checkmate Magazine Spring 2015 1 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Competition. It’s what drives you.
visit us today: 599 Middle Country road saint James, Ny 11780 (631) 265-2208
Welcome to Our Premiere Issue of Checkmate Magazine. Checkmate Magazine is the fi rst of its kind, a publication written exclusively for consumers by an automotive dealership. It’s new and different, like Competition BMW. Owning a BMW is a lifestyle and we were inspired to celebrate that lifestyle to the fullest by creating Checkmate Magazine for your reading enjoyment. S H O W R O OM
S ERVICE
PARTS
Monday to Friday: 9 am to 8 pm Saturday: 9 am to 6 pm Sunday: Noon to 5 pm
Monday to Friday: 7:30 am to 6 pm Saturday: 7:30 am to 4:30 pm Sunday: Closed
Monday to Friday: 8 am to 5 pm Saturday: 8 am to 4 pm Sunday: Closed
CompetitionBMw.com/Checkmate
You’ll fi nd this issue packed with interesting and entertaining features and a lot of local flavor unique to this area. We celebrate this milestone with you as a new beginning and to share our core mission and mantra, which comes down to just two words: Exceptional Service. Not only are we showcasing our new state-ofthe-art facility to sell and service cars, our grand re-opening gave us the impetus to become more involved in our community. We are committed to Long Island, especially Smithtown and the surrounding area. We support our schools and non-profits and we employ more than 100 hard-working experts who live locally, as my family does. We are committed to making BMW ownership fun and we invite you to come along for the ride.
C U S T O M PUBLISHING BY MOREY PUBLISHING 6901 Jericho Tpke. Syosset NY 11791 moreypublishing.com Edited by Beverly Fortune Copyright © 2015. Checkmate Magazine is a product of Competition BMW of Smithtown. All rights reserved.
Please take this letter as an invitation to stop in and see for yourself what the new Competition BMW can offer you. Warm Regards,
Joe Buzzetta
checkmate magazine Spring 2015 2 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Contents Spring 2015 • Vol. 1 • Issue 1
The i’s Have it
Two Electrifying Reviews for BMW’s Award-Winning Sustainable and Future-Oriented Cars page 4 ›
B M W S E C O N D G E N E R AT I O N
Dr. John Coverdale at your service
From Door to Door Delivery to Drive-In Concierge Service, Competition BMW Raises the Bar on Outstanding Service page 28 ›
22
The Coverdale Family: A Poignant Look at Their BMW Experience.
FOR HIM
BMw art Cars
The Fastest-Moving Masterpieces in the World
page 26 ›
Indulgences
8
Our Unique Selection of Splurge-Worthy Products CAR HUNTER
BMW’s Own Indiana Jones
16
Meet Chris Janssen
Competition BMw short film: Grandmaster
18
02 10 12
Publisher’s Letter Joe Buzzetta: Auto Enthusiast Howard Berliner: A Stand-Up Guy
24 30 31 34
Bob Bellucci: Magic Man Events: Heels & Wheels Motoring Know-It-All Trivia
14 Burning love: elvis & BMw
checkmate magazine Spring 2015 3 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Genius at Work
20
BMW’s Product Pros D E S T I N AT I O N D E L I C I O U S
Insignia Steakhouse
33
Local Cuisine with a Manhattan Flavor
pHOTO CreDiT FIRSTNAME LASTNAME, WEB.COM
previews & reviews
The 2015 BMw i3 2015 Green Car of the year ®, awarded by Green Car Journal
HIP TO BE HYBRID: BMWi SERIES The future of Urban Mobility
The all-electric BMW i3 is a marvel of lightweight aerodynamic design and electric efficiency. With this new i3 electric vehicle (EV), BMW is making it clear that they are serious about designing and building cars for the future. Taking the i3 on a test drive proved to be an “electrifying” driving experience. With the power to reach 60 mph in just under 7 seconds, it was a phenomenum to actually feel the swiftness of the i3’s capabilities in nearly silent driving conditions, due to the innovative BMW eDrive. Astonishing. checkmate magazine Spring 2015 4 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
2 BMW eDrive
1 LifeDrive Architecture BMW LifeDrive is revolutionizing automotive engineering with the first vehicle architecture to be created especially for electric cars. The i3 is comprised of two separate units: the Life module passenger cell made of carbon fiber called Resin Transfer Molding that’s 50 percent lighter than steel and almost 30 percent lighter than aluminum and is produced in Washington state. The Drive module includes the suspension and drive components and a high-voltage battery. Keeping the mechanicals and the batteries low down imbues the i3 with a low center of gravity that not only pays dividends with regard to its handling, this revolutionary design means there is no tunnel running through the middle of the car, leaving a flat floor and plenty of room for four passengers who sit up as high as an SUV.
The i3 is eligible for the same $7,500 federal tax credit as other plug-in cars on sale in the U.s. today.
This innovative technology has three key features that deliver an unequalled emission-free driving experience, all at the push of an ignition button, no key is required. The entire torque of the electric motor is available virtually from a standing start, and uninterrupted acceleration is maintained up to the maximum speed of 0-60 in 7 seconds. The ultra-powerful highvoltage battery with a cooling system keeps the battery at the ideal operating temperature. The intelligent energy management system coordinates interaction between the electric motor and the high-voltage battery for maximum performance with minimum consumption. Regenerative braking mediated by one-pedal driving extends the car’s range, on average 70-120 miles and with the optional range extender, an additional 50+ miles.
3 Design Philosophy The BMW i3 clearly signals to people that you’re driving something different. Its body, despite the compact external dimensions is about the same size as the BMW 1-series. The i3 is sustainable from beginning to end and front to rear. Using only high quality sustainable products, the vehicle is 95% recyclable, its parts are made from recycled plastics and the wood trim is from renewable eucalyptus wood and wool and leather are also used throughout, making the i3’s interior just as forward-thinking as its drive train. Information is presented on a pair of screens, one in front of the driver showing speed and range, and one in the middle of the dash for navigation, infotainment, and vehicle status. There are plenty of cubbies and cupholders, plus a USB port and a 12v outlet for recharging. The i3 interior offers roominess comparable to the best-selling 3-series and the quality of materials and luxury features are comparable to the 5-series. The BMw i3 is an exciting commuter car that can’t be mistaken for any other car on the road.
checkmate magazine Spring 2015 5 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
previews & reviews
BMW featured its line of impressive vehicles at the 2015 NY International Auto Show Photo credit: Kafel Benn
BMW i8 The BMW i8—the world’s most progressive sports car—had already received widespread adulation from car experts and fans alike even before its scintillating showcase at the New York International Auto Show in Manhattan in April. The i8 is truly one of a kind. It is BMW’s first-ever plug-in hybrid sports car, constructed primarily from lightweight carbon fiber—50-percent lighter than steel—like others in the BMW i lineup. That BMW was able to harness the concept of sustainability while maintaining its artistry and master craftsmanship without compromising its core purpose of building the ultimate driving machine is no surprise. The i8 is part of an ever-growing list of BMW models that continue to test the boundaries of innovation and design. Its stunning aesthetic, uncompromised capabilities and sheer power is unrivaled.
Step into the future.
The sleek i8, which features a low-slung exterior, is priced at $137,450. It has a U.S. EPA rating of 76 miles per gallon combined. Unbelievably, this thoroughbred hybrid is capable of reaching 0 to 60 mph in a blistering 4.2 seconds. The World Car Awards experts who judged the i8 praised: “The BMW i8 gasoline hybrid looks so cool, it should be the icon for all ‘Green’ cars…So it inspires Green Passion, which on paper looks like 155 mph on the i8’s three-cylinder turbo gasoline engine, four-wheel-drive and four seats. The i8 adds so much enjoyment to a sensible lifestyle that it needs to be recognized as a great Green Car.”
checkmate Magazine Spring 2015 6 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Photo credit: Kafel Benn
DESIGN
UNDER THE HOOD
POWER-UP
Right out of the gate, you’ll notice the i8’s low and wide aerodynamic design—a distinct athletic look that inspires confidence. After all, this is a sports car. Look closer and you’ll see the i8’s unmistakable U-shaped frame and wondrous laser light technology. Its futuristic-looking scissor doors are strikingly elegant and its smooth and seamless interior provides unquestionable comfort and style.
