Special Issue
Special Issue Deadlines
Space & Copy Deadlines for Regular Issues
Supplements
Ad Deadlines for Regular Issues
Special Events
N N
N N N
2014 Special Issue and Event Schedule Jan. 29
Southside Special Issue
Feb. 12 Feb. 12
Valentine’s Love & Sex Issue Valentine’s Party
Mar. 12 Mar. 12
Mind, Body & Spirit Issue Mind, Body & Spirit Expo Day
Apr. 23
Santa Fe Annual Manual
May 21 May 21
Summer Arts Preview Walk Up Movie
June 11 June 11
Summer Guide Secret Supper
June 25 June 25
40th Anniversary Issue Summer Block Party
July 16 July 16
Best of Santa Fe Best of Santa Fe Party
Aug 20
Indian Market
Aug 27
Best of Santa Fe in a Day
Sept 10
Outdoor Sports Issue
Sept 12-14
Santa Fe Reporter Cup Cycling Race
Oct 21
Secret Supper
Oct 22
Restaurant Guide
Oct 31
Halloween Party
Dec 3 Dec 3
Winter Guide / Holiday Gift Guide Party with a Purpose
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NEW SPECIAL ISSUE
AD SIZE
OPEN RATE
6X
12X
26X
52X
2290
1948
1834
1492
1254
1126
958
903
736
622
1126
958
903
736
622
568
484
457
376
276
280
240
226
186
149
Full Page 9.75W x 11.5H Half Horizontal 9.75W x 5.625H Half
SFR 2014 Display Advertising Rates Rates are per ad, per insertion, based on frequency agreement.
Vertical 4.75W x 11.5H Quarter Page 4.75W x 5.625H
Color is included at no extra charge.
Eighth Page
Native Advertising Rates
4.75W x 2.688H
Native Advertising is in “article” format. SFR native ad rates include the production and writing. All SFR native ads are identified as an “advertisement” header at the top of the ad. Full Page Half Page
$1650 $1200
Full Bleed Rates
Full Page 9.75W x 11.5H
Half Horizontal 9.75W x 5.625H
Half Vertical 4.75W x 11.5H
Full Page Contract + $500 Double Truck $3000 * Non-Profits with a 501(c) (3) may use the 26x rate.
Quarter Page 4.75W x 5.625H
Eighth Page 4.75W x 2.688H
Deadlines
Ad Submissions
Payment Terms: Net 30
SPACE RESERVATIONS & AD MATERIALS Thursday at 3 pm prior to date of publication. (including copy and photos)
All ads must be submitted in digital form. Min. 300dpi at final size.
A service charge of 1.5% is added to all unpaid balances more than 30 days old. We accept VISA, MASTERCARD and AMERICAN EXPRESS.
Press-Ready Digital Artwork FRIDAY at 3 pm prior to date of publication. NO SPACE CANCELLATIONS AFTER 5pm FRIDAY PRIOR TO DATE OF PUBLICATION
Agency / National, Political and Non-Profit Rates An Agency discount of 15% is available on the open rate to advertising agencies pre-qualified by the Reporter who also submit press-ready digital files. Supplement and insert rates are NET. Political advertising must be paid in advance. RATE 6X Non-profits with a 501(c)(3) pre-qualified by the Reporter may use the 26x contract rate. No other discounts apply.
Contract Terms All contract rates are NET. All rates are subject to change with 30 days notice. This rate card replaces all previous rate cards.
Ad Production / Costs There is no charge for ad production including design, layout and business logo scan by our award winning in-house production department (initial design and one-proof revision.)
If your file is larger than 15MB, please contact our Production Department or your Ad Rep for FTP info. Build ads to the exact dimensions stated on the reverse, and submit on CD or via email to: production@sfreporter.com or sfreporterpro@gmail.com Acceptable file formats include: PDFs created in Adobe Acrobat using press optimized job options and Acrobat 5 compatibility. InDesign CS6 files please include all image files (TIF, EPS, JPG or BMP), and both screen and printer fonts. EPS files in which all fonts are turned into paths (outlines) and all images are included in the EPS file ONLY. TIFs or JPGs contact our Production Department for more information and tips on how to submit your files for the best reproduction quality.
Fixed Placement Positions All guaranteed premium positions are subject to availability and are priced at a 25% surcharge to the rates listed on this rate card. Every effort will be made to accommodate position requests however, no page or position is guaranteed unless the surcharge is applied.
