Samantha’s the complete package in business

Samantha Clarke’s move to Mount Martha last year was both a sea change and a tree change, coinciding with the exciting launch of her eco-friendly sustainable packaging business Peninsula Packaging Co. Having worked for large companies in senior corporate roles for almost three decades, Samantha’s return to the Mornington Peninsula where she and her husband were raised reinvigorated her passion for the environment, the shift in her lifestyle and professional career bringing her closer to nature. Still as busy as ever, she now feels greater contentment by contributing to a purpose close to her heart.

Peninsula Packaging Co. was born from Samantha’s background in marketing, paired with her husband’s 15 years’ experience travelling the world working in the retail and food packaging industry. Discussing their respective careers, the couple often found parallels, brainstorming best practice concepts and opportunities common to both. The result is a company that knows and values its customers, merging functional value with brand consideration.

Rather than simply being a ‘transactional supplier’, Peninsula Packaging Co. (www. peninsulapackagingco.com) offers its expertise as a dedicated ‘packaging partner’, ensuring customers are given the relevant details to make informed decisions about their packaging choices, with the aim of keeping the Peninsula – and our planet – beautiful through the use of only recyclable, reusable or compostable products. The company has already saved many businesses a great deal of time and money, thinking outside the square and exploring new eco-conscious options.

As passionate about effective communication as she is about innovation, Samantha relishes the opportunity to build meaningful connections, happily sharing her knowledge and celebrating the success of others. An inspiration to female colleagues, Samantha simultaneously models the concept of ‘businesswoman’ to her two young daughters, hoping they too will enjoy a future where women lift each other in the workplace.

Samantha has created a business specific to her passions and experience. She urges anyone wishing to start their own initiative to invest time creating a plan around their vision; to find a support network; to never compromise their values; and to remember ‘success’ may not take the direction as first imagined, so learn to adjust the compass.