Mons Royale Workbook AW14

Page 1


WHERE WE’RE FROM

ABOUT MERINO

HEAD TO TOE MERINO

Mons Royale was born from seeing that technical underwear and base layer garments totally lacked style, or if they had style, failed in mere functionality. This inspired us to shake things up and create garments that are committed to design and style without compromising technical performance thanks to the miracle fibre: merino wool.

Merino wool is the most adaptable, versatile and practical fibre. It contains natural anti-odour protection, its ultra breathable, super soft, and keeps you cool in summer and brings warmth in winter.

This winter Mons Royale offers a full range of head to toe merino. Ranging from socks, underwear and accessories through to base, mid and outer layers.

Five years on, Mons Royale has spread from its hometown of Lake Wanaka to over 400 stores globally and a fan base including some of the world’s best action sports athletes.

WHAT WE’RE ABOUT The Mons Royale lifestyle is all about seizing opportunities when they present themselves. It’s a philosophy of ‘drop it and go’. It’s about the ability to move from one activity into whatever is happening next, without a change of clothing – to be able to go seamlessly from one pursuit to the next, without hassle. Mons Royale offers a stylish, high performance alternative to the current offering in technical layering.

MERINO VS TRADITIONAL WOOL Compared to traditional wool, merino is a smoother and finer fibre which gives it a vastly superior texture and handle compared to traditional coarse wools. The smooth silk like feel ensures the wearer will enjoy an ‘itch-free’ experience, even on sensitive skin.

INTRODUCING AW14

70% MERINO 28% NYLON 2% ELASTANE

MERINO AND WOOL

170gsm 95% MERINO 5% ELASTANE

190gsm 100% MERINO

260gsm - 270gsm 100% MERINO

285gsm 100% MERINO

The Mons Royale AW14 range brings back a bit of the wild, rad and wacky, with bright yellows, pinks, purples for women and the new yarn dyed “Jailbird” stripe that transcends across both mens and womens styles. This season we have added a new 170gsm merino with 5% elastane to give our underwear an improved fit and performance. The addition of our new “Supa Tech” garments, gives more options to those tech junkies in need of higher performing gear ... still designed with uncompromised style. We are excited to introduce our new Merino Mons Snow Sock! “Engineered for the Ultimate Ride”, our socks are manufactured using state of the art technology, producing high performing technical socks that deliver supreme comfort and dimensional support.

MERINO VS SYNTHETIC Synthetic fibres such as polypropylene and polyester have a much simpler structure than natural wool fibres. These petroleum based fabrics do not absorb or release moisture and cannot breathe due to the simpler construction of synthetic fibres. When knitted into fabric, they are limited to one-way moisture movement – simply no comparison to the breathability of merino wool.


AIRBORNE

BRIGHT AND BOLD

SUPA TECH SERIES

FIRST ON, LAST OFF

JAILBIRD


MR4210

ORIGINAL LS 190gsm 100% MERINO The Original LS is a key staple for any girls wardrobe. The fitted cut and long length is ideal for layering ... and because it’s made from super soft merino, it won’t itch like traditional wool or stink like synthetics! THUMB LOOPS EMBROIDERED CHEST LOGO STRIPED ARM PRINT LONG LENGTH SLIMMER FIT

MR4210008 BLACK

MR4210037 ICE GREEN

MR4210034 LAVENDER

MR4240050 YELLOW / BLACK

MR4240

BOYFRIEND LS

MR4240049 LAVENDER / BLACK

190gsm 100% MERINO Say hello to this wild Boyfriend LS! Lose that jacket for après and enjoy the loose fit. Ride, party, relax, even sleep in this cozy number. LOOSE FIT, EXTRA LONG LENGTH

MR4260025 JAILBIRD

MR4260

MR4260047 TEABERRY

RAGLAN LS

MR4260048 YELLOW

190gsm 100% MERINO The Raglan LS balances style and performance, with all the comfort and warmth of merino wrapped into one piece, destined to be seen on and off the mountain in ski towns from Aspen to St Anton, from Wanaka to Verbier.

