Moret is founded on values of Excellence, Innovation and Entrepreneurship. The spirit of our work is not commercial but inspired by the desire and ambition to realise unique objects created by unique individual inventors of the Beautiful.
About us
Moret – unique design and unusual variations of colors and materials
In the mid-Seventies Hasan Pashamoglu, of Turkish origin, meet Maddalena De Robertis, his future wife from Vicenza. This encounter between two worlds and two cultures is revealed to be magically complementary and decisive for their future activities: Hasan and Maddalena share a passion for oriental rugs. In 1990, in the historical centre of Vicenza, the current Pasha Gallery was inaugurated: a special place for spreading the culture of ancient and contemporary carpets and an essential reference point for lovers and fans. With his instinct of true treasure hunter, Hasan Pashamoglu, during his travels, not just limited to the East, allowed an increasingly large and sophisticated public to admire masterpieces and multiple pieces of art in exhibitions dedicated to Kilim, Sumack, Anatolian rugs, Samarkand and China. In 2000, with the entrepreneurial spirit of Hasan, Moret was founded: a new company dedicated to the production of carpets designed to meet the new demands of taste and style, organizing exhibitions like the one dedicated to Mosaics carpets and D.O.C. (Original Design Carpet). The growth of Moret has been supported by valuable partnerships with leading Italian and International Architects and Interior Designers. The first custom-made carpets were created according to the taste of architects such as Flavio Albanese and others. All Intellectuals who believed in the creation and implementation of new carpets with high quality craftsmanship according to the Italian style and unique designs suited the different environments of their projects. The first collection produced by Moret, such as the Canal Grande, Corte Sconta and Fontego has shown the potential of the company: various models with unique design and unusual variations of colors and materials. In recent years, Hasan and his son Deniz Pashamoglu have been pursuing the development of custom-made carpets on commission of architects and designers, including Aldo Cibic, Cleto Munari, Mario Botta, Alessandro Mendini, Sandro Chia, Mimmo Paladino, and others.
Moret Showroom in Milan
Our mission
Our mission is to deliver extraordinary and beautiful carpets to consumers worldwide. As an organization and as individuals we value honesty, integrity, empowerment and openness. By consistently aiming for breakthrough excellence in creation, design and experience, we believe we will stay close to our partners and clients.
Our vision
Moret grows with an entrepreneurial and innovative spirit, not only in terms of production but also in the method of research, study, design, presentation and know-how in the creation. The love of beauty leads us to success today and in future days.
Our Values
MORET – Excellence Innovation and Entrepreneurship
Principles Moret is a company composed of people with values of honesty, integrity and openness with the passion to make Carpets with Elegant Design and Italian Flair in order to combine the values of Art, High Quality Materials and Craftsmanship to the needs of commercial, leisure and individual family environments.
Excellence Giving attention to the process of research, development and craft production, Moret offers to élite clients and Interior Designers furnishings solutions that best fit the environments, in such a way to enhance personality and taste. Carpets that have become Veritable Lifestyle, Aesthetic and Sensual Pleasure Objects, suspended between Art and Design.
Innovation We are determined to cultivate Creativity and Innovation from within. Moret’s long-term success is embedded in the fusion of Artistic Creativity with Technological Innovation. The success of Moret’s new products lies with our talented and dedicated research and development teams. This dual value – creativity/innovation – is the history of our past and the promise for our future.
Entrepreneurship Moret is an entrepreneurial and dynamic company that encourages efficacy, productivity, and creativity. We attract forward-thinkers and builders, each driven to reach his or her own personal potential. We encourage individual initiative and offer real responsibilities. This entrepreneurial spirit requires hard work, pragmatism, efficiency, and the ability to motivate people in the pursuit of ambitious goals.
Our Values
Moret is founded on values of Excellence, Innovation and Entrepreneurship. These values are relevant to all areas of our business from research and development to marketing and manufacturing and retailing.
Activities
ITALIAN RESEARCH & DESIGNING
By combining Moret’s experience with the study of designers we aimed to make the project an all Italian affair. Italian creativity and taste are clearly a key to success in the market worldwide. The spirit of our work is not commercial but inspired by the desire and ambition to realise unique objects created by unique, individual “inventors of the Beautiful” – designers who amaze us with their ideas and innovation in every new object. The preparatory work is done by our Italian Art-Directors and Designers: the design begins with an original drawing by our artists/designers, which is converted into a digital reproduction. This design is like a map which, knot after knot, is completely reproduced along the whole weft of the future rug. It’s a kind of digital vagireh (sampler rug) that replaces the samples of the past with a pattern in which the exact number of knots and colours to be used can be calculated.
We start from the liveliest colours and move to subtler shades to create coloured patches that are practical for weaving and attractive to the eye. In Istanbul we employ expert rug designers who have graduated from the Fine Arts Academy. The greatest joy is to see the weavers working with these designs hanging from their looms as they carefully follow what we have already programmed in our Istanbul offices: a perfect combination of technology and craftsmanship.
Technology and Craftmanship
Materials For over three decades we have been purchasing selected wool directly from the producers. We like to touch the material that will be used for various productions. Coarse wool, linen and silk are then transported to our company warehouses, before being sent for spinning, once commissioned ad hoc. When we touch the materials, we already know exactly which rugs we are selecting them for, and we cannot afford to make any mistakes. All our finished rugs must have the feel and recall the breathing of those lands when we deliver them to our customers worldwide from our shops in Milan and Vicenza.
