MDG Portfolio by Morley Design Group

2013 PORTFOLIO

The fractal spiral patterns revealed in nature are a mathematical formula (represented by 1.6180) found in everything from human DNA, flower structure, snowflakes and the very solar system we all live in.

OUR PHILOSOPHY

Successful businesses use creativity and strategic design in all aspects of what they do, revealing their unique story and engaging with their audience.

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OUR PEOPLE After almost 30 years involved in the design industry, Morley Design Group was founded in 1998 by current directors Rees and Cathy Morley, with a simple approach of starting a conversation and a relationship with their clients, based on fun, honesty and open dialogue that allows the creative process freedom to explore all possible avenues to achieve results beyond their clientâ&#x20AC;&#x2122;s expectations. Together with their clients, they develop strategic visual marketing, allowing businesses to flourish in often competitive environments, where brands that communicate with clear, creative and effective design can differentiate themselves and gain a clear advantage in the marketplace.

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OUR APPROACH

ENVIRONMENTAL INSTALLATIONS

Morley Design Group is a boutique creative agency. They undertake and deliver numerous creative design projects from the initial research and development of brand identity, through the management and delivery of print collateral, online solutions and environmental installation for a vast array of international clients throughout various industries:

MERCHANDISING

• FILM & TELEVISION

GRAPHIC DESIGN

• EDUCATION

PRODUCT DESIGN

• TOURISM

BRAND DEVELOPMENT BRAND GUIDELINES & SPECIFICATIONS BRAND APPLICATION MARKETING COLLATERAL VISUAL COMMUNICATION ONLINE SOLUTIONS

PACKAGING DESIGN

• GOVERNMENT • HOSPITALITY • MANUFACTURING • SERVICE • FOOD & BEVERAGE • RETAIL CLOTHING • INFORMATION TECHNOLOGY

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â&#x20AC;&#x153;Our role at Club Med is about building brand awareness and motivating visitors to the Club Med experience, so for us image is everything. Morley Design Group shares the same high standards of attention to detail and a passion for turning a concept into reality to achieve the desired outcome. The team has a professional attitude toward work and an uncompromising belief in quality. We believe Morley Design Group has lifted our promotional collateral to make us a competitive force in the travel industry.â&#x20AC;? KAARIN GAUKRODGER Marketing Manager CLUB MED New Zealand

OUR WORK Morley Design Group is responsible for all visual marketing collateral for CLUB MED New Zealand. Undertaking full design and print management of all promotional requirements for their all-inclusive resorts throughout the Asia Pacific region.

MARKETING COLLATERAL VISUAL COMMUNICATION PRINT MANAGEMENT

Book before

31st March

D EARLY BIR

2013

BONUS

% SAVE 40

st 2013 Book before 31 March

ASIA E WINTER ESCAP

Book before 31st March 2013

CHINA / JAPAN SUN & SKI

Book before 31st March

2013

INDIAN OCEA WINTER ESCAPN E .co.nz clubmed

CLUB MED

BALI

$2865 ADULT CLUB MED

•

.co.nz S at clubmed OUR RESORT DISCOVER ALL

$2025

PHUKET

$2815 ADULT CLUB MED

•

$1949

H G BEAC CHERATIN CHILD

$3015 ADULT

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CLUB MED BALI

$2985 ADULT CLUB MED

$2699 ADULT

•

TRAVEL FROM: 01 MAY 2013 – 31 OCT 2013

CLUB MED KABIRA BEACH

$1465 ADULT • $587 CHILD CLUB MED GUILIN

$985 ADULT • $425 CHILD (Flights NOT included) For promotional blackout dates and airfare conditions see terms and conditions overleaf >

TRAVEL FROM:

5 NIGHT ALL

04 MAY – 31

DISCOVER ALL OUR RESORT S at clubmed .co.nz

OCT 2013

INCLUSIVE PACKAGES

CLUB MED KANI

$4215 ADULT

NOW FROM:

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CLUB MED LA

NOW FROM:

