SERVICE RESIDENCIES
A hospitality game-changer Embracing innovation, adapting to new guest needs, giving back to communities and pursuing strategic expansion is proving a winning formula for established international lodging owner-operator, The Ascott Limited
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hile 2020 proved overwhelmingly challenging for the global travel and hospitality industry, one brand stood out for its continued initiatives and sterling performance, receiving international acclaim for its effective and timely response to the pandemic and adapting to meet guest needs as a new normal emerged. With properties in 190 cities in more than 30 countries globally, The Ascott Limited is a Singaporean company that has grown to become one of the leading international lodging owner-operators. Regional General Manager for the Middle East, Africa, Turkey and India, Vincent Miccolis, says confidence to travel is of “unmeasurable significance, especially in these times”.
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“People trust brands that can understand them, strive for them and promptly adapt to market conditions,” he says. “At Ascott, the safety of our guests and staff is of utmost importance. The pandemic brought with it the realisation of the ‘work-from-home’ trend as a measure of employee safety and security, bringing to perspective the altered needs of residents, guests, travellers and expats in general.” As the leading serviced residence brand globally, Ascott upscaled its business model, which caters to short- and long-stay leisure and business guests. Its sustainable, power-steering model focuses on the safety, security and convenience of its guests, staff and partners through lodging initiatives, contactless self-services, tele-services and more.
