10 Years of Iconic Brand Strategy & Breakthrough Identity Design W W W. M O S S M E D I A . P R O
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P A R T O F T H E F R O N T P O R C H M E D I A FA M I LY O F C O M P A N I E S
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COPYRIGHT ©2018
D ESIG N ED BY M O SSM ED IA , LLC © 201 6
BRAND BOARD
CULTIVATE
Cultivate is committed to building a unified family that prides itself on supporting our local farmers & growers that devote their lives into providing the highest quality products. Our mission is to serve our guests nutritious, sustainable food & beverage while focusing on "Cultivating" our community through scholarships, guidance, and resources for our young people.
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Plant a new conversation on your plate.
/ / C O LO R / /
/ / I N S P I R AT I O N / /
conscious carryout
// TEXTURES //
// LABELING //
/ / PAC K AG I N G / /
Dig in to the good life.
Spring Salad
T HIS C ARRYOU T SUPPORTS LOC AL FARMER S AND FAMILIES
D E S IG N E D BY M O S S © 2 0 1 7
BRAND BUILD
BIG AUDACIOUS IDEA
“This season we’re examining what it means to be human and asking the questions that sometimes we forget to ask. What is Time? Can ethical questions be answered by science? Questions like these will spark the Big Audacious Ideas of tomorrow.”
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Guided by Craig James SEE THE BIG PICTURE
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/ / AU DAC I O U S M U G / /
/ / AU DAC I O U S T E E / /
// ICONOGRAPHY //
A “FRONT PORCH PEOPLE” CONVERSATION
/ / I N S P I R AT I O N / /
/ / OT H E R S PA R KS / /
#BIGAUDACIOUSIDEA #FRONTPORCHPEOPLE #THINKAUDACIOUS #NEWPODCAST #AUDACIOUSIDEA X+Y=WHY?
#TODAYSBAI
DESIGN ED BY MOSSMEDIA, LLC © 2 0 16
BRAND BOARD
AGILE STRATEGY LAB
“Agile is an attitude.”
/ / LO G O / /
“Agile... is an attitude, not a technique with boundaries. An attitude has no boundaries, so we wouldn’t ask “can I use agile here,” but rather “how would I act in the agile way here?” or ”how agile can we be, here?” – Alistair Cockburn
HEX: EF4836
/ / C O LO R / /
PA N TO N E P R O C E S S 1 7 9
// BANNERS //
/ / LO G O E M B L E M / /
AGILE IS AN ATTITUDE
STATUS QUO FREE ZONE
EST // 2016
/ / I N S P I R AT I O N / /
/ / SWAG / /
Agile is not a thing you (do). Agile is a thing you are.
../Agile Process #AGILELABPURDUE #AGILESTRATEGYLAB #AGILEATTITUDE #AGILELINKUP #AGILEUP
GO AGILE OR GO HOME
DESIGNED BY MOS S © 2 0 1 7
/ / N A M E STO R M / /
PACKAGING +
SAMPLE BOX / BRAND
/ / C O LO R / / WE LOOK FOR COMBINATIONS OF WORDS THAT ARE EMOTIVE, TRENDING, LIKE “ICON” OR ACRONYMS LIKE “OTP” TO BREAK OUT FROM THE CROWD FOR THE NEW SAMPLE BOX NAME.
/ / PAC K AG I N G / /
Smiles Ahead
Woke!
Britebox
GOAT
Brightrends
Likebox
True Shine
ShineOn!
Brightline
SmileWave
SmileUp!
High Key
Looker
Icon Smiles
SAM
PLES
INSID
E!
T NEW BRIGH OLD!
AND B
EN D D D S TR
Inspiration from: http://www.refin-
S
BR
GHT ANID BONLEW D! DDS T REND
ery29.com/2016/05/107772/cool-words-slang-dictionary-popular-sayings#slide-29
/ / TAG L I N E S / /
Turning Heads with Top Dental Products Delivering the Brightest Ideas in Dentistry AU G
.17.S
AMP
LER
S
MOOD BOARD DE SI GNE D BY MOSS
/ / I N S P I R AT I O N : H E A DY / /
BRAND STUDY
HACKING ENGINEERING
A BRAND WITH A MIND FOR ENGINEERING’S FUTURE More than 50 schools all over the country are transforming engineering education using SD as the "magic ingredient" that got them from idea to reality. Find out more through a new network, HackingEngineering.
