Potential Marketing Partners Brochure. Feb 2012
reaching healthcare industry Customers
SERVICES AVAILABLE DIRECT MARKETING Connect with email, online and social media. EVENT SPONSORSHIP Associate your brand with whitepapers, conferences, local events and giveaways. CHANNEL PARTNERSHIPS Exchange content and platforms to reach even more customers.
WE TREAT THE MEDICAID INDUSTRY LIKE A BUSINESS. JUST LIKE YOU DO..
We began with one simple concept in
And that’s where Mostly Medicaid
mind – think of Medicaid as a massive
comes in.
industry.
healthcare
Because most publishers in the Medicaid
services provided to Medicaid enrollees,
industry don’t treat the industry like a
there are hundreds of thousands of
business – and we do – we are uniquely
people
build
positioned to reach your customers. We
software, consult with hospitals – just to
have built a brand those professionals
name a few segments.
trust to bring non-biased information to
Those
Besides
that
people
process
need
the
claims,
services
and
products to help them do their jobs,
them. And now it’s time we tell them about you.
increase their revenues and improve their
TALENT SEARCH Job postings to reach Medicaid industry gurus.
Tel 919.322.8805
info@mostlymedicaid.com
skills.
Mostly Medicaid Mark eting s erv ic es
W W W .M O STLYM E DIC AI D.C O M
Why should we market our services or products with Mostly Medicaid?
Mostly Medicaid has a unique and strong brand in the Medicaid industry
Our market influence continues to grow. Our audience grew by 350% between 2010 and Q3.2011.
We offer multiple options for better integration and positioning of your brand. We go beyond the limited advertising options available from most publishers
Growth in MM Audience (People Reached): 2008 - 2011 7,000 6,200 5,000 350% audience growth since 2010
2,000 1,500 400
Who does Mostly Medicaid reach?
We reach decision makers and influencers across all key industry segments. 65% of our audience is in management roles, with 19% in executive roles. We also reach other key influencers in the industry. 35% of our audience relies on our information products to conduct analysis and provide valuable consultation to clients. We have the ear of key officials in the Govt/Public Sector segments. Medicaid Directors and CMS decision makers want to know what we have to say. We also reach a large number of key influencers and decision makers in consulting firms, hospitals, insurance firms, and IT providers.
2008
2009
2010
Q1.2011 Q2.2011 Q3.2011
% of MM Audience Analyst
22%
13%
Consultant 19%
Manager Director
36%
10%
Executive
% of MM Audience, by Segment 5% 5%
9%
8%
3%
1% 1%
14% 22%
4%
28%
Govt/Public Sector Consulting Insurance Hospital
IT/Tech Advocacy Rx Conference Org Long Term Care
Request a rate card or more information: info@mostlymedicaid.com 919.322.8805
What are my options for marketing with Mostly Medicaid? Direct Marketing
Direct Marketing We offer multiple ways to reach customers and talent, including various online and email-based options.
Event, Content and Contest Sponsorship Some clients find that associating their brand with a MM expert whitepaper or iPad giveaway helps build awareness and reach customers on a deeper level.
Channel Partnerships We often provide syndicated content to partners across the Medicaid industry, and they provide content for us. These partnerships can be very effective at increasing your brand position in the Medicaid industry.
Marketing Exchange In addition to our direct marketing agreements, we also partner with some companies to exchange marketing services.
Channel Partnerships
Sponsorship
Marketing Exchange
Website
Advertising
subscribers
Newsletter advertising
Channel Partners
Social Media
Marketing Exchange Group
LinkedIn Facebook
Listings Contest/Pr omotion Integration
Contest/pr omotion integration
Syndicated content integration
Twitter Others (various)
How do I know MM may be right for our needs? Send us a note and we’ll be glad to discuss your needs and help you determine if partnering with Mostly Medicaid is right for you.
info@mostlymedicaid.com 919.322.8805
Request a rate card or more information: info@mostlymedicaid.com 919.322.8805