Explore. Discover. Create. Design is a process. Starting with a problem, then through exploration of the issue, potential solutions are discovered and created. This process drives my work and is the core of my creative thinking.
Music Design This project is an exploration of designing through the form and emotion that’s interpreted from music. I found two albums with very different styles of music which had existing album artwork that I felt didn’t particularly portray the essence of the music as strongly as it could. The goal of this project was to intuitively interpret the music into form, then allow the concept to come from the design.
Branding // Package Design
The Concept This album is very raw, lo-fi folk-blues, with strong rhythmic and hauntingly dissonant lyrics that create pictures of rural America. The form that came from this was a mixture of rhythmic bars and textures. From these elements, the concept of the bars representing rib bones, and the organic nature of the music came forth.
Process
ROLL THE BONES
BEACON
TWO DOOR CINEMA CLUB
The Concept This album is very upbeat indie-pop rock, with lyrics that are tied to complicated distant relationships. The form that came from this was a mixture of sharp angles and flowing lines based off the contrast of smooth guitar riffs and very rhythmic beats intertwined. Once the forms came through the music, the concept of simple angles and vibrant colors to represent light beams through a dark ocean, contrasts the upbeat music with the deeper emotional lyrics.
Process
BEACON
Rise Concerts Rise is a concert series that takes place during the rising of the full moon throughout the summer months. The goal of this concert series is to encourage music exploration and appreciation, as well as connecting with nature through music to create a visceral experience.
Branding // Web Design
The Concept The idea behind the design was to create the feeling that this concert experience is symbolically rising with the moon. Thus drawing upon all the scientific and mythical ideology surrounding the rising of a full moon, to create a feeling of excitement, curiosity, and exploration through music.
Process
HOME LINEUP
JUNE 20TH JULY 18TH AUGUST 19TH TICKETS VENUE INFO SPONSORS CONTACT
Snowbasin Resort • Gates open at 8PM
Snowbasin Resort • Gates open at 8PM
PARKING
Parking is $10, (cash only) at the Maples, Canyon Rim, and Green Pond Lots. Free shuttles to the base area will run every 10 minutes.
RULES
• No re-entry
• No weapons or firearms
• No backpacks or large purses
• No pets — service animals only • No smoking
• No outside food • No Refunds
• All concerts are rain or shine
Odyssey Odyssey is an interactive space museum experience that is geared towards children ages 8-15. The museum is set up to have different planet rooms that visitors travel to and experience what that planet is like. The goal was to create a mobile app that would provide challenges and learning incentives to enhance the museum experience.
This concept was developed as group project with: Tony D’Amico, Jessica Tait, and Bowen VanBrocklin
Identity // App Design
The Concept The style and design behind Odyssey is aimed to be minimal and retro, in order to simplify complex science so that it’s fun and easy for kids to understand. It relies on illustrations and bright flat colors to create a kid-friendly space experience.
Icons
Scan
Planet Page
Users scan QR code located at the entrance of planet exhibit.
Users can swipe through challenges or take a quiz.
Rewards
Travel Log
Quiz
Users can view & claim rewards they have earned.
Users can view what planets they have visited & points earned.
Users can answer questions to earn reward points.
Landing Page
Login
Ascend Ascend creates high quality climbing and hiking apparel that is handmade, organic and extremely lightweight. The brand aims to be perceived as adventurous, energetic, and ecofriendly. The goal of this project was to create an identity, advertisement, and website that resonates with the target audience.
Identity // Web Design
The Logo Starting with a simple diamond shape, this logo was transformed into a wing representing flight, and lightness. It is also representing a hand reaching around a corner, symbolizing movement. The typeface was chosen and altered to enhance this idea of flight and movement.