The i8 boasts an electric motor and a gas engine, a dynamic duo that is at the heart of this master hybrid. The unique combination shatters preconceived notions of what a sports car is supposed to be—providing unmatched efficiency and dynamics. The vehicle also offers a wide array of performance options, including three separate modes: Comfort, Eco Pro and Sport.
With the i8, take comfort in knowing that the vehicle can be charged at home using the BMW i Wallbox or the charge cable, as well as at roadside charging stations. The revolutionary i8 can also locate a charging station on its own—making the driving experience stress-free and even more pleasurable.
The i8 is a new type of car—one that provides efficiency while offering all the thrills of a thunderous sports car. checkmate Magazine Spring 2015 7 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Our unique selection of splurge-worthy products
leatherman Tread Carry multiple tools on your wrist with this adjustable bracelet engineered from 17-4 stainless steel. This wearable tool includes links for box wrenches, screwdrivers, hex drives, a carbide glass breaker, an oxygen tank wrench, SIM card pick, Allen wrenches and the clasp doubles as a bottle opener. ($150-$200, Leatherman.com)
Jetsurf Jetsurf power boards are the only motorized water vehicles that can be transported via car, boat and checked as personal luggage if you’re flying. With a max speed of 30 mph, strap on your Go-Pro camera and hit the water. (POR, Jet-Surf.com)
shedquarters “Gardening” takes on new meaning in this next generation of workplace space that’s right in your own backyard. The pod-like structure provides a getaway from the kids, pets and other distractions while keeping you on-task. (Price varies, Studio-Shed.com)
checkmate magazine Spring 2015 8 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Kawasaki Ultra 310lX Jetski Adrenaline fiends can go fast and furious with more than 300 HP driving you through the water on this three-person Jetski. Make wakes, not waves, with a peak speed of 67 mph. Pump up the volume with unique features like Jetsound audio and new heat-resistant material to keep your bottom cool whether you’re riding or racing. ($17,999, Kawasaki.com)
Man Crate Every Man Crate is delivered in a sealed wooden crate with a laser-etched crowbar. No bows, no ribbons, no fluff and absolutely no instructions. Choose from more than 10 themes. The Clean Shave Crate (right) includes an oldschool Badger Brush, Parker Razor, Shark Chrome Blades, Shave Mug, Leather Dopp Kit and Shave Towel with some cool Face Buffers to keep your skin soft. ($99.99, ManCrates.com)
Tissot T-Touch expert solar watch The world’s first solar-powered touch screen watch comes in a stainless steel case with a black leather strap. Includes a chronograph, perpetual calendar, weather forecast indicator, two time zones, two alarms, compass and altimeter that stays fully charged for a year. ($1,200, Macys.com)
indoor HD Golf simulator Practice golf indoors 24/7 with the same accuracy as on the course. Hit “real shots” in this state-of-the-art full-swing golf simulator with full-HD 3D-course graphics that feel, look and play like the real thing. (Starting at $44,995, TrackMan.com)
checkmate magazine Spring 2015 9 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Joe I CAR ENTHUSIAST
t all began at the Bella Vista, a restaurant in Centerport on the North Shore of Long Island that Joe’s grandfather, John Buzzetta, opened in 1956. At the time, the restaurant was located at the intersection of roads frequented by a burgeoning group of sports car club members who would travel to eastern Long Island for weekend rallies. They began congregating in the parking lot of the Bella Vista, regaling each other with their auto adventures and then staying to have a meal. Joe Buzzetta, Sr. was in his 20s and was working for his father as a bartender at Bella Vista. He had recently returned from a stint with the US Army in Germany, where he also began racing cars. When he left Europe, he had his 1959 356A 1.6 Carrera Speedster shipped back to the States as well. Oscar Rubio, a frequent patron at Bella Vista, was a well-known hot-rod mechanic who owned a repair shop in Smithtown called Competition Engineering. Rubio and Joe Sr., who were both car guys, became friends and decided to go into into business together. Buzzetta’s father was upset that his son was leaving the restaurant business, but he lent him the money to finance his dream.
DRIVE YOUR DREAM
Joe Buzzetta, Sr. prepares a libation behind the bar of the Grand Prix Room at the Bella Vista.
If you analyzed Joe Buzzetta’s DNA, you would find the “car gene” prominently profiled. Cars are in his blood.
“My father had a great business mind, and knew that in order to make money they needed to sell something besides mechanical services,” Buzzetta recalls. Joe Sr. and Rubio became partners in a car dealership that sold Porsche, BMW and Datsun, all housed under one roof in less than 3,000-square feet of space. In 1970 Mercedes approached Joe Sr. about opening a dealership with the caveat that he construct a new building on Jericho Turnpike in Smithtown. “My father also agreed to give up the Porsche dealership in order to get Mercedes, and they moved into a new 8,000-square foot location,” says Joe. “My dad was one of those visionaries and entrepreneurs who hit his stride in the
checkmate magazine Spring 2015 10 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Buzzetta HIGH PERFORMANCE
1970s when Long Island was booming. Business was good, the stars were aligned and that’s how we got our momentum.”
Joe outside the Competition BMW dealership with his customized BMW Alpina
FAST AND FURIOUS
BMW dealership to be included in the program. In anticipation of this initiative, Joe began to acquire property in the Smithtown area and when a local dealership had two acres for sale, he seized on the opportunity to purchase the land. “Those two acres were a huge windfall for us. It was pivotal to acquire that property for our new facility.” Joe’s real estate purchases increased the total square footage of Competition BMW to 67,000-square feet, giving them ample room to expand and the assurance that they did not have to relocate the dealership to a larger building.
When Joe was in his late teens, he began working at the auto group as a parts truck driver. “I did almost every job there except for working as a mechanic,” he says. In the late 1980s the partnership between Joe Sr. and Rubio split up, and they went their separate ways. At the time, Joe was already in the car business for a few years and was joined by his younger siblings, Jim and Nancy, when they finished college. Joe worked his way up to general manager at Competition Infiniti and was there for about a dozen years when the top spot opened up at BMW in 2001. He jumped at the chance to manage Competition BMW. “It’s my favorite franchise in the group,” he says proudly. “BMW is a fabulous car with the finest engineering and design, not to mention terrific to drive.”
VISION FUTURE Just two years after Joe became GM, BMW rolled out new requirements called BMW Future Retail, that included significant facility upgrades and modifications, that were going to change the entire dynamic of the BMW market in the US. Future Retail requirements meant that Joe would need to plan for major renovations to expand the Competition
BEHIND THE WHEEL In addition to his duties at BMW, Joe worked closely with his family to grow the entire auto group. With Joe Sr. overseeing the expansion, Joe, Nancy and Jim became equal partners in the group and are each responsible for two franchises. Nancy oversees Mercedes-Benz of Smithtown and Competition Subaru, Jim is at the helm at Mercedes-Benz of Huntington and Competition Toyota/Scion of Middle Island, and Joe oversees Competition BMW and Competition Infiniti. “My brother, sister and I meet every two weeks to discuss business and every month we have a board meeting that my father attends as well,” Joe says.
The Competition Auto Group employs more than 500 employees, and sold more than 12,000 cars last year. Joe is almost modest about the volume of business that the group handles and sustaining that momentum is a huge undertaking. A large part of that success is due to Joe’s management skills that have kept his stores on an even keel. “I’m very good at sitting down and talking to people,” says Joe. “I tend to get everyone on the same page or at least agree to talk and get on some common ground.” Three years ago, Joe named Howard Berliner to the top spot at Competition BMW and the pair have had huge success working together. “Now we have an outstanding crew. This place is unique, it really is. People want to work here. Many come to Competition after working at other dealers, but once they land here, they’re here for good,” Joe says.
