Our Philosophy

THE WAY WE GROW PLANTS IS TRULY A CRAFT—a blend of art and science developed over decades of observation and innovation. our desire is to grow plants so healthy and beautiful that they will improve the land wherever they are planted. We strive to grow in three ways:

GROW BEAUTIFULLY™

We know that growing a beautiful garden isn’t just about growing plants—it’s about growing our human connection to nature. We use our hearts, minds, and hands to grow the finest selection of plants for every need, indoors and out. our passion for plants, careful touch, and years of expertise results in plants that everyone can grow beautifully, sharing in the satisfaction that comes from nurturing living beauty at home to create their dream landscape.

GROW CONFIDENTLY

We believe there is a science to growing beautifully. That’s why we work with breeders and plant explorers throughout the world and select varieties with the best genetics to grow stronger, healthier plants. our incomparable propagation and growing techniques, exclusive soil mixes, and encouraging advice based on experience help ensure success in the garden.

GROW RESPONSIBLY

We follow nature to develop our practices and techniques, to evaluate the evolution of plants, to watch for beautiful adaptations, and to learn the best way to provide whatever a plant may need. We use beneficial insects, compost, and natural microorganisms, and strive to reduce the use of insecticides and fertilizers. We work

with nature to bring a plant’s beauty to life.

The SCIENCE of BEAUTY

“There is a science to beauty and quality. We believe better genetics make for better plants, and greater success for the home gardener. We test and trial in all four regions of the country. The secret to quality is in every step of the growing process.”