SOFT AND BREATHABLE WATER BASED PRINT

CONTRAST RAGLAN SLEEVE

CONTRAST SLEEVES WITH YARN DYED STRIPE SLEEVE

THUMB LOOPS SLIMMER FIT, LONG LENGTH


MERINO MESH

MR4232030 TEABERRY

MR4232

POP POP TANK

MR4232008 BLACK

MR4232032 KHAKI

190gsm 100% MERINO Following the success of its long sleeved sister, the Pop-Pop Tank brings that extra flair, with form fitting super soft rib knit. The sexy low neck line and snap poppers make this tank a show stopper. RIB KNIT STRETCH LOW NECK LINE CONTRAST MERINO PLACKET

MR4250030 TEABERRY

MR4250

POP POP TOP

MR4250008 BLACK

MR4250032 KHAKI

190gsm 100% MERINO The lifestyle appeal of the Pop Pop Top, makes this one of our biggest sellers. Button up for riding, and ‘pop-pop’ for aprés.

ELASTANE THUMB SECTION

MR4211044 PURPLE

MR4211030 TEABERRY

MR4211

SUPA TECH LS

MR4211008 BLACK

170gsm 95% MERINO 5% ELASTANE We have introduced the Supa Tech LS into the womens range. The slim fit, raglan sleeve and breathable mesh panels maximise movement and technical performance. The performance top, for tech chicks. ULTRA BREATHABLE MESH CONTOURING

RIB KNIT STRETCH

RAGLAN SLEEVE FOR OPTIMAL MOVEMENT

LOW NECK LINE

SLIM LINE COMFORT ELASTANE THUMB SECTION

CONTRAST MERINO PLACKET

SLIM FIT WITH EMBROIDERED MINIMAL GRAPHICS


CONTRAST COVER STITCH DETAIL

MR4230036 PURPLE

MR4230048 YELLOW / GREY MARL

MERINO MESH BACK

DROP TAIL

MR4224008 BLACK

MR4224030 TEABERRY

MR4224 MR4230

TECH TEE

RACER BACK TANK

170gsm 95% MERINO 5% ELASTANE

170gsm 95% MERINO 5% ELASTANE

The Tech Tee is perfect for the girl wanting more warmth in a first on piece than a tank. With maximum performance features including a mesh back, raglan sleeve and drop tail. To be worn as an underlayer or solo for working out.

The Racer Tank is the perfect first-on piece, wear it under a Mons Long Sleeve or solo right through summer. With trim detail and contrast panel the Racer Tank wants to be seen.


MR4270 MR4270008 BLACK

SPORTS BRA

MR4270044 PURPLE

170gsm 95% MERINO 5% ELASTANE The popular Sports Bra is available this winter with a bright new purple and pink. Mix and Match with the boyleg, boyshort, tank and socks. SUPER SOFT ELASTIC STRAPS DOUBLE LAYERED MERINO FRONT FOR SUPPORT SIGNATURE MONS ROYALE ELASTIC UNDER BUST

SUPER SOFT ELASTIC

MR4111

HANNAH HOT PANTS

MR4270044 PURPLE

170gsm 95% MERINO 5% ELASTANE Be happy changing in the car park in the Hannah Hot Pant. The extra length makes them perfect for riding or rocking solo at the gym. SUPER SOFT, LIGHTWEIGHT MERINO SIGNATURE MONS ROYALE ELASTIC WAISTBAND GYM/YOGA SHORT, UNDER-RUN SHORT OR UNDERWEAR MR4110036 PURPLE

MR4110048 YELLOW / GREY MARL

MR4110030 TEABERRY

MR4110006 GREY MARL

MR4110008 BLACK

MR4110036 PURPLE MR4111036 PURPLE

MR4110

BOYLEG

170gsm 95% MERINO 5% ELASTANE The super soft, lightweight merino boyleg is super warm and comfortable. The ultimate underwear for winter sport!