FULL THROTTLE With Howard at the helm, Joe can now take a step back from his everyday duties at BMW. “When the construction on the new building started, there wasn’t a day I wasn’t here. I know every inch of this place. That’s the way I wanted it. I was all in. I’m not going to be invisible now, but I am immersing myself in the other dealerships and projects. “Cars are my thing, always will be,” he says. “When I was young all I did was daydream about them. This business has a lot to do with cars, but not necessarily the love of cars.” Joe not only inherited a love of cars from his father, he too is a visionary and entrepreneur who built Competition BMW into a 67,000-square foot state-ofthe-art facility that is unmatched on Long Island.
checkmate magazine Spring 2015 11 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
GENERAL MANAGER
HOWARD BERLINER A STAND UP GUY Howard Berliner has been with Competition BMW for almost a decade and was named to the top spot three years ago, following a lengthy career at Jaguar. He literally took a funny path to reach Competition BMW, via Catch a Rising Star, the legendary New York comedy club. In the 1970s, Howard’s cousin was the pianist at the comedy club and invited Howard to come to Catch a Rising Star’s amateur night. Howard’s late father had worked in the garment industry, and his stories gave Howard fodder to write his own jokes. “I called myself the Suburban Comedian,” he says, “my material was about growing up on the Island.” Howard had a great experience that night. “When you can speak and get a reaction from people, it’s infectious,” he recalls. “I was in love the moment I stepped on stage.”
Not only did he enjoy performing but he also made great connections. “I met Rodney Dangerfield, one of my all-time favorite comedians,” Howard says. “Dangerfield would be there on Monday nights trying out his new material. He actually bought three of my jokes and paid me $75 apiece. He was a very funny and honorable man.” The laughter from that night may have long since faded into memory, but Howard hasn’t forgotten that basic management principles can parallel performing on stage. That stage training and timing proved invaluable to make the transition from stand-up comedian to a successful career in sales. A LEADER OF LEADERS “Three years ago, I took over as General Manager at Competition BMW from someone whose nickname was Dr. No,” he says.
Howard wasted no time in changing the culture at the dealership and implemented an open-door policy. “There are two basic managerial philosophies,” he says. “You can choose to be a hard ass or a nice guy. In either case, you’re going to have people who respond to you and others who will reject you.” Howard knows what he wants. “My basic nature is being a nice guy,” he admits. “I’m aware of the pitfalls, and I manage accordingly. I credit everyone for being an adult until proven guilty.” He is constantly aware of the atmosphere at Competition and strives to keep his staff on an even keel. “You have to check your personal stuff at the door, no matter what you’re feeling,” Howard says. “You might be having a bad day and think it’s not showing …. It’s showing.” To ensure a productive work environment, Howard offers “mental health days”
checkmate magazine Spring 2015 12 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
to the employees. “Everybody gets to a point, especially living on Long Island, where they are stressed out and sometimes you just need to take a day to get away from it all,” Howard explains. “I encourage that, without repercussions, because I need people to come to work with a clear head. I don’t want my people driving to work with a stomach ache and driving home with a headache.” For Howard and his team, when they walk through the doors of Competition BMW, it’s like they’re on stage. LEVERAGING TALENT “I truly like the Photo credit: Flo Siemsen people we have working here,” Howard says sincerely. “Our employees find they have a home here. They are encouraged to be productive and we help them succeed.” He says the hiring process is unlike that at other dealerships. “It’s informal,” Howard says. “I want to get job candidates to talk about themselves during the interview. I don’t have a list of questions. People reveal themselves conversationally once they’re at ease. My whole MO is to get people to relax.” When Bob Bellucci took over Howard’s job as General Sales Manager, he asked Howard to distill the GSM job down to one good piece of advice. “I told him the job is about personalities, and that 75 percent of his time will be spent dealing with people,” Howard recalls. “A few weeks later, Bob came to me, and he said, ‘You’re wrong: It’s 80 percent.’ Bob understood. You need to find out what motivates people and then get the best from them.”
“We have an ‘above and beyond mentality’ that no other dealership approaches, and the experience begins the moment you walk through our doors.”
COOL IN COMMAND “My job at Competition is a once-in-a-lifetime opportunity,” Howard says earnestly. “I’m very lucky to work for Joe Buzzetta, an owner who put his faith in me to run the dealership the way I see fit.” Howard truly appreciates the latitude he has been given. “Most owners are micro managers unwilling to relinquish any power, whether it’s over the checkbook or philosophy,” he explains. “They want everything done a certain way, and if you don’t conform, you’re history.” That’s not the case at Competition BMW, and Howard is grateful. “Joe is secure enough to say, ‘Let’s do something different!’ He’s truly a man for all seasons and he’s comfortable in his own skin,” Howard says. “In the nine years I’ve been here, I’ve never seen him angry, even in situations that justified anger,” says Howard. “Never saw him lose his cool.”
TAKE MY BMW, PLEASE Ensuring that Competition’s customers always encounter the ultimate service experience is one of Howard’s goals. Going that extra mile is worth it. “One of our clients always ordered their new BMW with the comfort access option,” Howard recalls. “Unbeknownst to the salesman, the option codes changed, and he ordered the car without it. The client had the vehicle for about month, and called to say how unhappy his wife was with the car.” That customer’s unhappiness was unacceptable. “I took the vehicle back, restructured the lease and reordered the car with the option,” says Howard. “It cost the dealership some money but I viewed it as a long term investment in good will.” Howard’s quick assessment and action to correct the situation even surprised the client. “He couldn’t believe that I took the car back and Joe didn’t question what I did because he knows that I made the right decision.” Through his actions Howard not only
retained the client, he gained seven more customers through referrals. “It’s impressive in this day and age that you can still deliver that level of service,” Howard says. “You can’t pay for it anymore—it’s a lost art.” THE VIBE “Our livelihood comes down to providing premier treatment for our customers,” Howard says. “They tell me that when they come to Competition BMW, they feel different and that’s important.” There’s something special in the atmosphere. “Besides selling cars, we’ve created a vibe or an attitude to differentiate ourselves,” he says. “Not only do we have the best people working here and a forwardthinking business model, we have hands down, the best state-of-the-art service facility on Long Island.” Howard says that incomparable service is what they strive for. “We have an ‘above and beyond mentality’ that no other dealership approaches,” Howard says, “and the experience begins the moment you walk through our doors. No other dealership emphasizes that or sees it as valuable enough to duplicate.” What Competition BMW offers is hard to match—and they like it that way. They want to establish a different kind of dealership experience. “The cars are the same,” Howard says. “You can negotiate a price, but you can’t replicate the environment we have here, and more than anything else, I want to keep that edge.”
checkmate magazine Spring 2015 13 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Burning Love Elvis & BMW ELVIS PRESLEY LOVED HIS CARS LIKE NO OTHER POP STAR. It’s well known that he was partial to Americanmade models since the dawn of Detroit’s golden age. But Elvis also fell hard for the BMW 507 when he was stationed overseas in the late 1950s. Elvis was already a big star before he was drafted. Everything he did made news back then. His fans had marked March 24, 1958, the day he was inducted into the U.S. Army, as “Black Monday.” No doubt Elvis was probably the best-known private our armed forces ever had. For a G.I., Elvis had it relatively easy, being allowed to live off base, study karate, and have the keys to a classy ride that he could use when he was off duty. BMW made only 254 507s, that were mostly sold to celebrities and royalty. Created by designer Albrecht Graf Goertz, this model in its heyday was dubbed “the Dream from the River Isar,” referring to the location of BMW’s car manufacturing plant along the riverfront
in Munich. When Elvis wanted a car, he didn’t care how much it cost; he liked how it looked. Visitors to the Elvis Presley Automobile Museum at his Graceland Mansion in Memphis can see the fruits of his fancy. Among the vehicles in his collection are his HarleyDavidson motorcycles, a 1975 Dino Ferrari, a 1956 Cadillac Eldorado convertible, the red MG from Blue Hawaii, and his favorite motorized toys, including a go-cart, a dune buggy, motorized three-wheelers and a pedal car. RETURN TO SENDER Not included in his collection is the gleaming white BMW 507 he acquired in December 1958, because it turned out that he’d only leased it and couldn’t
Top: Elvis with German beauty queen Uschi Siebert, 12/21/58. Bottom: Elvis and Colonel Parker in the Red Isetta, a Christmas gift from the “King.”
