Agency Powerhouses 2024 by Motivate Media Group

October 30, 2023 20 NETWORK ADTECH I N D

P ENDENT AGENCY POWERHOUSES 2024

ADTECH POWERHOUSES

AGENCIES

TRADING DESKS

AUDIENCE COLLECTIVE AD

DANGLE ADS

SSPS SAPEINCE

CAVAI RUBICON JUST PREMIUM ADIMO

DSPS

AD EXCHANGES AD NETWORKS ADscholars Passion For Innovation ADscholars Passion For Innovation

Prodigious Founded: 2013 CEO: Sami Saleh prodigious.com Red Havas Founded: 2001 Managing Director: Dana Tahir redhavasme.com NETWORK

Publicis Media CEO ME: Tony Wazen Starcom MENA Founded: 1999 CEO ME: Ramez Zeineddine starcomww.com Saatchi & Saatchi Founded: 1992 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja CEO Levant & Qatar: Youssef Naaman saatchi.com Zenith Media Founded: 2005 CEO ME: Firas El Zein zenithmedia.com Spark Foundry Founded: 2000 CEO ME: Alain Brahamcha sparkfoundryww.com Leo Burnett Founded: 1989 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja CEO Levant & Qatar: Youssef Naaman leoburnett.com Digitas Dubai Founded: 2000 CEO: Kareem Monem digitas.com Publicis Communications Publicis ME Founded: 1973 CEO UAE: Nathalie Gevresse CEO KSA: Adel Baraja publicis.com MSL Founded: 2001 CEO ME: MacLean Brodie mslgroup.com Publicis Sapient Founded: 1990 SVP: Srinivas Devalupalli publicissapient.com Epsilon Founded: 1969 Managing Director: Elliott Clayton epsilon.com/APAC Havas Creative Founded: 2005 Managing Director: Fabio Silveira havasme.com Havas Media Founded: 2005 CEO: Houda Tohme havasme.com Dentsu X Founded: 2018 dxglobal.com Carat Founded; 2010 CEO: Ramzy Abouchacra carat.com iProspect Founded: 2012 iprospect.com Merkle Founded: 2012 Managing Director: Andreas Skopal merkle.com Dentsu Creative Founded: 2009 Managing Director: Ziad Ghorayeb dentsucreative.com VML MENA Founded: 2024 CEO: Nassib Boueri vml.com/uae Grey Group Founded: 1917 Managing Director: Phillipe Berthelot grey.com AKQA Founded: 2010 Managing Director: Nic Camacho akqa.com PHD MENA Founded: 2006 Managing Directors: Karen Doumet, Daniel Shepherd phdmedia.com/mena/ Hall & Partners Founded: 2015 General Manager: Chady Debs hallandpartners.com/ DDB Dubai Founded: 2001 Managing Director: Rasjida Bouharrak ddb.ae Omnicom Media Group Founded: 2006 CEO: Elda Choucair omnicommediagroup.com/ markets/mena/ Founded: 2005 CEO: Dany Naaman havasme.com Hearts & Science MENA Founded: 2016 Managing Director: Rasha Rteil hearts-science.com/ en-ae/ Annalect Founded: 2010 General Manager: Dr. Hoda Daou annalect.com OMD MENA Founded: 2002 CEO: Saleh Ghazal omd.com/MENA TRKKN Founded: 2023 Managing Director: Vimal Badiani trkkn.com CEO: Tarek Daouk dentsu.com/ae/en Ketchum Founded: Managing Dan ketchum.com Founded: 1926 globally Group CEO: Bassel Kakish (ME&T) publicisgroupe.com BROUGHT TO YOU BY

POWERHOUSES

MEMAC Ogilvy

Founded: 1984 CEO: Ghassan Maraqa ogilvy.com

BPG Group Founded: 1980 Group CEO: Avishesha Bhojani bpggroup.com

H+K Strategies Founded: 1927 CEO: Bashar AlKadhi hkstrategies.com

Asda’a BCW Founded: 2000 CEO: Bashar AlKadhi asdaa-bcw.com

GroupM Founded: 2015 groupm.com Group CEO: Amer El Hajj

EssenceMediacom Founded: 2023 CEO: Eyad Abdul Khalek mediacom.com

Mindshare Founded: 1999 Regional Managing Director: Samer Majzoub mindshareworld .com/mena