SUPER SOFT, LIGHTWEIGHT MERINO SIGNATURE MONS ROYALE ELASTIC WAISTBAND

MR41110008 BLACK


HIGH NECK

WAIST DRAW CHORD

REAR ZIP FLAP

MR4120024 JAILBIRD

MR4120051 BLACK / LAVENDER

MR4120036 PURPLE

MR4120037 ICE GREEN

MR4120030 TEABERRY

MR4120008 BLACK

MR4141008 BLACK

MR4141046 JAILBIRD

MR4141

MR4120

THE MONSIE

190gsm 100% MERINO

190gsm 100% MERINO

LEGGINGS These super soft merino leggings will keep you warm and cosy when riding and equally comfy for yoga or relaxing at the Chalet. *IMPROVED FIT WITH ADDED LENGTH

The Monsie was the piece everyone was talking about last season. This sell-out style is back instore this season with an improved design which includes a higher neck zip-up for more coverage. An easy access full front zip, and new rear zipper so “you can go, wherever you go”


EMERGENCY HOOD HIGH PROTECTIVE NECK 1/4 ZIP

EMBROIDERED LOGO

MR4380008 BLACK

SUPER SOFT FOLDOVER 170gsm MERINO BAND THUMB LOOPS

MR4380030 TEABERRY

MR4312038 KHAKI / BLACK

MR4312044 PURPLE / TEABERRY

MR4312

MR4340012 BLACK

POCKET INCLUDES HEADPHONE LOOP

MR4380036 PURPLE

ADJUSTABLE LENGTH

MR4340

MR4380

JERSEY CREW

APRÉS PANT

1/4 ZIP HOODY

260gsm 100% MERINO

260gsm 100% MERINO

260gsm 100% MERINO

The Jersey Crew can be worn as mid layer piece on the mountain or street. Its light but warm making it perfect for bar hopping and relaxing by the fire.

Settle down to an après ski martini in these super soft and comfortable pants. You can pay off the karma debt in them at yoga the day after.

The 1/4 zip hood is the ultimate performance midlayer. Made from 260gsm jersey knit merino, this top brings extra warmth while still delivering plenty of breathability. *The emergency hood can be pulled on for under hat or helmet for max coverage.


MR4350

PULLOVER HOODY

EXTRA LARGE FUNNEL NECK HOOD

PROTECTIVE HIGH NECK WITH ZIP GARAGE

270gsm 100% UNBRUSHED MERINO TERRY

MR4350008 BLACK

This uber comfy pullover hoody is made with 100% merino terry, making it super warm and breathable. Now you can leave that cotton hoody behind and ride in style and comfort. The oversize hood makes it perfect for wrapping up on those deep powder days or that Sunday on the couch.

MR4350037 ICE GREEN

EXTRA LARGE FUNNEL NECK HOOD KANGAROO POCKETS OFFSET SHOULDER SEAM THUMB LOOPS

MR4360

SWEAT PANT 270gsm 100% UNBRUSHED MERINO TERRY The ultimate sweats, with super soft terry merino making these luxuriously comfortable. Now you can wear your sweats out in style be it the café or on a long haul flight to the home of Mons Royale, New Zealand.

MERINO RIB CROTCH DETAIL

DROP CROTCH WITH MERINO RIB DETAIL MR4320036 PURPLE

MR4320008 BLACK

DRAW CHORDS & FALSE FLY DETAIL

MR4321045 GREY MARL / ICE GREEN

MONS VS ROYALE PATCH DETAIL POCKETS MERINO RIB ANKLE BAND

MR4360008 BLACK

MR4320 (BLACK & PURPLE) / MR4321 (CONTRAST)

MID HIT HOODY

270gsm 100% UNBRUSHED MERINO TERRY Merino clothing so often shouts “I am technical” ... The Mid Hit Hoody brings all the tech but with classic Hoody looks. Warm but light weight, this Hoody will keep you warm standing outside the bar or as the perfect midlayer.

