TABLE OF CONTENTS Introduction.............................................................................................3 Media Plan...............................................................................................4 2014 Sponsorship Bundles
• Executive Platinum: $50,000+.......................................................5-6 • Platinum Sponsors: $25,000.............................................................................................7 • Diamond Sponsors: $15,000.............................................................................................8 • Gold Sponsors: $10,000.............................................................................................9 • Silver & Bronze Sponsors:$3000$5000....................................................................10 • Donations: up to $1000..............................................................................................11 • In –Kind: “Your Options”.........................................................................................12 Sponsorship Confirmations Forms.........................................................13 Highlights...............................................................................................14 Media Partners.......................................................................................15 Our Festival in the PRESS........................................................................16 Featured Artistes....................................................................................17
Dear Prospective Sponsor,
Montserrat Festival reaches 40,000+ persons annually via live online streaming, TV and Radio promotions and provides sponsors numerous promotional opportunities to reach the vast untapped market of grass-roots Festival/Carnival lovers; Culture and Music fans, regional artistes and industry professional throughout the world. Promotional opportunities exist for companies involved in various industries and services such as communication, airlines, hardware, automotive, hair care, beauty supplies, travel, hotel, beverages, food services, technology and many others. The market for Montserrat Festival is a cost-effective marketing tool for corporations, small businesses, educational institutions, community organisations, publications, government entities, retail business and other supporters of Caribbean culture and World music to establish direct links with consumers and constituents. Your sponsorship for this event, grants you access to prime markets, promotes awareness of your product and services, promotes brand identifications and increases product usage throughout the general population, region and entertainment industries. A dedicated list of benefits for each sponsorship package is presented on the following pages. If none of the following fit your needs then we would be able to create a bespoke package just for you. We hope you will consider supporting these memorable events and join the other businesses and organisations where exemplary leadership has contributed to the success of this annual celebration. Warm Wishes, Veta Wade Events Co-ordinator Culture Office, Montserrat
MEDIA PLAN To reach our prospective attendees and supporters, we will use a variety of media tailored to the specific demographics and target markets. The primary media sources include: TV Paid commercial promoting Montserrat’s Festival and other promotional exposure through participation in talk shows and interviews on programs, addressing issues such as travel, entertainment and cultural enrichment. RADIO Paid commercials promoting the Festival and through public service announcements on community based stations, calypso stations, participating talk shows and interview in programs addressing issues such as a travel, entertainment and cultural enrichment. Commercials will be aired on the following stations: Vybz FM, CSS, Radio ZJB, WBLS FM PRESS RELEASES Primarily in Montserrat we will host pre-event press conferences and other promotional activities to showcase artistes, announce sponsors, maintain a momentum for the Festival and provide on-going exposure for Festival 2014. PRINT Montserrat Festival will utilize several print media to reach our prospective patrons, including regional airline magazines, newspapers, flyers, billboard, street board and other promotional materials. TRAVEL PROMOTIONS Through select travel agencies, we aim to offer discounted travel packages and admission tickets. The primary goal of the promotion is to make it more convenient to patrons outside of Montserrat to attend our Festival. WEBSITE PROMTOTIONS To promote Montserrat Festival in the expanding e-commerce market, we have established links with various music and travel websites (e.g. Carnival chasers.com *) and seek placement of our Festival on major Regional and International Calendars of the Events. Surfing prospects will be able to view our website from around the world, providing additional exposure to the Festival and its sponsors. SOCIAL MEDIA PROMOTIONS To utilise the latest social media through up to minute and behind the scenes tweets, posts, picture and video uploads, taking Montserrat Festival viral.
TARGET MARKET Caribbean, USA, UK and other world Festival/Carnival Fans of all nationalities socio-economic, education and age backgrounds.
ATTENDANCE EXPECTED 2000 visitors
2014 SPONSORSHIP BUNDLES EXECUTIVE PLATIMUM Cash Gifts of $50,000+ As EXECUTIVE PLATINUM Sponsor of Montserrat Festival you will help to pave the way of what is becoming one of the finest traditional Festivals in the Caribbean – our Carnival. The Executive Platinum Sponsor enjoys a variety of benefits that adds immeasurable value to your contribution which is also tax deductable to the extent permitted by law: TV • •
Company name / logo in TV commercials on ABS, & Carib Vision for example. Recognition as Executive Platinum sponsor during talk show programs or interviews.