Credit / Payment Terms Upon completion and approval of a credit application, a line of credit will be issued. This process takes a minimum of 15 working days.
Pre-Printed Inserts 1-2 Pages: $75 per thousand 3-5 Pages: $85 per thousand 6-8 Pages: $95 per thousand 9 or more pages: Call for a special quote. Minimum 10,000 per issue. Inserts must be delivered one week in advance of publication date, boxed or skidded, and marked for the Santa Fe Reporter. Ship directly to: Santa Fe Reporter c/o New Mexican Printing 1 New Mexican Plaza Santa Fe, NM 87507 505-428-7630
Publisher Publisher reserves the right, up to the day of publication, to reject or revise any ad or agreement (as determined at the publisher’s sole discretion). Position requests are given full consideration, but publisher cannot be held liable for failure to accommodate such requests. It is agreed that the advertiser / agency will indemnify and hold the publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and/or any other claims or suits that may arise out of the publication of such advertisements. Publisher shall not be held liable, in any fashion, for the effectiveness, or lack thereof, of any advertising.
Online Ad Submission Information • Deadline for art submission is 48 hours prior to flight date. • SFR provides free design services for static and animated digital ads. (We do not build Flash ads.)
Monthly Averages • 126,000 Page Views • 67,000 Visits • 43,000 Unique Visits • 23 min. Total Time Reading
• Maximum file size: 20k Ads submitted exceeding maximum file size will be adjusted (for optimum load time). Standard formats accepted are GIF (static or animated) and JPEG. Image should be 72dpi and RGB.
Digital Display Ad Sizes In Pixels Details to the right
30% of SFReporter.com visitors are on tablets or smartphones.
Geographic Location Santa Fe, Taos, Albuquerque, Los Alamos, Rio Rancho 54% of total audience remaining 46% are primarily from CA, TX, AZ and NY
Mobile Leaderboard
Demographics • 54% male • 46% female Average Age 33 Children in Household No kids 67% Has kids 33% Household Income $74,860 Education 45% college 24% postgraduate
Weekly eNewsletter Ad Sizes In Pixels Details to the right
For more information: 505.988.5541 • advertising@sfreporter.com
SFR Tablet Application Interstitial Ads $750 one month min. Rich Media Permitted
SFR 2014 Digital Advertising Specs
Medium Rectangle Web/Tablet 300w x 250h pixels $20 CPM 1 month: $400 20,000 min. impressions 6x contract: $15 CPM 12x contract: $10 CPM
Half Page
Leaderboard
Mobile Leaderboard
300w x 600h pixels $35 CPM 1 month: $700 20,000 min. impressions 6x contract: $30 CPM 12x contract: $25 CPM
728w x 90h pixels $25 CPM 1 month: $500 20,000 min. impressions 6x contract: $20 CPM 12x contract: $15 CPM
320w x 50h pixels $20 CPM 1 month: $160 8,000 min. impressions 6x contract: $15 CPM 12x contract: $10 CPM
Inside SFR and SFR Weekend Newsletters
COST: $200/ad
(Wednesday and Friday, respectively, 8000 subscribers)
• 6-12x contract: $165/ad
Readers get a chance to check out our latest weekly news, blogs, culture listings, check up on past issues, and register for contests and giveaways.
• 26-52x contract: $145/ad For digital display ad sizes and rates, please see facing page
Newsletter Ad Sizes • 579w x 90h pixels Inside SFR and SFR Weekend
Home Page Takeover $750 Wednesday only, all home page ads, single advertiser
• 300w x 250h pixels (Inside SFR only) Please see facing page for diagram
Section Sponsorship $600 Food, Art, Music, etc. single advertiser in section, one month
2014 Special Issue Dates Jan 29
Southside Special Issue
Feb 12
Valentine’s Love & Sex Issue
Mar 12
Mind, Body & Spirit Issue
May 21
SFR 2014 Special Issue Rates
* Summer Arts Preview
June 11
Summer Guide
June 25
40th Anniversary Issue
July 16
Best of Santa Fe
Rates are per ad, per insertion.
Aug 20 Color is included at no extra charge.
