DIGITAL STYLE EDITOR Sarah Joseph FASHION EDITOR Camille Macawili DESIGNER Vibha Monteiro EDITORIAL ASSISTANT Londresa Flores
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Ahmed Abd El-Wahab, Mark Mathew, Sanoor Rasheed, Varun Godinho
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EXCELLENCE AT EVERY TURN
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Editor’s Letter
Welcome to Emirates Man – The SS25 Issue.
This is your guide to being in the know. From grooming to tech, we’ll ensure you’re ahead of the curve when it comes to the latest gadgets. If you’re into watches, our resident watch geeks will deliver all the details you need to make the right investment. We also interview the guys making moves on a global and local stage and we’ll tell you where the coolest places are to hangout. Welcome to the club.
For the cover we are proud to have Yigit Sezgin – Founder and Managing Partner at Clé & Partners – who discusses the future of hospitality and building a new empire in Building the Future on page 18.
LOOK SMART, LIVE SMARTER.
Watch obsessives will enjoy the latest installment from The Watch Addict on page 14 and the compilation of a new season edit of the ultimate pièces de résistance for watch enthusiasts in Ones to Watch on page 56.
We have exclusive interviews with those delivering excellence beyond expectation at every level from Mytheresa CEO, Michael
Kliger, who discusses driving a resilient business infrastructure in the luxury e-commerce industry in Strong Gains on page 28, and Fabrizio BuonamassaStigliani, Product Creation Executive Director at Bvlgari, who deep dives into a stellar collaboration: Bvlgari x MB&F Serpenti in Marvellous Machine on page 22, to Tamer El Khayat and Faisal Yabroudi, co-founders of Kokoro - the UAE’s first handroll bar in Roll With It on page 70 and Sharjahbased eyewear label Kind Sigma which brings a cool attitude to a new season of casual dressing in A Fine Eye on page 48.
The coolest kit you can buy is curated in The Boys Toys on page 12, the essentials for a modern man’s beauty regime in Well Groomed on page 16 and we have you covered when it comes to the coolest place to staycation in Designing Your Downtime on page 78.
Style and substance are intrinsically linked, Emirates Man delivers both.
Look smart, live smarter.
Amy Sessions PUBLISHER / EDITOR
CONTENTS
p.10
Monitor News
p.12
The Boys Toys
p.14
The Watch Addict
p.16
Eye Essentials
p.18
Building the Future –Yigit Sezgin, Founder and Managing Partner at Clé & Partners, on the future of hospitality and building a new empire
p.22
Marvellous Machine –Fabrizio BuonamassaStigliani, Product Creation Executive Director at Bvlgari deep dives into a stellar collaboration: Bvlgari x MB&F Serpenti
p.26
Summer Refresh – Warmweather wardrobe essentials
p.28
Strong Gains – Mytheresa CEO, Michael Kliger, on driving a resilient business infrastructure in the luxury e-commerce industry
p.30
Redefining DressingSuited & Booted Founders Ryan Smith and Calvin Smith on delivering quality amd quantity
p.34
Dawn to Dusk –TOM FORD announces the launch of its first-ever Ramadan collection
p.38
Setting the Tone –Gucci SS25
p.42
Sweet Summer –Hermès SS25
p.48
A Fine Eye – Sharjah-based eyewear label Kind Sigma brings a cool attitude to casual dressing
p.52
A Seamless Progression – Oscar Badibanga, Co-founder and Creative Director of badibanga, on his creative journey
p.56
Ones to Watch – From rare to greatest, a new season edit of the ultimate pièces de résistance
Fitness & Grooming
p.68
The Modern City Dweller – Osman Kolcak, Managing Partner of Jura Store, on bringing e-bikes to the UAE
p.70
Roll With It –
Tamer El Khayat and Faisal Yabroudi, cofounders of Kokoro
p.74
The Art of Sound –Jacques Demont, CEO of Devialet, discusses how the brand satiates the desire for aestheticallydriven, high-performance audio technology and how he’s driving it’s growth phase with the recent Dubai Mall store opening
p.64
Smell of Summer –Fresh and citrus notes designed to stir optimistic energies for summer
p.66
A Strong Barrier –Head of pHformula Dubai, Frederik Hugo-Børge Mortensen, on how the brand has crafted a niche for itself in the skincare industry
p.78
Designing Your Downtime – Gaurav Bhushan, Co-CEO of Ennismore, on the Delano opening in Dubai
Monitor News
The latest launches, new openings, and hero buys
WORDS: CAMILLE MACAWILI
FLUID SENSIBILITY
The COS SS25 collection – with a campaign fronted by American actor Adrien Brody –headlines refined warm-weather essentials rooted in modern simplicity and timeless design.
THREE TO OWN
THE HERO BUYS
Common Projects available at MR. PORTER
Ultrathin Square Sunglasses
Dhs1,870 Bottega Veneta
Eternal Trousers
Dhs3,655 Fear of God
Leather Clogs Dhs1,855
Embroidered Qamis Dhs179 Al Qamis Men
Travel Bag Dhs1,299 Massimo Dutti
Musc Shamal Eau de Parfum, 100ml Dhs1,445 Armani
Textured Longsleeve T-Shirt Dhs199 Zara
LEATHER TRAVEL BACKGAMMON SET
This small roll from Hector Saxe is handcrafted in France from velvet leather with a coordinating interior inlay. Inside, you’ll find everything you need for a competitive late-night game, whether you’re at home or on the go. Dhs2,241 Hector Saxe available at ABASK.com
TECHNOGYM: THE ART OF WELLNESS
Technogym: The Art of Wellness goes behind-the-scenes at the unique appeal that has made Technogym a symbol of excellence in fitness and wellness through a selection of images and narratives that blends aesthetics and creativity that have defined its innovative legacy and the culture of wellness. Dhs620 ASSOULINE
THE BOYS TOYS
The latest objects and gadgets to elevate your game
WORDS: CAMILLE MACAWILI
COFFEE MACHINE - GLASS CARAFE
For coffee enthusiasts, the Ratio Eight coffee maker combines precision brewing, top-quality construction, and a design that will elevate rituals, and a smart brewing algorithm to mimic handmade pour over coffee that you can enjoy whatever time of day. Dhs2,567 Ratio Coffee
CABIN
The RIMOWA x Rick Owens limited edition Cabin showcases a seamless blend of aesthetic elements and hallmark functionalities between brands that make
it truly one of a kind. Designed by Rick Owens, it features a patinated finish done through a manual pigment application, an all-leather interior, and a cowskin luggage tag. Dhs12,947 RIMOWAx Rick Owens
SMOKY TWEED CANDLE
Loro Piana’s Smoky Tweed candle takes you on an olfactory journey of wool, with birch leaf and vetiver notes that evoke its untamed spirit. Light it up and set up a cosy mood during Ramadan for an elevated evening. Dhs2,460 Loro Piana
ROSSO OIL BURNER
A handcrafted Rosso Oil Burner is a perfect essential design object to enjoy a favourite home scent. Handcrafted from a solid piece of Rosso Levanto, a deep burgundy imperfect stone, this Montroi piece includes a brass bowl and tea light holder – all you have left to do is pick your perfume oil. Dhs808 Montroi
THE WATCH ADDICT
SANDS OF TIME: A Chronograph for the Adventurer
IWC delivers a masterclass in creating a rugged timepiece with true stealth appeal
IWORDS: SANOOR RASHEED
WC has always been known for its iconic Pilot’s Watches. And most of those who have owned a piece from their collection are either blessed with fitting wrists, or, like me, have slender wrists but refuse to give up on a dream. That is, until IWC began doubling down on smaller case sizes.
There are many reasons why this piece – the Pilot’s Watch Chronograph 41 TOP GUN Mojave Desert – is a home run for me, despite its rather long official name. One of the most compelling reasons? When the
Middle East is home, few things embody its essence quite like the desert; you live in it, you are surrounded by it, and there’s an undeniable sense of adventure that comes with that. Then, of course, there’s the connection to the Top Gun franchise and the real-life U.S. Navy Fighter Weapons School. Sure, the movie is iconic, and so is Tom Cruise (obviously, yes!), but even cooler is the actual academy that hones the skills of elite fighter pilots. While my own abilities may never be tested in a jet cockpit, this watch is ready for flight!
The movement is housed in a sandcoloured ceramic case, its colour inspired by the Mojave Desert — the very training ground of the Top Gun academy. It features a subtle yet highly legible dial, a chronograph function with titanium pushers, a high-quality rubber strap with a textile inlay, and 100 meters of water resistance — an upgrade from its predecessors. To me, this watch embodies adventure. Of course, its capabilities far exceed my own sense of adventure, but I’m not here to compete.
What does a watch truly represent? Is it merely an instrument that tells the time? To me, it is a marvel of precise engineering, one that stands the test of time, long after your own time has passed. It is an instrument of time, yet it serves a timeless purpose. If you are what you wear, then why not choose wisely?
• IWC-manufactured 69380 calibre with 46-hour power reserve
• Price: $11,700 / Dhs43,000
WORDS: CAMILLE MACAWILI
EYE ESSENTIALS
The essentials to de-puff and lift tired eyes
From top left: Sub-Zero De-Puffing Eye Mask Dhs75 111Skin; Auto Correct Brightening and Depuffing Eye Contour Cream, 15ml Dhs208 Sunday Riley; The Rich Eye Cream, 15ml Dhs791 Augustinus Bader; Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches Dhs166 Peter Thomas Roth; Crema Nera Volume Reshaping Eye Serum, 15ml Dhs655 Armani; E.Y.E. Lift Serum, 13.5ml Dhs395 pHformula; Skin Caviar Eye Lift, 20ml Dhs2,149 La Prairie; The Exceptional Eye Lift Concentrate, 12 x 0.25ml Dhs1,276 Noble Panacea; Midnight Recovery Eye 15ml Dhs121 Kiehl’s
Unlocking Potential, Crafting Success
Yigit Sezgin, Founder and Managing Partner at Clé & Partners, on the future of hospitality and building a new empire
WORDS: SARAH JOSEPH
“THE BIGGEST SHIFT HAS BEEN FROM SERVICE TO EXPERIENCE. LUXURY IS NO LONGER JUST ABOUT THE PRODUCT – IT’S ABOUT PERSONALISATION, EMOTIONAL CONNECTION, AND CULTURAL AUTHENTICITY”
What do the first 30 minutes of your day look like? Talk us through your morning routine. I’m not a morning person at all. But my beautiful wife’s energy is contagious – her smile and positive vibes always brighten my day. I start my morning with a specially curated health-boosting drink – Celtic salt, turmeric, black pepper, cinnamon, cayenne pepper, lemon, ginger, and apple cider vinegar. It’s a ritual that strengthens my immune system and keeps me going all day. Then comes coffee, catching up on the news while scrolling through emails, WhatsApp messages, and Instagram. A refreshing shower follows, and then I take a moment to pray – to express gratitude for health, wealth, family, luck, peace, and life.