RADIO • Named as an Executive Platinum sponsor in all radio commercials on Vybz FM, CSS, Radio ZJB & WBLS • Recognition during interviews / talk shows programs • Personal interview with you and your representatives on various radio stations PRINT • • • • • • • •
Greetings and profile in Official Festival Magazine (VISION) Name/ Logo on Flyers and Posters Logo in Magazine Ads (where applicable) Logo in Newspaper Ads( where applicable) Opportunity to insert materials in press release portfolio Logo on official T-shirt and other merchandise (subject to early sponsorship) Logo on Official Calendar (subject to early sponsorship) Mention in all Press Releases
ELECTRONIC MEDIA • Company e-banners prominently placed on the following sites: Montserrat Festival website, Government of Montserrat, Radio ZJB, Visitmontserrat.com • Sponsors banner/link to our e-networks • Montserrat Festival and Montserrat Tourist Board will “like” your company. • Social media tagging with company name throughout the Christmas Festival • Corporate logo placement in Montserrat Festivals’ profile picture on Twitter, Facebook and YouTube ONSITE/ON-STAGE • Exclusive rights to sell, sample, test and introduce product to patrons ** • On-stage presentation during opening and /closing ceremonies • Display/exhibit space on event merchandising/information table (Merchandise Booth)* • Complementary table for 6 at Main Festival events (Calypso & Queen Shows)* • Logo presence on sound wings (sponsor to provide their own banner - dimensions to be provided on request) • An award category will be named in sponsor’s honour • Logo presence on Montserrat Festival Banners • Opportunity for intermission hour at Calypso Monarch and/or Queen Show for promotional purposes ACCOMODATION & OTHER INCENTIVES • 8 Complimentary tickets to all Official Montserrat Festival Events • Two (2) Air tickets - Antigua to Montserrat (Antigua Sponsors) • Two (2) Double rooms hotels accommodation (Antigua Sponsors) – 1 night only • Authorisation to use Montserrat Festival Logo in corporate promotions
PLATINUM SPONSORS Cash Gifts of $25,000 As PLATINUM Sponsor you are a leading contributor towards a main Festival Event with the option of being a merchandizing partner with the Montserrat Festival Brand. As Platinum Sponsor you will receive the following benefits: TV •
Recognition as a PLATINUM Sponsor during interviews and talk shows programs such as ABS and Carib Vision
RADIO • Names as a Executive Platinum sponsor in all radio commercials on Vybz FM, CSS, Radio ZJB and WBLS • Recognition during talk show programmes PRINT • • • • • •
Special position ad, (inside-front, inside cover) ad in official Festival newsletter (VISION) Name/Logo on Street Boards Name/Logo on Flyers/Posters Logo in Newspaper Ads Opportunity to insert materials in Press Release portfolio Logo on official T-shirt and other merchandise Mention in all Press Releases
ELECTRONIC-MEDIA • Name on all e-network partners • Sponsors banner/link to our e-networks • Montserrat Festival and Montserrat Tourist Board will “like” your company. • Social media tagging with company name throughout the Christmas Festival
ON SITE/ ON-STAGE • On stage presentation during the opening ceremony • Display/Exhibit space on event information table at merchandise booth* • Logo presence on sound wings (sponsor to provide their own banner ) • Logo presence on Montserrat Festival banners • An award category will be named in your company’s honour • Opportunity to sample, test and introduce products to attendees ACCOMODATION / OTHER INCENTIVES • Authorisation to use Montserrat Festival Committee Logo in corporate promotion • Complimentary table/ seating for 4 at Main Committee Events ( Calypso & Queen Shows)
DIAMOND Cash Gifts of $15,000 The DIAMOND
Sponsor will receive the following promotional benefits:
RADIO • Recognition as sponsor in radio commercials including VYBZ FM & CSS, • Recognition during talk show programmes PRINT • •
Opportunity to insert materials in Press Release portfolio Mention in all Press Releases
ELECTRONIC-MEDIA • Name on all e-network partners • Sponsors banner on Montserrat Festival Website and Facebook page ON SITE/ ON-STAGE • Display / Exhibit space on event literature/ information table ( Merchandise booth*) • VIP seats for 2 at all Montserrat Festival Committee Shows • Logo presence on Montserrat Festival banners • Opportunity to sample, test and introduce products to attendees
ACCOMODATION /OTHER INCENTIVES • Authorisation to use Montserrat Festival Logo in corporate promotion
GOLD Cash Gifts of $10,000 The GOLD Sponsor will receive the following promotional benefits: RADIO • Recognition during talk show programmes PRINT • •
