Increasing Demand in the medical segment is expected to drive the Global Holographic Display Digital Signage Market Digital signage is used effective and interactive media for marketing and promotion of products and services. Holographic displays are being used in digital signage in the recent years. Though holographic display is still a nascent technology, it is estimated to have high growth potential in the future. Holographic display digital signage has applications in sectors such as consumer industry, commercial, medical, defense, and industrial. Currently, the medical application segment constituted 38.5% of the market share in 2014, and is expected to grow at a CAGR of 31.1% from 2014 to 2019.
One of the major drivers of the global holographic display digital signage market is its increasing application in the increase medical sector. Currently, the medical application segment constituted 38.5% of the market share in 2014, and is expected to grow at a CAGR of 31.1% from 2014 to
2019. Although the commercial segment is currently not the highest revenue-generating segment of the market, it is expected to grow at a CAGR of 30.2% for the forecast period. Holographic displays are still a nascent technology and largely in the R&D phase. However, holographic display digital signage is stated to have huge potential as digital signage is used across various industries to increase brand awareness, brand loyalty, as well as to enhance the experience of customer. Companies operational in this market are such as AV Concepts, Inc. (U.S.), Musion Das Hologram Ltd. (U.K.), Provision Holding, Inc. (U.S.), Konica Minolta, Inc. (Japan), and ViewSonic Corporation (U.S.). These companies are investing in this growing market to gain higher profits and increase their shares in the global holographic display digital signage market. This market is segmented and forecast on the basis of regions, such as North America, Europe, Asia-Pacific, and RoW. North America contributed a share of 38.4% to the global holographic display digital signage market in 2014, while the market in Asia-Pacific is projected to grow at the highest CAGR of 31.2% from 2014 to 2019. This report also includes market share and value chain analyses, along with market metrics such as drivers & restraints. In addition, it presents a competitive landscape and company profiles of the key players in the global holographic display digital signage market.