checkmate magazine Spring 2015 14 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
bring the stunning sports car back home from West Germany once his stint in the Army was over. Clearly, Elvis enjoyed driving that car, perfectly embodying BMW’s motto at the time, “sheer driving pleasure.” ALL SHOOK UP On December 21, 1958, in a media-hyped ceremony held at the BMW Glockler dealership, Elvis formally took the keys to a “feather white” BMW 507 from a popular local TV personality, a former beauty queen named Uschi Siebert. Actually, it was a used car—its previous driver was Hans Stuck, a car-racing pro who’d driven the vehicle in several European hill-climb competitions. Elvis didn’t mind that Stuck had broken the car in first. The dealer modified it with a lightweight, 150-hp, 3.2-liter V8 engine so Elvis could tool around town. As such, the price was reportedly about $3,750, a more reasonable price tag compared to what it would have cost brand new, $7,160. LOVE LETTERS In August 1959, Elvis reportedly traded in his white BMW 507 for a red one. The story goes that there were too many female fans flocking to his Army post using lipstick to write their names and phone numbers on his white BMW which was parked on the street. Instead of trading the car in, he had it painted red so it would hide the marks of their affection. BMW Group Classic acquired Elvis’ original 507 (serial number 70079) after it was found stored in a pumpkin warehouse an hour south of San Francisco. A full restoration was planned after it was shown at a special exhibition last summer at BMW Welt, the automaker’s celebrated museum in Munich. “This type of project is any car restorer’s dream,” said Ulrich Knieps, head of BMW Group Classic. “The fact that the King of Rock ‘n’ Roll’s BMW 507 has found its way back to the BMW Museum is in itself remarkable. To have the opportunity to restore this historic vehicle ourselves is a particularly pleasurable responsibility for us to take on.”
Elvis in his BMW 507
SUSPICIOUS MINDS According to Elvis lore, he supposedly gave a white BMW 507 to Ursula Andress, his Swiss costar in the 1963 film, Fun in Acapulco, after shooting was completed at Paramount Studios in Los Angeles (Elvis never actually shot a scene in Mexico because Colonel Parker was worried about security there). Other reports said that Elvis was about to be reunited with his future bride Priscilla, who was moving back to America, and he didn’t want to give the tabloids any more cause for headlines. The press had already sizzled with rumors about a hot romance on the set with Andress, who’d made a big splash in the previous year’s James Bond movie, Dr. No. Elvis reportedly told his entourage never to leave him alone in Ursula’s company.
IT’S NOW OR NEVER Though the rumor was never officially substantiated that Elvis did indeed give Andress a BMW, she reportedly told friends that Elvis offered to give her one of his Cadillacs but she declined, telling him that if he wanted to give her a car, a BMW 507 was preferred. Elvis gave another BMW as a Christmas gift to his manager Colonel Parker, a red bubble-shaped microcar called the Isetta. There are many rumors and theories about Elvis and his BMWs. Did he own one or two 507s? We know that chassis 70079 is being restored at the BMW Museum and chassis 70192, which was Andress’ BMW, was sold at auction in 2011 for $1,072,500, leaving the ending to this story to your own imagination.
checkmate magazine Spring 2015 15 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Christopher Janssen Certified Pre-Owned (CPO) Sales Manager Photo credit: Flo Siemsen
THE CAR HUNTER Like Indiana Jones, Chris Janssen has been tracking down rare automotive jewels that are just waiting to be discovered.
It’s An
Thing
Chris began car hunting in earnest when requests for M sports cars began pouring in. “Because we were getting so many requests for these cars, our management team met,” he recalls, “and we decided that we should help our customers by locating the exact vehicle of their dreams. “It’s a big market,” Janssen observes. “The main demographic is 25- to 45-yearolds who have money to spend and they want these cars.” The thrill of the hunt may be a hobby or even an obsession for some, but for Janssen
it’s his job—and his calling. “I get requests for cars ranging from Isettas to M6s,” he says. “The requests come in from everywhere. I just got one from Canada, and I have another car being shipped to Michigan later this week. “Mostly, I’m asked to hunt for BMWs,” he says, “but I’ll bring in some odd-ball cars and off-brands, like a unique Corvette.” Most of Chris’ customers find him online, but he’ll only purchase a car after he’s personally inspected it. “I don’t buy cars online,” he says. “I go to
auction, mainly in Manheim, Pennsylvania, but I have free reign to go anywhere. “I’ve been doing this for a long time so I know exactly what I’m doing,” he says. “Before I buy anything I go and physically touch the car.” And if the deal doesn’t work out, Chris has the solution. “If it ends up that the customer doesn’t want that particular car, if I can use it, I’ll buy it.” To date, the most valuable car Chris tracked down was a Z-8, valued at about $200,000.
checkmate magazine Spring 2015 16 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
C HICAGO, IL 2012 BMW M3 White Convertible, 6 speed with 19” wheels, 13K miles
H A R R I S B U R G , PA 2012 BMW 650i, Black Convertible, Auto Trans., Navigation, 17K miles A L BA N Y, N Y 2012 BMW M3, 6 speed, Competition Package, Navigation, 23K miles
MIA M I , F L 2013 BMW M5, Blue, Double Clutch Transmission, Navigation, 22K miles
CPO is A-1 Janssen also oversees Competition’s Certified Pre-Owned (CPO) vehicle department, one of the hottest segments in the automobile business right now. Competition’s CPO program is second-tonone and offers extensive warranty coverage. Before a car is released for sale it must undergo a meticulous inspection process, and Competition BMW’s standards are considered to be the best in the business. The CPO program’s popularity stems from its warranty, which extends the original factory coverage and then adds on another
two years or up to 100,000 miles. The extended coverage kicks in when the original four-year/50,000-mile new BMW warranty expires. The Certified Pre-Owned BMW cannot have more than 65,000 miles (most have much lower mileage) and they need to pass a 90-point examination conducted by certified technicians who inspect the vehicle for wear, safety and performance. “If something isn’t right, it’s fixed,” Chris says. “If it can’t be fixed, the car is rejected. When CPO cars are accepted into my
department, they are in almost perfect, likenew condition.” That says a lot about the synergy between Competition BMW’s CPO and service team, who maintain the cars that will eventually be added to the certified pre-owned inventory. “We want people to consider Competition BMW for all their new and pre-owned automobile needs so we will find the exact car they want,” Chris insists. “It might be on Long Island or California, and if it’s for sale, we’ll find it. That’s how committed we are to building relationships with our customers.”
checkmate magazine Spring 2015 17 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Most car commercials cast the automobile as the protagonist. At Competition BMW we know that it’s the people behind the wheel who tell the real story. So when we decided to produce a short film that spoke to our experience representing one of the most venerable automotive brands in the world, we wanted to tell a story that mirrored our experience. Ours is a supporting role in life’s journey. And it has been that way at Competition BMW for decades. Grandmaster is a multi-generational story of discovery. A father and a daughter strengthening a bond; the kind that comes from a spontaneous road trip set along Long Island’s iconic North Shore. Stopping at places we pass every day but somehow never find the time to enjoy and discovering buried secrets from the quietest generation. Grandmaster is about finding things that were lost along the way. It’s about mastering our destinies and gathering the experiences and memories that ultimately determine who we are as individuals and as families. Competition BMW is a family business and our journey is not unlike the family portrayed in this short film. Some of our clients are now third generation Competition BMW customers. For these customers, owning BMW isn’t a status symbol, it’s a rite of passage. Our youngest clients are just as savvy and discerning as our lifelong relationships and they share an enthusiasm for the open road, engineering precision and comfort. Grandmaster speaks to the intangible spirit that inhabits every one of our customers. We wanted to tell a story that spoke to each generation. The mysterious patriarch who quietly teaches us that competition isn’t about winning or losing but how you respond to both. The young parent in the middle of life’s journey struggling to connect the past, present and future. And the magical young daughter whose innocence and fearlessness brings them all together.
checkmate Magazine Spring 2015 18 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Grandmaster: A Short Film Grandmaster is about finding things that were lost along the way. It’s about mastering our destinies and gathering the experiences and memories that ultimately determine who we are as individuals and as families.” watch Grandmaster now at CompetitionBMw.com/Checkmate ›››
checkmate magazine Spring 2015 19 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Genius at Work G
enius is all about mastery and the team of BMW Geniuses at Competition have mastered their products and features. They are also endowed with outgoing personalities and top-notch customer service skills. As BMW’s resident experts, they are responsible for delivering comprehensive information in layman’s terms and helping their customers get the full use of their vehicles. Competition BMW has three Geniuses on staff. We met with Rachel Rosenthal, a Genius for almost a year. Rachel is immediately engaging with a sense of humor about herself. “I am the favorite Genius!”
