S E LEC TED WO R K
| Po r tfol i o
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Visual Definitions /ˈviz ho əl ˈdef ənish əns/ noun a collective of selected graphic design works compiled into a portfolio. A conceptual narrative that defines and describes the objective of each project.
O B J E C T I V E //
To compile one’s own selected graphic design work into a stand alone narrative. A P P R O A C H //
To describe and characterize each project as an example of visual definition. C O U R S E //
Portfolio S C H O O L //
Academy of Art University N A M E //
Morgan Class BFA
M OR G A N C L AS S
| Selected Works
Š2020 Morgan Class All rights reserved. N o part of this publication may be reproduced, distributed, or transmitted in any form by any means, including photocopying, recording, and other form or by any means, including photocopying, recording , and other electronics or mechanical methods, without the prior written permission of the author. Some text and images have been used with the sole purpose of inspiration and educational purposes.
V IS UA L DE F INIT IONS
| Portfolio
Visual Definitions /ˈviz ho əl ˈdef ənish əns/ noun a collective of selected graphic design works compiled into a portfolio. A conceptual narrative that defines and describes the objective of each project.
I N T R O D U C T I O N //
The concept of my portfolio is titled visual definitions because each chapter opener starts with a keyword that relates to the project. Throughout my 5 year journey as a graphic designer, I feel that I’m constantly defining visually through my work based on the objectives and target audience of each project. The diversity of each project has allowed me to execute designs based on various concepts and my work is a reflection of that. As designers ,part of our job is to define and visually explain for various types of audiences. My portfolio is an inside view of work that I have refined through time and incorporated the skills that were taught to me in this learning process.
M O R G AN C L AS S
| Selected Works
Š2020 Morgan Class All rights reserved. N o part of this publication may be reproduced, distributed, or transmitted in any form by any means, including photocopying, recording, and other form or by any means, including photocopying, recording , and other electronics or mechanical methods, without the prior written permission of the author. Some text and images have been used with the sole purpose of inspiration and educational purposes.
V IS UA L DE F INIT IONS
| Portfolio
index /ˈin deks/ noun a list of the chapters or sections given at the front of a book or periodical.
P R O J E C T 0 1 //
Asthma & Allergy Expo P R O J E C T 0 2 //
Nature Nerds P R O J E C T 0 3 //
Garden Party Cook Book PROJECT 0 4 //
Cretan Taste Olive Oil PROJECT 0 5 //
Trail Track PROJECT 0 6 //
Alaska Airlines PROJECT 0 7 //
Earth Palette PROJECT 0 8 //
Nature’s Revival PROJECT 0 9 //
Whole Soul
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M OR G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E C T
| Asthm a & A lle rgy Ex po
01 Alergen /ˈal ər jən/ noun An allergen is a type of antigen that produces an abnormal immune system response in which the body fights off as a threat by causing a physical reaction.
O B J E C T I V E //
Create an event sponsored by a non profit company. Design applications to promote the event including posters, guest passes, a gallery exhibition, and social media. A P P R O A C H //
The American Allergy Foundation is a non profit company dedicated to researching new methods for controlling sever allergies. The Asthma & Allergy expo is an event for researchers and sufferers of allergies. C O U R S E //
Visual Systems 1 I N S T R U C T O R //
Phil Hamlet P R O J E C T//
Asthma & Allergy Expo
6/7
M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E CT
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| N at u re N e rd s
M OR G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E CT
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| N at u re N e rd s
M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E C T
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| Nat u re N e rd s
M O R G AN C L AS S
| Se le c te d Works
V IS UA L DE F INIT IONS
| Portfo li o
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P R OJ E C T
| N at u re N e rd s
02 agriculture /ˈagrə-kəl-chər/ noun the practice of farming, gardening and planting including cultivation of the soil for the growing of crops to provide food.