Graphic Elements
BUTTON
Drop Down
GO FURTHER. REACH HIGHER. The all-new Helo Winter Collection will take you higher than ever before.
www.ascend.com
Hello, Sandy
SHOP | ABOUT | BLOG
YOUR CART
Hello, Sandy
SHOP | ABOUT | BLOG
Product Description
MEN’S
WOMEN’S
CLIMB
HIKE
COMPOUND HOODIE
JACKETS TOPS BOTTOMS SHOES ACCESSORIES
JACKETS TOPS BOTTOMS SHOES ACCESSORIES
HARNESSES BELAY/RAPEL CRASH PADS HELMETS CHALK BAGS
PACKS POLES LIGHTING TENTS
Color:
Quantity
Price
-
1 +
$
-
2 +
$
Yellow
Total
189
$
189
86
$
172
Size: Small
WINTER IS HERE
Hello, Sandy
SHOP THE LATEST GEAR
POTTER SHIRT
SHOP | ABOUT | BLOG
Color:
Black
Size: Small
HOME / MEN’S / JACKETS / COMPOUND HOODIE
COMPOUND HOODIE $
189
PROMO CODE:
APPLY
GIFT CARD:
APPLY
Our full-zip hoodie blurs the line between a light soft shell and a warm fleece mid-layer. Excellent stretch and breathability make this a great technical piece.
OUR FAVORITES
SUBTOTAL: $ 340 SHIPPING: $ 8 ORDER TOTAL: $ 348 PROCEED TO CHECKOUT
Select Color:
YOU MAY LIKE Size: S
Quantity: 1
ADD TO CART
POTTER SHIRT $
86
COMPOUND HOODIE $
189
STANCE BELAY PARKA $
275
GUIDE GLOVES $
NEW Element Pack Series
SHOP NOW
AWESOME HOODIE This hoodie is seriously awesome. Fits great, looks fantastic, and as always it’s incredibly lightweight! I took this backpacking, with temps down to the teens, and this kept me nice and toasty! April 5th, 2016
Verified Buyer
STUPID HOODIE This didn’t even look like the picture! The color was way off, and it was way too small. Super disappointed with Ascend this time. Returning the hoodie and hoping for better quality next time. January 5th, 2016
Lucy Loo
180
STANCE BELAY PARKA $
275
CONTACT US | RETURNS | SHIPPING | FAQ
Website
DETAILS | SIZING | REVIEWS
Sandy Bottoms
$
With high-quality material, and our lightweight fabric, the Compound Hoody will stand the test of time.
CONTACT US | RETURNS | SHIPPING | FAQ
Verified Buyer
SHARP END PANTS
DURABLE.
Lightweight, durable, and ready to take on all of your adventures.
Jane Doe
95
ALRIGHT HOODIE Decent quality, however the zipper got stuck after 2 weeks! I can fix it, but
CONTACT US | RETURNS | SHIPPING | FAQ
The goal of this design was to create a web layout to promote the product and sales for an easy online shopping experience.
3
Better With Bikes This is an organization that aims to make America more bike friendly, encourage people to use bikes as transportation, and create awareness about the benefits of cycling. The goal of this design was to create excitement, positive energy towards cycling, and draw attention to the impact bikes can have on our society.
Branding // Web Design
The Concept The idea behind the elements of this design is movement. The cycling of a bike effects the cycle of the environment, the cycle of the economy, and the cycle of life. Circles represent continuity and movement, thus becoming the core element of the design.
Graphic Elements DROP DOWN
BUTTON
MENU
e n v i r o n m e n t
e c o n o m i c s
Better
WITH
BIKES
Changing America ONE BIKE AT A TIME
Better
WITH
BIKES
DONATE EVENTS & PROGRAMS
ABOUT
GET INVOLVED
Our Mission
e n v i r o n m e n t
e c o n o m i c s
ENVIRONMENT ENVIRONMENT BENEFITS BENEFITS
Our Team Accomplishments BeneямБts of Bikes
Changing America ONE BIKE AT A TIME LEARN MORE
ECONOMIC BENEFITS
Upcoming Events
The cost of buying and maintaining a bike is around one per cent of the cost of buying and maintaining a car. ECONOMIC BENEFITSLearn More
HEALTH HEALTH BENEFITS BENEFITS
Better
WITH
BIKES
EVENTS & PROGRAMS
ABOUT
GET INVOLVED
Our Mission
e n v i r o n e m ne vn i tr o n m e n t
e c o n o m i c s
Better
WITH
DONATE
WITH
BIKES
EVENTS & PROGRAMS
ABOUT
GET INVOLVED
e n v i r o n m e n t
e c o n o m i c s
Changing America ONE BIKE AT A TIME
Accomplishments Benefits of Bikes
Changing America DONATE
BIKES
Better
Our Team
EVENTS & PROGRAMS
ABOUT
e c o n o m i c s
ONE BIKE AT A TIME
GET INVOLVED
Our Mission
LEARN MORE
Our Team Accomplishments Benefits of Bikes
Changing America ONE BIKE AT A TIME LEARN MORE
