Catering for a growing residential population

2a. There is a need to provide a better level and broader spread of residential accommodation both within the city centre and on the fringe. Aligned to this is a need to ensure that vacant buildings within the city centre are properly utilised and fully occupied.

2b & 2c. Amenity for local people and residents will need to evolve to become more sophisticated. In reality this means: A more diverse food & beverage offering, convenience shopping: bakeries, butchers, off-licences, grocery stores etc. This could be delivered as an artisan, local offer. (i.e. Ancoats general store). Literally providing a shop window for great local producers. Health and well-being initiatives within the city centre should be improved. This is a fast-growing sector and has the potential to attract and retain young people and cater for a more health-conscious population. The City could become a living, breathing fitness resource. Such initiatives should be promoted on socialmedia, i.e. Park run (current nearest Park run is at Countess Park) / City run etc.Encouraging residents to interact with the city in a more meaningful way. Better utilisation of public spaces removing red tape and the feeling of “look but don’t touch”.

Driving forward the evening economy even further including events, cultural programs (both indoor and outdoor). Utilising public realm and public areas within the city (i.e. new Northgate). Tapping into the great work being done by Destination Chester and supercharging this.

2d. Embrace the fact that Chester is a university city. Take opportunities to bring the university into the heart of the city and to ensure that suitable student accommodation of a high quality is provided within the city walls. Students will benefit the city centre not just through spending but also through working with small businesses across the city. This will also improve opportunities for student retention within Chester and will bring vibrancy to the City.

2e. Appreciation that a larger residential population will impact upon the labour market and the need to generate employment opportunities. Housing and job growth are mutually dependent on each other to a large degree. Employers will seek to invest in areas where there is an active and available labour force, whilst there needs to be the necessary dwellings to house the prospective employees.