#7D5CC6
#747678
/ / C O N C E P T S : AG I L E / /
HACKING
MIND POWER
#HACKINGENGINEERING
ENGINEERING
COLLABORATION NEW THINKING DISRUPTION
#DA39AF
Get started using the free tools at hackingengineering.org/open16
HUMAN ELEMENT
BREAKING BARRIERS
/ / C O LO R : U N C O M M O N / /
/ / T Y P O G R A P H Y: B O L D / /
/ / I M AG E : D O I N G / /
/ / E N E R GY: B O U N D L E S S / /
POSITIVITY AGENT OF CHANGE
INNOVATION
THOUGHT LEADERSHIP
IS MORE THAN A BUZZWORD
INCLUSIVENESS NEW ENGINEERING RAISING THE BAR
/ / A LT M A R K / /
RETHINK ENGINEERING
REMAKE THE WORLD
/ / I C O N O G R A P H Y: F U N / /
// TEXTURE: REFINED //
MA DE I N C LEV ELA ND, USA / 2016
UNI V ERS CONCEPT D ES I GNED BY MOSS ©2018
BRAND BOARD
DESIGN EVERYWHERE
../DESIGN EVERYWHERE
is an open exploration. From nano-technology to artificial intelligence; from game design to social innovation; this podcast will explore a multitude of perspectives and
™
DISCOVER THE NEW REALITY OF DESIGN
processes in one of the most exciting and disrupting eras of design in history. Season One // Guided by Jonathan Morgan // Sponsored by Balance, Inc.
// TILE //
/ / TAG / PATC H / /
™
// MUG //
// TEE //
../DESIGN EVERYWHERE ™
../DESIGN EVERYWHERE
../DESIGN EVERYWHERE
DISCOVER THE NEW REALITY OF DESIGN
/ / C O LO R / /
This podcast explores the new reality of design. Where the mere definition of design
™
THE FRONT PORCH PEOPLE / / LIMITED EDITION
/ / I N S P I R AT I O N / /
/ / S PA R KS / /
#DESIGNEVERYWHERE #FRONTPORCHPEOPLE #BALANCEDESIGN #LETSTALKDESIGN #DESIGNVALUES #DESIGNMEANS
D E S I G N E D BY M O S S © 2 0 1 7
BRAND BUILD
PODCAST BRAND
/ / C O LO R / /
IN THIS SHOW, JAZZ MUSICIANS WILL LISTEN TO AND COMPARE DIFFERENT RENDITIONS OF A PIECE FROM THE GREAT AMERICAN SONGBOOK.
/ / P O D CAST T I L E / /
IN HIGH FIDELITY
‘JAZZ ON THE DIAL’ / / SW I N G & SWAG / /
DIVE IN AND EXPLORE DIFFERENT RENDITIONS OF A PIECE FROM THE GREAT AMERICAN SONGBOOK.
A “FRONT PORCH PEOPLE” CONVERSATION
/ / I M P R OV I SAT I O N / /
// ODD TIME METER //
#FRONTPORCHPEOPLE #JAZZCITY #HEARDTHATSONG #NEWPODCAST #JAZZHISTORY
Pixsi’s purposeful plan is to develop an integrated communications platform
MoodBoard5.0
that enables retailers and manufacturers to respond to the transformational change in consumer’s agile behavior and media consumption.
// COLOR // // TEES //
Scott Andrews
pixsi Plan, shop share. Together.™
C EO | PIX S I, LTD.
330.310.0601 s.andrews@pixsi.com
pixsi.com
// CARDS //
// SOCIAL //
// MOBILE // // WHEELS //
B R A N D B O A R D 1: A N E W M E D S PA
C O LO R
A RT / C R E AT I v E D I R E CT I O N : M O S S | P R E S E N T E D TO ST E v E N M A LC M A C h E R
P O S S I B L E TAg L I N E S :
power the new you more of you... anew open the door to anew.you anewmedspa.com
open the door to anew.you
discover you...again m e d s pa | c l e v e l a n d
dIsc O ve R Y OU. . . aG aIn
I N S P I R AT I O N / ST Y L E :
anew.you YOUR JOURNEY ANEW: Remember you? The one who never passes up a chance to learn something new... to take on change? At Anew Medspa, change is all about getting back to you. See yourself anew.