ENVIRONMENT ENVIRONMENT BENEFITS BENEFITS
ECONOMIC BENEFITS
The cost of buying and maintaining a bike is around one per cent of the cost of buying and maintaining a car. ECONOMIC BENEFITSLearn More
HEALTH HEALTH BENEFITS BENEFITS
The cost of buying and maintaining a bike is around one per cent of the cost of buying and maintaining a car. ECONOMIC BENEFITSLearn More
HEALTH HEALTH BENEFITS BENEFITS
LEARN MORE
Upcoming Events
ENVIRONMENT ENVIRONMENT BENEFITS BENEFITS
ECONOMIC BENEFITS
BIKE TO WORK DAY
YOUTH ON BIKES
GO BIKE FRIENDLY
Learn More
Learn More
Learn More
YOUTH ON BIKES
GO BIKE FRIENDLY
Learn More
Learn More
May 20th
May 23rd
Upcoming Events ENVIRONMENT BENEFITS
ECONOMIC BENEFITS
HEALTH BENEFITS
Better with Bikes 801.333.2222 1234 S 1500 W Salt Lake City, UT
Partners
BIKE TO Careers WORK DAY Newsletter May 20th Learn More
Better with Bikes 801.333.2222 1234 S 1500 W Salt Lake City, UT
Upcoming Events BIKE TO WORK DAY
YOUTH ON BIKES
GO BIKE FRIENDLY
Learn More
Learn More
Learn More
May 20th
May 23rd
May 23rd
Partners Careers Newsletter
June 15th
Website Better with Bikes 801.333.2222 1234 S 1500 W Salt Lake City, UT
Partners Careers Newsletter
CONTACT
The goal of this design was to create an engaging, interactive home page with a lot of movement and liveliness to create excitement in viewers that motivates them to learn more.
June 15th
CONTACT
June 15th
CONTACT
Bloom Bloom is a fresh take on an indoor gardening magazine. It’s targeted towards young, trendy women, who live in small spaces but have a desire to garden & decorate with plants. The goal of this magazine it to provide inspiration, tips, and information about the trending topics in plant decór & gardening.
Publication Design
The Concept The idea was to create a bohemian, eclectic feel with a modern graphic twist. Using hand-drawn elements and geometric shapes, a juxtaposition of the organic nature of plants and the inorganic element of planting them indoors is created.
Graphic Elements
SUCKER
SUCCULENTS By Lena Floren
Succulent plants are trendy for a reason. With juicy leaves, stems, or roots, succulents form a vast and diverse group of plants, offering easy-care choices for your home. Plus, they look stunning planted alone or as companions. The color variation of succulents seems almost endless: blue-green, chartreuse, pink, red, yellow, white, burgundy, almost black, variegated, and more. The leaves may be rounded, needlelike, berrylike, ruffled, or spiky. Many have an enticing “touch-me” quality—even cacti.
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Succulents lend themselves to all sorts of garden uses: in stone walls, between patio pavers, in rock gardens, and even for creating green roofs. But one of the easiest ways to grow them is in containers, specifically small dishes or troughs made from stone, terracotta, concrete or hypertufa. While succulents have the same basic needs, not every home or growing environment is the same. You need to adapt those guidelines based on where you live, how much natural light you have available, the pot and soil you are using. All of these factors contribute to the health of your succulent.
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LIGHT
WATER
SOIL
While succulents are rather adaptable to most lighting situations, light is still a vital aspect to maintaining healthy and prosperous succulents. The ideal lighting will vary depending on the type of succulent and where you are located. The closer the plant is to a window the more intense the light, however this varies depending on the season. Most succulents need at least 10-16 hours of light daily. Green leaved succulents tolerate lower light setting much better than colorful ones. So if you are planting indoors, and don’t have the most amazing window space, try out a few green ones such as a Golum Jade. It’s best to space indoor succulents out, so they have plenty of room to absorb all the sunlight they can possibly get.
