10 Mistakes That Will Destroy Customer Trust in Your Brand
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Every business, regardless of type, needs the trust of its customers to survive. Consumers trust restaurants not to poison them, for example. We all trust that the brakes will work on a new car. And, on a less dramatic level, we trust that an online store will ship us a product in return for our money.
But fundamental failures like the above examples are not the only things that can diminish the faith customers have in a brand.
intentioned companies have been known to destroy consumer trust beyond repair through careless mistakes.
There are many other mistakes companies can make that will make consumers question their belief in the brand. Indeed, some of the best-
Here are ten of the easily made errors that will damage customer confidence in a brand.