Can you expand on the DNA of Clé & Partners and how you knew it was the right moment to launch? Our name, derived from the French word for “key,” embodies our commitment to unlocking opportunities and enabling our clients to reach their full potential. With a deep understanding of business opportunities, market challenges, and the growing importance of impact investment, we offer bespoke investment strategy services designed to drive growth, spark innovation, and create sustainable success.
I founded Clé & Partners with eight senior partners, each bringing world-class expertise in investment, strategy, and business expansion. Our focus is on luxury, with a strong emphasis on the Global South – a region I believe is entering a 100-year renaissance. After 30 years in executive roles and nearly 15 years in global C-suite leadership, I reached a crossroads. At 50, I realised it was time to pivot from corporate life to entrepreneurship. With the right network, timing, and market positioning, the decision was clear.
How long had you been percolating the idea, and what are the core values? I’ve always had an entrepreneurial mindset and have been fortunate to work with visionary leaders like Mark Willis and Wolfgang Neumann, who recognised and encouraged my
ability to think beyond the conventional. I had been contemplating designing my own future for years, and when the stars aligned, I took the leap. My passion has always been about creating value, connecting the right people, and driving meaningful impact. Our core values define how we work:
∙ Creative Curiosity – A relentless drive to explore, innovate, and turn challenges into opportunities.
∙ Integrity – A commitment to honesty, transparency, and trustworthiness.
∙ Empathy – Understanding and truly connecting with people and communities.
∙ Responsibility – A dedication to sustainable, long-term success that benefits the planet and society.
∙ Trust – Fostering openness, accountability, and fairness in every interaction.
These values fuel a culture where passion meets excellence, and every challenge becomes an opportunity.
With your vast experience in hospitality, how have consumer expectations evolved over the years? The biggest shift has been from service to experience. Luxury is no longer just about the product – it’s about personalisation, emotional connection, and cultural authenticity. Sustainability and technology have also become essential – people demand ethical luxury, smart hospitality, and seamless convenience.
However, I want to highlight two key trends shaping the industry:
1. There’s a growing demand to escape the “bling-bling” culture that social media has fuelled over the last decade.
2. Sophisticated, quiet luxury is taking centre stage – driving the rise of exclusive communities, membership clubs, and curated spaces for like-minded individuals in selective locations, hotels, and venues. How do you see AI and technology influencing the future of luxury dining and hospitality? AI is revolutionising personalisation. From predicting guest preferences to streamlining service automation, it’s the key to the ultimate CRM strategy. In dining, AI can enhance
menu curation, optimise kitchen operations, and tailor experiences in real-time. However, balance is key – luxury is still about the human touch, storytelling, and emotion. AI should enhance, not replace, the personal connections that define true hospitality. How do you craft an unforgettable guest experience that keeps people coming back? Hospitality is about emotion. The most unforgettable experiences engage sensory memory – the scent of a space, the music playing, the unexpected small details. For us, it’s about personalisation at an obsessive level, creating a sense of exclusivity and belonging a nd designing spaces and moments that evoke deep emotion. It’s about curating meaningful journeys – bringing like-minded people together and ensuring the best talent serves the best people. You have exceptional taste – how important are aesthetics when catering to a highlevel clientele? Aesthetics are everything. High-net-worth individuals don’t just seek beauty; they crave authenticity, craftsmanship, and storytelling. A brand’s design language, materials, and visual identity must reflect sophistication and originality – striking the perfect balance between cultural heritage and contemporary luxury. What advice would you give young entrepreneurs looking to enter the luxury hospitality space?
1. Think beyond trends. Build a brand that will stand the test of time.
2. Network relentlessly. Relationships are the foundation of this industry.
3. Understand the psychology of luxury. It’s about perception, not just price.
Have you had any mentors in life? If so, what knowledge did they impart? I’ve been fortunate to have a few great mentors. One piece of advice has always stayed with me: “It’s not about working hard – it’s about working smart, with the right people, in the right place, at the right time.”
I also live by the philosophy:
∙ “Blame nobody, expect nothing, do something.”
∙ “Simplicity is the ultimate sophistication.” The wisdom of my mentors has shaped my principles and made me who I am today. What are the biggest hospitality trends shaping the industry in 2025?
∙ Well-being integration – Spas, sleep optimisation, and holistic health are now essential.
∙ AI-driven personalisation – The guest journey is becoming hyper-customised.
∙ Cultural authenticity – Guests want deeper connections with local heritage.
∙ Sustainability at the core – Eco-conscious luxury is no longer optional – it’s a must. This is Emirates Man’s Spring/Summer 2025 issue – where will you be escaping to this summer? I am a Mediterranean child with Greek ancestry and was raised in Türkiye. There’s no better sea, island, or boating experience than the Aegean.
The Greek Islands and Turkish coastline are my go-to every summer. My heart always belongs to Paros and Antiparos –there’s something truly special about them.
“MY PASSION HAS ALWAYS BEEN ABOUT CREATING VALUE, CONNECTING THE RIGHT PEOPLE, AND DRIVING MEANINGFUL IMPACT”
MARVELLOUS MACHINE
FABRIZIO BUONAMASSA-STIGLIANI, PRODUCT CREATION EXECUTIVE DIRECTOR AT BVLGARI DEEP DIVES INTO A STELLAR COLLABORATION WHERE ARTISTRY MEET SERIAL INNOVATION: BVLGARI X MB&F SERPENTI – A MODERN MASTERPIECE WITH AVANT-GARDE AESTHETICS AND CUTTINGEDGE HOROLOGICAL ENGINEERING
WORDS: CAMILLE MACAWILI
Tell us about your role as Product Creation Executive Director at BVLGARI. I design all watches – from women’s to men’s lines. I love objects, and I draw inspiration from everything in my life. When I have an idea, I instantly start sketching. Then we look at the feasibility of the project, and whether it’s even possible to continue from a technical and design standpoint. Often, combining the two is a bit complicated, but usually, we manage to make it work. I love the technical challenge of transforming what I have in my mind.
How have your previous experiences informed and helped you in your current role? I used to work in the automotive design sector. There are similarities in watch and car design – I often compare the technicality as well. As I mentioned earlier, I find inspiration everywhere. The automotive industry is part of my journey as a designer, so it’s clear that it has shaped who I am as a designer today. The complexity lies in finding the right balance between design and technicality in each car or watch.
What prompted the move to create the BVLGARI x MB&F Serpenti watch - what was the idea behind it? Max and I get along very well. We had already collaborated in the past on the Allegra model. This most recent collaboration hap-
pened very naturally. He and I were talking, and I suggested a masculine Serpenti. Maximilian was on board right away! This collaboration was seamless, and straightforward. In a matter of days the sketch was final. Combining Bvlgari’s iconic serpent with MB&F incredible movements and sculpture-like design is a winning combo in my opinion. I am extremely proud of our collaboration and this Bvlgari x MB&F Serpenti.
The unveiling of the collaboration was held at the Bvlgari Yacht Club recently. How has it been received since it was launched? It’s incredible! The buzz around this piece is immense. We’re delighted to be able to offer a creation that generates so much excitement. The press conference was very well received by the watch club and the media.
“THE SNAKE IS A MAGNIFICENT OBJECT THAT APPEALS TO MANY COLLECTORS. I THINK WE SUCCEEDED IN GIVING THE BVLGARI SERPENT A NEW HORIZON”
This is the first time a women’s timepiece is reimagined into a men’s novelty. What was the creation process like? Indeed –it is the first time that we are bringing a women’s watch into the men’s universe. However, this does not mark the beginning of Serpentis for men.
How does the BVLGARI x MB&F Serpenti watch represent the brand’s style and DNA? The essence of the Maison’s DNA is found in its boldness. This creation aligns perfectly with Bvlgari’s established codes. Although this piece does not adhere to any specific aesthetic conventions, it embodies the Maison’s spirit of continually daring to innovate. What were the challenges you encountered in creating this timepiece and how did you overcome it? For this project, it was necessary to redesign the entire Bulldog case to create a central opening that reveals the balance wheel and the cage, as well as the snake’s eyes for reading the time. The aim was to have a totally different vision of the snake. The snake is a magnificent object that appeals to many collectors. I think we succeeded in giving the Bvlgari serpent a new horizon. It is not just a feminine object linked to the brand’s DNA but, for the first time, a technical object that speaks to the Bvlgari aesthetic and showcases MB&F’s expertise. Like all good collaborations, it is a win-win project.
Once perfected aesthetically, the design then needed to be engineered and manufactured – and this generated a number of further challenges. The Bvlgari x MB&F Serpenti case is all about curves. The complex curves extend beyond
the metal of the case to the five sapphire crystals, including the snake’s eyes and the multi-facetted rear section – all treated with anti-reflective coating on both sides and providing large openings on the movement. This combination of curved metals and sapphire crystals is not only extremely difficult to machine and finish, but also incredibly challenging to make water-resistant to 30 metres.
Talk us through the process on how you worked with MB&F to make this collaboration seamless. We’ve worked with MB&F before, and the exchange is always pleasant and easy, and we share the same vision. This second collaboration was obvious. We had a lot of long-distance exchanges, but everything went very well.
What lies ahead for the brand in terms of its horological timepieces? You’ll see at Watches & Wonders in April! We’re pushing the boundaries even further by offering exceptional pieces with incredible craftsmanship. We’re very excited about the upcoming launches.