MR4360037 ICE GREEN


MR4420

MR4420008 BLACK

MR4410

HERO VEST

HERO HOODY

285gsm 100% BRUSHED MERINO TERRY

285gsm 100% BRUSHED MERINO TERRY

A technical vest made from 285gsm brushed merino with water resistant wax coated denim shoulder yoke and hood. This bad ass Hero Vest is already one of our team riders’ favourites. Its time to leave the puffer and roll with style and steaze.

The Hero Hoody evolves with a new water resistant wax coated denim yoke and hood – keeping you dry on those stormy nights. The Hero Hoody brings warmth without the bulk for those downtown escapades. PROTECTIVE HIGH NECK WITH STORM FLAP

WATER RESISTANT WAX COATED DENIM SHOULDER/HOOD

WATER RESISTANT WAX COATED DENIM SHOULDER/HOOD

2-WAY CARGO POCKET (TOP AND SIDE)

FULL ZIP WITH HIGH NECK AND ZIP GARAGE

FULL ZIP WITH HIGH NECK AND ZIP GARAGE

EXTRA WARM & DURABLE BRUSHED MERINO FLEECE

EXTRA WARM & DURABLE BRUSHED MERINO FLEECE

SLIM LINE DISCRETE POCKETS

WATER RESISTANT WAX COATED DENIM WATER RESISTANT WAX COATED DENIM

MR4410008 BLACK

DISCRETE SLIM LINE POCKETS


MR4710008 BLACK

MR4710

ORIGINAL LS

MR4710007 INK

MR4710005 FLAME

190gsm 100% MERINO Since 2009 the Original LS has held its own in the Mons Royale range, a tech long sleeve that has all the benefits of merino and doesn’t look like yours dads thermals or some kids pyjamas.

RIDE FRIENDLY THUMB LOOPS RELAXED FIT, LONG LENGTH BREATHABLE, ANTI-STINK MERINO

MR4710036 PURPLE


MR4760025 JAILBIRD

MR4760038 KHAKI / BLACK

MR4760041 GREY MARL / INK

MR4760040 INK / FLAME

MR4740008 BLACK

MR4740036 PURPLE BREATHABLE MESH UNDERARM

MR4740005 FLAME CONTRAST COVER STITCH DETAIL

MR4740

SUPA TECH LS 170gsm 95% MERINO 5% ELASTANE The supa tech is loaded with features. The Mons Royale lightweight merino with elastane, gives added stretch while the raglan sleeve and side body and underarm panel provides optimum movement and flexibility. The Merino underarm mesh maximises breathability, so you can vent when things get hot. The elastane thumb section gives slim line comfort and flexibilty making it perfect for trail running or ski touring. SLIMMER FIT RAGLAN SLEEVE FOR MOVEMENT & FLEXIBILITY BREATHABLE MERINO MESH UNDER ARM ELASTANE THUMB SECTION FOR UNDER GLOVE COMFORT EMBROIDERED LOGO DETAIL

ELASTANE THUMB SECTION

MR4760

RAGLAN LS

190gsm 100% MERINO The versatile Raglan LS perfectly balances tech and style, making it a fan favourite for on the mountain or the street.


MR4750

MR4720

HENLEY

AIRBORNE T

190gsm 100% MERINO

170gsm 95% MERINO 5% ELASTANE

Those old dudes knew what they were doing when they created garments like this. Our version updates the vintage look. Modern merino, old school style. MR4720032 KHAKI

100% COTTON PLACKET

MR4750006 GREY MARL

MR4720006 GREY MARL

The Airborne T brings a graphic punch to a tech t-shirt with all the benefits of merino. Party all night and ride all day.