Photo credit: Flo Siemsen
Rachel Rosenthal checkmate magazine Spring 2015 20 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
GeT sMarT A self-described car nerd, the Dix Hills native began her career in the automotive industry when she was just 15 years old as a receptionist for a Toyota dealership. After attending college, Rachel embarked on a career path that didn’t detour from her first love: cars. “It’s easy to learn about something you enjoy,” she says with a smile. “As a Genius, I want to breed new BMW lovers. I want to make everyone as excited about the product as I am.” When BMW rolls out a new product, Rachel says it’s hard not to
get excited. “Our vehicles are some of the most technologically advanced available, and with that comes an opportunity to learn something new and different,” she explains. “It’s my job to explain how our vehicles and features work in a way that our customers and sales team can understand.” Rachel’s love of cars started when she was a child. “My dad was always a fan of classic cars and always pointed out different brands and told me different stories about them,” she says. Rachel says her most frequent request from customers is how to pair their Bluetooth phones with their BMW. “My parents were teachers,” she explains, “so showing people how their BMW works comes naturally to me.” all iN THe faMily An industry innovator, BMW is at the forefront of new advancements. Knowing BMW’s reputation made Rachel’s choice of whom she wanted to work for easy. The family-type atmosphere at Competition cemented her decision. “That’s what is different about Competition BMW, and it stems from the top down,” Rachel explains. “Competition has a great owner, which leads to great leadership. Everyone here works as a team. It’s so different here than where I worked previously. There’s a positive attitude here, and working with management, who are hands-on, makes such a difference.
They take the time to know who we are as individuals.” Before becoming certified as a BMW Genius, Rachel went through rigorous training. “We had 40 hours of online training and then went to BMW headquarters in New Jersey for another week,” she says. While in training, Rachel got to meet Geniuses from the Tri-State area. “When we’re together, we rehash processes and throw out ideas about how to go about explaining a new product,” she says. “All of the Long Island Geniuses are friendly with one another.” GeNiUs afTer HOUrs Rachel exudes her enthusiasm for BMW, even when she’s not at the dealership. “I’m BimmerBlondie on Instagram and Twitter,” she says. Every other Sunday morning during the spring and summer you can find Rachel at her rendition of Cars and Coffee, Competition’s Bimmers and Bagels, regaling customers with the latest news from BMW. When she isn’t talking about cars, you can find her on a boat sailing from Captree, Moriches or Montauk. “I’m an avid fisherman, and I like to cook,” she says. Her favorite mode of transportation to get to the water is, of course, her BMW. “Anytime you have the opportunity to let a car open up on Ocean Parkway, it’s just beautiful!” she says with a grin.
Ask A Genius
Q: How do i pair my phone to my BMw using Bluetooth? A: Make sure your phone has the Bluetooth function turned on. Go into the iDrive system in your BMW, go to Settings from the main iDrive menu. From settings, go to “Connections” and click on Bluetooth. Make sure the Bluetooth is checked off, ensuring it is turned on in the vehicle. Next, click “Add Device.” Pay attention to your phone, it should say BMW with 5 digits after it. Those 5 numbers are the last 5 numbers of your PIN. Follow the prompts and your phone should be paired!
arTUr TaDevOsyaN
Artur has been with Competition BMW for almost two years. He was born and raised in Armenia and moved to the US in 2000. “BMWs are nice cars with an interesting history. I love the design of every car, especially from the 70s,” says Artur. In fact, Artur owns four BMWs, two in driving condition and two are a work in progress. Artur shares that if you push and hold the unlock button on your BMW key you can open the windows and moonroof at the same time.
aNTHONy CiCiO
Anthony Cicio grew up in Patchogue and now resides in Nesconset. He is new to the Genius role at Competition, and is a veteran who served four years in the Marine Corps in Afghanistan. “I like the BMW product and I’m a people person,” he explains. Cicio shares a tip on how to activate Siri from your iPhone in your BMW: Hold down the Voice Command button until you see a microphone on the iDrive screen and you hear the Siri tone. (This is only accessible if you have Navigation.) You can command Siri to compose or read a text or email, access the weather, add dates to your calendar, or use any of the other Siri functions.
checkmate magazine Spring 2015 21 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
COMPETITION BMW CLIENT PROFILE SECOND GENERATION
Our customers share stories about their BMW experience
Dr. John Coverdale, President Center for Workplace Solutions BMW MVP The quest for brand loyalty remains a top goal for every business. No matter how a business initially captures that loyalty, it must continue to produce outstanding products and deliver exceptional service to ensure that it lasts. While many automobile dealers may be slow to react to recent consumer trends in car buying, Competition BMW invested in developing and nurturing a connection and building trust by giving their customers what they want: a positive and consistent dealer experience knowing that their loyalty is important to earn and vital to keep. IT’S A FAMILY AFFAIR Though no one is born with brand loyalty, in the Coverdale household in Blue Point, Long Island, it was pretty darn close. Dr. John Coverdale is a professor of business at Stony Brook University, following in his parents’ footsteps, his father was a school administrator and his mother a teacher. John is also the president of Center for Workplace Solutions, a management consulting firm and a second-generation BMW customer. His father, Fred, owned a total of eight BMWs, the first two were purchased from another Long Island dealer but were serviced at Competition. Fred liked the service so much that he became a regular. Over the next few years he bought six more BMWs, all 5-Series models. “My dad purchased his first BMW in 1988,” John recalls. “I remember that it was delivered to our house in June. It was a Delphin Grey 528e with red interior. My father used the word ‘addictive’ to describe his feelings when he drove his BMW, and he wasn’t a car fanatic.” Every three years, the Coverdale family would travel to St. James to shop at Competition BMW. John and his dad would select the car and the options, while Mrs. Coverdale would pick the color. When they were done, they would
all go out to lunch. “It became a family event,” John says with a smile. “The entire experience would take up the better part of a Saturday.” Creating strong connections to a brand means delivering on a promise. When a brand experience like the Coverdale’s is continually positive, it builds a long-lasting relationship and deepens the attachment. MY GENERATION John remembers a key formative event that occurred when he was about 24 years old. His uncle had just passed away, and his father couldn’t travel to Maryland to attend the funeral, so he asked John to drive his mother in his stead. It was John’s first experience driving a BMW. “When I drove that car, I knew what my father meant about its power. I was hooked.” AT THE CAR WASH “My father came from a humble background. He was the oldest of seven and my grandfather was a truck driver by trade,” John says. In the Coverdale household, Easter was the family’s favorite holiday, and they would traditionally travel to Delaware to spend it with their extended family. John remembers one particular Easter when his grandfather had a special request. He asked John’s dad if he could take his BMW to the car wash. John recalls that his father was initially reluctant about handing over the keys to his beloved BMW, but he relented. “My grandfather was a very social person,” John says, smiling at the recollection, “so when he got the car, he picked up all his old friends and they went to the car wash.” His grandfather was gone for more than four hours. John says that his dad was camped out by the front window, nervously scanning the street for their
f a m i ly a f f a i r
Dr. John Coverdale Inset left:Fred Coverdale with his BMW and (right) father and son.