“IT IS NOT JUST A FEMININE OBJECT LINKED TO THE BRAND’S DNA BUT, FOR THE FIRST TIME, A TECHNICAL OBJECT THAT SPEAKS TO THE BVLGARI AESTHETIC AND SHOWCASES MB&F’S EXPERTISE”
SUMMER REFRESH
Warm-weather wardrobe essentials for work and weekends away
Below: Logo Cap Dhs1,860 Loro Piana available at MYTHERESA; Cotton Overshirt Dhs949 Massimo Dutti; Linen Bermuda Shorts Dhs199 Zara; Racer 53 Suede Duffel Bag Dhs16,391 Métier
WORDS & STYLING: CAMILLE MACAWILI
Above: Suede Jacket Dhs3,443 Mr. P available at Mr. Porter
Above: Linen Bermuda Shorts Dhs199 Zara; Right: Linen Drawstring Trousers Dhs532 James Perse available at Mr. Porter
“YOU NEED TO UNDERSTAND THE CHANGE OF CONSUMER BEHAVIOUR IN ORDER TO RESPOND TO THEIR NEEDS”
Strong Gains
Mytheresa CEO, Michael Kliger, discusses driving a resilient business infrastructure in the luxury e-commerce industry
WORDS: CAMILLE MACAWILI
Mytheresa is growing YOY when some other e-commerce retailers have found the market more challenging. What has been the secret to success and motivates you daily? Mytheresa’s continued success in the luxury ecommerce landscape can be mainly attributed to our customer-centric approach. We have a clear focus on the wardrobe-building high spenders in luxury. Our ultimate goal is therefore to offer the best service for this high-end clientele. We do not just sell luxury products online, but build a community for luxury enthusiasts and we are trying to create desirability with digital and physical experiences. Understanding and responding to customer’s needs while staying relevant is crucial for us. The often very positive and emotional feedback we get from customers is truly motivating.
What have been the greatest challenges to date and how do you approach challenges as a company and individual – is the approach the same? The challenge is to always stay relevant. You need to understand the change of consumer behaviour in order to respond to their needs. We’re constantly speaking to our top clients, which is why we saw also an opportunity to launch our home and lifestyle category in 2023, as well as now developing the fine jewellery category more and more. At the same time, we launched our re-sale service in collaboration with Vestiaire Collective, simply because there was a need by our clients. For me personally it is important to never lose sight of the actual objectives and vision for our company, while at the same time being very agile and open to how we get there.
Success can be measured in sales but also retention of clients. How do you build upon and deepen these relationships in an evercompetitive retail landscape and do you see a different approach being needed globally in varying markets? We focus on delivering more than just products, curating experiences that speak to the lifestyle and aspirations of our clientele. From organising exclusive “money-can’t-buy” experiences with luxury brands – like the recent two-day intimate gathering with Tod’s in Milan, to VIC tailored experiences and style suites worldwide. On the one hand, there are differences in preferences and cultural customs by regions, but on the other hand, we are serving fundamental human needs like a sense of beauty and belonging that all humans share alike.
“...IT IS ALSO VERY IMPORTANT TO UNDERSTAND THE GROWING IMPATIENCE OF CLIENTS AND TO BE EXTREMELY RESPECTFUL OF THEIR TIME. YOU SHOULD NOT WASTE THEIR TIME WITH CUMBERSOME PROCESSES OR UNINSPIRING CONTENT”
What do you think has been pivotal to the continued success of Mytheresa – what are the key differentiators that have refined and defined the brand in the way it approaches luxury e-commerce? In addition to our focus on customer experience, the unique curation of products from just around 200 of the best luxury brands for womenswear and 120 for menswear is a key differentiator. We believe that inspiration comes only from a tight curation and not just aggregation of products. Furthermore, we invest a lot to also offer exclusive collections from top brands such as Loro Piana, Moncler, Brunello Cucinelli and Valentino, among others.
What are some of the key pillars of Mytheresa as a brand, and how do you translate that vision into something consumers can continuously experience? As stated before, it is inspiration through curation, exceptional personal service and community-building. This vision translates into a tightly curated offer with often exclusive collections and products. A team of personal shoppers that are available to support and help clients in any way they wish. “Money-can’t-buy” experiences that connect clients with designers in intimate settings, along with access to places and events not generally open to the public. All of this creates a true sense of belonging and appreciation hopefully. Our focus is truly the top clients, who account for 3.7 per cent of our customer base and make around 39.2 per cent of our total sales.
While the luxury industry has remained the same in many ways, the language around it has evolved as the consumer mindset changes. How do you tackle these narratives as a leader in this space? In today’s luxury landscape we see a fundamental shift in how consumers perceive luxury, they are looking for meaningful experiences rather than just transactions. We also recognise the growing importance on sustainability and are committed to partnering with brands that share these values. Finally, it is also very important to understand the growing impatience of clients and to be extremely respectful of their time. You should not waste their time with cumbersome processes or uninspiring content. What's been key for the brand in building an authentic community around these VIC events and brand partnerships you've worked on? The authenticity of our community stems from the close bonds we cultivate with our top clients. Our VIC events, whether an exclusive dinner or a personalised shopping experience, offer our clients the opportunity to engage with designers on a personal level. For instance, introducing clients directly to Brunello Cucinelli during an intimate gathering builds a sense of exclusivity that resonates deeply with them. But the community aspects are also driven by the fact that our clients meet a very selected and distinctive group of other clients. This is also a regular feedback we receive.
Our clients love the connections they establish with other successful and fashionminded people around the world. Mytheresa has become a popular destination for both luxury and emerging brands. Which brands continue to drive sales and how do you support new brands beyond marketing? We are clearly in a moment where there is an appreciation for everything iconic, therefore brands such as Dolce&Gabbana, Valentino and Alaïa are consistently performing very well. At the same time quiet luxury brands like The Row, Loro Piana or Brunello Cucinelli are amongst our most successful brands at the moment. By including also emerging brands in our curated offerings, we provide them with invaluable visibility, and we partner with them to support their growth. Mytheresa’s fine jewellery category performs exceptionally well in the region. Do you see any cultural differences in what clients want from jewellery, or how they approach buying pieces for themselves or a loved one? Within the fine jewellery category, the Middle East is one of the strongest growth markets after South Korea and has experienced incredible growth compared to last year. We have seen a general demand for mixed metal pieces, reflecting a growing trend among clients who enjoy layering their jewellery. While overall preferences remain very personal, some regions prefer pieces from local brands like Yeprem and Kamyen, while others lean towards minimalist, statement designs from designers such as Suzanne Kalan, or iconic pieces from Bvlgari, which we recently added to our assortment.
What would you say are some of the things that you've learned about yourself as it relates to leadership? And how have they each informed your career? Leadership does not exist without followership. I believe that leading means to lead the way and set the direction. But you need to create excitement, passion and enthusiasm for that direction, otherwise you fail as a leader. How do you time block your day to be most effective? For me, getting up early in the morning is crucial to have an effective day. It provides me with the time to structure and prepare the day for myself. Once the day starts, you are often more reactive to events than really driving the agenda. How important is it to have ‘thinking time’ in any role and what do you think this brings of value? I believe that to be creative, you have to seek inspiration. See things, talk to people, look at reports. You need to constantly digest as much as information as possible, often without even knowing that it might be good for you. But then, at a certain point, different pieces come together. This often happens intuitively and not by sitting down and declaring “creative time”.
REDEFINING DRESSING
Suited & Booted are scaling globally and redefining the smart casual dressing space – the next arena they are conquering as an answer to what you’re wearing when you’re not in a sharp suit. We discuss delivering quality and quantity with Founders Ryan Smith and Calvin Smith
WORDS: AMY SESSIONS
Can you tell us how you’re redefining the smart/casual space? Ryan Smith: Our vision of redefining the smart/casual space lies in offering fully customisable pieces that combine the craftsmanship of formal tailoring with the ease and comfort of casual wear. What is your most requested piece for smart/ casual dressing? Calvin Smith: While the depth of our bespoke casualwear offering is extensive, co-ord sets, safari jackets, and overshirts are currently in the highest demand. Do you see requests scaling and is the gateway piece for your clients often a suit that follows into more bespoke pieces? RS: While smart casual dressing has become increasingly popular, we also have a significant number of clients who have never purchased a suit from us, and their first experience of bespoke tailoring has been through our casualwear collection.
What details can be done on bespoke pieces to personalise? CS: Just like our formal tailoring, our casual pieces are all fully customisable. From unique pocket designs, button choices and personalised monogramming – our clients have full creative control over their pieces, and we have the ability to bring any vision to reality. What fabric brands do you work with and what type of fabrics would you suggest lend themselves best to smart/casual wear? RS: We truly believe we work with the finest fabrics available in the market and are proud to feature the full Loro Piana and Zegna fabric collections in both our Dubai and Abu Dhabi showrooms, alongside many other premium Italian and British brands. Within these ranges we offer technical fabrics, wool/linen blends and cashmere, which are perfectly suited to tailored casual pieces.
Which three key pieces should you invest in to bridge the gap between smart/casual dressing? CS: To strike the perfect balance between smart and casual dressing, we recommend adding versatile items such as a deconstructed jacket, an over-shirt or tailored chinos to your wardrobe. These key pieces can be effortlessly dressed up or down, ensuring both comfort and style for various different occasions.
Styling wise, details make the difference. What are points to note that you feel make the difference and up the ante when it comes to looking sharp? RS: Ensuring your garments are perfectly fitted to you will always be the foundation to a refined look. Choosing the right material will enhance both the feel and appearance of your outfit and finally, carefully chosen accessories will elevate and complete the overall look.