O B J E C T I V E //
Design an event , a name with a branding identity and design branding applications. Gear deliverablles to target audience. A P P R O A C H //
Create a sponsor produce food trucks, farmers market, and a best home grown herbal contest. Design several deliverables include posters, billboards, passes and merchandise a website and social media to promote Nature Nerds. C O U R S E //
Graphic Design 2 I N S T R U C T O R //
David Hake P R O J E C T//
Nature Nerds
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MORGAN CLASS
| Selected Works
VISUAL DEFINITIONS
| Portfolio
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P R OJ E C T
| N at u re N e rd s
02 agriculture /ˈagrə-kəl-chər/ noun the practice of farming, gardening and planting including cultivation of the soil for the growing of crops to provide food.
O B J E C T I V E //
Design an event , a name with a branding identity and design branding applications. Gear deliverablles to target audience. A P P R O A C H //
Create a sponsor produce food trucks, farmers market, and a best home grown herbal contest. Design several deliverables include posters, billboards, passes and merchandise a website and social media to promote Nature Nerds. C O U R S E //
Graphic Design 2 I N S T R U C T O R //
David Hake P R O J E C T//
Nature Nerds
16 / 17 18 / 19
M OR G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E CT
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| N at u re N e rd s
M OR G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E C T
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| N at u re N e rd s
M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
| Portfolio
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P R OJ E C T
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| N at u re N e rd s
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Se lected Works | Mo rg a n C la s s
MO OR RG GA AN NC CL LAS ASSS M
Selected | Se le c te d Works Works
VVIS ISUA UALLDE DEFFINIT INITIONS IONS| |Portfolio Portfoli o
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P R OJ E C T
| G ard e n Par t y
03 botanical /ˈbə-tan-ə-kəl/ adjective relating to plants.“botanical specimens”a substance obtained from a plant and used as an additive, for recipes.
O B J E C T I V E //
Create a conceptual cook book with multiple recipes per chapter and a narrative throughout In total the book has four courses and four chapters and brunch hosting tips. A P P R O A C H //
Garden Party Cooking With Edible Flowers is a coffee table cook book that presents a four course brunch with multiple recipes and tips on how to throw the perfect brunch. C O U R S E //
Type 3 I N S T R U C T O R //
Ariel Grey P R O J E C T//
Garden Party
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P R OJ E C T
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| G ard e n Par t y
02 | 03 | 04 | 05 | 07 | 08 |Works 09 M OR G AN| C06 L AS S | Selected
P R |OPortfolio JECT | V IS UA L DE F INIT IONS
G a rd e n Pa r t y
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P R OJ EC T
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| G ard e n Par t y
M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E C T
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| G ard e n Par t y
M OR G AN C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E CT
| G ard e n Par t y
M OR G A N C L AS S
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V IS UA L DE F INIT IONS
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P R OJ E C T
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| G ard e n Par t y
M O R G A N C L AS S
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V IS UA L DE F INIT IONS
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P R OJ E C T
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| Gard e n Par t y
MEOR S L EGCATNE C DLW ASOSR|KSelected S | M org Works a n C l a ss
S UL A LDE DFEINIT F I N IIONS T I O N| SPortfolio | Portfoli o VV ISI UA
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P R OJ E C T
| Cretan Taste Oli ve Oi l
04 aesthetic /ˈesthedik/ adjective Concerned with or appreciation for beauty. A particular individual’s set of ideas about style, taste and expression.