TExTuRES:
B R A N D “ M O O D ” B OA R D v 1 A N E W M E D S PA
©2014
DESIGNED BY MOSS | CONFIDENTIAL
VERSION 5
DMT > BRAND IDENTITY SYSTEM.V5
PA N TO N E 3 2 0
STAT I O N A RY
PA N TO N E 3 8 2
B A L LC A P D IS
NOTE: PLEASE REVIEW, PRINT AND APPROVE USE OF NEW PANTONE
CORPORATE BRAND MARK
IN F
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1333 TEC
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HIGH LAND R OA M AC
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Laurie Colagio vanni VARIATIONS ON BADGE, SEALS & STICKERS
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©2014
PA N TO N E 4 3 2
COOL GREY 6
B R A N D B O A R D 1: P C R D
Center for Regional Development
c O LO R SYST E M
A RT / c R E AT I v E d I R E cT I O N : M O S S | B R A N d R E S E A R c h : T u c k E R | d E S I g N I d E AT I O N : R O M A N O
c A M PA I g N / P O S S I B I L I T I E S :
realign
redevelop
reimagine INfOgRAPhIc/EdgE:
I N S P I R AT I O N / ST Y L E :
collabCon2014
VoLUMe:14.3
Rethinking Regionalism... regions breaking beyond the big box
Center for Regional Development
Connecting the Brightest Collaborations in Regional Redevelopment & Placemaking TExTuRES: March 23-26, 2014 // indianapolis, Usa
www.collabcon14.com by lionel beaUlieU
CRD BRANd “MOOd” B OARd v1 P cRd
©2013
DESIGNED BY MOSS | CIRCA 2017
/ / LO G O C O N C E P T S / /
BRAND BUILD
EVENT BRANDING
/ / M E S SAG E / /
Presenting the LitWit™ Salon Series – a curiously interactive gameshow and gathering crafted for enthusiasts and newcomers to the world’s great literature. Haven’t read the book? No worries. LitWit™is your chance to celebrate amazing novels, with the producers of Novel Conversations, and explore their impact on film, fashion and popular culture of the era. Quizzes, Comedy, Libations & Prizes – and more!
/ / C O LO R / /
// THEME ELEMENTS //
THE INAUGURAL EVENT | JUNE 2017
Celebrating
The great
Gatsby A Salon Series Event & Experience from the Producers of Novel Conversations
/ / PAT T E R N & T E X T U R E / /
fgijlnopqrst
/ / M E TA / /
#frontporchpeople #getlitwitit #litwitevent #greatgatsby #roaringliterature
EXPERiEnCE BRanD BOaRD 3: mOUnTain LOUngE
mOOD & FEEL
Take ultra lounge sophistication and mix it with mountain cool lifestyle. imagine the feel of an resort lounge at the foot of an endless terrain. Ski powder. Capture the rich, clean, crisp surface and terrain — with a list of potential names as sure and clear as the air is pure. not forsake of soul, mountain lounge blends the spirit of “new Colorado” with the elemental essence of timeless Rocky mountain way. There is mystery, depth, purity, and newness in every taste. Picture a COLOR
package driven by Swiss design elegance, with a mod image that’s confident, but not overstated, stylish without trying too hard. Capture Colorado’s “terra mod” cool and high altitude state of mind: at home with the upwardly mobile, attractive, sensual, inspiring, and breathtaking brand.
SHaPE naming
ViSUaL inSPiRaTiOn
lift* elevation altitude* whitewater mogul* double diamond frost terra* blue line red line vessel* plateau seven falls anthem icon
HI GH ALTI TU DE
V O D K A H I G H A LT I T U D E
VO D K A HI GH ALTI TUD E
VO D K A
EXPERiEnCE BRanD BOaRD 3 10.03.07
PRODUCT DESIGN BOARD: EPIC VODKA v3 The first thermometers were called thermoscopes and while
DETAILS:
several inventors invented a version of the thermoscope at
Clear bottle. Silhouettes that reveal the liquor level. Vodka becomes a visual element of the overall design. In some cases resembling a lake, river or horizon line.
Bottle: Thai, Saborglass Oversized Cap. Matte deep-blue-black for EPIC Original. Chrome for EPIC Seasons.
the same time, Italian inventor Santorio Santorio was the
Epic Vodka high altitude vodka blends the finest spirits of Colorado Pure with the essence of timeless Rocky Mountain way. Climb higher. Drink Epic.
first inventor to put a numerical scale on the instrument. The thermometer as symbol represents the distilling process itself. And if we take the metaphor further, represents the degrees of one’s individual experience, as EPIC as they come. Cold, Hot, High, Low...it’s at the center of emotion, it’s what makes a memory last a lifetime.
