Building a bridge using web 2.0

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Information and communication technologies seminar

Ray Stephens, Moreland Hall

22nd Aug 2011


To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.  To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members. 

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Quick poll:  Does your work block access to social media? ▪ Facebook ▪ Youtube ▪ Twitter ▪ Ning  Why? Does it work?

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180 friends and fans

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Twitter ye not (Nigel Brunsdon – Injecting Advice)

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you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image. CHCAOD2C


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