A CUT ABOVE

505 Salon is having a love affair with the South Bay community—with no plans of slowing down.

PHOTOGRAPHED BY SHANE O’DONNELL

Located in Hermosa Beach, 505 Salon is a modern, inviting, fullservice hair salon catering to a variety of clients. Owner Therese De Vos and her team have decades of experience and offer an exciting assortment of services for clients’ hair care needs and wants, including color, extensions and Brazilian blowouts. In her early years of salon work, Therese fell in love with the precision of cutting and graduated with honors from the prestigious TONI&GUY Academy in London. She has since worked all over the world, including her native Stockholm, Sweden. But she finds there’s no place like her adopted home here in the South Bay. As Therese celebrates a decade of being in business in Southern California, she shares her thoughts on the next generation of clients and the next trends for hair.

In 2023, I am celebrating being in business for 10 years, and I couldn’t feel more humble and grateful to the locals of the South Bay community who have trusted me to serve them and their families for a total of 14 years. I’ve been fortunate to see many of the same people in my salon over the years.

The next generation of clients, whose parents brought them to me when they were little kids, are all grown up and still coming in to see me. The difference is that they are now driving themselves here from work or college. I just love that. It’s the best feeling!

In October 2022 I took over the salon ownership entirely and am now flying solo. l have no plans to slow down. Instead I want to keep working hard to service our clients. I also have an amazing team, and I’m so proud of them and the fantastic work they do. My goal is to continue to provide a great space to work and for us to keep creating beautiful, magnificent hair.

I had a dream 20 years ago to own a salon—to create a place where clients and stylists enjoy being. I hope I have achieved that. Looking back, I never thought I’d still love what I do and where I do it this much. The South Bay is truly the sweet spot. It’s a great place to work.

To me, success is having work and life balance, enjoying what I do and having the energy to give it my all every day. I want my clients to feel that I give my first client of the day the same great service and effort as my very last client of the day. I thrive on consistency, great service and care—one client at a time.

What can we expect and look forward to in the world of hair? This year we have lots of new trends on the horizon. Some are new, some are old, and some styles are back in, courtesy of the ’90s. Layers, layers, layers. Bouncy blowouts. Very Cindy Crawford, very polished. The shag and curtain bangs are in as well—more classic looks with a modern twist and layers. We are still seeing a lot of lived-in colors but also a lot more solid, rich colors.

Big changes are in, and “more is more” is the motto. Welcome to 2023, and we hope to see you soon!

505 SALON

505 PIER AVE., HERMOSA BEACH

310-698-7808

505SALONHB.COM

@505SALON

@THERESEHAIR