Watering succulents seems to be one of the trickiest parts of growing succulents. While succulents can survive in planters without drainage holes, it takes a lot more work to keep them happy. It’s highly recommend starting with a pot that has a good drainage hole. The best practice for watering succulents is to completely soak the soil when you water. This tells the succulents to drink up because a drought is coming. They’ll absorb as much water as they can. Then the soil will take a couple days to dry out. Don’t water again until the soil is completely dry! You can actually leave your plants in totally dry soil for a few days, especially if they are larger and have well established roots.
Succulents depend on good soil for their prosperity, but not all soil is created equal. Container plants need porous soil that holds some moisture but also drains well and is rich in nutrients. Choose a specialized succulent/cacti potting mix and some form of aggregate, such as, perlite, vermeculite, or shredded bark to allow water to properly drain, enabling air to penetrate the soil. This prevents rot. Succulents need nutrients to help them grow healthy and beautiful. While they can get some of the nutrients they need from the soil, adding a fertilizer will help them grow more full and produce better colors. However, too much fertilizer can cause the succulent leaves to burn. Try a manure tea fertilizer for optimal benefits.
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PROPAGATE Succulents have this great ability to grow off their own leaves, so one succulent has the potential to be dozens of succulents all through propagating. Propagating succulents is so much fun plus it’s a cost effective way to multiply your collection into hundreds of plants. Each variety of succulent is different especially depending your climate, so experimentation is key to find out what works for you. The perfect time to propagate is when a succulent gets “leggy” or very tall, with the leaves very spaced out. This typically occurs when the plant isn’t getting enough light. Eventually the bottom leaves will wither and fall off, leaving
a tall bare stem, with a few leaves left at the top, which is the prettiest. This method of propagation can also be used on healthy plants, that are growing just fine. While this may seem slightly scary, it’s completely doable. It can pose some challenge depending on what climate you live in, but follow this steps and you’re sure to see great results. The best thing is, propagating won’t harm your original plant, so there’s no problem giving this a try to see if you can turn one succulent into dozens, possibly hundreds over time. This is a great way to grow your collection, create succulent gifts, or start your own succulent shop.
STEP 1
STEP 2
STEP 3
Start by removing the lower leaves first. Be really careful when you remove the leaves from the stem. Hold the leaf firmly and wiggle it from side to side until you feel a little snap. You want to be sure you get the entire leaf. If you rip the leaf, leaving the base still attached to the stem, it will not be able to grow roots or a new plant. Then let the leaves sit out in order to dry out the ends to a callous feel. Do not place in soil until the end is dried or it will absorb too much moisture.
Once the ends of the leaves are dried and callous, place the leaves on top of well-draining cactus or succulent soil. For best results keep indoors, near a window with plenty of indirect sunlight. Do not water the leaves until you start to see little roots or baby succulent growing from the ends. Once that has occured you can begin watering about once a week, or when the soil is completly dry. A technique you can use to avoid overwatering is to spray the end with water daily.
Let your baby plants grow until you notice the “mother leaf ” starting to wither. At that point carefully remove the leaf in the same fashion you removed it from the original stem. This can be tricky as you don’t want to accidentally remove the roots with the leaf, so you can be patient and play it safe and let the leaf fall off on its own. Once the mother leaf has fallen off or been removed, you can move the baby succulent into it’s own pot, and voila! You now have a brand new succulent.
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ROOMS
BLOOM By Lena Floren
Bringing nature indoors is a great way to liven up your living space, and provide super rad decor. The soul-soothing process of coaxing plants to grow in a sunny window keeps you close to nature, especially when the winter wind rattles the glass and snow piles up outside. The allure of indoor plants begins with the promise of sunshine, lush greenery, fresh flowers, homey beautiful scenary, and aromatic soil. With nothing more than some potted plants, you can
12 | BLOOM | SUMMER 2016
create a fragrant, blooming indoor haven that radiates organic style and freshness. Indoor gardening is a great way to have lively decĂłr and functionality for your home. Plants enhance mental, physical and spiritual health. As people spend less time outdoors breathing fresh air, indoor plants counteract the negative effects of the pattern by boosting oxygen and moderating humidity to more natural levels. People who work with or near plants
and flowers have lower blood pressure, reduced depression, and an increased sense of well-being. Generally, plants with large leaves have a higher ability to reduce toxins. As great as indoor plants are, it can be challenging to find the space, especially in a location where the plant will thrive. So in this issue of Rooms in Bloom we’ll take a look at some unique indoor gardening solutions, learn some tips from our gardner and expert decoraters.