“TO STRIKE THE PERFECT BALANCE BETWEEN SMART AND CASUAL DRESSING, WE RECOMMEND ADDING VERSATILE ITEMS SUCH AS A DECONSTRUCTED JACKET, AN OVER-SHIRT OR TAILORED CHINOS TO YOUR WARDROBE”
DAWN TO DUSK
TOM FORD ANNOUNCES THE LAUNCH OF ITS FIRST-EVER RAMADAN COLLECTION, EXPRESSING THE ELEGANCE
SYNONYMOUS WITH THE BRAND
WORDS: AMY SESSIONS
SETTING THE TONE
WORDS: CAMILLE MACAWILI
GUCCI’S CREATIVE DIRECTOR SABATO DE SARNO TAKES INSPIRATION FROM THE COMMUNITY AND ENERGY OF THE CITY AND BEACH FOR SS25. THE RESULT? A FREE-SPIRITED COLLECTION THAT MIRRORS THE UPLIFTING ATTITUDE OF SUMMER
SWEET
WORDS: CAMILLE MACAWILI
THE
HERMÈS SS25 COLLECTION BOASTS OF MODERN COASTAL
STYLES IN A VIBRANT AQUATIC COLOUR SCHEME – A
SARTORIAL BREATH OF FRESH AIR FOR THE NEW SEASON
A FINE EYE
WORDS: CAMILLE MACAWILI
Founded by Ahmed Al Zarooni, Sharjah-based eyewear label Kind Sigma brings a cool attitude to a new season of casual dressing set apart by a mindful approach to design rooted in social responsibility and exceptional sensibility. A streamlined aesthetic backed by nostalgic references inspired by the founder’s own childhood memories filled with hints of Emirati urban codes from the 1960s to 2000s make up “The Origin Collection”.
A SEAMLESS PROGRESSION
OSCAR BADIBANGA, CO-FOUNDER AND CREATIVE DIRECTOR OF BADIBANGA, DISCUSSES HIS
CREATIVE JOURNEY AND INFLUENCES THAT LED HIM TO LAUNCHING HIS OWN LABEL
WORDS: CAMILLE MACAWILI
What do the first 30 minutes of your day look like, your morning routine? I usually wake up between 6 and 6:30am, depending on the day before. The first 30 minutes of my morning are sacred to me. I begin with prayer, which is the foundation of my routine – it’s a moment of deep connection, gratitude, and reflection. Through prayer, I align myself spiritually, grounding my intentions for the day. I follow this with meditation, focusing on positive thoughts and visualising how I want the day to unfold. This quiet, intentional space of silence allows me to center myself, find clarity, and approach the day with purpose. What was the catalyst to launch your own brand? Was the goal always to start something of your own? My first collection was titled ‘My Grandfather Was a Tailor’, and it served as both an homage to him and the catalyst for launching my own brand. Discovering that he was a tailor sparked something in me – it was both a direct and indirect influence that made me realise I wanted to create something of my own. I’ve always been drawn to design, constantly sketching ideas and envisioning pieces in my mind. But there comes a moment when what feels like a hobby transforms into a purpose. At first, I didn’t see it as more than something I did in my free time – whether in my room or at school when I needed an outlet. But over time, I recognised that this passion wasn’t just a creative escape; it was what I truly wanted to dedicate my life to. Although I didn’t have the opportunity to formally study design, I’ve been fortunate to spend over 20 years working in the fashion industry. That hands-on experience taught me invaluable lessons, shaping my understanding of design, craftsmanship, and the business itself. It was through this journey that my goal crystallized: to build something of my own. And that’s exactly what badibanga represents today. Talk us through your career journey. How did you find your way into the fashion space and was being a designer an obvious transition for you? I’ve been fortunate to spend the past 27 years working in the fashion industry. Throughout my career, I’ve held a variety of roles – from brand manager to store manager, buyer, and, of course, visual merchandising, which I’ve done for many years. Fashion was always the path for me; there was never a doubt. It’s more than just a career – it’s been my passion from the start. I always knew I wanted to have my own brand; I just didn’t know when or how it would come to life. So, I put in the work. I had the privilege of working with incredible brands both here in the UAE, where I’ve been based for the past 13 years, and across Europe. Every role taught me something new, shaping my understanding of both the creative and business sides of fashion. Becoming a designer felt like a natural progression. It wasn’t just about having
a creative vision – though that’s always been a part of me, from sketching ideas to imagining collections. It was also about having the commercial insight, understanding how the industry works, and knowing how to bring a product from concept to reality. That combination of creativity and business acumen made the transition seamless, and it’s what led me to create badibanga. What did you learn during those times that you apply to your business? Over the years, I’ve learned countless lessons, but if I had to highlight a few that have shaped how I run my business, patience would be at the top of the list. I consider it one of my greatest strengths. In fashion – and in business in general – there’s often a rush to seize every opportunity, but I’ve learned the value of waiting for the right time, the right place, and the right people. Not every door needs to be opened; it’s about recognizing which ones truly align with your vision. Another key lesson is the importance of balancing creativity with a business mindset. Being creative is essential, but understanding how to translate an idea into a commercially successful product is just as crucial. It’s not about becoming
“BECOMING A DESIGNER FELT LIKE A NATURAL PROGRESSION. IT WASN’T JUST ABOUT HAVING A CREATIVE VISION – THOUGH THAT’S ALWAYS BEEN A PART OF ME, FROM SKETCHING IDEAS TO IMAGINING COLLECTIONS”
a full-fledged businessman, but about knowing the steps, challenges, and opportunities that turn a concept into something impactful. Lastly, I’ve learned not to be ashamed of working hard to support my dream. Even now, I continue to work alongside building my brand to ensure it’s financially sustainable. There’s no shame in that – if anything, it’s a testament to the dedication and resilience required to turn a vision into reality. What are the core values/DNA that define the badibanga aesthetic and how do you approach things differently? The core values and DNA of badibanga lie in a clear and personal message. The brand was born out of my desire to create a wardrobe for myself, so in many ways, it’s an extension of who I am and how I perceive aesthetics and beauty. One of the key elements of the brand is the idea of a modern uniform. The clothes are inspired by various uniforms, especially workwear, but I aim to elevate them by infusing a sense of elegance
and refined aesthetic. Comfort is also a fundamental aspect of what we do. I want people to feel at ease in what they’re wearing while still looking sharp and stylish. The goal is to create versatile pieces that transition seamlessly from day to night clothes you can wear anytime, anywhere. What sets us apart is how I approach design. Instead of just looking at what can be considered ‘fashion,’ I focus on how to redefine those familiar ideas by adding layers of meaning, sophistication, and practicality. It’s about finding a balance between utilitarian influences and creating something that feels fresh, elevated, and unique. What also set me apart is that I approach design from a deeply personal place – I create first and foremost for myself. It’s almost as if I’m building a wardrobe that reflects my own aesthetic, my own sensibilities, and then sharing that with the world. I’m not the type of designer who can create something I wouldn’t wear or that doesn’t resonate with me on a personal level. For me, it’s never about producing pieces just to fill a collection or meet a quota. Every design has to have a purpose, a connection to who I am, and a level of authenticity that I’m proud of. I focus on creating pieces that truly resemble my identity, things I’d love to wear over and over again. I believe that when design comes from that genuine place, it naturally connects with others who see themselves in the same aesthetic. These pieces are truly unique. How did you go about designing the pieces in your ‘Project O: A Love Letter to Amerikamura’ collection and where did you source inspiration from? Designing ‘Project O: The Love Letter to Amerikamura’ has been an incredibly unique and personal journey for me. Unlike past projects where I might have drawn inspiration from someone else’s story, a specific culture, or a place, this time I went back into my own past. It all started when I stumbled upon a photo of myself taken seven years ago on the streets of Osaka, in Amerikamura. That moment unlocked a flood of memories and emotions, bringing me back to a time when I was deeply inspired by the energy of that neighborhood. Amerikamura is a fascinating fusion of influences – a place where vintage aesthetics coexist with traditional Japanese dress, and where cultural elements from around the world collide to create something entirely new. There’s this beautiful tension between embracing tradition and expressing rebellion, and that duality became the foundation of Project O. Interestingly, ‘Project O’ was just the name of the folder where I initially dumped all my ideas – sketches, images, notes – anything that sparked inspiration. Over time, it grew beyond just a working title; it became the heart of the project. Even now, all the brand’s creative files are housed under ‘Project O,’ making it both an archive of past memories
“THE BRAND WAS BORN OUT OF MY DESIRE TO CREATE A WARDROBE FOR MYSELF, SO IN MANY WAYS, IT’S AN EXTENSION OF WHO I AM AND HOW I PERCEIVE AESTHETICS AND BEAUTY”
and a living, evolving space. Revisiting old sketches from seven to ten years ago and realising how relevant they still feel today has been a beautiful, full-circle moment. Where is your production based and how challenging was it to source the finest materials? A significant part of my production is done right here in Dubai at an incredible atelier called L'Atelier Middle East, owned by my good friend Fay. This is where some of my strongest pieces come to life, including the beautiful coat featured in the collection. All the most intricate and complex designs are crafted there, thanks to the atelier’s exceptional craftsmanship and attention to detail. On the other hand, I produce all my fleece items – like t-shirts and hoodies – in Türkiye with a manufacturer called Aymoda. They’ve been fantastic to work with, consistently delivering high-quality pieces that meet my standards. When it comes to sourcing fabrics and materials, I’d say it’s one of the most fulfilling parts of the process for me. It’s a jour-
ney filled with moments of both satisfaction and occasional disappointment, but that’s part of the beauty of it. With my years of experience, I’ve come to believe that great design starts with the right fabric. While sourcing can be complex and challenging, it’s also the part I enjoy the most because it’s where the foundation of every piece begins. Have you had any mentors along the way and if so, what knowledge did they impart? To be honest, I didn’t fully understand the value of mentorship in the business process at first. But over time, I realised how essential it is to have people you can rely on – individuals with expertise and perspectives that complement your own. One of my key mentors is someone I turn to for guidance on business strategy. They help me step back and view my brand from an outsider’s perspective, which is invaluable. As a creative, it’s easy to get emotionally attached to your work, but a mentor helps you detach just enough to assess things more objectively. They bring a level of clarity
that balances the emotional and artistic investment with a practical, business-oriented approach. The most impactful knowledge I’ve gained from my mentors revolves around the numbers – understanding strategy, budgeting, and long-term planning. These were areas I used to approach from a distance, but now I’m fully engaged with them. Their guidance has helped me not only tackle current challenges but also develop a clear vision for the future of the brand.
