Introduction to Elements and Principles of Design By Monica.A.N
Elements of Design? • They are the raw materials or the building blocks. • They structure and carry the work.
Principles of design? • They are the concept. • They affect the content and message.
Elements of Design Dot, Line, Shape, Form, Space, Colour, Texture
Line
It is a moving dot or the distance between two dots
Shape
Shape is an area that is contained within implied line, it is 2D
Form
Forms has volume and mass, it can and should be viewed from any angles. It id 3D
Space
Space can be 2D or 3D, It can be positive or negative
Colour
It can be the actual or the tint, tone or shade of the primary, secondary and tertiary colours.
Colour wheel
Texture
This can be both visual and tactile
Visual Texture
Tactile texture
Principles of Design Balance, Proportion, Harmony, Unity, Emphasis, Rhythm
Balance
It is an equal distribution of weight ( Actual/Visual)
Balanced photograph
Imbalanced photograph
Proportion
Proportion refers to the relative size and scale of the various elements in a design
Harmony
Harmony is when the elements looks related to each other.
Unity
Unity is made when the elements "go together."
Emphasis
When an object is given more importance than the other
Rhythm
Rhythm is a measured movement through a space.
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