O B J E C T I V E //
Design packaging for an existing olive oil brand. Design based on the background and mission of the existing brand. Design for three different flavors of olive oil. A P P R O A C H //
Cretan Taste Olive Oil is an authentic Greek family owned company that imports their olive oil. Taking classic Greek elements like marble and pillars was the selected approach to design. C O U R S E //
Packaging Design 2 I N S T R U C T O R //
Kathryn Morgan P R O J E C T//
Cretan Taste Olive Oil
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M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E C T
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| Cret an Taste Oli ve Oi l
MORG AN CLAS S
MORGAN CLASS
| Selected Works
| Selected Works
V I SU A L DE FI N I TI ONS
VISUAL DEFINITIONS
| Portfolio
| Portfolio
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P R OJ E C T
| Cretan Taste Oli ve Oi l
MO OR RG GA M AN NC CLLAS A SSS | | Selected Se le cte dWorks Works
VVIS UA L LDE IS UA DF EINIT F I N IIONS T I O N|SPortfolio | Portfoli o
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P R OJ EC T
| Trai l Track
05 hike /ˈhÄŤk/ noun To trek or explore usually on terrain. A trip on foot especially when involving difficulties or complex organization.
O B J E C T I V E //
Create a new mobile application to solve a problem and come up with a solution via the application Conduct extensive marketing research during the development of the mobile application. A P P R O A C H //
Trail Track is a mobile application for hikers to explore new trails. Users can choose trails based on level of difficulty use safety features, navigation system and a social feature which allows users to meet others and review trails. C O U R S E //
Graphic Design 3 I N S T R U C T O R //
Joohye Jublio P R O J E C T//
Trail Track
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M O R G A N C L AS S
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V IS UA L DE F INIT IONS
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M O R G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E C T
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| Tra i l Track
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| Trai l Track
MO OR RG GA AN NC CL LAS ASS S M
Selected | Se le c te d Works Works
VVIS ISUA UALLDE DEFFINIT INITIONS IONS| |Portfolio Portfoli o
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P R OJ E C T
| A las ka A i r li ne s
06 travel /ˈtravəl/ verb To make a temporary journey, typically of some length or abroad. To move or undergo transmission from one place to another for leisure or business.
O B J E C T I V E //
Design a brand rejuvenation to an existing and established airlines. Design a new brand identity and create brand standards manual. Apply the new brand identity to several applications to showcase. A P P R O A C H //
Create a new brand identity for Alaska Airlines while maintaining the brands mission. Create a brand standards manual including type, color and logo usage and scaling specifications. C O U R S E //
Branding Principles I N S T R U C T O R //
Thomas McNulty
P R O J E C T//
Alaska Airlines
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M O R G AN C L AS S
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V IS UA L DE F INIT IONS
| Portfolio
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M OR G A N C L AS S
| Selected Works
V IS UA L DE F INIT IONS
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P R OJ E C T
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| A las ka A i r li ne s
M OR G A N C L AS S
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P R OJ E C T
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| Trai l Track
M O R G A N C L AS S
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V IS UA L DE F INIT IONS
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P R OJ E C T
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| Tra i l Track
M OR G A N C L AS S
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P R OJ E C T
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| A las ka A i r li ne s
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P R OJ E C T
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| A las ka A i r li ne s
M OR G A N C L AS S
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P R OJ E C T
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| A las ka A i r li ne s
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P R OJ E C T
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| A las ka A i r li ne s
MORGAN CLASS CLASS MORGAN
Selected Works Works || Selected
VISUAL DEFINITIONS DEFINITIONS VISUAL
Portfolio || Portfolio
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P R OJ E CT
| Ear t h Palette
07 art /ËˆĂ¤rt/ noun the expression of human creative skill and imagination, typically in a visual form such as painting or sculpture or producing works to be appreciated.