How many people are in your team now and did you start out alone? badibanga started as a solo project, but today I’m fortunate to have not just a team member, but the best partner I could ever ask for – my wife. She’s been part of this journey from the moment the idea for badibanga became clearer in my mind. When we got together, I told her I wanted to fully commit to building the brand, and she’s been by my side ever since, offering advice, support, and perspective that only someone who truly knows you can provide. Over time, it became obvious that her role wasn’t just supportive – it was integral to the business. She now handles key areas like communication, strategy, and partnerships, though her involvement extends far beyond just those responsibilities. While I focus on the design and creative direction, she’s the backbone of everything else, ensuring the brand grows with purpose and clarity. Of course, our goal is to expand the team in the future, bringing in people to support us in areas like PR, communication, and other aspects that can be challenging to manage with a small team. But for now, it’s the two of us, building badibanga together, step by step. What is your vision for yourself as a designer and how would you like to develop your brand? My vision for myself as a designer is to continuously evolve. I don’t want to limit myself to the skills I have today; I want to keep learning and growing, staying curious and excited about the world around me, just like I did when I first started. I’m eager to explore new aspects of design, like pattern cutting, and dive into areas of the business that I’ve never fully engaged with before. Even parts of the process I once thought I wasn’t interested in, I now see as opportunities to expand my knowledge and skills. As for the development of the brand, that’s a major focus for us right now. While I’m passionate about designing clothes and have a clear vision for future collections, I also believe that a brand should be more than just garments. It should be about ideas and social involvement. We’re working on some exciting new projects that extend beyond fashion, and while I can’t share everything just yet, we’re looking forward to unveiling them soon. For me, the brand’s evolution is about pushing boundaries, expanding our reach, and being a platform for creativity and impact in ways that go beyond clothing.
WORDS: CAMILLE MACAWILI
ONES TO WATCH
FROM RARE TO GREATEST, A NEW SEASON EDIT OF THE ULTIMATE PIÈCES DE RÉSISTANCE FOR WATCH ENTHUSIASTS
JAEGER LE-COULTRE MASTER ULTRA-THIN DATE
Jaeger Le-Coultre’s Master Ultra-Thin Date model is the quintessential dress watch for modern aesthete. With its polished surfaces, curved lugs and thin calibres with a power reserve of 38 hours, it is an ongoing testament to mechanical watchmaking innovation and excellence. Crafted in steel featuring a sunray dial in a new blue grey colour, it is presented on a black alligator strap that lends a distinctively contemporary air to the sophisticated timepiece. The transparent sapphire case-back lets you admire the Calibre 899 which features fine decorative finishes, including Côtes de Genève, bevelling and blue screws.
HUBLOT SPIRIT OF BIG BANG CHRONOGRAPH
For the first time in the collection, Hublot’s Spirit of Big Bang Chronograph cases and bezels are crafted in coloured ceramics: Sand Beige, Dark green, and Sky Blue. Reserved only for the discerning few, this collection is limited to only 200 exceptional pieces – each a coveted treasure of masterpiece that reflects the Maison’s unparalleled craftsmanship. Matching each of the three coloured ceramic cases in this new trio of watches, the dials feature hour markers, chronograph counters and hands in a matching tone. The rubber straps, made of black rubber with a coloured central inlay, are perfectly coordinated to match with the coloured ceramic cases.
The TAG Heuer Carrera Chronograph and TAG Heuer Carrera Chronograph Tourbillon give collectors a fresh perspective on the depth of the Glassbox design: a striking smoky black-to-purple gradient dial, giving dimensionality of the design and making this watch a bold statement on the wrist. Rhodiumplated hour markers, along with silver accents, bring a refined but understated elegance to the timepiece.
TAG HEUER
ROLEX
44MM OYSTER PERPETUAL ROLEX DEEPSEA
Crafted from a solid brock of Oystersteel in 18kt yellow gold, the 2024 version of this deep-sea diver’s watch boasts a calibre 3235 self-winding mechanical movement, a superlative Chromalight display, helium escape valve and a Ringlock system – a patented case architecture that ensures complete watertightness for up to a depth of 3,900 metres – with a compression ring made of high-technology blue ceramic.
Launched in 1979, the Piaget Polo has since been a true icon of the watchmaking world and continuously elevates its contemporary aesthetics and complications. The 2025 release combines a flying tourbillon with an astronomical moonphase display crafted in titanium, in shades of blue and grey. Asserting the Maison’s inherent mastery in ultra-thin watchmaking, the Piaget Polo Flying Tourbillon Moonphase showcases a graceful yet extremely strong case with a powerful calibre with an exceptional performance. PIAGET POLO FLYING TOURBILLON MOONPHASE
ZENITH DEFY SKYLINE CHRONOGRAPH
The Defy Skyline Chronograph by Zenith features an edgy openwork design that lets you admire every technical detail and precision. Its dynamic geometric design draws inspiration from the already futuristic codes of the late 1960s DEFY models. The latest iteration, crafted from steel, is edgier, more architectural, and performance-focused – a resolutely modern evolution of the El Primero 3600, Zenith’s legendary chronograph movement.
AUDEMARS PIGUET
41MM ROYAL OAK PERPETUAL CALENDAR ULTRA-THIN
These special editions were conceived in collaboration with loyal collectors from UAE, who were given the unique opportunity to give their creative input to the AP design teams during a “Create the Extraordinary” workshop held in Dubai in June 2022. This sleek novelty combines titanium with palladium-based Bulk Metallic Glass (BMG), a first for this complication. Finished with a smoked effect, the smoked ivory dial is adorned with Hindu-Arabic numerals, white gold hands and rhodium subdials at 3, 6 and 9 o’clock. Powered by the ultra-thin self-winding movement, Calibre 5133, this reference blends aesthetic refinement with state-of-the-art technology.
WORDS: CAMILLE MACAWILI
SMELL OF SUMMER
Transport yourself in seconds with these fragrant finds laced with fresh and citrus notes designed to stir optimistic energies for summer
01. Neroli Portofino Eau de Parfum, 100ml Dhs1,505 Tom Ford; 02. Signature of the Sun Osmanthus Eau de Parfum, 100ml Dhs1,290 Acqua di Parma; 03. Search Eau de Parfum, 100ml Dhs1,450 Amouage; 04. Aqua Media Cologne Forte Eau de Parfum, 70ml Dhs895 Maison Francis Kurkdjian; 05. Beach Walk Eau de Toilette, 100ml Dhs690 Maison Margiela 06. Mystic Moss Eau de Toilette, 200ml Dhs960 Dries Van Noten available at Bloomingdale’s;
07. Bergamot & Hinoki Body Mist, 100ml Dhs200 Salt & Stone available at Harrods; 08. Bergamot Eau de Parfum, 50ml Dhs446 Malin+Goetz available at Apotheca Beauty
“ THIS IS THE FUTURE OF SKINCARE, SO IF YOU’RE SERIOUS ABOUT YOUR SKIN, IT’S TIME TO EXPERIENCE WHAT TRUE SKIN HEALTH FEELS LIKE”
A Strong Barrier
Head
of pHformula Dubai, Frederik Hugo-Børge Mortensen, on how the brand has
crafted a niche for itself in the
skincare industry
WORDS: SARAH JOSEPH
Tell us more about pHformula? pHformula isn’t just another skincare brand – it’s a game-changer in professional skin health. Instead of traditional peels that can be harsh and unpredictable, pHformula has redefined the game with skin resurfacing, a next-level approach that renews and strengthens your skin at the same time. The result? Powerful transformations without the downtime. Think of it as nextlevel skincare, designed for professionals but with powerful homecare products to maintain results. What makes pHformula different is its balance between science and real-world results. It’s developed for those who want more than just skincare – they want skin health. It’s designed to work with the skin rather than against it. Every product is designed to work with your skin, not against it, but helping it repair, rebuild, and glowing at the same time. The brand is finally in Dubai, which makes this an exciting moment. Dubai is a place where people invest in quality, and pHformula fits right in by offering a solution that’s results-driven but also respects the skin’s natural resilience. Whether in the clinic or at home, it’s all about making sure your skin is functioning at its best. This is the future of skincare, so if you’re serious about your skin, it’s time to experience what true skin health feels like.
What is the philosophy behind pHformula’s skin resurfacing treatments? Our philosophy is simple: real results without compromise. Traditional peels are often harsh and can cause a lot of damage and weakness in the skin, but our skin resurfacing approach works smarter, not harsher. Instead of
just exfoliating the surface, it stimulates the skin from within, triggering deep repair and renewal – layer by layer. The result? Healthier, stronger, and more resilient skin without irritation or downtime. Whether you’re dealing with signs of aging, hyperpigmentation, acne, or chronic redness, our treatments and home care products are designed to restore balance and optimise the skin function. So, your skin doesn’t just look better, it actually feels and performs better. Which pHformula product do you personally swear by? It’s almost impossible to pick just one product. But as a man in what is often seen as a “woman’s world,” I have to say –hands down, the VITA B3 Cream. It’s like a reset button for your skin – hydration, repair, and glow all in one. Another must-try is the SOS Rescue Oil, a powerhouse for hydration and recovery. Whether your skin is dried out from the Aircondition, irritated from shaving, irritated from sweating or just needs a serious boost after long days in this environment, this is the go-to product. Most men, including me, prefer no-fuss products and, to be honest, the entire pHformula lineup is easy to use, its not greasy, and best of all its fast-absorbing – exactly what you need when living in a fast-paced city like Dubai. That being said, pHformula has so many game-changing products that I always have with me. Once you try them, you’ll understand why.
What are some of the latest launches by pHformula? Dubai’s climate is harsh on the skin – you have constant sun exposure, extreme heat, and air-conditioned environments over-all and it can leave your skin feeling dehydrated, sensitive, and unbalanced. One standout product is the HYDRA Concentrated Corrective Serum – it’s a powerhouse for deep hydration and repair. It delivers a fresh, energised look and is perfect for men who want a fresh look without the hassle. How does pHformula cater to different skin types and conditions? Rather than putting people into “dry, oily, or complicated skin” boxes, pHformula treats specific concerns like aging, pigmentation, acne, and skin sensitivity. The brand’s resurfacing treatments in clinic and home-care products are designed for a personalized skincare experience. Stronger skin, better results – simple as that.
