Moonyong by moon

There are things known and there a r e t h i n g s u n k now n, a nd i n between are the doors of perception. â&#x20AC;&#x201D; SELECTED WORKS OF MOONYONG RO

ÂŠ

2 0 1 6 b y Mo o n y o n g Ro

All rights reserved. No portion of this book may be used or reproduced in any manner without a written consent of MoonYong Ro. All Respective work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions.

For my family

Contents

CHAPTER 1

CHAPTER 6

Nespresso Clock

Best Roommates

CHAPTER 2

CHAPTER 7

Parking Smart

Monster Product

CHAPTER 3

CHAPTER 8

String Transportation

Clarins

CHAPTER 4

CHAPTER 9

Yogi Tea

Fifty

CHAPTER 5 Empathy

SELECTED WORKS OF MOONYONG RO

PROJECT

PERCEPTION

If you don’t watch carefully what you do with your time, it will slip away from you. — TERRI GUILLEMETS

OBJECTIVE

Design a Nespresso brand. Choose an existing brand and design a clock and package for the store.

APPROACH

This is a clock for the Nespresso coffee store. The reason why I decided to design this flower shape clock is because I always thought the aroma of the coffee resembles a fragrant flower. I aimed to express the energetic and positive vibes i always got from the store by using different colors of capsules.

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PROJECT

KEYWORDS

Nespresso Clock

Simple, Unique

COURSE

C AT E G O RY

Pacakge 3

Package Design

INSTRUCTOR

TYPEFACE

Thomas McNulty

Avenir

P RO J E C T _ N E S P R E S S O C L O C K

LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ N E S P R E S S O C L O C K

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ N E S P R E S S O C L O C K

LESSON _ N U M B E R

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PROJECT

PERCEPTION

When I get real bored, I like to drive downtown and get a great parking spot, then sit in my car and count how many people ask if I’m leaving. — STEPHEN WRIGHT

OBJECTIVE

To create a mobile application offering convenience. The mobile app has to be unique and original and solve an on-the-go needs.

APPROACH

It is hard to find a parking spot on the streets of San Francisco most of the time due to rush hour and one-way streets. Now people demand easy, fast and simple solutions to this problem.

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PROJECT

KEYWORDS

Parking Smart App

Convenient, Simple

COURSE

C AT E G O RY

User Experience

Application

INSTRUCTOR

TYPEFACE

Bob Slote

Universe

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LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ P A R K I N G S M A R T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ P A R K I N G S M A R T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ P A R K I N G S M A R T

LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ P A R K I N G S M A R T

LESSON _ N U M B E R

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PROJECT

PERCEPTION

This is a huge industry, and I think you’ll see a lot more advocacy in the coming year. There’s so much misperception about passenger rail. — JOE BIDEN

OBJECTIVE

Create a typography conference and design a promotional book that showcases experimental typography. The conference are open to many creative minds such as engineer, scientist, and designers.

APPROACH

This is a conference book for future engineers who want to know about string transportation, which is the speediest in the world. For this book, some powerful colors are used to symbolize energetic transportation. Also, the design style reminds people of a blueprint.

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PROJECT

KEYWORDS

String Transportaion

Simple, Modern

COURSE

C AT E G O RY

Typography 4

Printing

INSTRUCTOR

TYPEFACE

Ariel Grey

Swiss 721, Caslon

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PROJECT

PERCEPTION

Take good care of your sking and hydrate. If you have good skin, everything else will fall into place. â&#x20AC;&#x201D; LIYA KELEDE

OBJECTIVE

Create our own company adn implement a unique brand identity. Develop, design and produce a comprehensive identity solution including applications.

APPROACH

Clarins is a cosmetic product brand. It targets people who take care of their skin and want healthy skin. The idea behind this brand is to create an identity that expresses a more fresh style with bright colors.

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PROJECT

KEYWORDS

Clarins

Charming, Young

COURSE

C AT E G O RY

Branding Principles

Branding, Principles

INSTRUCTOR

TYPEFACE

Gordor Mortensen

Helvetica, Optima

P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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CLARINS

PERCEPTION

CLARINS

CLARINS CLARINS CLARINS

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P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ C L A R I N S

LESSON _ N U M B E R

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PROJECT

PERCEPTION

W hen you show deep empat hy towa rd ot hers, t heir defensive energ y goes down, and positive energy replaces it. â&#x20AC;&#x201D; STEPHEN COVEY

OBJECTIVE

Design a brochure for a specific brand and additional promotional items, such as poster, website, post cards or other creative forms. This way students learn to be more flexible when working with clients.

APPROACH

This brochure is about empathy. It consists of three chapters. The first chapter is about the definition of empathy and the second chapter is about the relationship of empathy and stress. Lastly, the third chapter is about four habits of highly empathic people. The brochure uses the three colors red, blue and yellow for each chapter.

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PROJECT

KEYWORDS

Empathy

Modern, Visual

COURSE

C AT E G O RY

Visual System

Printing, Typography

INSTRUCTOR

TYPEFACE

Bob Slote

Myraid, Rockwell

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ E M P A T H Y

LESSON _ N U M B E R

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PROJECT

PERCEPTION

I have the best roommates in the world! It creates a fun sense of family... and that’s really important to me. Things can get so lonely without it. — KRISTEN BELL

OBJECTIVE

Creat a mobile application offering convenience. This application helps you find your roommates. The mobile app has to be unique and original and solve an on-the-go needs.

APPROACH

Discover compatible roommates who share your interests and living habits. It is easy to find a perfect match with this app.

