GOLDEN HOUR
table of contents
who is golden hour process vendors the space photoshoot inspiration packaging leggings marketing
Golden hour is a brand that i believe truly embodies me. it is for the girl who loves to adventure, take pictures in new places, and is constantly looking for something new and fun to do. i believe this brand reflects who i am and what i want to succeed in within the fashion industry.
For girls who want to go glamping and not necessarily camping
For girls who want to go hiking and not necessarily rock climbing
the visiOn
For girls who want to go to yoga and not necessarily crossfit
For girls who want to adventure and look good while doing it
Cassie AGE: 22 FROM: Salt Lake City, UT JOB: Model INCOME: $45k FREE TIME: Takes vintage photography with film ANIMALS: Yorkie named Phil
AGE: 26 FROM: Houston, TX JOB: Social media manager for a music media company INCOME: $53k FREE TIME: Hot yoga & pilates ANIMALS: Cat named Oscar
MEGHAN
BRANDING & MARKETING
logos
LOGO: U.S. 101 HEADER: AMERICANA BODY: Shree Devanagari 714
FONTS
COLOR SCHEME
prints
vendORS • • • •
APPAREL: APPAREL: APPAREL: APPAREL:
SIR The Label Lovers and Friends Show Me Your Mumu Faithfull
• ACCESSORIES: Quay Sunglasses • ACCESSORIES: Gorjana • ACCESSORIES: Matt & Nat
• SWIM: Montce • SWIM: Boys and Arrows
• HOME: Homesick Candles • HOME: Pendleton • HOME: Ban.do
• SHOES: Teva • SHOES: Soludos • SHOES: Vans
• BEAUTY: Ouai Haircare • BEAUTY: Aesop • BEAUTY: Glam Glow
sir the label
teva
montce swim
lovers and friends
QUAY
boys and arrows
faithfull
soludos
EXTERIOR INSPIRATION
INTERIOR INSPIRATION
phOTOSHOOT 1: WATER ALL AROUND
photoshoot inspiration
phOTOSHOOT 1: WATER ALL AROUND
phOTOSHOOT 2: TREES SURROUNDED
photoshoot inspiration
phOTOSHOOT 2: TREES SURROUNDED
phOTOSHOOT 3: FLOWERS EVERYWHERE
photoshoot inspiration
phOTOSHOOT 3: FLOWERS EVERYWHERE
phOTOSHOOT 4: WORK IT WHITE
photoshoot inspiration
phOTOSHOOT 4: WORK IT WHITE
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EST. 2018EST. 2018
Spend $100 and get one of these free Golden Hour bags. If you bring in the bags again for shopping at a later date, get 10% off your purchase. This is a good way to promote the brand through other people.
@goldenhour_apparel
the grace legging The Grace Leggings are unique to Golden Hour. These are created by the brand and can be purchased nowhere else. The pattern chosen for this legging shows an organic structure and follows the color scheme and aesthetic for the entire brand. Understand the brand, I believe you could point these out and know that they belong to Golden Hour. The pattern was created by the graphic designer, Grace Millar, giving it the name, the Grace Leggings. In the long run, they could produce more leggings in different patterns in order to give themselves a stronger brand identity and creating a true aesthetic for themselves.
@goldenhour_apparel product
When scrolling through the instagram, you notice a consistent aesthetic. The feed consists of photoshoots, lifestyle photographs, quotes, and graphics. There is a consistent color scheme of muted colors, allowing the pictures to flow evenly and none stand out amongst the rest. They have stories saved on their feed such as cities, shoots, and NYE. This allows followers to get a glimpse into the brand. It is a good mixture of travel, the brand itself, and events such as NYE. The brand will constantly be updating their instagram the latest apparel and things that they are loving.
@goldenhour_apparel instagram
Golden Hour
@goldenhour_apparel
Doggy Day was the chosen event because Golden Hour wants to show support for the local community. The Humane Society was chosen because the brand wanted to show their love and care for animals. These flyers will be put on social media, around the local area, and inside the store promoting “Doggy Day”. The entire store will be 15% off and all of the profits from that day will be going to the local Humane Society. The Humane Society will also bring a few animals into the store allowing them to be loved on and played with throughout the day. These animals sit in a kennel for most of the day and need exposure to the outside world and of course, to be given love.
@goldenhour_apparel
DOGGY DAY DOGGY DAY DOGGY DAY 15% off entire store all profits will be going to the local humane society COME PLAY WITH PUPPIES AND saturday, july 21 2502 e camelback rd, phoenix, az 85016
SHOP, IT DOESN’T GET MUCH BETTER THAN THAT. TREATS FOR DOGS AND HUMANS WILL BE AVAILABLE.
event flyer
I believe it would be beneficial for Golden Hour to have an ad in a local magazine. Either an artisinal type of magazine or whatever is the most popular local magazine in the area. I believe that being able to see something, not on a digital platform, is extremely beneficial. Having the brands logo placed in many different ways also gives it more exposure and to a different kind of consumer. People who read the local magazine might not be the same person who scrolls through instagram. This gives the brand a broader customer base.
@goldenhour_apparel