TOP 10 YOUTUBE VIDEOS

10 TOP YOUTUBE VIDEOS

(trending in the region, ranked by Google)

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1The magic ring (part one) Abdo Al-Selsili In this wildly popular skit, comedy creator Abdo turns the loss of a musical lantern into the chance to explore the special powers given to him by a magic ring.

2Shabab Al-Bomb S09E12 ‘Al-Jahed’ Gulf Rotana Gaining a boost in popularity, this dramatic top trending video fi nds a group of friends realising that their friend Amer’s unusual behaviour has a deeper meaning than they imagined.

3Mohamed Adnan defeats Messi, and

Neymar takes revenge

Mohamed Adnan Fans are well aware of Mohamed Adnan’s knack for football trivia, but

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did you know that he’s also a very talented player? Watch him test his skills against some of the world’s top athletes.

4The strangest woman in the world Fe Baytena Robot This humorous snippet from the comedy ‘A Robot in Our House’ explores the lengths a woman will go to to fool her husband – including organising a cyborg wedding.

5100 thousand Families AboFlah Are we surprised to see AboFlah outdo himself with yet another impressive charitable project? Defi nitely not. This time he aims to reach his ultimate goal of lending a helping hand.

6Challenge: 30 hot Korean Indomie

noodles

El Twins Spicy food challenges are some of the most popular in the region, and for El Twins that’s no exception. In this iteration they must eat 30 bags of spicy noodles – and the loser gets his hair waxed.

7We went to the pool with the baby for

the fi rst time

Hamdi and Wafaa Diaries Hamdi and Wafaa’s family share the

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2 highlights of their daily routine, including the excitement of little baby Younes’s fi rst time in the swimming pool.

8My heart is orange, Basra is yours,

and you are free

Synergy The viral Shorts trend ‘Eeh ya seto ana’ appeared in the ‘El Kebir awi’ series, but this time it’s ‘Kebir’ style.

924-Hour Challenge in the Car Saud Channel The Saud brothers always like to take things that much further. In this challenge they put a creative twist on spending 24 hours in a car – even converting it into a cinema.

10 The children from the movie For Zico are hosted by DMC Evenings DMC The talented kids from the movie For Zeko sit down for an interview with Masaa DMC to talk about their one-of-a-kind experiences and plans for the future.

MATTER OF FACT

News, views & trends from across the spectrum

TARIQ AL SHARABI 2023 HAS ITS WORK CUT OUT FOR IT

Managing Director of Cicero & Bernay Communication Consultancy How can you follow up a crazy year like 2022? TikTok's popularity continues to break new grounds, Twitter is turning strange shades of blue (followed closely by Meta and its incredible investment in the metaverse), and Lensa opened the floodgates for commercial uses of AI. Instagram added music to still images, paving the path for more platforms to create means of communication through music, and that’s just over the past few months! Micro influencers continued to gain precedence, a trend that I see further growth in next year, with mental health taking the limelight head and shoulders above all other themes, catering to an audience that is increasingly seeking authentic influencers irrespective of their reach. Brands, of course, have taken note of that, continuously working on schemes to further blur the lines between organic and paid marketing. Believe me when I tell you 2023 is bracing to be quite a year.

20%

Projected economic growth of PR in 2023.

55%

people likely to make a purchase from an empathetic company.

46%

People who believe companies should emphasise their social role.

60%+

B2B buyers who are Millenials and GenZ.

GAME CHANGER

Are you still watching?

Source: Zenmedia.com

BREAKING THE NET

Checkmate

In its continuing journey to give unspoken heroes a platform, Netflix followed up its ‘Mo’ TV show with ‘Farha’. a drama that further highlights the Palestinian diaspora and the trauma that close to 1 million experienced when they were displaced from their homes. Much still needs to be done to share the untold side of many stories from our part of the world, but this is a step in the right direction for a US-based company. When Annie Leibovitz directed Lionel Messi and Cristiano Ronaldo to play chess for her Louis Vuitton shoot, she struck viral gold. The image garnered a total of 65 million likes on Instagram, the most in the platform’s history, and was extensively memed. Was Annie aware of such results in advance? Given her repertoire, you would be a fool to doubt it.

#NOT

WhatsHappening?

The phone numbers of nearly 500 million WhatsApp users have reportedly been leaked and are up for sale online. If there is one company that has struggled with security breaches over the past few years, it’s Meta. The company has not been able to get a break, so here’s looking forward to 2023.