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PROJECT

KEYWORDS

Best Roommates

Comfortable, Unique

COURSE

C AT E G O RY

Graphic Design 3

Application

INSTRUCTOR

TYPEFACE

Amir Badandori

Adobe Garamond Pro

P RO J E C T _ B E S T R O O M M A T E S

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ B E S T R O O M M A T E S

LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

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PERCEPTION

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LESSON _ N U M B E R

ROOMMATES

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PERCEPTION

P RO J E C T _ B E S T R O O M M A T E S

LESSON _ N U M B E R

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PROJECT

PERCEPTION

I n t h i s e le c t ron ic a g e we s e e ourselves being translated more and more into the form of information. â&#x20AC;&#x201D; MARSHALL MCLUHAN

OBJECTIVE

Create a website for spring season with unique Monster Product Identities and characteristics.

APPROACH

When I did an internship last spring as UX web designer at Monster Product company, I made this work in collaboration with another team member for spring season. I used bright colors to express the spring season for the website.

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PROJECT

KEYWORDS

Monster Product

Visual, Interactive

COURSE

C AT E G O RY

Internship

Web Design

INSTRUCTOR

TYPEFACE

Monster Product

Frankline Gothic

P RO J E C T _ M O N S T E R P R O D U C T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ M O N S T E R P R O D U C T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ M O N S T E R P R O D U C T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ M O N S T E R P R O D U C T

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ M O N S T E R P R O D U C T

LESSON _ N U M B E R

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PROJECT

PERCEPTION

The most trying hours in life are be t we en fou r o’c loc k a nd t he evening meal. A cup of tea at this time adds a lot of comfort and happiness.

— ROYAL S. COPELAND

OBJECTIVE

Design a Yogi Tea brand. Choose an existing brand and design tea packages with a strong brand with unique personalities.

APPROACH

These are redesigned packages for Yogi Tea. The concept of these packages is medicine because according to research, tea helps people's bodies relax and be comfortable. This Yogi Tea has a real medical design to make people look for it to relieve stress.

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PROJECT

KEYWORDS

Yogi Tea

Modern, Premium

COURSE

C AT E G O RY

Pacakge 1

Package Design

INSTRUCTOR

TYPEFACE

Katherine Blatter

Trade Gothic, Garamond

P RO J E C T _ Y O G I T E A

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ Y O G I T E A

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ Y O G I T E A

LESSON _ N U M B E R

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YOGI TEA

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PERCEPTION

P RO J E C T _ Y O G I T E A

LESSON _ N U M B E R

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PERCEPTION

P RO J E C T _ Y O G I T E A

LESSON _ N U M B E R

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PROJECT

PERCEPTION

I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. — SEAN BERDY

OBJECTIVE

Design a new brand line and packaging. The design must consider the aesthetic of Fifty while exploring new possibilities in order to expand its target audience.

APPROACH

/FIFTY is initiating a new way to structure donation-based companies by equally balancing philanthropy and autonomy. We build partnerships, broaden communities, and strengthen economies. In Cameroon, /FIFTY is working with both rural and urban communities.

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PROJECT

KEYWORDS

Fifty

Classic, Modern

COURSE

C AT E G O RY

Package Design 4

Package Design

INSTRUCTOR

TYPEFACE

Thomas McNulty

Baskeville, Avenire,

P RO J E C T _

LESSON _ N U M B E R

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PERCEPTION

rural communities In Cameroon, /FIFTY is working with both rural and urban communities. We deliver basic life necessities and educational goods to rural tribes across the country. And partner with small business owners to help sell their products in the United States

Learn

Wash

Key Words: Educationaly, Illustrative, Simple

Key Words: Clean, Simple, Genuine Genuine

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Care

Wear

Key Words: Informative, Simple, Clean

Key Words: Colorful, Informative, Friendly

LESSON _ N U M B E R

P RO J E C T _

urban communities /FIFTY is innovating a new way to structure donation-based companies by equally balancing philanthropy and autonomy. We build partnerships, broaden community, and strengthen economy.

Fashion & Skincare

Home Decor

Key Words: Informative, Simple,

Clean

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MA NDEMI MA-NDEMI

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PERCEPTION

MA NDEMI

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LESSON _ N U M B E R

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AKILA AKILA

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AKILA

PERCEPTION

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PERCEPTION

P RO J E C T _ S T R I N G T R A N S P O R T A T I O N

C O L L A BLAERSASTO I ON N PA K AM GE _ NC U BER

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PERCEPTION

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LESSON _ N U M B E R

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MOM & DAD

Mom and Dad, you are my biggest supporters. I thank you for your support and endless love. I would never have finished school If you were not next to me. I know it is not easy to give me endless support when I am an international student far away in the States. I want to make you happy and proud. I can not wait to meet you soon in the States. You are the most important thing in the world for me.

KIM

You are my best friend and boyfriend. Whenever I had troubles this semester, you encouraged me to be better in school and daily life. You have inspired me to grow and be a better individual. Thank you for being on my side when it feels like no one else is.

INSTRUCTORS

Many thanks to: Thomas McNulty, David Hake, Ariel Grey, and Mary Scott. Iâ&#x20AC;&#x2122;m truly grateful to be one of your students and each time I left one of your classes, I was more inspired to be a better designer. Thank you for your guidance and encouragement.

DESIGNER

PRINTER

Moonyong Ro

Giant Horse

PHOTOGRAPHERS

mymy0130@hotmail.com

Moonyong Ro

WEBSITE

PAPER

moonyongro.com

100# Finch Fine ID text stock

SCHOOL

BINDERY

Academy of Art University

The Key Printing & Binding

School of Graphic Design 79 New Montgomery St.

COPYWRITER

San Francisco, CA 94105

Moonyong Ro

COUSE

TYPEFACE

Senior Portfolio

Trade Gothic Adobe Garamond Pro

INSTRUCTOR

Mary Scott

Colophon