PORTFOLIO M贸nica Fajardo G贸mez
CONTENT 1/ Résumé 2/ Ésika Kit 3/ Mobo 4/ Subicar 5/ Edible Future
Mónica Fajardo Gómez
i ndus t r i a l de si g ne r
climax knot
plot
conflict
resolution
I’m a storyteller, I tell stories inspired by citizens, told by a community and written for their future
O nc e up on a t i me th e re wa s a de s i gn e r... Education
2010 - 2015 PontiďŹ cia Universidad Javeriana BA Industrial Design
Languages
Spanish, native language English, TOEFL Internet based score 107/120 French, level A2
Knowledge Ai Ps Fl Pr Ae
Other skills
moni_fajardo@hotmail.com + 57 315 334 6935 Bogotรก, Colombia Human centered design
teamwork
Tennis player Food Design
Spontaneous signer
Kit Aroma fan 2013 In collaboration with: Angela Moreno y AngĂŠlica PĂŠrez
It is a low cost, easy reproduction and rapid distribution tool used by Belcorp sales associates to display fragrances. It includes four petal-shaped containers, each with scented wristbands for each fragrance line (elegant, romantic, sensual and active).
PROJECT BRIEF Belcorp is a leading Latinamerican company of catalog sales in Colombia
How to positively aect the purchase choice of Ésika fragrances through the sales associates?
R E S E A R C H & A N A LYS I S How are fragances sold?
Sachets
Microcapsules
Sample
They cannot be tested directly
An investment without many benefits
Only one sample per client
I D E AT I O N
Fractal object
f. mat. e inform. A geometric object whose basic structure, whether fragmented or irregular, is repeated in different scales
pollinate
not enough samples
I’ve yet to design the right solution
Can only hold one fragrance
FINISHED PRODUCT microcapsules
A fragrance for each woman fragrance released by friction
Sensual
Active
Romantic Elegant
H O W TO U S E
mobo Playing for Bogotรก 2013 In collaboration with: Sara Gรณmez y Juanita Escandรณn
Mobo is a meeting point distributed throughout the city of Bogotรก in residual spaces under bridges that involves the citizens in games with movements, sounds and colors. Its aim is to be a hallmark of Bogotรก that all citizens can relate to and can appropriate as part of their identity.
PROJECT BRIEF Bogotรก is a city made out of a network of identities. However, the city can feel distant and foreign to its citizens This notion stems from their perception that nurtures the imaginary of collective fear growing in the population. This does not allow them to consolidate strong bonds with the city to generate transforming actions
How to build a new identity all citizens can relate to through play?
R E S E A R C H & A N A LYS I S
Residual Spaces
Under bridges Imaginaries of fear
Play
Mediators between opposites. Free, collective and inclusive activity
Identity Perceptions, attitudes and behaviors
I D E AT I O N
3
2b
2a
3
The gaming experience opens up new links between the citizens and the city Vanessa de Luca & Maresa Bertolo, 2012
2b
2a
FINISHED PRODUCT
FINISHED PRODUCT Change in perception
Inclusive game
Hallmark of identity
R
Non-proccesed food waste 2012 In collaboration with: Julian Vergara
It is a vertical shopping cart that packages, separates and keeps your groceries from the selection point to your home to avoid waste while shopping
PROJECT BRIEF It is not a surprise to see that in the last few decades, the world has seen evidence of the abuse of its natural resources. The food crisis is only one of the large problems we face in the present and will continue to be a challenge in the future
How to minimize the impact of the residue of un-prepared food items in homes??
R E S E A R C H & A N A LYS I S It is the waste generated by manipulating, preparing and consuming items that have been transformed by humans
Estratos 5 y 6
47 % Compra en SUPERMERCADO
+ Consumo + Desperdicio por persona
52 %
del total de desperdicio 2012
Solving the problem from the moment the items are purchased to educate the consumer on how to treat unprocessed food items
I D E AT I O N
Fits different products Separates Protects
BIOMIMICRY GRANADILLA
FINISHED PRODUCT Can be adapted to anyone’s height
Protects and conserves all shopping items
It allows freedom of movement without making an additional effort
FINISHED PRODUCT
With a new mechanism to hold bags, it minimizes crouching
Its vertical shape optimizes the space of circulation in supermarkets and grocery stores
Edible future Food neophobia
2014
Born from a concern over the future of food, this accessory accompanies the user throughout meals and allows them to explore food beyond the evident. The idea sees neophobia as the rejection of new food items commonly seen in children between the ages of 2 and 8 years oldd, a condition that can lead to obesity and other non-transferable diseases caused by malnutrition.
PROJECT BRIEF More often than not, the one decision that can alter a person weight destiny is the what is on their plate. Yet this decision is inuenced by our own preferences, cultural traditions and family food habits. Colombia in particular is beginning to show alarming obesity rate that threatens the country’s food future.
How to stop bad eating habits in Colombian society??
R E S E A R C H & A N A LYS I S
98% 99%
billion
overweight
million obese
(WHO, 2008)
85%
8 7%
500
64 %
1,4
consumption p att ern s
% 98
61
%
(Encuesta Nacional de Situaci贸n Nutricional, 2010)
R E S E A R C H & A N A LYS I S Eating habits and preferences are developed during infancy and are less likely to change in adulthood (Lyte et al. , 2000).
family
context habits
I D E AT I O N Selection
Consumption
Preparation
Flavor Smell Texture Temperature Color Shape
Presentation
Fear of unfamiliar food
I D E AT I O N
Design tangible stories by adding an emotional value through storytelling
Ring signals the accesory when there is a change in temperature
FINISHED PRODUCT Temperature rise is a common reaction when eating food.
37°
39° FLORA microcontroller is perfect for wearable technology for its both lightweight, small and flexible Accesory interprets and reflects user feelings
Thank you moni_fajardo@hotmail.com + 57 315 334 6935 Bogotรก, Colombia