CAMPUS CURSIVE TOOLKIT THE NITTY GRITTY BEHIND COVERING YOUR CAMPUS WITH LOVE + LETTERS.
www.moreloveletters.com
Thank you for signing up to be a CAMPUS CURSIVE Leader at your school. You join a powerhouse group of individuals determined to spread love & a movement centered on connection. We’ve compiled this toolkit to help you get started. More questions? Shoot an email to PS@moreloveletters.com or to your Campus Cursive Coordinator. with crossed t’s + dotted i’s, the More Love Letters Team
LAST UPDATED DECEMBER 29 , 2012
CAMPUSCURSIVE
INTROS, YO.
We’ll just splatter honesty all over you right now: We belong on your college campus. We were made for your college campus. The problem? We don’t have the arms & the legs to reach all the college kids on your campus. And so we need your help. We need your love. We need your determination & your will & your cursive to grow More Love Letters and let the mission spread into the crooks and corners of your campus.
YOUR ROLE You are an advocate. You are a leader. You are a representative for More Love Letters on your campus and the good that exists in handwritten letters-- especially in an increasingly digital age. You are on a mission to spread love letters around your dorm... your campus... your college town... the world. As a CAMPUS CURSIVE Leader for the More Love Letters community, it should be your mission to get others on your campus to join you in your cause. Stick close to your Campus Cursive Coordinator so that you can better plan & plot how to bring More Love Letters to your campus officially.
Set up a More Love Letters table at a busy spot on campus. Plug into the info + handouts we offer to get your campus chattering about leaving love letters all over your college/ university.
Advertise around on campus to host a first meeting. See who is interested on your campus & gather a rowdy-but-awesome crew to help you get the More Love Letters Club off the ground.
SPREAD THE WORD
Piggyback another organization that is already established on campus. Propose that a letter writing event be hosted through them. More Love Letters is the perfect fit for any campus group, from ministry to students activities and Greek Life to honor societies.
CLASSIC IDEAS FOR YOUR CAMPUS CURSIVE CHAPTER LOVE LETTER YOUR COLLEGE CAMPUS. HOST A LOVE LETTER WRITING PARTY AND WRITE TO INDIVIDUALS THAT YOU KNOW WHO ARE IN NEED. SET UP SOCIAL MEDIA ACCOUNTS. PARTICIPATE IN THE 12 DAYS OF LOVE LETTER WRITING. SEND LOVE LETTERS TO A LOCAL SOUP KITCHEN, HOMELESS SHELTER, OR HOSPITAL. FIND THE NEED AND FOLLOW IT. WRITE LOVE LETTERS TO YOURSELF AT THE BEGINNING OF A SEMESTER AND TIME CAPSULE THE LOVE LETTERS UNTIL THE END OF THE YEAR. CREATE A LOVE LETTER WRITING BOOTH TO SPREAD THE MISSION AND THE CAUSE. ALLOW INDIVIDUALS TO REQUEST LOVE LETTERS THROUGH YOUR SOCIAL MEDIA ACCOUNTS.
MEETINGMAYHEM
“YOU GOING TO THE CAMPUS CURSIVE MEETING TONIGHT?”
“UM, YEA. I WOULD NOT MISS IT!”
Meetings should be bi-monthly meetings, acting as a chance for new members to join, community to be established, and events to be planned. Meetings can be held on the day that fits most appropriately with members’ schedules but must be documented and reported back to the Campus Cursive Coordinator each month. Chapters must participate in mid-semester & end-of-semester surveys by the date set by the Campus Cursive Team.
BEFORE YOUR FIRST MEETING... 1. 2. 3. 4.
BOOK or secure a meeting space MAKE an agenda LOAD UP with pens + stationery for the group ADVERTISE with posters/fliers/emails/postcards to spread the word about the meeting.
So this is it...Your first CAMPUS CURSIVE meeting. Palms sweating? Knees shaking? Consider this our best 140character love letter/pep talk:
You were made for this. People all over your campus are gonna be loved on because of you! Hoo rah! Hoo rah! Go! Go! Go!
DURING OUR FIRST MEETING WE... PASSED AROUND A SIGN-IN SHEET TO GATHER EVERYONE’S NAMES, EMAIL ADDRESSES, DORMS, PHONE NUMBERS, AND MEETING TIME PREFERENCES. YES
NO
PLAYED AN ICEBREAKER TO GET TO KNOW ONE ANOTHER. YES
NO
TALKED ABOUT MORE LOVE LETTERS AND BRAINSTORMED WAYS THAT OUR CAMPUS CHAPTER IS DETERMINED TO BE BIG + BRIGHT IN THIS MOVEMENT. YES
NO
PLANNED A DATE TO LOVE LETTER OUR CAMPUS. YES
NO
CAMPUSCURSIVE
SOCIALMEDIA101
REASONS TO USE SOCIAL MEDIA • Update members on meeting times • Post love letters • Post images from love letter drops • Keep a running timeline of More Love Letters history on your campus
NAMING YOUR SOCIAL MEDIA ACCOUNTS Facebook: ____UNI/COLLEGE NAME___ Campus Cursive Example: Marist College Campus Cursive, HofstraU Campus Cursive Twitter: @UNI/COLLEGECampusCursive Example: KUCampusCursive, MaristCampusCursive We ask that you name your social media group in this format so that we can easily find you, track you and share your stuff with a global audience!
PICS/IMAGES TO USE Pictures and Images can be found in the following gallery. We update this gallery on a consistent basis.
NEED A BIO? __COLLEGE/UNI NAME__Campus Cursive is a branch of the MoreLoveLetters.com movement. Our mission is spread love across campus and the community through anonymous acts of love lettering and writing letters to strangers in need. We meet _______meeting details_______. For more info, please contact ______contact name______.
FACEBOOK101 •
Spread the word: Get the word out about your Facebook page:
Include it in your email signature.
Send an email to group members inviting people to the page.
Ask your friends and chapter members to promote on their own networks.
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Don’t post just to post. Be intentional with content you care about.
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If you don’t have the time to run your page, let another volunteer with time run it for you.
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Less is more: Your CAMPUS CURSIVE chapter should post no more than one to two times a day, and no less than once a week.
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Post mostly photos + letters. Pull them from More Love Letters’ official Facebook page or the website.
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Give people an action like SHARE or POST or READ.
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Get personal: We dig personal testimonies from your campus chapter. Did you have a good discussion? Throw an epic letter writing party?
TWITTER101 •
Follow @moreloveletters so that you can stay looped into all happenings on our end.
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Stay interactive with your own original messages. Retweeting is not always the best tweeting.
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Use hashtag #moreloveletters or #campuscursive whenever posting.
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Post on Twitter no more than 3-5 times a day, but be active more than one day a week.
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Chitchat with followers!
INSTAGRAM101 If and when instagramming, use the hashtag #moreloveletters so we can post it to our website. PLEASE NOTE: AT THIS TIME WE ARE NOT ALLOWING CAMPUS CURSIVE BLOGS. PLEASE EMAIL YOUR CAMPUS CURSIVE COORDINATOR TO ALERT THEM WHEN YOUR SOCIAL MEDIA ACCOUNTS ARE LIVE AND ACTIVE. PLEASE & THANKS.
GO-TO LINKAGE the starter kit. the do’s + don’ts of love letter writing. the MLL Blog FURTHER Q’S? please email CAMPUSCURSIVE Coordinators: sara@moreloveletters.com leonora@moreloveletters.com