ELEVATOR PITCH

The elevator

pitch Business Traveller Middle East gives Greg Moses, hotel manager of The First Collection Business Bay, five minutes to pitch his property to prospective guests

e First Collection Business Bay is a hotel that comes from a UAEfounded and operated brand. is means we have a unique, deep-rooted understanding and appreciation of not just the international hospitality landscape, but crucially the region itself – and with that, the diverse needs and wants of both global and local travellers.

I rmly believe that this sets us apart from our competitors and has been a key factor in our accomplishments so far. We launched e First Collection at Jumeirah Village Circle in September 2021 – and this has been a huge success story for us. Not only has it consistently surpassed both commercial and guest expectations, but we also secured a much-coveted place on TripAdvisor’s Travelers’ Choice: Best of the Best list of the 25 Hottest New Hotels in the World – the only in the region to do so.

Since opening on July 1, 2022, e First Collection Business Bay is on course to enjoy similar success.

e First Collection is a lifestylefocused brand which prides itself on meeting the demands of business travellers, international vacationers and staycationers alike. With that in mind, e First Collection Business Bay was developed as an ‘urban resort’ that caters to all.

Each of our 437 guest rooms and suites comes with its own workstation and has been sustainably designed with ease and comfort in mind. Our rates meanwhile are highly competitive and the inhouse amenities have been carefully considered. Furthermore, the hotel’s central location in the thriving Business Bay area is not only close to the nancial district in Downtown Dubai, but also o ers easy access to extensive transport links and the city’s world-famous attractions.

At heart, we’re a personality-driven brand that prioritises delivering unparalleled service across the board, from check-in to check-out. For us, that means service with a sense of character: we work o a ‘humanity serving humanity’ ethos, meaning that personality is one of the main criteria we look for when recruiting experienced individuals for guestfacing roles. is allows us to treat each guest uniquely and ensure they feel that speci c needs have been responded to, rather than adopting a one-size ts-all approach. Critical to this is our bespoke in-house learning and training system, e TFG University, which equips our team with a diverse skill set seeing them ourish in a range of di erent roles. Subsequently, both sta morale and retention rates are notably high.

It doesn’t end there though. We understand that each of our guests has di erent expectations and requirements from a stay with us. e holidaymaker will still seek a beautiful swimming pool to relax by and a great restaurant to eat at, while a business traveller requires a quiet space to work and a great space in which to unwind. e extensive facilities available throughout the hotel re ect this, from our open-air swimming pool with sundeck and vistas of Downtown including the Burj Khalifa, to the cosy spa, and gym. Plus, our dining options include our agship e Blacksmith Bar & Eatery which serves some of the best steaks I’ve ever had (as a South African, this advice is not given lightly) and Vyne, a laidback family-friendly restaurant serving excellent Levant cuisine.

In short, we really do pride ourselves on o ering it all and appealing to all – and we look forward to welcoming you.

“The First Collection is a lifestylefocused brand which prides itself on meeting the demands of business travellers”

CLOCKWISE FROM TOP:

Greg Moses; the Premier room; the hotel’s lobby