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(Clockwise from top) The Little Activist Collection includes $15 bibs and $12 teethers. The Sunshine Happy Teether ($12) is part of the Kindness Collection. The Beginning Feeding Cheeks set ($38) includes a Wonder bib, two Wonder spoons, and a Wonder bowl.
sayings that remind us how fun kids are and that we need to have a sense of humor with parenting.”
Some of the products speak to bigger issues, like the Kindness Collection and the Little Activist Collection, which she launched in response to the Black Lives Matter movement. Bibs have messages like “the future is equal,” “feMINIst,” and “me for president.” “It’s never too early to take a stand for what you believe,” Buelow says.
Today, Bella Tunno sells its products in about 3,000 stores, including Target, Nordstrom, and Buy Buy Baby. But Buelow is most proud of her company’s commitment to giving back. From its launch, the business donated a portion of every sale to the Matt Tunno Make A Di erence Fund, which focuses on drug and alcohol abuse prevention. In 2014, she and her team shi ed their focus to childhood hunger and launched the Buy One, Feed One campaign. In partnership with Feeding America and the Global FoodBanking Network, Bella Tunno donates one meal to a child for every product sold. As of August, they’d donated more than 4.5 million meals, and all donations still go through the Matt Tunno fund. “Every check has his name on it,” Buelow says, “and it’s a really cool way to help keep his memory alive.”
COVID-19 made Buy One, Feed One even more critical. One in four school-age kids could go hungry this year because school shutdowns have stopped meal programs, estimates No Kid Hungry, an organization that works to end child hunger in the United States. “COVID has not changed our giving model at all,” Buelow says. “We still give one meal to one child for every product sold.” Bella Tunno also donated $10,000 to the Feeding America COVID relief fund.
“The need is greater than ever,” she says, “so we need to help more than ever.”
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