next campaign is happiness, along

Central to Chopard’s next campaign is happiness, along with Julia Roberts’ infectious smile

WORDS: OLIVIA MORRIS

The Beauty

Simplicity is happiness for Chopards’s Brand Ambassador, Julia Roberts. “The sunrise,” cites Roberts as she discusses the joys of simple things. Leading Chopard’s latest Happy Diamonds campaign, Roberts creates the perfect synergy between the jewellery house’s fine cra smanship and her positive energy. As part of the campaign, the Oscar-winning actress discusses her key to happiness: “Be kind to others; surround yourself with loving, kind, compassionate people; and kissing, followed by dancing as a close second,” she shares.

In an exuberant film directed by the youthful Xavier Dolan, Roberts’ jubilant spirit is highlighted, and where extraordinary Chopard cra smanship meets the vibrant nature of diamonds while exploring the Joie de Vivre or better known as the free-

IMAGES: SHAYNE LAVERDIÈRE

spirited charm. Taking inspiration from the golden ratio symmetry, the 33mm-diameter case of the Happy Sport embodies the characteristics of aesthetic harmony featuring the legendary dancing diamonds, which are an ode to the Maison’s successful watchmaking story back in 1993 as it captured the spirit of the era by devising a sports watch for women. As this piece of history makes a comeback, it reciprocates nature through its intricacy, the Happy Sport The First is the rebirth of the 1993 icon. The rebirth of the exquisite piece, showcases the timelessness of the jewellery house, something Roberts also believes to be true.

“Chopard just represents this timeless idea of elegance and sparkle and being ladylike,” Roberts shares in her ‘Happy Talk’ with the brand “You kind of think: ‘When I could wear all day long: at the gym, in the o ce or for a dinner in town.” Hence, she created the Happy Sport, which continues to be a longstanding piece of the brand.

While deploying irresistible energy through the film, the audience is sure to be inspired by the jeweller’s work of art and the jewellery house’s endearing commitment to be on a constant quest for harmony.

grow up I want to be having a great time and wearing watches and earrings by Chopard… and now look at me, I’m all grown up!’”

Caroline Scheufele, Co-President and Artistic Director of Chopard, was the mastermind behind the short film which captures the liberating aspirations. She was also the creator of the 1993 innovative alliance between steel and diamonds.

A er nearly three decades, the latest release pays homage to this first icon. Back in 1993, Scheufele “wanted a watch that I For more information on Chopard’s latest release visit chopard.com