Dyeing and colours Optical tests have revealed that the human eye can differentiate at most up to 180-200 shades, as Pastoureau suggested in his treatises on colour. Starting from the primary colours of red, yellow and blue, and with the help of some invaluable assistants, at Moret we have developed our own palette of 180 colours. Years of experience in the field of colouring and surveys on the taste of our customers led us to choose various neutral hues, including 24 beiges, 24 purples and 24 greens, together with over 20 shades of grey. These are the colours we use to make most of our rugs. Adding shade after shade, we create a chromatically perfect rug – an object that will captivate the eye and the mind. Our choices are made to meet European trends and we have laid great store by the ideas and taste expressed by Italian designers over the last fifty years.
Weaving One weaver is required for every 60 to 70 cm of loom. Nothing can be left to chance in this craft. This is arguably one of the last surviving pure crafts in the world where there can be no shortcuts or resorting to technology: this is possible thanks to the work of the weavers’ hands, their watchful eyes and a truly well-concerted rhythm.
Finishing Achieving perfection in our carpets means controlling all stages of production, and especially finishing. This involves burning the excess piles on the back of the rug, washing with tested, purified water, beating the rug with special machines, inspecting the edges, tacking and stretching. The only flaws allowed are those of our weavers. Only they can elude a proven, permanently monitored procedure. But let’s not forget that the presence of some irregularities in what is still a handmade product may mean the piece will be unusual or unique.
Editions
MORET CONTEMPORARY
Canal Grande Collection
Corte Sconta Collection
Canal Grande interprets the world of the classic carpet in a new and original way employing traditional motifs in a surprising and coloured way. The antique charm of the ancient designs finds expression in a universe of codes and signs translated according to today’s man’s culture.
With Corte Sconta the dream of the universal carpet – neither oriental nor antique, but genuine and contemporary – becomes a tangible material, a consistent weft, palpable to the touch. A collection that does not hide the warp but that, on the contrary, enhances it in a great variety of monochromatic textures.
Editions
Fontego Collection New trendy colours, designs extrapolating and making greater the details of the tradition, transfiguring them, almost as to physically enter the warp, get to know it and live it again from a new and surprising point of view: Fontego makes the carpet explode and it reconstructs its essence. Thread by thread. Weft by weft.
Silver Chic Collection Silver Chic is conceived as a fashion collection, inspired by the glamour and elegance of some of the most fascinating icons of the golden age of cinema. Designs inspired by the world of haute couture – from chalk-stripes, hound’s tooth and classic tartan to herringbone – with marked contrasts between the materials – from woolly fabrics to softer ones with precious silver threads –
Editions
MORET ART & DESIGN
Happy Carpets Aldo Cibic Collection
The Carpet in the Art A Collection of 10 Artists
Editions
MORET CUSTOM CREATIONS
Tailor-Made Carpets Beyond the conventional
Contract
Moret perceives the needs of the furnishings of the best professionals in making carpets to be in line with the most sophisticated interior complements in order to enhance the whole environment, not just individual components. In order to be an efficient and professional partner to reach the various aims, the need to create a flexible network is one of the commitments and standards that Moret follows.
Contract Project
CONTRACT PROJECT
Moret accompanies the partners in the development and preparation of the materials needed for the presentation and the subsequent projects. We have created a Flexible System for our Partners and Companies that need to make investments and meet a budget. Through the use of the latest computer technology and software in our possession we can develop small and large scale projects according to specific needs.
Contract Project – Features
Colours A selection according to our scale of 180 colours or development of new colors.
Consulting Our expertise to meet the full needs of the customers and their settings.
Materials A selection such as wool, cotton, linen, hemp, silk, wool, viscose etc.
Samples The possibility to create single samples before making the final carpet.
MotiFs The possibility to take ideas from our library of designs, or development of drafts provided.
Quantity The possibility of large-scale production (for example: Hotels, Showrooms, Yachts, Meeting Rooms, etc.).
sizes & shapes A choice of measurements proposed and studied by Moret or custom-made. Finishing A choice of variants or customized finishes. Budget The possibility to create a carpet collection with a pre-defined budget.
Time of delivery According to the type of carpet and the quantity required, delivery takes from 60 to 180 days. Delivery Delivery all over the world according to the required specifications.
Contract Collections
CONTRACT COLLECTIONS
Moret also began a relationship with suppliers of International Companies that operate in the Interior Design developing Exclusive Carpets Collection. Moret is the partner that provides custom-made solutions to complete the settings that companies create. Our staff accompanies professionals to discover a new look on the carpet, which is revised in its image and materials. We are able to make proposals in order to make any environment special or we can follow directions to realize our customers’ projects and dreams. We have a flexible network that is at the same time effective and in-line with the logistic and delivery requirements, in order to offer the best service of partnership.
Contract Collections – Feaetures
Exclusive Style Development of exclusive carpets for furnishing companies in order to create a personal style and identity. Exclusive Designs Development of exclusive patterns. Consulting Our expertise to meet and develop the full needs of the customers and their settings. Samples Possibility to make samples for showrooms and distribution channels.
Quantity Possibility to order on-demand or create a small stock at our facilities. Budget Possibility to produce carpet collections with a pre-defined budget. Time of delivery Based on the type of product and the quantity required, delivery takes from 90 to 180 days. Delivery Delivery all over the world according to the required specifications.
Showroom Milano Via Ventura, 15 20134 Milano – Italy t +39 02 2159 7615 Moret srl C.so Ss Felice e Fortunato, 197 36100 Vicenza – Italy t +39 0444 320147 f +39 0444 325221 info@moret.it www.moret.it