return. “When he finally came back, my father couldn’t be mad,” John recalls. “My grandfather was mesmerized by the BMW. It had built-in radar so it chirped. He didn’t know where the sound was coming from. The hood opened up in reverse, and he couldn’t get over the tires. He kept asking questions about the car.” John’s grandfather loved having the opportunity to drive his friends in his son’s BMW. “He talked about that day until he died,” John says. “He kept saying, ‘I can’t wait to drive the next one.’” HAPPY BIRTHDAY BABY In 1990, John’s youngest daughter was born at Stony Brook University Hospital. Later that day, John asked his father to drive him back to the hospital so he could pick up his car. “We were driving up Nicolls Road in my dad’s 5-Series,” John says. “He had on jazz music and we were having quality alone time together on a really important day.
checkmate Magazine Spring 2015 22 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
“I remember looking at the dashboard—the illuminated dash—and you couldn’t hear anything,” John recalls. “The car was so quiet, I felt so safe, although a bit overwhelmed by the day’s event. I thought to myself, ‘I have a new baby and a new house. Will I ever be able to live the comfortable lifestyle of my parents?” As if his father could read his mind, Fred told his son: “Just keep working hard, continue your education and stay focused, and everything will work out fine.” It was a special moment for them both. “I wasn’t sure if my father was reflecting on his own life or simply trying to ease my mind a bit,” John recalls thinking, “but I remember the dashboard illumination vividly. “When I look back at that moment, at the birth of my daughter and the quality time I spent with my father on that drive,” John says today, “it was a well-
timed message, and one I’ll never forget.” YESTERDAY ONCE MORE The last conversation John had with his father, Fred was ill in the hospital. “My father said, ‘When I get out of here, you and I will be taking our trip to the BMW dealer to pick out my new car.’” Inspired, John said he was planning on buying his first BMW. Fred’s answer to that was: “Great, now you can pay for lunch!” On June 10 2013, Fred Coverdale passed away, never having left the hospital. Later that same month, John traveled
to Competition to pick up his 535 with an M Sport Package. “BMW is one of the most amazinglooking cars,” he says. “It looks like it’s moving even when standing still. The balance of perfection, elegance with a blend of toughness, is appealing to me.” On that trip to the dealership his mother accompanied him, and she decided to buy her first BMW, a 328i. And in keeping with the Coverdale tradition that began more than 20 years ago, after they picked up their new cars, John and his mom went out to lunch together.
checkmate magazine Spring 2015 23 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
MAGIC MAN
Bob Bellucci, GSM
FAST FACTS: BOB’S PICK
BMW M4 Coupe The M4 is bigger, lighter and faster than the previous generation M3 convertible 0-60 in 4.2 seconds There is a rev-matching feature when downshifting on both the DCT (automatic) and the manual transmission.
GeNeral sales MaNaGer
Bob Bellucci with the BMW M4 Coupe Photo credit: Flo Siemsen
THESE DREAMS Bob has been with Competition BMW for almost 14 years. He began his career washing cars at a Riverhead dealership as a “lot boy,” and worked his way up through the ranks to a leadership position. “I left a management job to come to Competition BMW as a Client Advisor,” he says. “It was a tremendous opportunity for me. I couldn’t believe how lucky I was when I was offered the job. I am so excited about this product.” Bob willingly admits he’s an automobile aficionado. “I love cars. Always have,” Bob says. “I read all of the trade magazines just for fun. The automobile industry is an intricate part of our economy. Cars are tied into everything. It’s complicated, and there’s so much history and many personalities involved.
This business is just so fascinating.” His passion for BMW is palpable. “When I park my BMW,” Bob says, “I still look back at it as I’m walking away and say to myself, ‘That’s a pretty cool car—and it’s mine!’” STRAIGHT ON Bellucci is also an accomplished musician and keyboard player for Vainglorius, the East Coast’s premier Heart tribute band. Bob’s music gives him a creative outlet and the inspiration to lead his team of 12 Client Advisors at Competition BMW with a management style that is an extension of his warm personality. “I like to empower people to make their own decisions,” he says. “I do like to be kept in the loop, and I insist on accountability.”
BARRACUDA Selling cars always requires a certain level of intensity, but Bob says that how a customer is treated depends on the dealership. “From the minute you put your hand out to a potential customer, you need to establish a rapport,” he says. “Some people operate from fear, and that comes from not doing a proper selling job. If this was easy, everybody would do it.” “The manufacturer has some control over what a dealership does, but as a dealer you still have the choice of how to operate your business,” he explains, praising BMW Competition’s ownership for their approach. “Joe Buzzetta and Howard Berliner set the tone here,” Bob says. “We could be a bunch of barracudas or we can treat people
checkmate magazine Spring 2015 24 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
BMW FUTURE RETAIL
nicely. Ownership here chooses to treat people nicely.” TELL IT LIKE IT IS Over the next few years, it’s estimated that about 40 percent of new car buyers will belong to the Millennial Generation, whose buying habits will differ from those of Generation X and the Baby Boomers. “The paradigm keeps shifting—and I’ve seen many shifts,” he says. But Bob and his team at Competition BMW are ready to reach them and make a lasting connection. “BMW is a visceral product,” he explains. “You have to touch it and experience it. I don’t see the car-buying process being given over to the internet. As long as a product is visceral, you can’t buy it online.” As for the younger generation of car buyers, the more things change, the more they stay the same.
“A car is an extension of the person,” Bob says. “BMW simply delivers the joy of driving. These cars are exciting. As a kid, nobody has posters of a Toyota Camry on their bedroom wall, but they might have an M3 or a Z8.” LUCKY DAY Bob’s sales experience is vast, and he readily imparts his accrued wisdom with his team. Sharing his passion about what the BMW brand represents, they go on to inspire their customers—both before and after the purchase. “A sale can take just minutes,” Bob says. “It’s the service after the sale that builds relationships. We always want to exceed the expectations of our customers.” “When you walk in our door, you’re greeted like a friend,” he says with a smile. “Everything is beautiful here. It’s like Disneyworld. We want people to stop in, learn and experience what Competition BMW is all about.”
checkmate magazine Spring 2015 25 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
To enhance their customers’ experience, Competition BMW committed millions of dollars to upgrade the facility, hire and train people to be the most knowledgeable about BMW products and implement new processes to join the BMW Future Retail program. Changes were needed to appeal to tech-savvy buyers who are well-armed with product information and want the ultimate customer experience. At Competition BMW we extend an open invitation for you to come and tour our new state-of-the-art facility to learn and experience what BMW Future Retail embodies. We are starting a movement. At Competition BMW you will experience the best customer service offered on Long Island. We are driving change.
BMW ART CARS The fastest-Moving Masterpieces in the world The BMW Art Car Project was introduced by French racecar driver and auctioneer Hervé Poulain. In 1975, he commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This collection of “rolling masterpieces” currently consists of a total of 17 Art Cars. Go to www.CompetitionBMW.com/Checkmate to see more photos and videos.
#16
(2007) BMw H2r Olafur eliasson, Danish installation artist
#15
(1999) BMw v12 lMr Jenny Holzer, american Conceptual artist
#14
(1995) BMw 850 Csi David Hockney, British artist
#13
(1992) BMw 3 series race Car sandro Chia, italian artist
#12
(1991) BMw 525i esther Mahlangu, s. african Ndebele artist
#11
(1990) BMw 730i Cesar Manrique, spanish artist/architect
#6
(1986) BMw 635Csi robert rauschenberg, american artist
#5
(1982) BMw 635Csi ernest fuchs, austrian artist/architect
#10
#4
checkmate magazine Spring 2015 26 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
(1991) BMw 730i a.r. penck, German painter/sculptor
(1979) BMw M1 andy warhol, american pop artist
#17
(2010) Jeff Koons, american artist: BMw M3 GT2 racing #79 is a tribute to the BMw M1 art Car by andy warhol (#4). Koons holds the world record for the most expensive work created by a living artist sold at auction – Balloon Dog – which sold for $58.4 million in 2013.
