Key Biscayne Condos Sales Consultation
ONLY WITH US The Coto Group is a leader in South Florida and one of the top groups at ONE Sotheby’s International Realty. We have been consistently recognized in the Top Producer’s Circle, top 25 among over 700 agents. We deliver exceptional returns to our clients – both buyers and sellers. Our aim is to satisfy our clients so that they come back to us and refer us to families and friends over the years. Sotheby’s is the undisputed global leader in luxury real estate. Our partnership with ONE Sotheby’s makes us a powerful force. We collaborate with our affiliates to present opportunities to an internationally diverse and qualified client base. We leverage Sotheby’s partnerships and resources to execute more innovative and strategic sales and marketing programs. All of this to provide the very best to you. We look forward to working with you!
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TRENDS
The Coto Group - Proprietary Information
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Key Biscayne Condominiums - Annual Trends Year
# Sold
Avg. Sale Price
Avg. Sale Price / SF
2018
208
$1,348,724
$682
2017
144
$1,102,240
$611
2016
165
$1,181,730
$668
2015
242
$1,408,365
$696
2014
223
$1,161,738
$626
• Sold Condos were on the market for an average six months. Well priced units sell faster.
2013
262
$956,843
$559
• 2019 inventory has stable at about 300 condos for sale.
2012
304
$962,439
$475
2011
233
$849,259
$424
• 2018 activity has picked up versus 2017 but still slower than 2015 and prior years. • Average pricing is skewed higher given eight significant transactions of over $5M, including two penthouses at Oceana.
• The average ask price of $1.64M is 21% greater than the average sale price of $1.37M. Only the best opportunities are selling.
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ISLAND HOUSE - CLOSED SALES
Closing Date
Unit Number
List Price
Sale Price
SP$/SqFt
SqFt L.A
#Beds
#FBaths
#HBaths
Days on Market
9/7/2018
PB4
$789,000
$690,000
$726.32
950
1
1
0
374
10/15/2018
307
$875,000
$850,000
$643.94
1,320
2
2
0
195
10/31/2018
306
$1,085,000
$920,000
$696.97
1,320
2
2
0
0
9/26/2018
807
$1,250,000
$980,000
$742.42
1,320
2
2
0
209
$999,750
$860,000
$702.41
Average
The Coto Group - Proprietary Information
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ISLAND HOUSE – AVAILABLE FOR SALE
Unit #
List Price
LP/Sqft
Living Area
#Beds
#FBaths
#HBaths
DOM
1205
$650,000 $
684.21
950
1
1
1
20
304
$699,000 $
735.79
950
1
1
0
76
904
$750,000 $
789.47
950
1
1
0
146
208
$899,000 $
665.93
1,350
2
2
0
789
1009
$948,500 $
702.59
1,350
2
2
0
319
409
$1,200,000 $
888.89
1,350
2
2
0
17
108 + Cab
$2,245,000 $ 1,360.00
1,650
4
3
Average:
$1,055,929 $
832.41
1,221
33
200
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SOTHEBY’S
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A True Global Network Sotheby’s International Realty represents the only true, worldwide real estate network. With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential home buyers. We are able to tailor our plans to target an array of different buyer profiles without missing a beat.
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Local Luxury Leader In its short existence, ONE Sotheby’s International Realty has developed an impressive track record, closing several exceptional sales, becoming the leading real estate firm for sales in numerous areas and garnering notable media exposure in the process.
OTHER MARKET LEADING INDICATORS
$1.6M
Highest Average Sales Price in the Country
$4.2M
Highest Volume per Producing Agent in Miami-Dade
#1
For Condo Sales over $500,000 in Miami-Dade & Broward
* Source: Real Trends ranks the top 500 firms nationwide
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MARKETING
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Unsurpassed Marketing There is an art to selling luxury homes. Our attention to detail, strong creative work and innovative marketing strategies have been instrumental in our path to becoming the luxury leader in South Florida real estate. Our marketing strategy involves creating connections, establishing local engagement and making impressions worldwide.
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Property Exposure Strategy Our 360° degree approach is designed to create maximum exposure for your property. We dedicate extensive resources to present your home… In an extraordinary and targeted manner. CHANNEL
INITIATIVES
DIGITAL
• • • • •
• Introductory E-Mail to our database of Clients and Agents • Featured Listing in The Coto Group Monthly Newsletter and relevant promotional emails
SOCIAL MEDIA
• Generate buzz on Facebook, Twitter, Instagram, LinkedIn, Blog. We have a dedicated resource that posts on a weekly basis.
• Advertise in Local Publications: Islander News, Key Biscayne Magazine • Direct Mail Advertising
NETWORK
• Advertise listing with The Coto Group’s global partners including Sotheby’s top agents in other luxury markets • Host Broker’s Open House with frequency
GO live on the Multiple Listing Services (MLS) using professional photography Launch a Single Listing Website for the property Publish on Sotheby’s International Realty and affiliate websites Publish on Media partner websites (WSJ, NYT, FT, Architectural Digest, etc.) Search Engine Marketing (Google, Yahoo, YouTube, Zillow, Trulia, etc.)
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Digital Presence We will also develop a custom website dedicated to your property, complete with a high-resolution photo gallery and an individual domain name. This powerful online marketing tool impresses viewers and, when advertised in print or online, gets interested buyers to the information they want faster and more efficiently.
Reach our vast audience of potential buyers placing your listing on ONESothebysRealty.com, our responsive website. Single Listing Website
ONESothebysRealty.com
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Digital Reach
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Respectful Emails & Social Media Email marketing & social media raises awareness among collaborating agents and interested clients - both locally and abroad. Introduction Email
Monthly Newsletter
Social Media Tools
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World Class Partnerships Our local and international marketing is unparalleled. We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and, locally, the Miami Heat to provide not just the most, but the best exposure for our listings.