PLANTATION D’ALBION

$4765 ADULT • $2985

CLUB MED LA

CHILD

POINTE

$4455 ADULT • $2845AUX CANONNIERS CHILD

For promotional

blackout dates

and airfare conditions

see terms and

conditions overleaf

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OUR WORK BRAND DEVELOPMENT MARKETING COLLATERAL MERCHANDISING INTERIOR DESIGN ENVIRONMENTAL INSTALLATION

Morley Design Group was responsible for research and development of the ONAR brand, a fully integrated, interactive resort city, based in Hangzhou, China. Undertaking full brand development across all aspects of the Onar brand facilities and user experience. Comprising Theme Park; Hotel; Spa; Apartments and Wedding facilities.

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OUR WORK Morley Design Group was responsible for development of the PEEKABOO television series brand, developed to enhance the Peekaboo retail store brand throughout China. Undertaking full brand development and guidelines.

BRAND DEVELOPMENT ONSCREEN TITLES MARKETING COLLATERAL MERCHANDISING

Main Cast A 5 year old boy who lives next door to Karsha, with his solo-mother, and Screech, his pet bird. Peejay has blonde hair and a laid-back manner. He reminds people of a young Clint Eastwood. Very ‘cool’, but doesn’t know it. He has a good sense of humour, and a distinctive chuckle. Peejay enjoys a challenge, but is also quietly spoken and people think he’s shy. He’s not. He just thinks before he acts. When he makes up his mind, he’ll run his fingers through his hair. An unconscious gesture which means he’s ready for action, willing to tackle whatever confronts him or his friends. Peejay’s a good student and learns quickly, but only in subjects that interest him. He loves to help Booie with magic tricks from the Peekaboo Fun and Wisdom book. Peejay also travels everywhere with a notebook and magnifying glass to explore the world around him. When he gets distracted by something interesting, he sometimes wanders off and forgets to come back. Peejay has a keen eye for his environment, and sometimes spots things his friends miss. Like clues that suggest things are not right in Peekaboo Forest. Peejay’s being raised by a hard-working, solo-mother who does the laundry for rich people. He helps her whenever he can. Peejay lacks some of the ‘things’ his rich friend Karsha has, like expensive toys and technology. But he’s very good at tinkering and fixing things that are broken, like the old bike he rides to school.

皮杰

主要角色一个住在Karsha隔壁的五岁小男孩，他跟他的单亲妈妈，还有他的宠物鸟史库奇同住。Peejay有着金色的头发及悠闲的举止。他让人联想到美国明星克林特・伊斯特伍德年轻的样子，很「酷」，但他自己并不知道。他很幽默，并有一种很独特的笑声。皮杰喜欢挑战。不过因为他不常发言，常常让人误以为他很害羞。其实他并不害羞，他只是喜欢在行动前把事情想清楚。当他做好决定时，他会用手拨拨头发，一种无意识的举动，表示他已经准备好要行动，要来解决任何他或他的朋友所面对的问题。 Peejay是一个好学生，学习速度很快，但是只有他喜欢的科目才学得快。他很爱跟波一大师一起使用躲猫猫趣味智慧宝典中的魔法。Peejay不管到哪里都会带着一本笔记本和放大镜，好来探索他身边的世界。当他被有趣的事物吸引时，有时会到处漫游而忘了回来。 Peejay对于环境有着敏锐的观察力，有时会看到他的朋友没有看到的东西，例如当躲猫猫森林里有着不对劲的事物时所显露的蛛丝马迹。Peejay是由他辛勤工作的单亲妈妈抚养长大的，他妈妈替有钱人洗衣维生。只要他能，他都会尽力地帮助妈妈。Peejay 缺少一些他的有钱朋友Karsha有的「东西」，像是昂贵的玩具及高科技的用品。但他很会修补坏掉的东西，像是他用来骑去上学的就脚踏车就是其一。

Hi, I'm Peejay. I love riding my bike and playing with my pet bird Screech. He's funny.

