MORAG BRUCE 34B Corinne Road, London, N19 5EY 07877 839833 moragbruce@gmail.com
PROFILE -¸Q E PMJIWX]PI NSYVREPMWX [LS [SVOW GVIEXMZIP] MR IHMXSVMEP ERH GSQQIVGMEP ÁIPHW FVMRKMRK WTMVMX XS JIEXYVIW FSXL SRPMRI ERH MR TVMRX -¸Q E GSRÁHIRX WYTTSVXMZI XIEQ member and manager, with an eye for revenue-increasing strategies, while subbing I\TIVMIRGI QIERW -¸Q HMWGMTPMRIH ERH ÂI\MFPI - EPWS LEZI E TSWMXMZI HMWTSWMXMSR ERH good jokes. I’m now developing my freelance career in writing, branding and PR.
CURRENT/RECENT EMPLOYMENT Chief sub-editor (part-time), GDR Creative Intelligence Since July 2012 GDR supplies trend forecasting and analysis to clients such as McDonald’s, Kraft, LVMH, Virgin Atlantic and L’Oréal Paris. It produces a quarterly 200-page hardback book of medium-range retail trends, the Global Intelligence Report, which is distributed exclusively to CEOs of client companies. I write and edit copy for the Global Intelligence Report along with the research team and present potential case studies to the CEO. Many are from an academic VEXLIV XLER E TYFPMWLMRK FEGOKVSYRH ERH )RKPMWL MW RSX XLIMV ÁVWX PERKYEKI WS I help to develop their writing skills. Working with the editor in chief, I’m EWWIWWMRK W]WXIQW XS MQTVSZI [SVOÂS[ Acting news and travel editor, Livingetc IPC, May 2011 – July 2012 Livingetc is the UK’s biggest-selling modern homes title. My role was essential to its continued success in terms of increasing readership and market share. )EGL MWWYI - VIWIEVGLIH ERH [VSXI WIZIR RI[W TEKIW E TVSÁPI TMIGI E JEWLMSR inspired page and three travel pages. I worked with commercial teams to spot advertising potential, designed features to increase revenue and met clients in Paris and Milan to build relationships. This year, for example, my input led to E LMKL IRH -XEPMER GSQTER] FSSOMRK [MXL XLI QEKE^MRI JSV XLI ÁVWX XMQI I developed and managed the magazine’s social media strategy, creating content on IPC’s CMS, as well as Livingetc’s Facebook and Twitter accounts. I also launched Livingetc’s blog, Life.Style.etc, and held team social media training sessions. I designed an online content management system to cut time spent creating pages by two days. I was nominated for an innovation award and the system has been rolled out to other titles within IPC. I managed and trained two editorial assistants, developing their skills and supporting them through new projects. Deputy chief sub-editor, Livingetc IPC, March 2009 – May 2011 Acting senior sub-editor, Marie Claire IPC, November 2008 – March 2009 Acting deputy chief sub-editor, Livingetc IPC, February 2008 – November 2008 Chief sub-editor/writer, Grand Designs Media 10, June 2007 – February 2008 Chief sub-editor, Ikea Family Live August Media, August 2006 – June 2007 Writer, Entertainment News 8LI 4VSÁPI +VSYT 1E] ³ %YKYWX
Around Town editor, The List March 2004 – March 2006 The List is Scotland’s biggest-selling arts and culture magazine, similar to Time Out, but independent. I started on a two-week internship, returned a week later as a temporary researcher and was made Around Town editor after six months. I researched and compiled four pages of Edinburgh and Glasgow events listings for the fortnightly issue, as well as writing and commissioning features for my section and full-length features for the main magazine. I managed editorial projects and promotional supplements for The List’s contract publishing wing.
EDUCATION BA Journalism, Napier University, Edinburgh, September 2001 – April 2004 Highers (English A, History B, Biology C, French C), The Mary Erskine School, Edinburgh, May 1996
COURSES ATTENDED Fashion collection research, Central Saint Martins, April 2011 – September 2011 Womenswear, London College of Fashion, January 2009 – January 2010 Social media and CMS training, IPC Media, July 2010 Commissioning and editing training, IPC, 2009 Defamation training, IPC, December 2008 Intermediate InDesign, NUJ, London, June 2006
ABOUT ME Switching off is impossible living in London, thank goodness. Coming from once-a-year-in-August excitement magnet Edinburgh, I love that new things and undiscovered old things are round every corner. I also like to get out of the city when I can, usually promising the destination ‘will be quick and easy to get to this time’. I consider myself quite brave, but I look back in awe at 17-year-old QI [LS TEGOIH E FEK ERH HMHR¸X VIXYVR JSV ÁZI WIPJ JYRHIH ]IEVW EJXIV EQSRK other things, working as a snowboarding instructor in Europe and building a house (more of a shack) on a beach in Costa Rica. My poor parents. My big enthusiasm JSV EVGLMXIGXYVI ERH HIWMKR LEW HIZIPSTIH XLVSYKL [SVO FYX Q] ÁVWX HIWMKR PSZI was fashion. I’m a pattern-cutter in training and an obsessive vintage collector with one rule to live by – never walk by an open charity shop.