Wavemaker Founded: 2004 Regional Managing Director: Marc Ghosn wavemakerglobal.com

Wetpaint Creative Digital Solutions Founded: 2007 General Manager: Joy Sahyoun wetpaint-mena.com

Pencell PR & Events Founded 1999 General Manager: Joy Sahyoun Pencellpr.com

AGA-ADK Founded: 1997 Executive Creative Director: Dany Azzi aga-adk.com

Equation Media Founded: 2013 General Manager: Joy Sahyoun equation-media.com

Impact BBDO Group Founded: 1971 Chairman and Group CEO: Dani Richa impactbbdo.com

POWERHOUSES

Impact Proximity Founded: 2000 CEO: Ghassan Kassabji impactproximity.com Fleishman Hillard Middle East Founded: 2009 General Manager: Lucy O’Brien fleishman-me.com Horizon Holdings CEO: Mazen Jawad Horizon FCB Dubai Founded: 1976 Managing Director: Reham Mufleh horizonfcb.com BPN MENA Founded: 2004 President: Antonio Boulos bpnmena.com Golin MENA Regional Managing Director: Stephen Worsley golin.com Blue Barracuda Founded: 2011 Managing Director: Dina Saadeh bluebarracudame.com Fuel Content Founded: 2017 Managing Director: Reham Mufleh fuel-content.com MCN Group CEO: Ghassan Harfouche mcnholding.com MCN Mediabrands UM MENAT Founded: 2001 CEO: Joe Nicolas umww.com/ locations/dubai/ Initiative MENAT Founded: 1975 CEO: Lara Arbid initiative.com Magna MENA Founded: 2005 CEO: Lara Arbid magnamena.com Kinesso MENA Founded: 2019 Managing Director: Karthik Kumar kinesso.com FP7 McCann MENAT Founded: 1968 CEO: Tarek Miknas dxb.fp7mccann.com Commonwealth/ McCann General Manager: Nima Askari cw-mccann.com MullenLowe MENA Founded: 2006 CEO: Mounir Harfouche mullenlowemena.com Jack Morton MENA Founded: 1939 Regional Managing Director: Rebecca Amey jackmorton.com Octagon Managing Director: Marc Lawandos octagon.com Weber Shandwick MENAT Founded: 1983 CEO: Ziad Hasbani webershand wickmenat.com MRM MENA Founded: 2009 CEO: Karim Slim mrm.com Momentum MENA CEO: Tarek Miknas momentumww.com Cra Founded: 2021 Managing Director: Tarek Ali Ahmad cra ww.com/ McCann Health MENA Founded: 2009 Regional Managing Director: Karen Kamel mccannhealth.ae Current Global Managing Director: Peter Jacob currentglobal.com Founded: 1997 Chairman: Roger Sahyoun thenetwork-com.com Impact Porter Novelli Founded: 2000 General Manager: Claire Lawson porternovelli.com Impact BBDO Founded: 1971 UAE: Ghassan Kassabji Egypt: Naila Fattouh Lebanon: Emile Tabanji KSA: Walid Kerbage impactbbdo.com TBWA\RAAD Founded: 2000 CEO: Reda Raad tbwaraad.com Ketchum Middle East Founded: 2000 Managing Director: Dan Leach ketchum.com

And Us Agency

Founded: 2018 Head of Company: Fadi Yaish and-us.agency

Bassmat

Acquisit

Founded: 2019 Heads of Company: Timothée Désormeaux and Edouard Daou acquisit.io

Founded: 2004 Head of Company: AbdulRahman Saud bassmat.com

Brazen

Founded: 2015 Head of Company: Louise Jacobson brazenmena.com

Action Global Communications

Founded: 1994 (MENA) Head of Company: Christakis Christodoulou actionprgroup.com

Bureau Beatrice

Founded: 2021 Head of Company: Kevin Alderweireldt bureaubeatrice.com

Brodmann Iraq

Founded: 2016 Head of Company: Nour Shihab brodmann10.com

Do Epic Sh*t

Founded: 2018 Head of Company: Ramzi Moutran doepic.agency

Fusion5

Founded: 2013 Heads of Company: Johnny Khazzoum and Elie Haber fusion5.me

Entourage

Active DMC

Founded: 2003 Heads of Company: Sawsan Ghenem and Louay Al-Samarrai activedmc.com