PEEJAY HAIR

PEEJAY EYEBROW

PEEJAY IRIS

PEEJAY SKIN

嗨！我是 Peejay。

鸟史库奇玩。他超好玩的！

THE MAGIC AL WORLD OF P EEKA B O O | M A I N CA S T

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OUR WORK BRAND DEVELOPMENT

Morley Design Group was responsible for the development of EMIYAH Digital brand for the Ministry of Education in Brunei. Comprising the full research and development of a showcase brand name and identity for the Media & In-Service Centre, to profile and promote the digital media facility and educational/learning facility.

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â&#x20AC;&#x153;Ozone Coffee Roasters has worked extensively with Morley Design Group on the recent, total re-brand of our speciality coffee roasting company. Rees has an intuitive ability to listen to our thoughts and ideas and execute them with the highest degree of creativity and consistency. We are immensely proud of the brand Rees has created for Ozone and we highly value the working relationship we have with him.â&#x20AC;? PAUL NEWBOLD Roasting Manager at Ozone Coffee Roasters NZ

OUR WORK BRAND DEVELOPMENT MARKETING COLLATERAL MERCHANDISING ENVIRONMENTAL INSTALLATION PACKAGE DESIGN

Morley Design Group is responsible for all visual marketing collateral for OZONE COFFEE ROASTERS (NZ & UK). Undertaking full brand development, along with ongoing design and print management of all promotional requirements and packaging throughout New Zealand and for their London Café.

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OUR WORK BRAND DEVELOPMENT MARKETING COLLATERAL

Morley Design Group was responsible for the development of The Legacy of CHINA brand identity and marketing collateral. A made for television series, delving into the psychology, culture and people that led the world in inventions which subsequently changed the world.

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OUR WORK BRAND DEVELOPMENT MARKETING COLLATERAL ENVIRONMETAL INSTALLATION

IPP • corporate brochure

Morley Design Group was responsible for the development of the IPP (Singapore) brand, a leading financial services provider, based in Singapore. Undertaking a comprehensive brand guidelines manual for ongoing communication, marketing and signage installation on site.

Founded in 1983, Investment Protection Planning (IPP) is Singapore’s most complete licensed financial planning advisory organization. As a pioneer in comprehensive financial planning, we have built a solid reputation in the region for our investment, protection and planning services. IPP is simply committed to providing lifetime comprehensive financial planning advice and services to individuals and corporations.

Because we have been around long enough, we know what your expectations are... so we just get on with it... no hype, no fuss, no problem.

Since we are totally independent and not owned by any financial institutions, we can source and recommend to you the best quality and cost effective financial services and products from fund managers, banks, insurers and other financial institutions. Our focus is crystal clear... To provide you with choices and to help you make well informed decisions that we ourselves believe in.

That’s what you expect... and get from us.

the right people, the right advice.

no strings attached.

our strengths.

Every IPP Financial Adviser is a licensed representative as required by the Monetary Authority of Singapore.

They are expected to attain a high level of competency, professionalism and excellence in practice standards and in the financial planning process. IPP is committed to high ethical standards and professionalism in client service and relationship. We believe in always putting the interests of our clients before our own.

IPP works closely with other top professionals in accounting, tax, legal, investments, fund management, insurance and estate planning. We are committed to continuing innovation and upgrading of professional practice standards so that your expectations can be met, always.

old fashioned values for a brand new world.

06 | IPP | LIFETIME FINANCIAL SUCCESS

IPP | LIFETIME FINANCIAL SUCCESS | 07

Note: Colours are NOT indicitive of actual printing colours. Please refer to PANTONE colour matching systems for true representation.

2005 IPP Financial Advisers Pte Ltd.

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OUR WORK

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rees morley creative director

PO Box 1384 Gisborne 4040 New Zealand phone +64 6 868 5252 Mobile +64 21 840 656 email info@mdg.co.nz SKYPE info_mdg WEB www.mdg.co.nz