Digital marketing is the process of promoting a product or service online. It encompasses a wide range of marketing activities, including email marketing, social media marketing, search engine optimization (SEO), and more. Digital marketing is an essential part of any modern business strategy. It allows businesses to reach a wider audience with less effort and expense than traditional marketing methods. Additionally, digital marketing is extremely flexible and can be adapted to suit the unique needs of any business.
There are many benefits to pursuing a career in digital marketing. First and foremost, it is an exciting and rapidly-growing field with plenty of opportunities for advancement. Further, digital marketers are in high demand by businesses of all sizes; small businesses need help getting started with online marketing, while larger businesses require experienced professionals to handle their complex campaigns.