D E S T I N AT I O N S
Abu Dhabi’s entertainment destination rolls out FacePass technology
WORDS GEMMA GREENWOOD
Yas Island goes 22
contactless
A
bu Dhabi’s entertainment hub, Yas Island, home to multiple theme parks, the Yas Marina Circuit and more, is set to become a fully contactless destination with the adoption of the latest FacePass technology. It’s part of a digital transformation strategy master minded by the destination’s creator, Miral, and will soon be rolled out in phases across the island. FacePass will streamline guest experiences using facial recognition, with Yas Theme Parks leading the way as the first theme parks regionally to use the technology. It is facilitated by the Yas Island mobile app and linked to the island’s parks and attractions’ ticketing systems and turnstiles, allowing guests and Annual Pass holders contactless access at points of entry and contactless payment via facial recognition across select retail and dining outlets. The long-term digital transformation plan for Yas Island will see FacePass technology integrated
M AY-J U N E 2 0 2 1
Yas theme parks will be the first in the region to implement complete contactless access and payment solutions
into all Yas Island assets, from access points for residential and communal areas to retail and F&B destinations. Guests who want to use the technology can do so by downloading Yas Island mobile app from the Google Play or App Store. Miral says that beyond the ‘wow’ factor, this kind
of contactless technology is the future for all consumer-facing businesses. Not only does it save time, it enhances guest safety and wellbeing through touchless interaction. “We are thrilled to be pioneering the adoption of the FacePass technology within the regional leisure and entertainment industry, delivering on our promise of creating a world-class wall-less destination using the latest technology,” says Mohamed Abdalla Al Zaabi, CEO, Miral. “Yas theme parks will be the first in the region to implement complete contactless access and payment solutions. This cuttingedge functionality is testament to achieving our vision of positioning Yas Island as a top global destination for entertainment, leisure and business.” Yas Island it home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB™ Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Hotel W Abu Dhabi – Yas Island.
