RETAIL , BIL L ING A ND CRM | Sponsored editorial
CHARTING A PATH FOR UTILITY DIGITAL TRANSFORMATION The energy and utility industries are experiencing a period of unprecedented transformation. The traditional one-way relationship between centralised, assetintensive utilities and the consumer, has been turned on its head.
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e have entered a new energy paradigm where the emerging prosumer lies at the heart of a new decentralised and bidirectional energy system and an increasingly electrified economy. To thrive in this new world, a successful future utility will need to build compelling, integrated value-added services, overcoming complexity to present a personalised and seamless user experience to the customer.
BUILD: ESTABLISH A CLOUD PLATFORM FIT-FOR-PURPOSE This is the time to create cloud-native engagement and collaboration platforms that are flexible and scalable enough to keep up with transforming energy markets, able to integrate disparate data sources, provide deep analytical insight, and exceed increasing customer and stakeholder expectations. Truly agile utilities require a cloud platform that’s built specifically with energy and water utility business models in mind.
SIX QUESTIONS TO ASK YOURSELF WHEN SELECTING A PLATFORM 1. Organisational agility Can you quickly adapt to rapidly changing market conditions, regulations, and new forms of competition?
2. Speed to market Can you easily configure integrated, multi-product offerings and promptly launch them in the market? 3. Software interoperability Can you easily integrate internal applications, third-party applications, and future acquisitions? 4. Lower operating cost Can you minimise the software, hardware, and human resources needed to manage business processes? 5. Frictionless experiences Can you create personalised and seamless experiences for customers, communities, employees, contractors, partners and regulators? 6. Business transparency Can you access real-time, predictive analytics to provide deep, actionable insight into business performance?
About Salesforce Industries Salesforce Industries delivers industry-specific cloud and mobile software that embeds digital, omnichannel processes for customer-centric industries. It enables companies to achieve faster business agility and time-to-value from the cloud, across digital and traditional channels. Learn more at salesforce.com/au/utilities
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UTILITY • NOVEMBER 2021
WWW.UTILITYMAGAZINE.COM.AU
