountain Dew, Sprite, Dr. Pepper.

Homemade Biscuits and Gravy | $7.95

Hot or Iced Chai Tea Latte | $3.95

Two freshly baked biscuits with butter and honey or jam.

Hot Tea | $2.95

Bagel and Cream Cheese | $3.95

Iced Tea | $3.25

Plain or cinnamon raisin.

Black, passion fruit, raspberry and peach flavored.

Side of Fresh Fruit | $5.95

Hot Spiced Apple Cider | $2.50

Onion Rings | $5.95

Fresh Juices | $2.95

Bacon or Sausage | $5.95

Apple, cranberry, grapefruit, tomato.

Four pieces of bacon or two pieces of sausage.

Coﬀee | $2.95

Home fries or French Fries | $4.95

Fresh coffee with free refills.

Fresh Baked Cinnamon Roll | $4.50

Hot Chocolate | $3.75

With vanilla icing, topped with whipped butter and dusted with powdered sugar.

With whipped cream and sprinkles.

Apple or Blueberry Cinnamon Coﬀee Cake | $5.95

Dirty Jo | $2.95

Warm with powdered sugar on top.

Iced tea topped with a shot of our black coffee.

Muﬃn | $2.95 Blueberry, chocolate chip, or poppy seed.

Toast or English Muﬃn | $2.25 Choose white, wheat, rye, or sourdough.

SPECIALS MENU

THIS WEEKâ&#x20AC;&#x2122;S SPECIALS Cheese Margarita Omelette | $10.95 A delicious melt of cheddar, jack, swiss, and parmesan cheese, with a sprinkle of fresh parsley on top of tomato sauce bed.

Guacamole & Bacon | $11.50 Homemade guacamole, thick sliced bacon, fresh tomatoes and jack cheese, topped with sour cream

WEBSITE

Tartine Cafeâ&#x20AC;&#x2122;s website is sleek and minimalistic. It provides all the necessary information for the users including, the menu and contact

information. The website utilizes large image banners to attract the users.

WEBSITE About

Contact

CENTRAL COAST SPECIALS Our menu has been carefully created to represent the Central Coast. We use our local handpicked produce to serve you flavorful meals that are inclusive to all. Click here to view this week’s special.

Breakfast, Community and Culture We, at Tartine Cafe, uphold our motto by hosting you in a community fostering environment and serving you organic and delicious breakfasts, grown by our local farmers.

About

Contact

Come Visit Us At Louisa’s Place Restaurant 964 Higuera Street San Luis Obispo, CA 93401

Restaurant Phone (805) 541 – 0227

Catering & Private Parties (805) 234 – 4419

WEBSITE About

Breakfast Favorites

Omelettes

Pancakes & French Toast

Contact

Burgers & Sandwiches

Soups, Salads & More

Sides

Drinks & Beverages

Bacon and Eggs | $11.50 Two eggs any style, four pieces of thick sliced bacon, home fries, plus toast or biscuit.

Two Egg Breakfast | $9.50 Two eggs cooked any style, home fries, plus toast or a biscuit.

Diced Ham and Eggs | $11.50 Diced tavern ham in three scrambled eggs, home fries, plus toast or a biscuit.

Chuck Wagon | $12.50 Ham, bacon and sausage, two eggs any style, home fries, plus toast or biscuit.

About Eggs Florentine | $13.50

Contact

Sauteed spinach and mushrooms, two poached eggs, covered with hollandaise sauce on a grilled English muffin, served with home fries.

Country Fried Steak and Eggs | $12.95 Pan fried country fried steak, two eggs any style, homemade country gravy, home fries, plus toast or a biscuit.

Huevos Rancheros | $10.95 Corn tortillas, refried beans, two eggs, homemade salsa and jack cheese, served with home fries.

Eggs Benedict | $13.50 Breakfast Favorites

Sliced ham, two poached eggs covered with hollandaise sauce on a grilled English muffin, with home fries or fresh fruit. Omelettes Pancakes & French Toast Burgers & Sandwiches Soups, Salads & More Sides

Drinks & Beverages

Vegetarian Soyrizo | $10.95 Three scrambled eggs cooked with soyrizo, home fries and your choice of warm corn or flour tortillas. Served with homemade slasa on the side.

INSTAGRAM

WINDOW DECAL

CUP & BAG

APRON