Bold Group

Founded: 2012 Head of Company: Abeer Aleesa bold.com.sa

Carma

Founded: 1984 Head of Company: Mazen Nahawi carma.com

Founded: 2009 Head of Company: Mohammed Tayem entourageintl.com

Gambit Communications

Founded: 2019 Head of Company: Jamal Al Mawed gambit.ae

Houbara

Founded: 2002 Head of Company: Loretta Ahmad houbaracomms.com

Katch

Founded: 2011 Head of Company: Georgina Woollams katchthis.com

AMC

Founded: 1988 Head of Company: Pierre Abou Diwan amcuae.com

Boopin

Founded: 2011 Head of Company: Shadi Abdulhadi boopin.com

Chain Reaction

Founded: 2010 Head of Company: Saif Jarad chainreaction.ae

APCO

Founded: 2005 Head of Company: Mamoon Sbeih apcoworldwide.com

Brand New Galaxy

Founded: 2020 Heads of Company: Adil Khan and Zubair Siddiqui brandnewgalaxy.com

Cicero and Bernay

Founded: 2006 Head of Company: Ahmad Itani cbpr.me

Extend –The Ad Network

Founded: 2012 extendad.com

INDEPENDENT POWERHOUSES

House of Comms

Founded: 2012 Head of Company: Abby Lyons, Kaja Weller and Jamie Wilks houseofcomms.com

Keko Dubai

Founded: 2019 Head of Company: Nora Ferneine keko.ae

Media.Monks

Founded: 2021 Head of company: Victor Knapp media.monks.com

Serviceplan

Group Middle East

Founded: 2010 Head of Company: Rami Hmadeh serviceplan.ae

TRACCS

Lightblue

Founded: 2007 Head of Company: David Balfour lightblueww.com

National Network Communications

Founded: 2014 Head of Company: Yousef Al Taweel nncpr.com

Socialize

Founded: 2010 Head of Company: Akanksha Goel socializeagency.com

Founded: 1998 Head of Company: Mohamed Al Ayed traccs.net

Spiro

Founded: 2022 Head of Company: Jeff Stelmach thisisspiro.com

Netizency

Founded: 2013 Head of Company: Fadi Khater netizency.com

LPS

Founded: 2013 Head of Company: Aasim Shaikh lps-me.com

Imagination

Founded: 1979 Head of Company: Patrick Reid imagination.com

Face to Face

Create Founded: 2010 Head of Company: Tom Otton creategroup.me

Founded: 1991 Head of Company: Christopher Bell facetofaceuae.com

Good People

Founded: 2016

Head of Company: Ali Ali goodpeople.film

Hashtag

Founded: 2011 Head of Company: Amer Massimi hashtag-me.com

Interesting Times

Founded: 2010 Head of Company: Wassim Bassil interestingtimes.me

M&C Saatchi

Founded: 2012 Head of Company: Scott Feasey mcsaatchi.ae

Radix Media

Founded: 2016 Head of Company: Mohan Nambiar radixmediamena.com

Sweetwater

Founded: 2007 Head of Company: Steven Hetzer sweetwatermea.com

Viola Communications

Founded: 2001 Head of Company: Ammar Sharaf viola.ae

W7 Worldwide Heads of Company: Abdullah Inayat and Abdulrahman Inayat w7worldwide.com

Xelement

MCH Global

Founded: 2018 Head of Company: Ties Hendricks mch-global.com

Rain Creative

Founded: 2011 Head of Company: Manoj Ammanath iheartherain.com

Team Red Dot

Founded: 2010 Head of Company: Raksha Khimji teamreddot.com

TishTash Communications

Founded: 2012

Head of Company: Natasha Hatherall tishtash.com

You Experience

Founded: 2013 Head of Company: Amro Aboonoq xelement.co

Founded: 2013 Head of Company: Fadi Nakhle youexperience.net