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Local Print Ongoing advertising through South Florida media partners allows us to effectively connect with local buyers and sellers. Print
Magazine Advertising
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Making Connections We will actively reach out to our Client and Broker network, raising awareness starting week one.
We have a very strong network of Clients in Key Biscayne and worldwide that rely on us for the latest and greatest on the island. We also have very good relationships with all the Agents who move properties throughout South Miami. Because we represent such a large part of the transactions that occur in Key Biscayne, other Agents call us directly to learn what is coming available on the market. Finally, the Coto Group is committed to global reach. We have established a unique group of Sotheby’s partners in other top destinations such as New York, Aspen, Paris, Napa Valley, and more. All are top producers with access to a similar clientele of highly qualified buyers. We market our properties with them on an ongoing basis, ensuring that your listing gets maximum exposure worldwide.
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THE COTO GROUP
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SALES OVER THE PAST YEAR DATE Under Contract Under Contract Under Contract 4/19 3/19 3/19 3/19 3/19
ADDRESS Mar Azul #7-BS Ocean Club Cabana #606 Ocean Club, Resort Villa I #307 Ocean Tower I #1506 Ocean Tower I #808 Key Colony I #1032 275 Ridgewood Road 51 Island Drive
3/19
5820 SW 89 Terrace
3/19 1/19 1/19 12/18 10/18 8/18 7/18 6/18 6/18 5/18 5/18 3/18 2/18 2/18 2/18 11/17
Ocean Club Cabana #412 Key Colony III #936 Key Colony IV #171 Key Colony IV #377 375 Hampton Lane 230 Hampton Lane Skyline on Brickell #606 Ocean Club, Lake Villa III #509 Ocean Club, Ocean Tower I #505 Towers of Key Biscayne #A602 Sands of Key Biscayne #6G Ocean Club, Club Tower II #406 Ocean Club, Club Tower III #1101 Key Colony I #PH1228 Ocean Club, Ocean Tower II #1408 Commodore Club West #1113
SALE PRICE $1,000,000 $237,500 $850,000 $2,225,000 $5,875,000 $555,000 $2,525,000 $2,800,000 $860,000 $356,000 $1,115,000 $720,000 $800,000 $2,075,000 $2,550,000 $555,000 $1,650,000 $2,080,000 $1,150,000 $1,175,000 $1,950,000 $2,850,000 $1,680,000 $6,650,000 $600,000
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Carlos Coto Distinguished as one of Miami’s leading luxury real estate professionals, Carlos has brokered an impressive array of multi-million dollar homes and condos with career sales totaling over $700 million. Carlos has consistently placed in the top ½ of the top 1% of Residential Realtors in the country, and is always among the top selling agents South Florida. With over four decades of experience and recent record-breaking sales, Carlos continues to work hard to earn his clients’ trust and get them the best deal in the market. His broad international network of clients and brokers provide him continuous market activity. Carlos is constantly on the move with his combination of enthusiasm, reliability, and perseverance that distinguishes him as one of Miami’s top Luxury Home experts. Thrilled to live in Key Biscayne, at the Ocean Club all year round, Carlos wants his neighbors to know what he does best: help them with their properties - whether selling, buying or managing them. In 1970, he married his college sweetheart, Marianne, at St. Agnes Church on Key Biscayne, and raised his three children on the island. Because he's always believed in Key Biscayne for his investments, he is now helping his grown children and their friends establish their homes on the island as well.
Carlos Coto 305.803.3059 ccoto@onesothebysrealty.com
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Claudine Coto Knautz Claudine Coto Knautz is ranked among the top luxury real estate professionals in South Florida and specializes in Key Biscayne, Brickell / Downtown, Miami Beach, Coral Gables, Coconut Grove.
Claudine is a leader in her home market, Key Biscayne - an exclusive island community. Over the years, Claudine achieved record prices at Oceana, the Ocean Club and Casa del Mar and also represents significant sales at some of the most luxurious new developments, Glass, the Ritz Residences and Marea on Miami Beach. Prior to real estate, Claudine led business development and strategic marketing initiatives across Latin America for American Express and MasterCard. She has strong business acumen, a pulse on market trends and is known for providing excellent customer service. Claudine is bilingual, holds an M.B.A. from the Kellogg School of Business at Northwestern University and a B.A. from Middlebury College. Claudine serves on the Board of Directors for the Key Biscayne Community Foundation that strives to create real and lasting philanthropic impact within the local and greater community.
Claudine Coto Knautz 305.389.6229 claudine@onesothebysrealty.com
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The Coto Group
The Coto Group is comprised of a team of seven licensed agents we will never miss out on an opportunity to show your property!
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Giving Back‌ As a way to recognize our clients & their business, The Coto Group sponsors a home each year for $6,500, with 100% of the donation going directly to hiring local workers and buying local materials.
THE POWER OF A HOME Without a home, families can only focus on trying to make it through each day.... Homes provide safety and consistency, which unlocks the potential needed to thrive. HEALTH Once a family has clean water, proper sanitation, a concrete floor and a protective roof, exposure to diseases and sickness drastically decreases.
EDUCATION Kids in safe homes attend school more than kids in slum conditions. More attendance means kids aren’t left behind and can perform better.
INCOME & OPPORTUNITY A safe home provides a foundation for families to focus on income. More income means quality of life and the ability to save for the future.
Contact us to learn more about NEW STORY - to make a difference & build a home!
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