#9
(1990) BMw 535i Matazo Kayama, Japanese painter
#8
(1989) BMw M3 Ken Done, australian painter
#7
(1989) BMw M3 M.J. Nelson, australian aboriginal artist
#3
(1977) BMw 320i roy lichtenstein, american pop artist
#2
(1976) BMw 3.0 Csl frank stella, american painter
#1
(1975) BMw 3.0 Csl alexander Calder, american sculptor
checkmate magazine Spring 2015 27 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Summer Service Specials Competition. It’s what drives you.
Sunroof Special
sTarTiNG aT $142.00+ Ta X
your BMw’s sunroof is your window to the heavens. proper care and maintenance will keep the view bright and clear for years to come. Competition BMW’s Factory Trained Technicians will inspect your sunroof drains, seals and mechanism for: • DEBRIS: clean drains and tracks, inspect and ensure proper water disposal
At Yo A native of St. James, Frank began his career at Competition BMW 22 years ago as a technician and rose through the ranks to now oversee their top-notch service department.
• WEAR: weathered and worn seals may cause excessive ingress of foreign materials, water and wind noise • OPERATION: lube mechanical assembly and ensure proper operation of sliding shade and glass mechanisms, tracks and motors
Detail/Spa Special • • • • • • •
Hand Wash Bug and Tar Removal Clean Hood and Trunk Gutters Clean Door Jams Clean Interior and Exterior Glass Clean Wheels and Dress Tires Clean Engine Compartment
• • • • •
sTarTiNG aT $19 9 . 9 9
Hand Wax and Buff Vacuum Interior and Trunk Clean and Condition Leather/Vinyl Shampoo Interior Carpet and Mats Clean Headliner and Any Upholstery
Coolant Flush Special
sTarTiNG aT $18 9 . 9 5
Drain and refill with new BMW anti-corrosive coolant, pressure test system, and inspect belts and hoses.
Brake Fluid Flush
sTarTiNG aT $15 4 . 9 5
Helps eliminate harmful moisture from your BMW’s braking system. Service includes flush, bleed and inspect brake system as well as refill with original brake fluid. we Honor Other BMw Dealers’ Coupons We will gladly accept coupons from any local NJ/NY Metro area BMW Authorized Dealer. Dealer Coupon must be presented upon initial service write up, and Competition BMW reserves the option NOT to accept outside dealer’s coupons.
Montalto’s longevity in itself is unusual, especially in the highfrank Montalto pressured automotive industry, SERVICE MANAGER but the entire Competition BMW service department is operated by long-term, dedicated employees. In fact, 10 technicians have been on staff for more than a decade. “Most guys [in this industry] jump around,” says Frank. “To have everyone stay in the same place says a lot about your management style.”
DOOR-TO-DOOR DELIVERY
When Montalto was asked by management to raise the bar even higher by providing service above and beyond what other Long Island BMW dealerships offer, he came through by implementing a door-to-door pick-up and delivery service for maintenance or repairs. “That service sets us apart from everyone else,” Frank says with pride. In addition to door-to-door service, Competition BMW offers roadside assistance using their flatbed truck, the only towing option that is acceptable for the Ultimate Driving Machine. Not only do Frank and his team provide quality service for their retail clients, they supply authentic BMW wholesale parts to many Long Island body shops for collision repairs.
checkmate magazine Spring 2015 28 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Photo credit: Flo Siemsen
our Service THE KEY IS THE KEY
DRIVE-IN CONCIERGE SERVICE
When the doors to Competition BMW’s state-ofthe-art service facility open, Montalto’s team goes into action. The driver doesn’t even have to leave their vehicle to get the full-service customer experience. “Nobody on the North Shore has this kind of service area,” Frank explains. The remodeled service department was laid out so that the service island is immediately accessible to the customer. Even the service writers’ desks are set up to better expedite service. Frank and his skilled team are fully aware of their customers’ preferences when they check them in for service. “Our service writers develop a relationship with their customer,” Frank says. “Nobody else takes the time the way we do.” Frank should know. “Some customers like to interact with us, and some want to just drop off their keys and be on their way,” he says. “You have to know your customer, and it’s our job to know their preferences.” “Loyalty to our customer is number one,” he says.
A typical service visit usually begins with a key read. “The BMW key holds all of the car’s information—the current mileage, the brakes’ condition, even if the washer fluid is low. Everything is in the key,” Frank explains. BMW is reportedly the only carmaker that has successfully enacted this sophisticated diagnostic system. “It’s complicated, but it works,” Frank says. And his customers’ loyalty proves that they must be doing something right.
Along with the other streamlined processes, the Competition BMW’s service team has a goal: An 8-minute drop off time for service check-in. Montalto hopes to trim that 8-minute check-in time down even more. “We want to start pre-writing repair orders for even less waiting,” he says. “It’s a work in progress.”
THE HUMAN TOUCH
:08
DON’T CALL US, WE’LL CALL YOU
BMW TeleServices offers customers peace of mind and allows them the freedom to enjoy their Ultimate Driving Machine while their vehicle automatically takes care of planning for maintenance appointments. Automatic detection of service requirements and reminders are sent electronically to the Competition BMW service department with the needed information. “Basically the car will call us when it needs service, and then we contact the customer,” Frank says. “Sometimes they want to know how we know and we tell them, ‘Your car told us!’”
TeleServices technology is impressive, but it’s the human touch that sets the Competition BMW service department apart from other dealerships. Frank’s talented, trustworthy team provides concierge service above and beyond any other dealership, hands down. “Instead of complaints, I get calls about how good the service was,” says Montalto. “Anyone can call and complain. It’s a good feeling when customers take the time to praise you about providing great service.”
checkmate magazine Spring 2015 29 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
The Prom Fairy sponsored by Competition BMW
Vainglorious: A Tribute to Heart Saturday, July 18th: 8:00 pm; YMCA Boulton Center 37 W Main St, Bay Shore, NY 11706 A memorial concert for Ned Baker who was a beloved figure in the Bay Shore, Islip area. A portion of the proceeds from the ticket sales will be donated to start a college scholarship fund in his name. Purchase tickets at www.nedbakersway.myevent.com.
An Evening for Believing – Prom 2015 Wednesday, June 17th: 6:00 pm – 9:00 pm 599 Middle Country Rd., St. James For young adults who are battling a life-threatening illness, this milestone event is for them to celebrate prom and make memories that no illness can take away. It takes a community to support this endeavor, if you would like to volunteer or donate to help create a one-of-a-kind red carpet experience, please contact: info@princessproject.org.
Heels and Wheels: The Big Noise Around Little Toys Now Through September 7th: Open daily 11:30 am – 3:30 pm (Free with $8 parking fee) Planting Fields Manor House “Heels and Wheels: The Big Noise Around Little Toys” chronicles the history of Barbie and Matchbox toys. The show is revealing about the broad culture of American life, particularly in the 1950s, 60s and 70s during the initial heyday day of Barbie’s and Matchbox toys.
SATURDAY
MAY 30 MONDAY
JUNE 1 SUNDAY
JUNE 7 SUNDAYS
JULY 12 – AUGUST 30
THIS SUMMER
Smithtown Children’s Foundation 5th Annual Mike’s Hike Run/Walk & Wellness Fair In loving memory of Mike Denaro. For information, go to SmithtownChildrensFoundation.com
Long Island Museum Annual Golf Tournament St. Georges Golf and Country Club, St. James Honoree Mitchell H. Pally, CEO of LI Builders Institute Call Regina Miano at 631-751-0066 x247 or email RMiano@LongIslandMueum.org.
Smithtown Festival Day 9:30 am – 4:30 pm Between Rt. 111 and Maple Avenue Games, entertainment, rides, family fun. For more information, call 631-979-8069.
Sunday Summer Concerts on the Green at Stony Brook Village Sponsored by Competition BMW and the Ward Melville Heritage Organization. Learn more at WMHO.org.
