Architecture and Design Portfolio - Mostafa Zaidan
mostafa zaidan.
a visually keen and critically communicative senior architecture and design student seeking valuable professional presence in the fields of digital media design and communications, consultation and production, as well as architectural and urban projects.
education skills involvements
Lebanese American University
Bachelors Degree in Architecture & Design
minor in animation computer engineering
Creative Direction and Design
Adobe Programs
3D Rendering : Lumion, 3Ds Max
Architectural Drawing : AutoCad,
Rhino
Content Creation
Branding
Corporate Communication
Photography
Educational Training
Public Speaking
Visual story-telling
work experience
Dalloul Art Foundation-Digital Media & Communications Officer
July 2023 - present
Beirut, Lebanon
oversee internal and external communications with clients, artists, and estates. Responsibilities include leading digital media creation, managing web interfaces, implementing UX design, and ensuring meticulous data entry for the foundation's website. I lead the digitization of artworks and archives, facilitate logistical operations, and provide creative direction for media production and visual documentation of exhibitions and events.
Publicis Groupe-Art Direction and Design | Intern
June 2024 - present
Beirut, Lebanon
oversee internal and external communications with clients, artists, and estates. Responsibilities include leading digital media creation, managing web interfaces, implementing UX design, and ensuring meticulous data entry for the foundation's website. I lead the digitization of artworks and archives, facilitate logistical operations, and provide creative direction for media production and visual documentation of exhibitions and events.
Rana Salam Studio -Junior Designer and Administrative Assistant
May - August 2021
Beirut, Lebanon
contributed to design and administrative operations, overseeing projects from conceptualization to realization. launching and managing our flagship design concept store, handling all aspects of marketing, sales, and client communication. Additionally, I worked on diverse projects spanning architectural work, graphic design, and branding services for clients in the entertainment and hospitality sectors across Paris, London, Miami, and Beirut. managed social media content creation for the studio and the designer's brand.
Sursock Museum Store-Designer and Communications Officer
March 2024 - present
Beirut, Lebanon
responsibilities encompass creating designs and producing digital content to promote products and events associated with the museum's concept store. assist with digital communications for events and launches, oversee data entry, and aid with logistical operations, store design, and product exhibition layout.
LAU Simulation Programs
August 2019 - December 2023
Beirut, Lebanon
Trained and chaired classrooms and committees on public speaking, communication, and diplomacy.
Managed visual documentation, media planning, photography, and design tasks for conferences.
Model United Nations and European Union Title IX - Student Comittee -Trainer and Educational Developer - Media and Design Secretariat
February 2024 - present
Beirut, Lebanon
Gender and Sexuality Club
Lebanese American University -Founding Member and Media Officer
October 2019 - August 2020
Beirut, Lebanon
Leadership Empowerment
Education Program
Lebanese American University -Workshop Facilitator
July - September 2022
Beirut, Lebanon
TedxLAU
Lebanese American University -Organizing Member
January - July 2019
Beirut, Lebanon
Institute of Electrical and Electronic Engineering
Lebanese American University -Board Member -Media Officer
August 2020 - February 2021
Institute of Electrical and Electronic Engineering
Lebanese American University -Board Member -Media Officer
August 2020 - February 2021
architecture design studios
design studio ii
the deconstructed studio
As a person with ADHD , I have learned to love a space were both my mind and body can discharge the excess energy I possess through constant movement.
From this, I have reformulated my working process into a visual construct within a site, assembling a deconstructed constellation that reflects my habits.
Conceptual Expression. Balsa Wood, Foam Board..
Conceptual Expression. Wood, Metal Nails
Conceptual Expression. Wood, Metal Nails
For this process to be satisfied , a continuous flow needs to dynamically exist between different spaces within one space, accommodating to my needs. The final model is a transformation of the pavilion into an architectectonic apartus or folly, supporting a generated mechanism that engages within the event of the folly. We explored several elements of materiality, from cement, metallic sheets to plexi boards, there was a formation of semiotics between the built form, site and mechanism. The 3d grid is imbedded as a structure into the apparatus to form balance between the imagined and the possible.