Can you explain the technology behind the PH-DVC delivery complex? Our BATMOBILE, you mean? And yes, I did just quote Batman – because at pHformula, we’ve created something equally innovative. Meet PH-DVC, a groundbreaking delivery complex designed to enhance the bioavailability of active ingredients while minimizing the side effects often associated with acid-based treatments. The power of acids in our controlled skin resurfacing treatments isn’t just about their potency – it’s about how effectively they penetrate the skin, their release mechanism, and their ability to trigger optimal regeneration. Think of it like a high-performance supercar. Imagine a Bugatti, a Lamborghini, or even the Batmobile built for speed, precision, and ultimate efficiency. That’s exactly how our PH-DVC delivery system works within pHformula’s skin resurfacing treatments. But this isn’t just any ride. It’s a high-tech transporter, engi-
neered to carry key active ingredients safely and efficiently, ensuring they reach precisely where they need to go – without causing unnecessary irritation or damage. Inside this advanced system, water-soluble acids sit in one section, lipid-soluble ones in another, ensuring a smooth, controlled journey through the skin layers. The PH-DVC system releases them evenly and gradually, preventing the harsh effects often linked to traditional peels.
Protection and Performance: A Next-Level Skincare Revolution. But this isn’t just about transportation, it’s about protection and performance. Like any elite machine, it comes with top-tier enhancements. A natural soothing copilot – Boswellia Serrata, reducing irritation and calming
the skin. A powerful cell activator – Respiderm, boosting regeneration and skin renewal and barrierboosting technology strengthening the skin’s defenses while enhancing hydration and ingredient absorption. With PH-DVC, we’ve redefined innovation in skin resurfacing – transforming acids into precision-driven, skin-renewing superheroes. The result? Powerful results without irritation or downtime. What are some of the main skincare concerns in the UAE that you’ve noticed? Living in the UAE comes with unique skincare challenges, intense sun exposure, extreme heat, humidity, and air-conditioned environments all take a toll on the skin. Some of the biggest concerns I see include, Hyperpigmentation and melasma which is a major issue due to strong UV exposure, Dehydration – AC inside, desert heat outside – the skin loses moisture fast. Along with redness and sensitivity which are caused due to environmental factors lead to irritation and imbalance. Finally acne and congestion – High humidity increases oil production, causing breakouts. pHformula tackles these concerns head-on with targeted treatments and barrier-strengthening formulations, ensuring skin stays protected, balanced, and resilient – even in Dubai’s demanding climate.
What has been the biggest lesson you've learned from managing a skincare brand? We are playing in an industry filled with competition, opinions, and ever-changing trends, one thing stands above all: Staying true to your values, being strategic and persistent. New products are introduced every day, so I’ve learned it’s important to adapt quickly and stay ahead of the game otherwise you will get left behind. pHformula has a unique approach, but if I had to sum up the most important lesson in just one word it must be education. Skincare is science. The more people understand their skin, the better results they’ll get. It’s not about chasing TikTok trends. It’s about knowing what your skin needs. For me , it’s important to have transparency, innovation, and always putting skin health first are what make a brand successful in the long run. Because at the end of the day, real results speak louder than trends.
WORDS: SARAH JOSEPH
The Modern City Dweller
Osman Kolcak, Managing Partner of Jura Store on bringing e-bikes to the UAE
Tell us about your background. Jura Store is a global leader in electric mobility and sustainable transportation. With a strong presence in Türkiye and Dubai, Jura Store connects Europe, the Middle East, and beyond through a curated selection of premium electric vehicles and e-bikes. Through innovation, strategic partnerships, and a commitment to sustainability, the company is shaping the future of modern transportation while expanding its international reach.
Talk us through the concept of Jura Store? Jura Store is a premium experience center showcasing the future of electric mobility and lifestyle products. More than a retail space, it offers test rides, live demonstrations, and expert consultations, creating an interactive hub for innovation. With its flagship location in Dubai, Jura Store connects global mobility brands like Lampago, Rayvolt, and Bugatti to the Middle Eastern market. Beyond retail, it serves as a com-
munity hub for enthusiasts, influencers, and industry professionals, blending technology, sustainability, and style.
Bugatti e-scooters are a unique offering— what makes them a must-have for luxuryconscious urban riders? Bugatti e-scooters blend luxury, performance, and innovation, reflecting the brand's hypercar legacy. Designed for urban riders seeking sophistication and exclusivity, they bring cutting-edge technology and premium engineering to electric mobility. With a high-performance motor, aerospace-grade magnesium alloy construction, and hypercar-inspired design, they offer exceptional speed, durability, and style. Advanced battery efficiency ensures extended range, while signature LED lighting, turn signals, and a top-tier braking system enhance safety. Designed for the ecoconscious luxury rider, Bugatti e-scooters provide a sophisticated and sustainable alternative to traditional commuting. How does sustainability play a key part at the store? Jura Store integrates sustainability into its core philosophy, offering a premium selection of electric bikes, e-mopeds, and three-wheeled EVs to redefine urban mobility. Focused on zero-emission solutions, energy-efficient technologies, and eco-friendly materials, Jura Store partners with global brands committed to green innovation. By promoting urban micro-mobility and stylish,
“RIDE CLEAN, LIVE GREEN – JURA STORE IS REDEFINING ELECTRIC MOBILITY WITH SUSTAINABILITY AT ITS CORE, INSPIRED BY DUBAI’S VISIONARY LEADERSHIP, WHERE INNOVATION AND ECO-CONSCIOUS GROWTH DRIVE OUR FUTURE”
high-performance electric transportation, Jura Store proves that sustainability and luxury can seamlessly coexist.
Jura Store organises weekend rides – how have customers responded to this initiative? Weekend rides have become a popular initiative, allowing customers to experience electric bikes, e-mopeds, and three-wheelers firsthand. These events attract both newcomers and seasoned riders, fostering a sense of community and raising awareness about sustainable transportation. Customers appreciate the opportunity to test the latest technology, compare models, and make informed decisions in a fun, engaging environment. The initiative has generated strong social media buzz and positive feedback, prompting plans to expand these exclusive ride-and-explore experiences.
Jura Store offers premium brands like Riese & Müller – what makes these brands stand out in the e-mobility market? We offer a curated selection of prestigious e-mobility brands, blending luxury, performance, and innovation. Bugatti brings hypercar DNA to electric scooters, offering precision engineering, iconic design, and advanced fea-
tures for an elite commuter experience. Pure McLaren infuses Formula 1 racing pedigree into high-performance e-scooters and bikes, prioritising speed, agility, and luxury. Rayvolt combines vintage elegance with modern technology, offering stylish, AIpowered e-bikes with eco-friendly features.
Gowow delivers rugged, off-road electric motorcycles built for adventure, with powerful torque and all-terrain capability. Lampago revolutionises electric threewheelers with a hybrid design, offering ecofriendly transport with vintage aesthetics and modern engineering. At Jura Store, we provide customers with the pinnacle of electric transportation, combining sustainability with unparalleled luxury and innovation. How do you see Dubai’s e-mobility landscape evolving in the next five years? Dubai is rapidly becoming a global e-mobility leader, driven by visionary leadership and progressive policies focused on sustain-
ability and innovation. The UAE’s Net Zero 2050 Strategy, expansion of EV infrastructure, and smart mobility initiatives are accelerating the transition to electric transportation. With growing luxury EV adoption, AI-driven traffic management, and dedicated micro-mobility lanes, Dubai is shaping a future where sustainability meets high-end mobility. Jura Store is proud to contribute to this transformation, offering premium electric solutions in a city committed to excellence and innovation. Why was City Walk chosen as the location for Jura Store? We chose City Walk, Dubai, for its luxury, innovation, and sustainability-values that align with the future of e-mobility. This pedestrian-friendly, high-end district attracts forward-thinking consumers, offering the perfect setting for showcasing premium electric vehicles. With wide walkways for test rides, high brand visibility, and a strategic location for events and influencer collaborations, City Walk enhances Jura Store’s mission. Positioned within Dubai’s vision for sustainable urban development, Jura Store is not just selling e-mobility but shaping its future.
ROLL WITH IT
WORDS: CAMILLE MACAWILI
Tamer El Khayat and Faisal Yabroudi, co-founders of Kokoro – the UAE’s first hand roll bar – discuss the creation behind the latest outpost and how it aims to redefine the dining scene
“I BELIEVE IN THE POWER OF INNOVATION AND TAKING CREATIVE RISKS –STAYING TRUE TO UNIQUE CULINARY VISIONS THAT PUSH BOUNDARIES AND OFFER SOMETHING GENUINELY NEW TO THE DINING SCENE”
What do the first 30 minutes of your day look like, your morning routine? Tamer El Khayat (TEK): I get my workout and training in the first part of the day, usually it’s an hour of jujitsu (new hobby) and gymming with my wife. Faisal Yabroudi (FY): Dropping the kids off to school, gymming and heading to a polo field to ride. My passion is polo. Talk us through your respective backgrounds and what first evoked your interest in the F&B space. TEK: I have spent over 20 years in the hospitality industry, driven by a passion for doing things differently – with intention and purpose, not merely for novelty’s sake. Early in my career, I had the privilege of working with Four Seasons Hotels and Resorts, an
experience that deepened my understanding of world-class service and operational excellence. This foundation inspired me to eventually start my own ventures. With our healthy pizza brand, Pinza, we set out to prove that pizza can be both ridiculously delicious and truly healthy. Meanwhile, Faisal, who had been managing his family’s real estate construction and development business, always felt a pull toward the hospitality sector. His longstanding passion led him to partner with me, and together we launched Pinza – a venture that has since blossomed into multiple successful brands. Tell us about the concept and your vision for Kokoro. What is the process of starting a new concept and where do you begin? At Kokoro, our vision is to transform Japanese cuisine by infusing tradition with innovative flair and a touch of playfulness. We set out to introduce a concept that not only honours the authentic techniques of Japanese culinary art but also disrupts the conventional dining experience by reimagining it for a modern audience.