Name/Logo on Flyer/Posters Logo in Magazine Ads (Culture Vision)
ELECTRONIC-MEDIA • Name on ‘Official Montserrat Festival’ Website, Government of Montserrat, ZJB, and Visit Montserrat • Official Festival website, Government of Montserrat, ZJB and Visit Montserrat link to sponsor’s website ON SITE/ ON-STAGE • Special Awards/ Certificate to your company during closing ceremony (dependant on area of sponsorship) • VIP seating for two (2) at all Montserrat Festival shows/events • Display / Exhibit space on Event literature/ information table (Merchandise booth) Opportunity to sample, test and introduce products to attendees ACCOMODATION / OTHER INCENTIVES •
Authorisation to use Montserrat Festival Logo in corporate promotion
SILVER Cash Gifts of $5000 The SILVER
Sponsor will receive the following promotional benefits:
RADIO: • Recognition as sponsor in local radio talk shows ELECTRONIC MEDIA: • Website link to sponsors website • Placement of company ad on Montserrat Festival Website ON-SITE/ONSTAGE: • Complimentary seating at Opening & Closing ceremonies* ACCOMODATION&/OTHER INCENTIVES: • Authorisation to use Montserrat Festival Logo in corporate promotion
BRONZE Cash Gifts of $3000 The BRONZE
Sponsor will receive the following promotional benefits:
RADIO: • Recognition during local talk shows ELECTRONIC MEDIA: • Website link to sponsors website PRINT: • Name/Logo in Official Festival Magazine (VISION)
DONATIONS Cash Gifts of up to $1000 Your kind Donations will receive the following recognition:
RADIO: • Recognition as Donor PRINT: • Name / Logo in official Festival Magazine E-MEDIA: • Website link to sponsors website ONSITE/ ON STAGE: • Mention as a Festival Donor
The In-Kind Sponsors benefits will depend upon the value of their contribution.
YOUR OPTIONS
DETAILS/VALUE ($)
AWARDS + GIFTS SPONSOR
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ENTERTAINMENT
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QUEEN SPONSOR
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TROUPE SPONSOR
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STAGE SPONSOR
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VOLUNTEER SPONSOR
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PHOTO SPONSOR
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MEDIA PROMOTION
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VIDEOGRAPHY
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OTHER
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**Please select your chosen option and return this form to veta.wade@montserrattourism.ms or post to Montserrat Tourist Board – Culture Division, Little Bay Public Market, Montserrat
Executive Sponsor Platinum Silver Donation
$50,000 $25,000 $5000 < $1000
Diamond Gold Bronze In-Kind/Alternative
$15,000 $10,000 $3000
I, the duly authorised undersigned, having carefully read the Sponsorship Package do hereby agree to enter into a contract with the Culture Office on behalf of the Montserrat Festival Committee to provide sponsorship for the Montserrat’s Christmas Festival/ Carnival. I will deliver this service as per specification found in this sponsorship package. NAME ____________________________________________________________________________________________________________________________ TITLE ____________________________________________________________________________________________________________________________ COMPANY _______________________________________________________________________________________________________________________ ADDRERSS ______________________________________________________________________________________________________________________ CITY
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PHONE ___________________________________________________________________________________________________________________________ EMAIL ____________________________________________________________________________________________________________________________ WEBSITE ________________________________________________________________________________________________________________________ SIGNATURE _____________________________________________________________________________________________________________________ DATE ____________________________________________________________________________________________________________________________
To ensure that your company logo is included on the Official Festival Calendar and all print materials, please return this form to the following address by [enter date] 2014
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Once we receive this form our office will contract you regarding the artwork and other sponsorship specific requirements.
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