Witness First Born
Kauii Copter Rider
Corporate Downsize
Climb Higher.
autumn
winter
Est.2007
Est.2007
Go Farther.
Ski Powder.
spring
summer
Est.2007
Est.2007
VODKA
Lose Virginity
Love Longer.
Run Faster.
Climb Higher. H I G H E L E V AT I O N
VODK A
H I G H E L E V AT I O N
H I G H E L E V AT I O N
H I G H E L E V AT I O N
VODK A
VODK A
VODK A
VODK A
750ML. 40% ALC. BY VOL. 80 PROOF
750ML. 40% ALC. BY VOL. 80 PROOF
750ML. 40% ALC. BY VOL. 80 PROOF
750ML. 40% ALC. BY VOL. 80 PROOF
COLORS
EPIC Original
Hand Crafted in DENVER, COLORADO 750ML. 40% ALC. BY VOL. 80 PROOF
EPIC Seasons
3
Messages/Info:
Climb higher. Go Farther. Ski Powder. Run Faster. Love Longer. For a life that’s EPIC. EPIC Original is pure and classic,
straight up (shown at left). And EPIC offers and family of flavors as a monument to experience, new traditions — celebrating EPIC days and nights with the seasons. (shown above)
PRODCUT DESIGN BOARD 3 11.30.07 © 2007 Nead Brand Partners. All rights reserved.
B R A N D B O A R D 1: T R E N D E N T I S T R Y
Our Mission:
C O LO R
the newest, most progressive dental media brand in the nation, Trendentistry® inspires a new A RT / C R E AT I v E D I R E C T I O N : M O S S | D E S I g N R E S E A R C h : C O R C O R A N / T u C K E R | ST R AT E g Y: S Av R A N S K Y
breed of innovative and creative thought leaders — actively inventing the future of dentistry. With engaging narratives as informative as they are entertaining, Trendentistry® motivates readers to think beyond traditional boundaries, move proactively, and above all, embrace change.
B R A N D M A R K / LO g O ST u D I E S :
{td } L E A D T H E W AY .
I N S P I R AT I O N / ST Y L E :
HOT/TECH = Accessories!
future//14 Forecasts From the Field >> >> >> >> >>
What is trending in dentistry? Who are the innovators? Where are the hottest practices? Why is color so important? Where are new services leading?
TExTuRES:
// BOLD sPaces = Here to Stay! B R AND “ M OOD ” BOA RD v 2 T R E ND E NT IST RY
©20 13
Dental Exchange > Brand Identity Specs 3-CLR STACKED + DOMAIN
PRIMARY COLORS
3-CLR STANDARD PANTONE 7702 CP
PROCESS BLACK
PANTONE 584 CP
PANTONE 583 CP
PANTONE GRAY 9
t h e d e n ta L e x C h a n g e .C o M
ACCENT COLORS FONTS > SOURCE SANS PRO
3-CLR HORIZONTAL LIGHT
PANTONE 702 CP
PANTONE 7576 CP
PANTONE 493 CP
PANTONE 134 CP
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*() REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
INVERTED ON GRAY
SEMIBOLD
1-COLOR MARK ONLY
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*() SEMIBOLD
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&*()
©2014
NOTE: PRINTABLE ON 8.5” X 14” SIZE PAPER
SURFACE & TEXTURE
EXPERIENCE BRAND BOARD: TYLER VILLAGE
Graystone isn’t really in the real estate business. No, you are in the business of building lifestyles. Supporting tenants and encouraging growth. This is all about Tyler Village and the raw elements that make it real. This Tyler is the balanced intersection of home, work, and the “third place” — all in one epic campus.
TYLER
VISUAL INSPIRATION
village
COLOR
KEYWORDS
diverse creative organic pioneers urban active vibrant central connected risk-takers start-ups thinkers entrepreneurs community EXPERIENCE BRAND BOARD v5 T YLER VILLAGE
04.08.10 © 2 009, 2 010
DESIGNED BY MOSS | CONFIDENTIAL
V3
RUTH & PERRYS > BRAND IDENTITY
A Favorite of America’s Top Culinary Stars & Award-Winning Chefs Worldwide
PRIMARY BRANDMARK
SECONDARY - 1-CLR
SECONDARY INVERSE
BRAND POSITIONING
Find Our Authentic Artistry @ ruthandperrys.com ©2014