The Motion Graphics Project

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N I C O L E G R E L L A

O l i v e r R a n s o m

M o n i k a s o w a

K a r o l i n a G u z y

M i a a d L a t o o f



TABLE OF CONTENTS 03

I N T R O D U C T I O N 04. 05.

DESIGN PROCESS + CONCEPT INSPIRATIONAL FINDINGS

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07

I D E A T I O N

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08. 10. 12. 14.

CONCEPTUAL IDEATION DESIGN SKETCHES FINAL INSPIRATION MOCK MODEL

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19

F I N A L

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20. 20. 21.

D E S I G N

FINAL PLAN FINAL INSTALLATION 3D COMPUTER RENDERINGS

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INTRODUCTION C ON C E P T S TA TE M E NT • D E SIG N P ROC E SS • IN S PI RATION


INTRODUCTION : DESIGN process + Concept ft er arrangi ng ourselves i nto a

move through, and visually see the structure that

group– Karolina Guzy, Miad Latoof,

w i l l b e p roj e c t e d on an d re s ea r c h i ng t h e

Monika Sowa, Nicole Grella and

fundamentals of 3D projection mapping, our

Oliver Ranson –, we were presented

interest and excitement grew rapidly. We started

with the task of designing and

experimenting with the concept of pixelation that

creating a geometric shape and surface that was

derives from the fragmentation of an image,

both aesth et i cally pl easi ng an d t ec hni cally

which is the basic principle of motion graphics.

capabl e to b e use d i n conjunct ion w i th

From this, we experimented with the shape and

professional 3D projection software.

form of geometry to see how visually powerful

A

Edgar Davey, a professional mot ion

this was.

graphics designer, takes geometric freestanding

The concept of “The VOID” was inspired by

st ructures an d port rays graphi cal fi lm an d

nature, which has mastered the use of shape and

projections onto the surface(s). He brings life to

form for millions of years with the absence of

the shape, creating a fascinating display of light,

limitation. From this, we looked to the Giants

colour, art and sound, engaging all of one’s

Causeway – a geological formation of basalt columns

senses, Edgar was in initially inspired to work with

on the north coast of Northern Ireland – which was

Middlesex University after seeing the modular

the fundamental stepping stone for our inspiration. It

structures made by the student’s within the

encompasses what we wanted to achieve – the

Interior’s Department in the previous year. The

balance of shape and form, light and shadow... the

structure that is to be designed for him will be

surface and the void. Our concept revolves around

displayed at Red Gallery in London. During the

this idea of a ‘void’ – a space in which one’s possibility

day the structure will be left as is and at night it

is limitless.

will be transformed by his 3D mapping projection

The form and structure we created, acts as a

display.

void, a window or portal into the mind of the client. A Upon looking into and understanding the

clean canvas upon which every pixel he casts, a new

key aspects of the client’s needs, how people

world opens.

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G ia n t s Caus e way Gian ts Caus e way

TH E CR Y ST AL CA TH EDR AL DI E BE DO F R A N C I S KE RE

S AN FR AN CIS CO CA TH EDR AL

S tr asb o urg Ca th edr al H A N DE L ’ S O RGAN , RO M E



IDEATION C O N CE P TU A L I D EATI On • DE S IG N S KET C HES • FINAL I NS PIR ATIO N • MOC K MO D EL


CONCEPTUAL IDEATION:

SKETCHES STUDYING SHAPE AND FORM

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9


CONCEPTUAL IDEATION:

SKETCHES STUDYING THE DESIGNATED SPACE – STAGE

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FINAL INSPIRATION:

3D PROJECTION ON EXTRUDED RECTANGULAR FORM

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13


MOCK MODEL:

DIGITALLY ENHANCED FOAM BOARD MODEL


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MOCK MODEL:

DIGITALLY ENHANCED FOAM BOARD MODEL


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FINAL DESIGN PLAN S • R END E RS


FINAL PLAN:

STAGE

4500mm x 4200mm

FINAL PLAN:

INSTALLATION

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3D COMPUTER MODEL:

DIGITALLY ENHANCED WITH 3D PROJECTIONS

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