O B J E C T I V E // Create a sustainable cleaning product line with multiple products. Design packaging and a brand identity. Create a brand with a mission statement and target market for the products. A P P R O A C H // Earth Palette is a sustainable cleaning product line catered to artists for cleaning art materials. Products include oil paint remover, charcoal remover, ink wipes and other art materials. C O U R S E // Packaging Design 3 I N S T R U C T O R // Thomas McNulty P R O J E C T// Earth Palette
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M OR G A N C L AS S
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P R OJ E C T
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| Ea r t h Palette
M MOR ORG GA AN NC CL LAS ASSS
|| Selected Selected Works Works
V VIS ISUA UAL L DE DEFFINIT INITIONS IONS
|| Portfolio Portfolio
P R OJ EPCRTOJ | Nat N e trd E CTu re | Ear h sPalette
01 01 || 02 02 || 03 03 || 04 04 || 05 05 || 06 06 || 07 07 || 08 08 || 09 09
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P R OJ E C T
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| Ear t h Palette
MOR O RG GA AN NC CL LAS ASS S M
| Selected Selected Works Works
VIS ISUA UAL L DE DEF FINIT INITIONS IONS V
| Portfolio Portfolio
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P R OJ E C T
| N at u re’s Rev i val
08 nature /ˈnāc hər/ noun the phenomena of the physical world collective including plants, animals, the landscape and other products of the earth, as opposed to human creations.
O B J E C T I V E //
Take an Existing Brand and create a sub brand of a skincare line based on the current brands brand standards and mission. A P P R O A C H //
Patagonia is a outdoor clothing brand catered for people who engage in extreme outdoor sports. Natures Revival is Patagonia’s skin care line specifically crafted for outdoor sports enthusiasts and to treat weathered skin. Design was inspired by elements of weather and textures of the nature landscapes. C O U R S E //
Packaging Design 3 I N S T R U C T O R //
Thomas McNulty P R O J E C T//
Nature’s Revival Skincare
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M OR G AN C L AS S
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P R OJ E C T
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| N at u re’s Rev i val
V IS UA L DE F INIT Portfolio P RIONS OJ C|TE |CNat Rev iRev val i val P REOJ T | uNre’s at u re’s
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MORGAN CLASS CLASS MORGAN
Selected Works Works | Selected
VISUAL DEFINITIONS DEFINITIONS VISUAL
Portfolio | Portfolio
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P R OJ EC T
| Who le S o u l
09 wellness /ˈwell nəs/ noun the state of being in good health and an active process of becoming aware of one’s mental and psychical state and making choices towards a fulfilling life.
O B J E C T I V E //
This project was a team package design project. Our objective was to create a store and several other sub brands that relate to the main brand’s values. Our target market was geared to those who value a holistic wellness lifestyle. A P P R O A C H //
We decided on branding our name for the store as Whole Soul to speak to our target audience. Our brands sold in the store were Fetch pet supplies, Cannaroot CBD products, Seed & Sun gardening supplies and Mantra health & wellness. Each of designed and lead the creative direction for each sub brand. C O U R S E //
Packaging Design 4 I N S T R U C T O R //
Thomas McNulty P R O J E C T//
Whole Soul Store
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MOR O RG GA AN NC CL LAS ASS S OR M
| Selected Selected Works Works
VIS ISUA UAL L DE DEF FINIT INITIONS IONS V
Portfolio || Portfolio
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P R OJ EC T
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P R OJ E CT
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M MOR O RG GAAN N CCLLAS ASSS || Selected Selected Works Works
VVIS ISUA UALL DE DEFFINIT INITIONS IONS || Portfolio Portfolio
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P PR ROJ OJEC ECT T
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M OR G A N C L AS S
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gratitude /ˈgra tə tüd/ adjective The quality of being thankful; to show appreciation for and to return kindness.
T H A N K Y O U //
Thank you to everyone who showed me support during my time at Acdemy of Art University School of Graphic Design. Thank you to all that guided and taught me all the skills I’ve learned to become a graphic designer, A special thank you to all of my instructors at AAU Phill Hamlett, Thomas McNulty, David Hake, Kathryn Morgan, Ariel Grey, and Mary Scott.
MORGAN CLASS
| Selected Works
VISUAL DEFINITIONS
| Portfolio
B I N D I N G & P R I N T I N G //
Blurb.com M AT E R I A L //
Mohawk Pro Line Uncoated (148 GSM) T Y P O G R A P H Y//
Cochin Neue Haas Grotesk
MorganClassDesign.com