BMW Car Club of America New York Chapter
COMPETITION BMW
599 Middle Country Road St. James, NY 11780
(631) 265-2208
competitionbmw.com
Bagels and Bimmers If you’ve got a BMW and enjoy carbohydrates and caffeine... Come on down to Competition BMW of Smithtown. Every Third Sunday in the Spring & Summer 8 am to 11 am Show off your BMW, and grab a bagel and coffee, weather permitting.
Visit www.nybmwcca.org/calendar for details.
checkmate magazine Spring 2015 30 Presented by Competition BMW of Smithtown • www.CompetitionBMW.com/Checkmate
Motoring
Driving a BMW catapults you into a class that few ever experience. Doors open. Adventure beckons. Luxury awaits. Romance is never far away. Whether you choose to drive the sporty X5, the elegant and electric i3, or the powerful M5, you recognize that with a turn of the steering wheel an exclusive experience awaits you. Motoring brings you three curated road trips that will speak to the spirit that drives you.
BMW’s line of SAVs (Sports Activity Vehicles) cries out for adventure. The X5 35i was built for long drives, through bold landscapes, like those prominent in New York State. The X5’s perfect road trip match? Kittatinny Ridge. It’s difficult to imagine that skykissing mountains, rolling hills and valleys live so close to Long
Adventure
Island and the metropolitan area. Yet, the Delaware Water Gap is but a short, scenic drive away. It is a haven for hiking, water sports, wildlife watching and exploring charming historic towns. Created by shifting tectonic plates and the colliding of headwater streams, sand and rock, the Gap was 420 million years in the making, carving incomparable beauty through a large ridge of the Appalachian Mountains. Take your X5 on Old Mine Road, considered to be one of the oldest roads in the country which began as a Paleo Indian foot trail, and was later used as a wagon road during the American Revolutionary War. Now it is a paved, narrow winding road that travels along the Delaware River. The truly adventurous spirit might enjoy a demanding climb to the top of Mt. Tammany. At 1,527 ft. above sea level, the mountaintop rewards climbers with incredible panoramic views.
Luxury
Romance
Salty sea air is the very essence of romance. There is something about the seashore that makes shoulders relax and hands reach out for one another. You drive an M5. You are powerful behind the wheel. You enjoy exquisite beauty and fine things, well-made. In every season, connoisseurs of beauty flock to Cayuga Lake. This scenic drive will take you along the western shore of New York’s glaciercarved Finger Lakes. This vibrant wine region demands your exploration with its limitless
year-round outdoor recreation and exquisite views. Sample glorious local wines and craft beer, the explorer in you will love the three lighthouses in the area and the many antique shops that grace the shoreline. Dine at some of the charming and elegant restaurant offerings, and drink in the beauty of the landscape that is teeming with wildlife native to the region.
Take your BMW-i3 on a leisurely drive to Montauk with someone you love. Inhale the ocean-scented air, listen to the music of the waves crashing against the shore. This is why we live on Long Island. Montauk is home to world-class restaurants that satisfy the cravings of even the most discerning foodies. Fresh seafood abounds
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in cafes and eateries in varying degrees of opulence: from casual lobster shacks to upscale fine dining. Soft, sandy ocean beaches line the landscape, with endless views of a seemingly infinite sea. Swim, sail, fish, or simply relax. Montauk is your place to exhale and rejuvenate. No matter where your heart or your appetite leads you—Montauk has it all. And your i3 will take you there without having to stop to fill up the gas tank.
Destination: Delicious
Checkmate Magazine reviews the finest local restaurants.
insignia steakhouse CLASSIC – Everything about Insignia is big. Its décor embodies the classic American steakhouse with large leather booths, high ceilings and massive chandeliers, but while most high-end steakhouses resemble a men’s club, Insignia offers a more elegant décor appealing to couples too. General Manager and Partner, Emir Radoncic, a veteran of restaurant and hospitality management with Anthony Scotto, brings many years of experience to his role. TRADITIONAL – In the Anthony Scotto tradition, Insignia is the third steakhouse in his portfolio, which includes Blackstone and Rare 650. With his stellar reputation as a restaurateur, guests expect a very high level of service and outstanding cuisine when dining at a Scotto property. “Insignia was built to impress,” Radoncic says of the stylish and lively atmosphere. Fireplaces glow throughout the venue creating an
atmosphere to indulge and enjoy. “This is a special place to celebrate with friends, family and associates. Though we are a local restaurant, our guests travel from far and wide to come here.”
For those non-steak moments, Insignia offers a large selection of fresh fish, sushi and sashimi created for every palate. Indeed almost 75 percent of the menu features market-fresh seafood, including Bronzini, a Mediterranean sea-bass that is served whole and fileted tableside.
L O N G I S L A N D V I B E – Infusing the restaurant’s milieu with a Long Island vibe was accomplished effortlessly by a staff that seemed to be enjoying themselves as much as their guests. We were greeted and seated immediately in a large yet intimate booth by Lauren, our hostess. Thick slices of rye bread accompanied by a Sun-Dried Tomato Remoulade were a delicious way to begin the Insignia dining adventure Mike, our waiter, offered recommendations when asked and shared his genuine familiarity with the menu. The staff, overseen by Ryan the assistant manager, seemed to be everywhere at once, ensuring that every need was met with first-class service. “My staff makes me look good,” Radoncic says. “They are sincere and knowledgeable.”
S E T T I N G T H E S TA N DA R D – Insignia’s signature dazzling dessert display was breathtaking and the Roman candle-like sparkler that accompanied this course illuminated the diners’ smiles, whether they were celebrating a milestone or a first date. “We’ve created a special place for guests that will remain top of mind for any celebration,” Radoncic explains. Insignia sets the standard of fine dining excellence, a classic steakhouse that brings a New York City vibe closer to home. “We like to see ourselves as a destination that must be experienced,” Radoncic says. “We’ve assembled a successful team that delivers an experience that is truly memorable every time you walk through our doors.”
O U TS TA N D I N G S E L E CT I O N – You just can’t go wrong with the selections on their winning menu. For prime dry-aged steaks, go big.
iNsiGNia sTeaKHOUse 610 Smithtown Bypass Smithtown, NY 11787
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insigniasteakhouse.com (631) 656-8100
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Trivia
BMW was just named #1 in corporate reputation by ReputationInstitute.com in front of Google, Daimler & Rolex.
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It takes 80,000 components to make an F1 car. They have to be assembled with 100% accuracy. Even if assembled at 99.9%, it would go on the track with 80 components wrongly placed.
The first product to have a bar code was Wrigley’s gum. World’s first High Intensity Discharge (HID) headlights appeared on the E32 BMW 7 Series in 1991. The E38 BMW 7 Series is the first car to feature side curtain airbags in 1997. American car horns beep in the tone of F. Venus is the only planet that rotates clockwise. Pearls melt in vinegar.
The first Grand prix race was won in 1901 with an average speed of 46 mph.
The oldest business in the US (HQ now in Mass.) is cymbal company Zildjian, which was founded in Constantinople in 1623 There are approximately 10 million bricks in the Empire State Building. It takes half an ounce of gas to start the average vehicle. Betsy Ross is the only real person to ever have been the head on a Pez dispenser.
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Ford made the first pick-up trucks, shipping them to dealers in crates. The new owners had to go to the dealers to get them, thus they had to
“pick-up” their trucks.
The first CD pressed in the US was Bruce Springsteen’s “Born in the USA.”
Average life span of a Major League baseball: seven pitches. From space, the brightest man-made place on Earth is Las Vegas, Nevada. A Boeing 747’s wingspan is longer than the Wright brother’s first flight.
Refreshingly Different We’ve turned wedding celebrations into an art form – each a wonderful creation that’s as refreshingly different as your love together.
A duck’s quack doesn’t echo and no one knows why.
View Our Digital Brochure at www.insigniasteakhouse.com
No piece of paper can be folded more than 7 times.
(click on the Weddings tab)
Marilyn Monroe had six toes on one foot. It takes 3,000 cows to supply the NFL with enough leather for a year’s supply of footballs.
610 Smithtown Bypass, Smithtown, NY 631-656-8100
- Anthony Scotto Restaurants -
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