MBA’s Jen Short & Mark Beaton

Meet Mark Beaton & Jen Short MBA Dealer Services

Jennifer Short, CEO

Jennifer began working in the automobile dealership industry in 2002 in the areas of warranty administra on and Business Development Center installa on and training. In 2005, Jennifer joined MBA Dealer Services and began performing administra ve du es for the fi xed opera ons consul ng side of the business and helped create MBA’s Service and Parts Manager 20 Groups in 2007.

Then, Jennifer helped design and install Chrysler LLC’s Service and Parts Manager Performance Groups in 2010.

During 2012, Jennifer began a similar task with Case New Holland (CNH Industrial) with the forma on and installa on of their Service and Parts Manager Performance Dealer Groups, which she led the administra on of these Dealer Performance Groups on behalf of Case New Holland Industrial, today.

Also, in 2012, Jennifer became the Managing Partner and Chief Informa on Offi cer of MBA Dealer Services. Then, in 2018, she became the Chief Execu ve Offi cer, a tle she s ll holds today. See her LinkedIn page for more informa on: linkedin.com/in/jenniferkshort

Call or text, 616.337.8927 or email us at Jen@MBADealerServices.com for more information on MBA Dealer Services Fixed Operations Consulting services or Fixed Operations 20 Groups.

Mark Beaton, President/Moderator/Founder

Mark has served in most posi ons of auto dealership fi xed opera ons as well as both an opera ons manager and dealer partner.

A er he le his last store, he began as a Service & Parts Instructor and Subject Ma er Expert for Chrysler Academy as well as FCA BusinessLink, FCA’s commercial truck division.

In 2010, Mark helped create, launch, and moderate Chrysler LLC’s Service and Parts Manager Performance Groups (AKA FCA 20 Groups) and con nued to serve as moderator un l October 2021.

Since 2012, Mark has worked with Case New Holland (CNH Industrial) to create their Performance Dealer Group (the equivalent of FCA’s 20 Groups) for Case New Holland’s service and parts managers.

He has been a featured speaker at Case New Holland PDG mee ngs, Digital Dealer conferences, and the SEMA Show. See his LinkedIn page for more informa on: linkedin.com/in/professorbeaton

Call or text, 616.337.8927 or email us at Mark@MBADealerServices.com for more information on MBA Dealer Services Fixed Operations Consulting services or Fixed Operations 20 Groups.