ELECTRIFY NZ ARE ON AN E-BIKE MISSION

ELECTRIFY NZ started with one mission in mind – to rapidly grow the number of people around New Zealand using bikes.

Founder Michael Tritt had been a regular cyclist and sustainability advocate for two decades when he tried an e-bike, realised that they were a game changer and set up the first Electrify store in central Auckland in 2015.

“People who haven’t ridden for years are now enjoying the great number of recreational cycling opportunities that New Zealand can offer, while many e-cyclists also find themselves using an e-bike as a car replacement” says Tritt.

The e-bike market has exploded in recent years, from an estimated 2,000 electric bike imports when Electrify NZ started to more than 50,000 currently.

Electrify New Zealand now has 11 retail outlets throughout New Zealand, all of which are locally owned and operated.

Tritt says Electrify NZ was able to grow rapidly because of the growth in the market, but also because it had a clear point of difference.

“We are New Zealand’s electric bike specialists. There are other nationwide retailers who sell e-bikes, but don’t specialise in them, and there are other e-bike stores in some places. Electrify NZ however has a nationwide network of brick and mortar stores that only sell e-bikes (plus related accessories and services.)”

Tritt says that customers can get a better experience from an electric bike specialist.“We know our product category really well, whereas in a big box retailer you might get more inexperienced staff who have to sell a lot of different products, so they’re not experts in e-bikes and can’t give the same quality of advice”.

Electrify NZ also places a high priority on after sales support.“An e-bike is a substantial investment for most people, and it’s important that the retailer is there to help you out after you’ve bought it,” says Tritt.

Electrify NZ has full service workshops in all of its stores, and a large supply of spare parts covering the brands it sells in its 1300 squaremetre Hamilton warehouse.

“It starts when you first walk into the store,“ says Tritt,“Electrify NZ welcomes everyone, regardless of where you are in your e-bike journey or how much you know about bikes. We are happy to take time to educate customers, to answer any questions you might have, and of course we offer free test rides so that you can try out an e-bike properly before buying”.  www.electrify.nz

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