The folly itself encompasses a personal event that we have conceptualized through several elements and immaterial quality, creating a visual exaggeration of our concept. This gives a phenomenological meaning to the model, achieving the needed flow of constant movement between dimensional platforms, creating an ecstatic circulation between the platforms feeding into my energy as I move to work in my pavilion. We deconstructed the elements and platforms in a way to visualize their individual strength while keeping the studio culture of commuting inside a studio easily, alive.
The extracted spaces and planes formed a variety of voids in between them, encompassing them and taking control over the environment.
Twisting the narrative, we started using the formed voids as a guiding design element for the Space, giving them the characteristic of embodying sites in nature. Relating to the concept of frames and perspectives, we introduced a keeper that maintains the role of a natural photographer, a keen lover of nature with capitalistic tendencies. With both intertwining, a dilemma emerges, one that explores the nature of the entity that possesses control in this situation.
Is it the voids of nature that dictate how the spaces around it form and how the keeper navigates around and encompasses these voids? Or is it the keeper themself who has control, capitalistically building around nature and using its elements for their own advantage and admiration.
With so, we keep at balance between the two entities by designing around the voids and using the voids for different design functions in the space itself. while still accommodating to the keeper’s admiration towards nature, using elements that echo nature itself, of anticipation , perspective , framing and uncertainty .
The proposal is to create a controlled communal space for elderly people that provides them with comfort, welfare, and socialization while still maintaining control over their safety and well-being. The concept includes resuscitation to revive their moments of pleasure, blinded control to achieve a state of control without interrupting their freedom, and a communal village that reflects their social attributions. The architectural design will use irregularity and open spaces that connect together using ramps to achieve equilibrium and resuscitation.
program limitations
SLO -integrate building life safety codes, regulations and criteria
SLO - Develop an architectural program in correlation to site conditions and accessibility
architectural drawings
4. Develop a clear set of architectural documentation including structural systems and egress
Section A-A
Scale 1:100
Section B-B
Scale 1:100
second underground floor Plan render
second underground floor Plan scale 1:100
Elevation 1
Scale 1:100
Elevation 2
Scale 1:100
rendered sectional models
design studio VII
mostafa zaidan
envisioning renewal: regenerating public spaces and decaying neighborhoods
Rmeil, Beirut
problematics
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design intention design proposal
reading the layout and map of the site as a one dimensional plan divided into urban blocks of different uses.
site layout
analysis shows no connection between urban elements in the site.
proposal aims to create a central urban block that connects all the units together.
proposed layout
units transform from secluded parts to elements part of a larger directioned urban project.
community becomes economically and socially self sustainable.
aided by green spaces, sidewalk and pathway rehabilitization for effeiciency
urban sprawl.
the structural system consists of structural walls spanning less than 8.5 meters according to the calculations of each slab thicknessin reference to the ACI table and occupancy group of each spacethe slabs average at a .3 meter thickness except in one area where the span is more than 8 meters so thickness can be increased to .4 meters
means of egress & accessibility
north eastern elevation axonometric
south western elevation axonometric
north western elevation axonometric
south eastern elevation axonometric
north western elevation in situ axonometric
bourj hammoud
urban situation
problematics of bourj ammoud
lack of privacy
lack of public space narrow neighborhoods
socio-economical difference between two sides
disconnection of areas
main nodes in bourj hammoud lack an urban connection that ties them all together.
selection of a site that intersects at all the main roads and highways of bourj hammoud as well as its access points.
the site is located at the easterrn end of bourj hammoud, presenting an important focal point for the area, as well as an intersection of nearby commuting routes.
proposed program
a variety of visuals and illustrations that reflect a sense of my creative identity and aesthetic.
self portrait procreate
self portrait procreate
self portrait series
illustrator
photography
collection of photographs
Photographed Clemenceau - Beirut, Lebanon
Photographed Safadi Building of Fine Arts - Beirut, Lebanon
Photographed Elie Saab x LAU Fashion Design
Photographed Tyre, Lebanon
Photographed Beit Beirut - Sodeco, Lebanon
Photographed Sanayeh, Beirut, Lebanon
Photographed Kraytem, Beirut, Lebanon
Photographed Louvre Museum - Paris, France
Photographed Kraytem, Beirut, Lebanon
Photographed Design II Architectural Folly
Photographed London Metro - United Kingdom
Photographed Tower Gateway Metro Station - London, United Kingdom