SHOULDER YOKE

RELAXED FIT, LONG LENGTH

SCOOPED HEM

LIGHTWEIGHT WARMTH

THUMB LOOPS VINTAGE STYLED COVER STITCH DETAIL SHOULDER YOKE

COVER STITCH DETAIL

COTTON PLACKET

SCOOPED HEM


MR4610008 BLACK

MR4610006 GREY MARL

MR4610032 KHAKI

MR4610043 BLACK / YELLOW

MR4610005 FLAME

MR4610

BOXER

MR4610036 PURPLE

MR4620008 BLACK

MR4620032 KHAKI

MR4620

170gsm 95% MERINO 5% ELASTANE The Boxer that has hold’em fit, with all the benefits of merino – breathable & super soft. Now in 170gsm with added elastane for extra stretch.

NO SIDE SEAM MONS ROYALE SIGNATURE WAISTBAND DOUBLE LAYERED 1 PIECE GUSSET

MR4620042 PURPLE / FLAME

3/4 LONGJOHN

MR4620007 INK

190gsm 100% MERINO The Mons Royale Long John delivers warmth, comfort, riding hold and style. 3/4 length to allow a bunch free boot experience. NO SIDE SEAM MONS ROYALE SIGNATURE WAISTBAND DOUBLE LAYERED 1 PIECE GUSSET FOR MOVEMENT & FLEXIBILITY

MR4620025 JAILBIRD

MR4630

MR4630008 BLACK

FULL LONGJOHN


MR4811038 BLACK/KHAKI HIGH NECK

SUEDE ELBOW PATCHES

DRAW CHORDS

THUMB LOOPS

2-WAY REAR ZIP FLAP

MR4641032 KHAKI

MR4641008 BLACK

FULL LENGTH

MR4641

THE MONSIE

MR4811

190gsm 100% MERINO The Monsie was the piece everyone was talking about last season. This sell-out style is back instore this season with an improved design which includes a higher neck and full zip for easier access. The new 2-way rear zip flap means “you can go, wherever you go”.

JERSEY CREW

260gsm 100% MERINO The Mons Royale Merino Jersey Crew is the ultimate for mid-weight layering on the mountain, or for looking sharp style in the city.

MR4811026 BLACK / INK


EMERGENCY HOOD

EMBROIDERED LOGO

MR4840007 INK

PROTECTIVE HIGH NECK

MR4840008 BLACK

MR4840036 PURPLE

MR4820039 PURPLE / GREY MARL

MR4820038 KHAKI / BLACK

RAGLAN SLEEVE

1/4 ZIP POCKET INCLUDES HEAD PHONE LOOPS

THUMB LOOPS

MR4840

1/4 ZIP HOODY

260gsm 100% MERINO The 1/4 zip hood is the ultimate performance midlayer. Made from 260gsm jersey knit merino, this top is ultra breathable, warm and light weight. The emergency hood can be pulled on for under hat or helmet for max coverage,

MR4831 (BLACK) / MR4820 (CONTRAST)

MID HIT HOODY

270gsm 100% UNBRUSHED MERINO TERRY The Mid Hit Hoody will work hard all day and night. This is the ultimate versatile mid layer, warm but light weight. Ride friendly thumb loops, high neck with full zip and hood.

MR4830008 BLACK


MR4850006 GREY MARL

MR4860

MR4850008 BLACK

SWEAT PANTS 270gsm 100% UNBRUSHED MERINO TERRY After a surf or day on the mountain there is nothing better than warmth and comfort. The 100% Merino Mons Royale Sweat Pants takes style and comfort to a new level. DRAW CHORD AT WAIST SLIMMER FIT WITH TAPERED LEG POCKETS

MR4880

ROCKY SHORT 285gsm 100% BRUSHED MERINO TERRY The Rocky Short is designed to be worn under pants for riding, or working out at the gym. 100% Merino Terry delivers maximum comfort, durability and warmth. DRAW CHORD AT WAIST RELAXED FIT POCKETS

MR4860008 BLACK

MR4850

PULLOVER HOODY

270gsm 100% UNBRUSHED MERINO TERRY Don’t fool yourself – a cotton hoody has no place on the mountain, which is why we have introduced the Mons Merino Pullover Hoody. Made with 100% merino terry, its super warm, breathable and durable. The oversize hood makes it perfect for keeping the sun off or blizzard out.