The journey began when we first encountered the original Kokoro concept in Houston, where the exceptional hand rolls and creative approach immediately caught our attention. This inspired us to bring that same level of quality and innovation to Dubai. Tamer, who was born in Houston and raised in Dubai, brings a unique perspective to the project. With a deep understanding of both cultures and the local market, he knows exactly what needs to be done to ensure a successful launch in this dynamic city.
Our process starts with thorough market research, studying the success of the original concept while gauging the tastes and expectations of our new audience. In collaboration with trusted partners like Daniel and Patrick, we have re-developed the brand to retain its core identity while tailoring it to disrupt and elevate the local dining scene. In essence, Kokoro is about blending the authenticity of Japanese cuisine with a fresh, modern twist designed to captivate food enthusiasts and redefine the dining experience. Can you define the inspiration behind the design and ambiance of the restaurant? What sort of dining experiences can visitors expect? TEK: Faisal and I set out to create something entirely new for the region – an experience that challenges local dining norms and invites customers to enjoy sitting at the bar. In the Middle East, traditional dining typically involves private tables, and sharing space is not the norm. At Kokoro, we’ve flipped that script by making the bar the most coveted seat in the house.
Our vision was to craft a compact, intimate space where great food, good music, and service with smiles come together to create a memorable dining experience. Guests can expect a lively atmosphere that encourages interaction and breaks away from conventional dining, offering a fresh and dynamic way to enjoy a meal.
“AT KOKORO, WE'VE FLIPPED THAT SCRIPT BY MAKING THE BAR THE MOST COVETED SEAT IN THE HOUSE”
Diners at Kokoro take an unexpected flavour journey. How was the menu conceptualized and what are the key standout items to try at Kokoro? At Kokoro, our culinary journey is defined by our expertly crafted handrolls. We intentionally keep our menu small to focus on quality over quantity—unlike many Japanese restaurants that overwhelm guests with too many options. This curated approach allows us to perfect each item, ensuring a consistent and memorable dining experience. One of our most exciting offerings is our oncesecret menu, which has now become a favourite among regulars. Standout items include the Surf n’ Turf handroll and Spicy Akami, both of which have quickly become hits. We’ve also embraced innovative twists, such as incorporating caviar into our dishes – a move that has delighted our guests. Additionally, many diners have been introduced to the exquisite Hokkaido Uni for the first time, further highlighting our commitment to quality and innovation.
This focused, quality-driven approach is at the heart of Kokoro’s success, inviting diners on an unexpected flavour journey that continues to grow our loyal customer base. As you both bring different sets of expertise to the table, how do you manage your roles between yourselves? TEK & FY: Tamer is more front facing with the business, and Faisal is the silent machine that keeps our backend operations running seamlessly and looks at all the details of the business. How has traveling and living in a country with such different cultures influenced your philosophy of food and what food means
to you? TEK: Travelling and experiencing a multitude of cultures has profoundly shaped my philosophy of food. I enjoy exploring new restaurants to see what's available, which not only helps me understand the global culinary landscape but also gives me insight into our competition and how we differentiate ourselves. The Dubai consumer is discerning and critical when it comes to quality and taste, and I believe that once we win over their hearts and stomachs, they become true fans.
Having been raised in Dubai, I have a deep understanding of the local market and what it takes to fill the gaps in our dining scene. This local expertise, combined with my international experiences, enables us to stay ahead of the competition – especially as new groups enter the market. Ultimately, it’s this blend of global perspective and local insight that continually shapes my approach to food and helps us create unique dining experiences that resonate with our guests. What was the most challenging aspect of setting Kokoro up and how did you overcome this? The most challenging aspect of setting up Kokoro was finding the right talent. With a combined experience of over 20 years in the F&B industry – 10 years in Dubai for us and more than 20 for Tamer – we’ve navigated many ups and downs. Each challenge has taught us how to refine our approach and build better concepts with every restaurant we open. We’ve learned that success is about hitting the right note and maintaining consistency.
At Kokoro, we don’t hire solely based on experience; we focus on personality. This approach allows us to invest in our team, teaching and developing their skills – a process that is, without a doubt, the most rewarding part of my job.
What according to you sets the food industry in the UAE apart from the rest of the world? Dubai's food industry is truly unique. With more restaurants per capita than iconic cities like New York and Paris, the competition here is fierce. The city attracts international visitors who have travelled the world and hold the highest culinary expectations. This constant influx of discerning guests keeps us on our toes and drives us to continually innovate and excel, ensuring we remain ahead in this dynamic market.
What’s something you hope to see more of in the Dubai dining scene? TEK: Dubai has it all, but what I’d love to see more of is originality. Too often, successful concepts are simply replicated, yet copying doesn't guarantee success. I believe in the power of innovation and taking creative risks – staying true to unique culinary visions that push boundaries and offer something genuinely new to the dining scene.
What sets Kokoro apart from the many food concepts and Japanese restaurants in Dubai? TEK: Kokoro Hand Roll Bar is the first of its kind in Dubai and the entire region. This pioneering concept sets us apart from other food offerings and Japanese restaurants, fuelling our drive to remain innovative and constantly push the boundaries of what a hand roll bar can be.
THE ART OF SOUND
WORDS: CAMILLE MACAWILI
Jacques Demont, CEO of Devialet, discusses how the brand satiates the desire for aesthetically-driven, highperformance audio technology and how he’s driving its growth phase with the recent Dubai Mall store opening
“THIS FLAGSHIP STORE IS A KEY STEP IN STRENGTHENING OUR REGIONAL PRESENCE AND FOSTERING AN EVEN DEEPER CONNECTION WITH MUSIC ENTHUSIASTS”
What are the pillars of DNA that define Devialet as a brand? At Devialet, our approach to acoustic engineering is driven by a distinctive philosophy that places human perception at the heart of our perception. Understanding the complexity of the human ear and its ability to perceive sonic subtleties allows us to define what makes sound truly authentic. Our mission is to design products that deliver these unique auditory experiences. This commitment is reflected in the 250 patents that underpin multiple groundbreaking innovations, a distinctive design, and an uncompromising approach to precision manufacturing. This synergy has given rise to an exceptional range of products, seamlessly combining aesthetic sophistication with an unparalleled sound signature. Tell us about your approach to leadership. How do you approach it and ensure these DNA/values filter down through the company? At Devialet, we embrace a collaborative approach driven by collective excellence. Convinced that innovation stems from shared intelligence, we foster a culture where every talent plays a key role in pushing the boundaries of acoustic engineering. This dynamic enables us to design products that combine our technological expertise with a forward-looking vision. Each breakthrough must harmonise with our heritage while opening new horizons, ensuring the longevity of our values and DNA. How have your previous roles supported you to thrive in your current role? Throughout my career, I have had the privilege of working with brands that transcend their industries –companies defined not just by their products, but by the deep emotional connections they create with their audiences.
Tesla and Taiga exemplify the power of relentless innovation, constantly pushing the boundaries of what’s possible.
At Devialet, this same pioneering spirit drives our commitment to R&D, enabling us to create breakthrough technologies that redefine the listening experience. We thrive on challenging conventions and redefining expectations. Nespresso has demonstrated how a brand can successfully scale across continents while preserving its essence. This global mindset is at the core of Devialet’s international strategy, with key markets spanning APAC, the GCC, the U.S., China, and France. Starbucks has set the gold standard in customer experience, making every interaction meaningful.
At Devialet, we apply the same philosophy – ensuring that every touchpoint reflects excellence, from product discovery to long-term customer engagement. Devialet is one of those rare brands, singular in everything it represents: boldness, technological excellence, and, above all, the ability to create an emotional connection with everyone who discovers it. Devialet is at the forefront of cutting-edge audio technology. How do you embrace innovation and leverage tech development and heritage seamlessly? “Honour the past, build the future” – this is the mantra that drives us at Devialet. Every new advancement must align with our technological heritage while opening up new possibilities. Take, for example, Devialet Astra, our latest amplifier, launched last October in Paris. Its development is built on over a decade of ex-
pertise, inherited from our first amplifier, the D-Premier, which introduced our proprietary ADH (Analog Digital Hybrid) technology, combining the precision of analog with the power of digital. With Devialet Astra, however, we have taken a significant leap forward, not only by reinventing our ADH technology with an even more advanced version but also by completely rethinking our software architecture to create a unified ecosystem across all our products. Devialet Astra stands as a manifesto of our ability to innovate while staying true to the core principles that make Devialet so strong. It is this balance that allows us to deliver increasingly immersive and captivating listening experiences, all while preserving the unique sonic identity that defines Devialet. What sets Devialet apart and what are the patented technologies found in Devialet’s sound systems? Devialet stands apart through its 250 patented technologies that redefine the audio experience, including the most signature ones:
∙ ADH (Analog Digital Hybrid) in 2004 (almost 20 years): signature patented amplification technology combining the precision and finesse of analogue amplification with the power and compactness of digital amplification
∙ SAM (Speaker Active Matching), which ensures perfect synchronization between the amplifier and the speakers connected to it. The result: perfect control of the speakers and high acoustic fidelity
∙ Heart Bass Implosion (HBI): the acoustic process that emits bass sounds with extreme depth and physical impact
∙ Active Cospherical Engine (ACE): the speakers spherical design which is carefully crafted to reproduce sound and diffuse its energy linearly in all directions
∙ IDC (Internal Delay Compensation) algorithm, which acts directly on the transfer function of the anti-noise filter, ensuring that its response is optimised in order to extend the anti-noise's range of action from infra bass to midrange
∙ SPACE: Devialet’s proprietary 3D upmixing sound algorithm. It actively upscales any content into Devialet Dione 5.1.2 audio channels creating an enveloping spatialization effect. This technology is also present in Denza's N7 (BYD): SPACE provides truly immersive listening, no matter what content is being enjoyed.