Sept 10 Dec 3
* Indian Market Outdoor Sports Issue Winter Guide * Holiday Gift Guide
Native Advertising Rates Native Advertising is in “article” format. SFR native ad rates include the production and writing. All SFR native ads are identified with an “advertisement” header at the top of the ad. Full Page Half Page
$1650 $1200
Full Bleed Rates Full Page Contract + $500 Double Truck $3000
Full Page 9.75W x 11.5H
Half Horizontal 9.75W x 5.625H
Half Vertical 4.75W x 11.5H
Quarter Page 4.75W x 5.625H
$1254
$736
$736
$484
$1936
$968
$968
$484
*Glossy Insert Rates
CLASSIFIED LINE ADS Mind Body Spirit • Service Directory 25 words, 4 weeks, $40 + tax 30 words, 12 weeks, $100 + tax
Real Estate 25 words, 4 weeks, $40 + tax 30 words, 12 weeks, $110 + tax
Marketplace • Garage Sales • Automotive Circulation & Readership 19,500 copies distributed in Santa Fe, Taos, Albuquerque, Los Alamos, and Rio Rancho at more than 260 locations.
THE REPORTER’S OBVIOUS ADVANTAGES
20 words, 1 week, $10 + tax 20 words, 3 weeks, $20 + tax
Employment 25 words, 1 week,
$50 + tax
Liner Extras: (all extra costs are per week) Border: $5 per week • Color Image $8 per week Extra Words: .35¢ per word • Extra Bold: $2 per word
Proven Results: Our customers get great results. Talk to SFR advertisers who run consistant schedules and they’ll tell you the same thing: advertising in the Reporter works – usually better than the more expensive daily.
More Readers Then The Daily In greater Santa Fe – the key trading area for city merchants – the Reporter prints and distributes more papers than the daily sells and delivers, even on Sunday. As a free weekly with low return rate, SFR reaches more readers than the daily.
Community Announcements: For Profit Organizations: $35 + tax, 1 week 501(C)3 Organizations: $25 + tax, 1 week Each additional word is .25¢ per word. Payment and text approval are required before your ad will run. All entries are edited for Associated Press style and formatted to fit space.
Legals: Flat rate of $60 + tax for Name Change & Notice to Creditors. All others, only $1.00/line for the first week, .85¢/line each additional week. Plus FREE affidavits!
Deadlines: Ads cancelled after deadline will not receive a refund. Early cancellation may result in backrating of discounts.
MONDAY 1PM: Mind Body Spirit • Service Directory A Better Return For Your Investment With the most readers in the City Different, and the lowest CPM (cost per thousand readers), SFR gives you more bang for your advertising buck than any other publication in town.
Testimonials
Marketplace • Real Estate
TUESDAY 1PM: Backpage TUESDAY 12 NOON: Community Announcements TUESDAY 12 NOON: Employment
“When I sold my floor loom, I decided to try the Reporter Classifieds before trying Craigslist. I had three calls within two hours on Wednesday afternoon, and another over the weekend. I sold it to the first caller, and it was well worth the money the ad cost me. It’s nice to know people are still reading classified ads!” – Edwina Lieb
The Reporter’s Obvious Advantages
The Santa Fe Reporter A recipient of numerous state and national awards, SFR has distinguished itself with strong coverage of local politics and in-depth investigative stories on topics often overlooked by the daily press. The Reporter also provides in-depth cultural coverage in a city known for its vibrant arts scene, including weekly event listings, previews and reviews in our visual arts, music, movie, book and performing arts sections. SFR publishes seasonal special issues and magazine-style supplements, including the award-winning Restaurant Guide, the Santa Fe Manual, our local’s guide to living in Santa Fe, and our popular Best of Santa Fe special issue.
Circulation & Readership 19,500 free copies distributed each Wednesday at 260 locations in Santa Fe, Albuquerque, Taos, Los Alamos and Rio Rancho. Carefully monitored circulation reaches more than 60,000 readers. 4 out of 5 readers (80%) pick up their issue by Thursday and 90% by Friday.
Proven results Our customers get great results. Talk to SFR advertisers who run consistent schedules and they’ll tell you the same thing: advertising in the Reporter works - usually better than the more expensive daily. More readers than the daily In greater Santa Fe - the key trading area for merchants - the Reporter prints and distributes more papers than the daily sells and delivers, even on Sunday. As a free weekly with a low return rate, SFR reaches more Santa Fe area readers than the daily. Readers spend more time with SFR The typical SFR reader reads or uses each issue of the paper four times. A better return for your investment With the most readers in the city different, and the lowest CPM (cost per thousand), SFR gives you more bang for your advertising buck than any other publication in town.