MR4880008 BLACK


MR4920

MR4920008 BLACK

WATER RESISTANT WAX COATED DENIM

MR4910

HERO VEST

HERO HOODY

285gsm 100% BRUSHED MERINO TERRY

285gsm 100% BRUSHED MERINO TERRY

Mons Royale has gained a global fan base by making technical garments with a street style. The Hero Vest has already become a team favourite, rock it down town or as outer layer on those spring days.

We have add a water resistant waxed denim to the Hero Hoody, evolving it to a street styled outer, the brushed merino terry will keep you warm without looking like a Michelin man and the denim will keep you dry on those late night walks home.

MR4910008 BLACK

WATER RESISTANT WAX COATED DENIM SHOULDER/HOOD 2-WAY CARGO POCKET (TOP AND SIDE) FULL ZIP WITH HIGH NECK AND ZIP GARAGE EXTRA WARM & DURABLE BRUSHED MERINO FLEECE

WATER RESISTANT WAX COATED DENIM SHOULDER/HOOD FULL ZIP WITH HIGH NECK AND ZIP GARAGE EXTRA WARM & DURABLE BRUSHED MERINO FLEECE SLIM LINE DISCRETE POCKETS

WATER RESISTANT WAX COATED DENIM


MR4504

MR4502

EWOK HOOD

270GSM 100% MERINO UNBRUSHED TERRY

Feedback from our team led to the creation of the “Ewok”. They wanted a heavier but looser fitting balaclava, allowing it to protect wearer from jacket zips, to rug up on cold days but also work to ward off the sun while ski touring.

MR4502008 BLACK

MR4501

HEADBAND

270GSM 100% MERINO UNBRUSHED TERRY

TECH BALACLAVA 200GSM 100% MERINO INTERLOCK

A team favorite, it fits perfectly under a helmet or beanie on those stormy days. Pull back the hood to wear just as a neckwarmer. Nuilt in ultra breathable merino mesh mouth piece.

MR4504036 PURPLE

MR4504008 BLACK

SCOOPED NECKLINE WARM AND BREATHABLE

MR4501005 FLAME

MR4501008 BLACK

MR4502032 KHAKI

MERINO MESH MOUTH PIECE

MR4501036 PURPLE

MR4501032 KHAKI


MR4503

NECKWARMER 190GSM 100% MERINO

Unlike synthetics the Mons merino neckwarmer won’t stink, nor will it ice up in your face. Our single biggest selling style, multiple colours, with each neckwarmer coming with two graphics so you can mix and match.

MR4503030 PINK

MR4561

MR4551

70% ACRYLIC 30% WOOL

50% MERINO 50% ACRYLIC

FOXY POM

RETRO POM

MR3551041 INK

MR4503024 JAILBIRD

MR4503032 KHAKI

FISHERMANS BEANIE 1X1 RIB / 50% MERINO 50% ACRYLIC

MR4503037 ICE GREEN

MR4561030 TEABERRY

MR4503005 FLAME

MR4553

MR4503008 BLACK

MR4503032 KHAKI

MR4561037 ICE GREEN

MR3551044 PURPLE

MR3553008 BLACK

MR3553005 FLAME

MR3553032 KHAKI


WOMENS SOCKS MR4581 (MENS) MR4591 (WOMENS)

MONS SOCKS

70% MERINO 28% NYLON 2% ELASTANE

MR4591048 GREY / YELLOW

MR4591044 PURPLE / PINK

MENS SOCKS These socks feel better because they fit better. Contoured fit combines engineered design, ergonomics and merino magic. Elastane panels support the foot, eliminating slippage. Mesh panels let your feet breathe and prevent bunching. The linked toe box, shin and heel are padded for comfort. The 70% merino blend is durable, quick drying and won’t stink and they’re colour matched to our legendary underwear.