What goes into the creation of each product, and which is the most advanced and pioneering piece to date? Devialet has built its reputation on groundbreaking technologies, with over 250 patents protecting radical innovations across all aspects of sound – acoustic engineering, electronics, signal processing, mechanics, and manufacturing processes. Among these, some have become the very foundation of Devialet’s DNA, starting with ADH, which combines the refinement of analog amplification with the power of digital. This technology is at the origin of Devialet itself, leading to the development of the Expert amplifier and, later, Phantom. Another key innovation is SAM, which ensures perfect synchronisation between the amplifier and the speakers for optimal sound reproduction. Meanwhile, HBI is a revolutionary system capable of delivering bass with extreme
“HONOUR THE PAST, BUILD THE FUTURE” – THIS IS THE MANTRA THAT DRIVES US AT DEVIALET. EVERY NEW ADVANCEMENT MUST ALIGN WITH OUR TECHNOLOGICAL HERITAGE WHILE OPENING UP NEW POSSIBILITIES”
depth, reaching infrasonic frequencies as low as 14 Hz, for a truly immersive physical impact. These technological breakthroughs are at the core of every Devialet product, shaping a signature sound that is both distinctive and unmatched. Our latest amplifier, the Devialet Astra, unveiled in October in Paris and soon available in Dubai, embodies the pinnacle of our expertise, offering an even more precise and immersive listening experience. By capturing the finest sonic details, Astra evokes deeply authentic and resonant emotions, redefining the art of sound reproduction. What led to the scaling of the brand in the UAE – how important is the region to the brand? The UAE is a strategic market for Devialet, where luxury brands hold a strong status, offering recognition and aspiration that resonates with our DNA. Beyond luxury, we see a growing appetite among consumers for musical emotion, with an audience seeking immersive and unique sound experiences. The opening of this new Devialet venture in Dubai Mall marks a major milestone in our growth across the GCC. As Dubai’s premier shopping destination for over five decades, it offers the perfect setting to showcase our commitment to delivering unparalleled audio experiences to discerning customers. This flagship store is a key step in strengthening our regional presence and fostering an even deeper connection with music enthusiasts. As the brand scales, how do you maintain exquisite craftsmanship? At Devialet, we are committed to preserving excellence in every product we design. A prime example of this
dedication is our exclusive partnership with the Opéra de Paris, initiated in 2017. Built on shared values of passion and excellence, this collaboration embodies a bold ambition: to amplify the voice of the Opéra through our cutting-edge technologies and unparalleled sound reproduction. This vision materialised in an exclusive edition of the Phantom I, on which master gilders from Les Ateliers Gohard meticulously hand-apply 22-carat gold leaf, one by one. This fusion of high technology and traditional craftsmanship gives each piece a unique character.
What has surprised you most about technology in these past 15-plus years? What has impressed me the most over the past 15 years is the profound impact of technology on our perception of sound and the emotions it can convey. Beyond the remarkable advances in signal processing, what continues to stand out is the ability of our technologies to achieve an unprecedented level of sonic immersion – so precise and so deep that it reaches the realm of pure emotion. Thanks to innovations like ADH and SAM, we have pushed the boundaries of what was once thought unattainable. Today, ultra-compact devices like the Devialet Phantom can deliver exceptional sound quality, offering an unparalleled listening experience.
What is your favourite Devialet piece and why? I first experienced the Phantom at a friend’s house in Paris. When I entered his living room, I found an object, so unique that I initially thought it was a piece of art. He told me: “That’s my Phantom” . Then, he played a piece from Guns N’ Roses. From the very first notes, I could hear and feel the power and the detail of each note. I had never experienced anything like it musically. Thanks to Phantom, you can hear music, see it (with the movement of the woofers), and feel it (because it delivers to the lowest frequencies ever emitted): that’s a luxury – experiencing such a dense, precise, and impactful sound. What’s on the horizon for the brand and its audio technology? Since its creation, Devialet has shaped the industry through its technological breakthroughs and bold vision, defining the sound of luxury. Today, we stand on the brink of a new revolution in our sector, marked by an unprecedented convergence of sound, artificial intelligence, and the Internet of Things. More than ever, it’s not just about meeting the expectations of a new generation of consumers – Millennials and Generation Z – who will soon represent 75 per cent of luxury buyers. They demand that brands embody strong values, push the boundaries of technological innovation, and provide an unparalleled user experience. Our ambition is to go beyond this, creating the perfect intersection between our products, our technologies, and their aspirations. Our audio systems, at the cutting edge of technology, are no longer just sound emitters; they are already intelligent systems, capable of adapting in real time to the tastes, needs, and acoustic environment of each user. Through our bold approach, we will continue to set the pace for evolution. Imagine a world where every note, every tone is custom-calibrated for you, where sound becomes an extension of yourself, a companion for every moment.
DESIGNING YOUR DOWNTIME
WORDS: SARAH JOSEPH
Gaurav Bhushan, Co-CEO of Ennismore, on Delano opening in Dubai and why the design concept leaves you feeling like you’ve had a vacation, without the need to travel
Tell us through the concept of Delano? When Delano swept onto the scene in the mid-90s, it instantly ignited Miami – and lifestyle hospitality as we know it today – thanks to its avant-garde approach to hospitality and design. The recent opening of Delano Dubai and the upcoming return of Delano Miami Beach mark the next chapter in the brand’s evolution. Today’s Delano embodies and elevates the brand’s unmistakable aesthetic and stylistic signatures that devotees know and love, while ushering in a new era of luxury lifestyle hospitality that feels both referential yet fresh and exciting. Philippe Starck’s design for the original Delano was iconic. How did you approach the design concept for Dubai while maintaining the brand’s DNA? The interiors of Delano Dubai capture the chic, understated styling of the Miami original. However, in keeping with the forward-looking spirit of Delano, we wanted to ensure that it was not simply a reproduction nor a time capsule. Starck’s approach to hospitality design at the time was undeniably groundbreaking, and we looked to capture that disruptive spirit to create a hotel that felt entirely relevant and contemporary yet singularly Delano. Brand signatures have been reimagined to imbue them with a bold sense of place and time. The hotel’s discrete, low-slung exterior is marked by a verdant manicured topiary that harks back to South Beach’s infamous hedge, and the classic ‘apple a day’ amenity has been transformed into chic, crafted vessels, located in each guestroom and filled daily with treats. How does Delano Dubai reflect evolving luxury hospitality trends, such as personalisation, wellness, and immersive experiences? Wellness is one of the key pillars of Delano Dubai, from thoughtful amenities such as in-room weighted blankets and nightly turn-down Melatonin gummies to promote deeper, more restorative sleep, to our stateof-the-art fitness facilities. We also see that more and more guests are prioritising
a sense of community and connection when it comes to fostering well-being, especially when travelling. We work together with wellness architect Adrienne Everett to curate a programme of communal Pilates and yoga sessions, often taking place on the beach or within the hotel gardens to benefit from the hotel’s spectacular natural surroundings. With the growing number of luxury lifestyle hotels in Dubai, how does Delano differentiate itself? Dubai has one of the most enterprising and fast-growing hospitality scenes in the world, with an array of high-luxury experiences that is currently unmatched, and we are also seeing the emergence of a more brand-led lifestyle approach in the region. However, there still felt like a huge opportunity to bring a genuinely innovative vision to the city, much like the original location brought to Miami. Delano Dubai seamlessly brings together a stylish understatement with a vibrant social buzz and magnetic energy, creating something entirely unique and relevant for the traveller of today that measures luxury in terms of experiential over materialism.
What kind of guest experience are you aiming to create at Delano Dubai? It's difficult to pin a singular definition to the Delano guest experience as it’s something that defies convention. At the heart of Delano is a buzzing cultural and social energy that is wrapped in immersive, sensorial luxury; a bustling cocoon that is equal parts sophisticated and enchanting. There was a charm to the original Delano Miami that is carried forward in the magic of the pool and billowing curtains, and the return of the apple amenity, while upholding standards of taste and style. The boutique hotel concept has transformed significantly since the 1990s. How does Delano continue to be a disruptor in the industry? Delano’s disruptive nature is tied to anticipating the needs and wants of guests, understanding how contemporary cultural and societal shifts affect the way people want to
live and travel. While the original Delano inspired countless iterations of all-white guest rooms, living green walls, and lifestyle hospitality itself, that visionary origin and spirit is inimitable and resists duplication. F&B plays a pivotal role at Delano. Tell us about the offerings at Delano? Delano Dubai offers the best of both worlds; at once a serene, discrete resort set on an unspoilt swathe of sugar-soft sands with enviable views over the Arabian Gulf and a dazzling dining and nightlife destination, home to some of the city’s most exhilarating restaurant and bar concepts. Our signature outlets Blue Door
and Rose Bar were at the heart of the original Miami experience, while elevated allday Italian dining spot Tutto Passa and the Delano Pool and Bar encourage guests to lose track of time amid long languid lunches and golden-hued sundowners. Ennismore’s partnership with RIKAS Group has also seen the arrival of celebrated, established venues La Cantine Beach and Gohan, along with Maison Revka by Paris Society, to the shores of Bluewaters Dubai.
Why was Dubai the right next step for Delano’s expansion? We always look for destinations where we can identify a gap in the
market and bring something to the table. Dubai is a truly global city, a hub for the international community with an electrifying energy and a world-class restaurant and nightlife scene. We were particularly drawn to Bluewaters Dubai as it offers what we felt
to be a perfect setting for Delano; simultaneously exclusive and unstuffy, iconic and dynamic, and with a serene sense of seclusion that pervades from the moment of arrival despite being only a short distance away from Dubai’s hottest attractions.
“STARCK’S APPROACH TO HOSPITALITY DESIGN AT THE TIME WAS UNDENIABLY GROUNDBREAKING, AND WE LOOKED TO CAPTURE THAT DISRUPTIVE SPIRIT TO CREATE A HOTEL THAT FELT ENTIRELY RELEVANT AND CONTEMPORARY YET SINGULARLY DELANO”
NEW SEASON STAPLE
Tom Ford’s first-ever limited-edition Ramadan capsule features an ultra-luxe pair of sandals boasting exquisite craft with all the supportive ease of a sandal, from dusk till dawn
WORDS: CAMILLE MACAWILI
Dark Wood Croc Stamped Sandals Dhs4,680 Tom Ford available in The Dubai Mall