SUMMER 2016 | BLOOM | 13
DESIGN BASICS
YOUR STYLE
If you choose plants and containers that appeal to you aesthetically, the result is often more a work of art than an act of nature. Plants work as decorative accessories, like your favorite art or vintage pieces, to brighten bare walls or dull corners with forms, textures, and colors. Begin by looking at the big picture—the entire room—then focus on the details. A plant’s outline or overall shape creates a strong intial impression. If you choose plants with varied shapes and sizes of leaves and flowers, you’ll create interest within a room. Plants bring rooms to life. Use their colors to create a more welcoming and comforting room, playing with warm, exciting reds or cool, calming blues. Purple grabs attention; yellow and pink convey optimism. Soul-soothing green is the primary color of indoor plants, and you’ll find many hues of green. Foliage plants may form the backbone of an indoor garden, with leaves adding splashes of colors, but flowering plants make an indoor garden spectacular. Concentrate on the interplay between one or two colors when combining plants in a display. Experiment to group plants effectively. When combining plants in one accomodating container, choose varieties that need the same cultural care. Select one plant—usually a larger one—to anchor the group; let smaller and trailing plants reside at the perimeter. When grouping single plants in individual containers, consider how they will be viewed from more than one location.
The decorating scheme of any home is a unique and personal expression. Use plant selections as finishing touches that make your stylistic statement, complementing the design style of the setting as well as the furniture. Plants can enhance a room’s architecture. If you have a large open room with a vaulted ceiling, place a tall plant on a pedestal to give the illusion of a large plant that won’t overwhelm the space. Other architectural features thatt call for plants include an alcove, ledge, fireplace mantel, bookcase, and windowsill. Tropical plants, including palms and other houseplants, grace indoor rooms with their forms. Trailing and climbing plants can create a verdant curtain, room divider, or living wall. Ultimately the selection and placement of plants depend on what appeals to you and makes a positive addition to your space. Any arrangment that includes plantsand other objects can be balanced either formally or informally. Using tow single potted plants to flank a feature, such as a doorway, has a formal effect. Informal designs are asymmetrical and freely balance the shapes, colors, and other design qualities of an odd number of plants. Check out some unique planting solutions submitted by our readers (featured below) to get some inspiration for creating your own indoor garden space. We want to see your unique garden style, so submit your rooms in bloom to roombloom@bloom.com for a chance to be featured in our next issue.
By Kris Allen – Charlotte, NC
By Erin Yakes – Baltimore, MD
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By Angela Minh – San Francisco, CA
By Chloe Anders – Salt Lake City, UT
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Posters This is collection of 3 different approaches to poster design that I have experimented with throughout my schooling.
OUR FORESTS ARE
www.americanforests.com
OUR FORESTS ARE
INFESTED
www.americanforests.com
OUR FORESTS ARE
VANISHING
American Forests
www.americanforests.com
American Forests is a nonprofit organization that focuses on protecting & restoring forests throughout the country. I used a photographic approach tied with key words chosen to create a strong message that draws upon the realness of the issues that our forest face.
OCTOBER 14TH & 15TH // THE FRONT // OGDEN, UT WWWW.BOULDEROGDEN.COM
Women’s Boulderfest The Women’s Boulderfest is an event to promote women’s bouldering, and bring climbers together to compete, learn, and have a good time. Through a handmade/collage approach, I created a more organic and lively design in order to form a sociable feel for the event.
KILLER. MURDER FERAL. DESTROY. DEATH. KILLER FERAL. MURDER. KILLER. DEATH. KI KI DESTROY. FERAL. LL LL FERAL. INVESTED FERA KILLER. CATS. ER ER F E R A L C ATS A R E
MURDERING OUR ECONOMY
w w w. u n i te d t u r key g rowe rs .o r g | 8 01 . 5 5 5 .1 2 3 4
MURDERED FOR
YOUR LUNCH
Illustrated Posters My illustrative style relies on line and texture to create movement and emotion. I aim for my illustrations to have a more visceral approach, appealing to the viewer’s instinctive emotions rather than logic. These posters were explorations targeting different emotional reactions in viewers.
(385) 225.7293 www.morganmechamdesign.com morganmecham.design@gmail.com