MR4581052 KHAKI / FLAME

MR4581012 BLACK / GREY


MONS ROYALE LAUNCHED IN 2009 WITH THE SINGLE IDEA TO CREATE VERSATILE MERINO CLOTHING WITH PERFORMANCE AND STYLE THAT ACTION-SPORTS LIFESTYLERS LOVE EVERYDAY. FROM WANAKA (A SMALL LAKESIDE TOWN IN NEW ZEALAND), THE BRAND HAS QUICKLY GROWN AND IS NOW STOCKED IN OVER 400 RETAILERS GLOBALLY WITH A FAN BASE INCLUDING SOME OF THE WORLDS BEST ACTION-SPORTS ATHLETES

Partner of TTR World Snowboard Tour Range broadens to include midlayer styles and a larger range of accessories Mons Royale is now positioned with distribution partners in all key winter markets

2009

2010

Mons Royale launches in New Zealand into just five stores

Retail doors grow to 15 in Australia and New Zealand

First international customer is

Additions of Switzerland & France

Swiss ski shop Amalgan owned by The Source Distribution

Total Stores 30

Total Stores 6

2011

Record year of sales in New Zealand, a single store sells $120,000 of Mons Royale in just four months Additions of Norway, Finland, The Netherlands The establishment of Mons Royale USA, five retailers in Colorado are chosen to test the brand, all report strong sales Total Stores 100

2012

Additions of UK, Sweden and Canda. The Mons Royale brand is seen as one of the leaders in merino underwear and firstlayer for the snowboard and freeski market

2013

Mons Royale has established itself as a leading underwear and technical layering brand within the action/winter sports market

Summer range launches in New Zealand and Australia Total Stores 300 Mons Royale is an official partner of the New Zealand Winter Olympic Team

2014

2015

March: Mons Royale Summer range launches with a new 170 gsm light weight merino, and the Mons VS Royale training capsule

February: First look at new packaging and merchandise system. We are presently designing an innovative system to meet both our retailers and customer’s needs

September: Mons 3.0 website to launch, with a strong focus on social media and product presention

System in Northern Hemisphere stores in September

Mons Royale establishes strong brand awareness in the Northern Hemisphere

Mons Royale’s summer range is well integrated in the Northern Hemisphere market, continuing sales year round

2016

MONS ROYALE BECOMES THE MOST SOUGHT AFTER MERINO BRAND IN THE GLOBAL ACTION-SPORTS MARKET


2015

FREERIDE WORLD TOUR Mons Royale creates versatile merino clothing that blends performance with style to be worn on and off the mountain. Launched in 2009, the brand has grown from its hometown of Lake Wanaka, New Zealand – a southern hemisphere mecca for skiers and boarders from ‘ski bum’ seasonaire to elite athletes who come here to train and compete in the pristine Southern Alps. The enthusiasm and love for the brand of these riders that has helped Mons Royale spread through the action sports scene and led it to be stocked in 400 stores across the globe. For the 20th annual Free Ride World Tour Mons Royale will be helping keep athletes fresh for the long haul by creating a unique set of FWT base layers. Athletes will travel in comfort between the world class resort stops thanks to the soft merino fabric; keep warm while waiting for those perfect freeride conditions; cherish the temperature regulating qualities of merino when they hike their way to the best freeride terrain in the world and head out to the apres celebrations confident that after the event their Mons Royale garments will still feel and look good.

