AM to PM Beauty – Fatma Almheiri

COMPILED BY: OLIVIA MORRIS

AM TO PM BEAUTY

Fatma Almheiri, Founder & Creative Director of Venus The Label and Communications Manager at Museum of the Future, talks us through her beauty routine

Talk us through your morning routine. I always start with a cup of warm water in the morning, it helps to flush out toxins from the body and repairs skin cells which can lead to an increase in the elasticity of the skin. I’m a big believer in taking care of the inside of the body for it to show externally. Starting with Cetaphil gentle skin cleanser, I then glide my rose ruartz roller over my face to reduce morning puffiness and take a few drops of The Ordinary’s hyaluronic acid serum followed by Ole Henriksen’s Sheer Transformation Perfecting Moisturizer. And how about your evening routine? Pretty similar to my morning routine except I end my night with Chamomile Lavender tea. Chamomile is rich in antioxidants that help moisturize and brighten the skin. I use the Cetaphil gentle cleanser, Ole Henriksen’s Dewtopia Night Treatment and finish it off with the Sheer Transformation Perfecting Moisturizer. Less is always more. What are your go-to skincare products? I recently discovered Ole Henriksen Dewtopia Night Treatment from a friend and I absolutely love how it makes my skin so clear. Are you a fan of masks? Yes! I love 111SKIN face masks. My top two are the Sub Zero De-puffing Energy Mask and the Rose Gold Mask. I try to at least use a face mask once or twice a week. How would you describe your approach to makeup? I absolutely love not wearing any makeup yet I see makeup as a tool for empowerment and self-care, definitely not to cover flaws or hiding insecurities.

Clockwise from top left: Heated Defense 150ml Dhs152 Kevin Murphy available at OUNASS; Sheer Transformation Perfecting Moisturizer Dhs175 Ole Henriksen available at sephora.ae; Cheeks Out Freestyle Cream Blush Dhs105 Fenty Beauty available at sephora.ae; Sub-Zero De-Puffing Energy Facial Mask x 5 Dhs403 111SKIN available at NET-A-PORTER; Hypnôse L’Absolu de Noir Mascara Dhs150 Lancôme available at bloomingdales.ae; Lazy Sunday Morning Eau De Toilette Dhs525 Maison Margiela available at sephora.ae

IMAGES: SUPPLIED Thanks to lockdown in 2020, I became so comfortable in my own skin after months of not wearing anything at all. I think women should always feel like they aren’t wearing makeup to impress anyone but to empower themselves. What can always be found in your makeup bag? Lancome Hypnose Mascara, Nars concealer, Huda Beauty brow pencil and Fenty Beauty’s cream blush. Which fragrance is your go-to? I’ve been layering two or more of my favourite perfumes – Twilly d’Hermès with Maison Margiela’s Lazy Sunday Morning and Kayali’s Elixir 11. I get a lot of questions asking what perfume it is when I’m wearing all three together. How do you choose your evening fragrance? I would go for a light and airy scent, I love Mona Kattan’s Kayali Musk 12 which I can wear by itself without fragrance layering. Talk us through your hair routine. I haven’t dyed my hair in almost five years and stopped doing the Brazilian blowout treatment that straightens the hair. I’m growing my curls out so it’s been quite a journey! Since I’m having to straighten my hair for the time being I cannot go without Kevin Murphy’s Heated Defense leavein treatment and Dr Teal’s Eucalyptus & Spearmint Volume & Bounce Essential Oil Shampoo & Conditioner. A dear friend of mine recommended adding a few drops of rosemary essential oil in the conditioner. It makes my hair so soft and shiny.