Team Rider: Sam Smoothy

2015 Event calendar 1. SWATCH FREERIDE WORLD TOUR CHAMONIXMONT-BLANC BY THE NORTH FACE® Date: Jan. 24, 2015; Location: Chamonix-Mont-Blanc, FRA Disciplines: Men’s and Women’s Ski and Snowboard

2. SWATCH FREERIDE WORLD TOUR FIEBERBRUNN KITZBÜHELER ALPEN BY THE NORTH FACE® Date: Jan. 31, 2015; Location: Fieberbrunn Kitzbüheler Alpen, AUT Disciplines: Men’s and Women’s Ski and Snowboard

3. SWATCH FREERIDE WORLD TOUR VALLNORD ARCALIS - ANDORRA BY THE NORTH FACE® Date: Feb 14, 2015; Location: Vallnord Arcalis, AND Disciplines: Men’s and Women’s Ski and Snowboard

4. SWATCH FREERIDE WORLD TOUR - ALASKA BY THE NORTH FACE® Date: March 14, 2015; Location: tbc Disciplines: Men’s and Women’s Ski and Snowboard

5. SWATCH XTREME VERBIER BY THE NORTH FACE® Date: March 28, 2015; Location: Verbier, SUI Disciplines: Men’s and Women’s Ski and Snowboard

For more details visit: freerideworldtour.com


2014

DISTRIBUTORS BENELUX

FRANCE

SWEDEN

The Netherlands, Belgium & Luxembourg

GRK 7 avenue du pré félin 74 940 Annecy le vieux

Combistyle Scandinavia Östermalmsgatan 132 591 61 Motala CH8031

Front Trading Saturnusstraat 60 unit 45 2516 AH Den Haag The Netherlands Phone: 0031 631768466 info@fronttrading.com www.fronttrading.com

CANADA Rampion Enterprises Ltd. 6600 Fraserwood Place Richmond BC · V6W 1J3 Phone: 1 800 678 0314 Fax: 1 604 304 1365 cservice@rampionent.com www.rampionent.com

DENMARK DOUBLE ZERO Esromgade 15 opg. 1, 2. sal (lokale 1211) 2200 København N

Contact: Francois Vulliet Phone: +33 450 320 384 Fax: +33 450 320 730 fv@grk.us.com

Contact: Martin Krejci Phone: 0046-141202700 Fax: +41 43 818 25 20 martin@combisport.se

GERMANY & AUSTRIA

SWITZERLAND

E.Tremmel Marketing GmbH Torkenweiler Blütenweg 48 D-88214 Ravensburg

Mons Royale Switzerland switzerland@monsroyale.com

Phone: +49 751 652 7433 Fax: +49 751 652 7439 EdgarTremmel@ET-Marketing.com Showroom HdK 2 Sindelfingen Showroom M.O.C. B121 München

NEW ZEALAND / AUSTRALIA Contact: Hamish Acland 1 Cliff Wilson Street Lake Wanaka, NZ

Phone: +45 40734109 E: morten@doublezero.dk

Phone: +64 3 443 4178 hamish@monsroyale.com

FINLAND

NORWAY

WhiteBalance Viertolantie 2-4 B 00730 Helsinki

Roxee Sport AS Orkidehogda 2 3051 mjondalen

Mobile: +358 45 129 4896 Fax: +358 9 3883 313 heikki.tapaninen@whitebalance.fi www.whitebalance.fi

Phone: +47 328 77 222 robert@roxee.no

HEAD OFFICE 1 Cliff Wilson Street Lake Wanaka, New Zealand

CONTACT +64 3 443 4178 sales@monsroyale.com

Contact: Catherine Preitner Phone: +41 (0) 78 715 9891 Fax: +49 (0) 7742 85 78 78 catherine@monsroyale.com

UNITED KINGDOM Groove Armada Ltd The Old School, East Lodge Ampthill Road Shefford Bedfordshire. SG17 5BH Contact: Rob Glenister Phone: 01462 812 144 rob@groovearmada.net

USA Contact: Hamish Acland 1 Cliff Wilson Street Lake Wanaka, NZ Phone: +64 3 334 4178 hamish@monsroyale.com

ONLINE monsroyale.com facebook.com/monsroyale



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